Late on Sept. 6, and just in time for the first NFL game of the season, Caesars added mobile sports betting to its portfolio of gaming options in New Jersey.

The app is available in the Apple App Store and for direct download on the Caesars online casino site for Android devices. Like Caesars mentioned a few weeks ago, its sports betting component merged with its current NJ gambling site.

The Caesars Casino & Sports app is a one-stop shop for gambling enthusiasts.

Mark Frissora, CEO and President of Caesars Entertainment, said:

“Since New Jersey decided to allow mobile sports betting, we have been working diligently to create the most engaging and fun mobile platform which provides users with the ability to place bets on their favorite sporting events.”

Fruits of the partnership with Scientific Games

The new NJ sportsbook app is developed by Scientific Games.

Caesars and Scientific Games struck a deal in developing Caesars’ position in US sports betting after announcing a partnership on July 30.

The partnership got off to a quick start in August at Caesars’ brick-and-mortar properties in Atlantic City and elsewhere where sports betting is legalized.

NJ sports betting launched at Bally’s and Harrah’s in New Jersey and at the Horseshoe Tunica and Harrah’s Gulf Coast in Mississippi.

While it is not the first mobile sports betting app in the New Jersey market (nor the last), Caesars sportsbook is in at the beginning.

DraftKings Sportsbook was the first mover, launching on Aug. 1.

The more important market entry point is that Caesars got its sports betting app up and running in time for NFL football season.

Total Rewards is the Caesars differentiator

Punters using the mobile app for their sports betting get full access to Caesars’ Total Rewards program. Caesars has made a great success of Total Rewards and now believes that the VIP program sets it apart from its competitors.

Frissora confirmed that the program is available for mobile sports bettors:

“Players have the opportunity to earn and redeem rewards points through our Total Rewards loyalty program, which they can redeem for memorable experiences inside our world-class resorts. This launch further solidifies our investment into this exciting space.”

Deposit options also work well for Caesars, which accepts both PayPal and the standard MasterCard and Visa credit cards.

NJ sports betting options: the list is growing

Caesars sportsbook launch means that New Jersey sports bettors now have six online sports betting apps to choose from.

NJ sports betting apps are now available from the following operators:

The market has taken off since launching only a few weeks ago. Actual revenue numbers will have to wait for the NJ Division of Gaming Enforcement (DGE) to release its monthly report, but first signs are encouraging.

According to subsequently confirmed reports, DraftKings took in more than three-quarters of a million bets in August. It’s on a fast track to hit one million.

The NJ sports betting market will get even more competitive as summer moves into fall.

A number of retail sportsbooks are planning to open online books soon including Resorts. And the multitude of sports betting partnerships just means the options are endless.

So it’s a sure bet the online sportsbook market won’t stay at six for long.