Atlantic City is busy preparing for a summer that will not soon be forgotten.
Hard Rock Atlantic City is in it to win it
Before it became Hard Rock Hotel & Casino Atlantic City, it was known as the Trump Taj Mahal. The property was never on solid financial ground and was finally forced to close in October 2016 after 26 tumultuous years.
In April 2017, Hard Rock International purchased the Taj Mahal and 30 surrounding acres for $50 million from billionaire investor Carl Icahn.
Unlike the Trump Taj Mahal, Hard Rock International and a group of investors self-financed the purchase and the $500 million renovation plan.
Since announcing its plans, officials with Hard Rock Atlantic City have been busy building a relationship with the community they intend to serve for a long time to come.
7 things to know about Hard Rock Atlantic City
There is just one month until guests are welcomed to what will surely be Atlantic City’s party of the year. Here are seven things to look for when Hard Rock opens its doors.
1. Get ready to be entertained
No matter what you are looking for at Hard Rock Atlantic City, you’ll likely find entertainment as part of the formula. The property plans to host 300 live shows during its first year.
Opening weekend welcomes Carrie Underwood on Friday, June 29, followed by a show with Pitbull on Saturday, June 30 at the Mark G. Etess Arena.
Just a few of the other acts scheduled to appear on The Boardwalk are:
- Howie Mandel: July 3 and 4
- Third Eye Blind: July 5
- Florida Georgia Line: July 13 and 14
- Gin Blossoms: July 21
- Pat Benatar, Neil Geraldo, and Rick Springfield: July 26
- Rascal Flatts: July 26
- Frankie Valli: July 27 and 28
- Blake Shelton: Aug. 18
- Toby Keith: Aug. 26
- Amy Schumer: Sept. 1
- Christina Aguilera: Sept. 28
- Steely Dan: Oct. 13
- Kid Rock: Oct. 19 and 20
2. The Hard Rock Café – need we say more?
With more than 20 restaurants on the property, none is more famous than the Hard Rock Café. It all began with “the search for a good burger.”
With hundreds of cafés around the world, Atlantic City is home to the latest.
Adjacent to the casino floor, the 400-seat café will have a stage for intimate performances, beach access for guests and passers-by, and a 16-slot machine bar top.
3. The Sound of Your Stay
Continuing with the music theme Hard Rock is known for, the Atlantic City property focuses on sound. The Sound of Your Stay is designed with musicians and creatives in mind.
Download playlists, turn your room into a music studio and even take guitar lessons on a rented Fender guitar. Hard Rock offers several music-themed amenities to provide an immersive experience for anyone who enjoys a good tune.
4. A spa with a musical twist
The music experience continues at Rock Spa with Soundbody. The one-of-a-kind wellness center infuses music into its offerings. Soundbody is “a holistic approach to the healthy living, with music at its core.”
The amenities and treatments are designed to relax, refresh, rejuvenate, and re-energize the body, mind, and spirit.
5. 2,144 new slot machines and 120 new table games
Hard Rock is bringing 199,657 square feet of gaming space back to the Boardwalk. The expansive casino floor will house 2,144 brand-new slot machines and 125 table games.
To create a gaming experience unlike any other, Hard Rock Atlantic City also will offer luxury VIP lounges surrounded by the music memorabilia it is known for.
6. Win a Tesla
Put all of those gaming options to good use while collecting additional entries to Hard Rock AC’s grand opening sweepstakes.
Earn one entry by signing up for Hard Rock’s loyalty program: Wild Card Rewards. Earn additional entries throughout the summer by visiting the property and playing in its physical and online social casinos.
Hard Rock plans to announce the lucky winner of the 2018 Tesla Model S worth $93,000 on Sept. 1.
7. Beach Bar at Steele Pier
Little is known about the proposed beach bar at Maryland Avenue, and Steele Pier other than it is coming.
In February, the Atlantic City council approved Hard Rock’s request to build the bar on the beach. A beach bar is just one more way Hard Rock is bringing the cool back to the Boardwalk.
Something big will be missing at Hard Rock AC
This news is a massive disappointment to poker players and fans of the game.
Most remember the former Taj Mahal’s poker room for its role in the 1998 poker cult classic “Rounders.” The 48-table poker room once hosted The United States Poker Championship.
Poker notwithstanding, there are a lot of exciting things happening as Hard Rock gets ready to fill the Atlantic City air with music. It seems everyone is ready to get the party started.