Hard Rock Hotel & Casino Atlantic City is busy getting ready for its big day.

It is hustling to finish construction and put on the final “rock chic” touches that will make the property “THE destination within a destination town.”

Summer 2018 is still the time frame for the most-anticipated party on The Boardwalk. And while the official opening date is still unknown, some essential pieces of the puzzle are being rolled out.

Introducing Wild Card Rewards at Hard Rock AC

Last week, at the opening of the Hard Rock preview center at Tanger Outlets, the new hotel and casino introduced its loyalty program, Wild Card Rewards.

Every guest interested in being rewarded for their gameplay and resort stays will be required to sign up for a new account.

Hard Rock Atlantic City is launching its own program. To be eligible for discounts, special events, and promotions, you will need to create a new account. However, a new account is required even if you have a rewards card from another Hard Rock property.

Don’t worry though, your status as a Wild Card Rewards member will continue to make special offers at Hard Rock International properties around the world available.

Signing up is easy, too. You can register in person at the Hard Rock preview center, located at 101 N. Michigan Ave.

You can also sign up online at the Hard Rock website. It takes about 30 seconds, and you will receive an email confirmation once you are enrolled.

Expect your Wild Card to arrive via mail a few weeks before the grand opening. Regardless of when you sign up, you will be eligible for all new member specials and promotions offered as the grand opening extravaganza gets underway sometime in June.

Membership benefits include…

The program is in its infancy with most of the details still under wraps.

But we do know a few things right off the bat. Membership in Wild Card Rewards grants you a backstage pass to:

  • Construction and renovation updates
  • First access to information and invitations to pre-opening events
  • Exclusive previews of upcoming shows
  • Ticket pre-sale offers

You can also sign up to receive information about online gaming at the future Hard Rock online casino. The New Jersey gambling site is in the works and forecast to launch sometime this year.

Look for more details and additional benefits to roll out as the grand opening of Hard Rock Atlantic City nears.

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The first promotion for Wild Card Rewards members

Hard Rock’s first giveaway is making headlines, too. To introduce players to the property and its new program, Hard Rock is giving away a 2018 Tesla S worth $93,000.

Simply sign up for the Wild Card Rewards loyalty program, and you’ll automatically earn one entry for the drawing scheduled on Sept. 1.

Once the new Hard Rock casino opens, there will be plenty of chances to earn additional entries to increase your chances of winning.

Additionally, players will be able to earn rewards points online at Hard Rock Social Casino (hardrocksocialcasino.com). The play money online casino offers slots and table games. And players will soon have the ability to link their Wild Card Rewards account to their social casino account.

Hard Rock Atlantic City nearing the finish line

Hard Rock Atlantic City plans to open sometime in June 2018, a date they’ve been teasing to since they purchased the former Trump Taj Mahal in 2017.

Next week, officials representing Hard Rock International and Hard Rock Atlantic City will be holding a press conference at the preview center. The reason? To announce the grand opening date and the initial entertainment lineup scheduled for the celebration.

After we learn the opening date, the frequency of announcements will begin to ramp up. With around two months until the official ribbon cutting, there are still many missing details. And those details include the rewards program.

Hard Rock AC has been doing a great job communicating its every move to the community and the press. The management team has made it clear they are committed to being a good neighbor and community partner. Curiosity around its plans has never been higher.

Keeping the excitement levels high is a winning strategy to ensuring a massive turnout at what is sure to be the party of the year.

Expect Hard Rock to go big because it has no plans on going home.

Image credit: Sasha Davas / Shutterstock.com

Kim Yuhl

About

Kim Yuhl has been covering the US online gambling market since 2013. Her work is featured on various sites and covers sports betting, online casino gambling, and online poker. Kim is a full-time traveler and vlogger and is currently slow traveling to 60 countries. You can follow her travels at kimandway.com and on YouTube at kimandway.