DraftKings went from the leader in daily fantasy sports to launching the first mobile sports betting app in New Jersey almost overnight.
Such a rapid expansion means it needs to ramp up its operation to accommodate the expected growth.
That’s why it is no surprise that DraftKings announced on Monday new offices in San Francisco and Las Vegas.
The focus of the San Francisco office will be building its marketing organization to grow its digital presence and focus on customer acquisition. The company hasn’t announced the specific plans for the Las Vegas offices yet.
It also came with a list of new hires of talented personnel. The talented and experienced new hires will help drive DraftKings entry into more sports betting markets across the US.
DraftKings hires several sports betting experts
Last week, DraftKings announced a high-profile partnership with Charles Barkley. Barkley isn’t the only new face in the halls of the newest sports betting company.
The company announced the addition of the following personnel to its sportsbook team.
Jamie Shea is the new head of digital sportsbook operations. Shea is the former head of North American growth opportunities for International Game Technology. Shea has more than 10 years experience in sportsbook and racebook operations in Las Vegas.
Frank Kunovic is the new director of retail sportsbook operations. Kunovic brings with him sportsbook and racebook management experience from Ceasars.
Sean Hurley is the new head of commercial growth and will be in the New York offices. Hurley’s experience in this “critical area” is credited by the company as enabling the DraftKings Sportsbook to be first to market in New Jersey.
DraftKings’ co-founder and Chief Revenue Officer, Matt Kalish, talked about the company’s hiring focus and the need for top-tier talent:
“The bar for hiring talent at DraftKings is set extremely high, and our success in being first to market in New Jersey with mobile sports betting is the direct result of our skilled team. I am excited to welcome this new group of executives while expanding the company to San Francisco and Las Vegas. Presence in these international hubs of technology and gaming, respectively, allows us access to a tremendous talent pool and strengthens our position as leaders in this dynamic industry.”
DraftKings beefing up its Massachusetts operations
According to DraftKings, it expects its Massachusetts‘ workforce to grow by 75 percent next year.
Last week, DraftKings announced the hiring of Tom Goedde, Chief Marketing Officer, and Andy Yang, Chief Product Officer. The pair will join the Massachusetts offices to direct DraftKings growing gaming and media divisions.
To house its new workforce, DraftKings secured the largest commercial single-floor space available in Boston at 105,000 square feet. It doubles the size of its existing offices and will open in early 2019.
DraftKings currently offers DFS contests across 11 professional sports in eight countries including the US. Its online gaming license in New Jersey, which includes NJ sports betting, is only one part of a larger plan.
DraftKings looks to expand beyond mobile sports betting
The DraftKings deal with Resorts Atlantic City is restricted to online and mobile gaming. So when Resorts does open its sportsbook later this week (pending regulatory approval), it likely won’t be DraftKings-branded.
While most think of DraftKings as a mobile platform, it has every intention of expanding into the retail sportsbook business. Hiring a head of retail sportsbook operations confirms that.
Another confirmation is its retail sportsbook deal with del Lago Resort & Casino to offer sports betting in New York when regulations are in place.
The aggressive hiring plans, the considerable investment in office space, and the competition with fellow DFS-operator-turned-sportsbook FanDuel indicate that DraftKings plans to grow and grow fast.
New Jersey’s DraftKings Sportsbook is just the beginning.