DraftKings Dips Into Casual NJ Sports Betting Crowd With Sportsbook Pools

DraftKings Sportsbook already reigns supreme in the world of sports betting in New Jersey.

Now, the top dog has added another feature to even further solidify its standing.

In a Thursday press release, DraftKings introduced the launch of DraftKings Sportsbook Pools.

DraftKings Sportsbook Pools aimed at the casual bettor

Per the release, Sportsbook Pools is a feature that represents “a new and easier way to bet on sports.”

The feature, DraftKings anticipates, will simplify the sports betting experience for casual players.

“Millions of Americans have been playing in sports pools for years with their friends and coworkers, and now one of the most popular ways that fans can get ‘skin in the game’ is live on DraftKings Sportsbook,” Matt Kalish, chief revenue officer and co-founder of DraftKings, said in the release.

“DraftKings Sportsbook Pools features simple predictions, such as picking the winner of each NFL game weekly, combined with the potential to win jackpot-style prizes. This product will unquestionably make every game more exciting for DraftKings Sportsbook players of all levels.”

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How Sportsbook Pools works

Simplified: DraftKings’ newest feature ties the popularity of office games with sports betting.

From the release:

“The new DraftKings product will provide the opportunity to bet on games like the ones often enjoyed among coworkers in office pools, offering fans a more casual alternative to navigating odds and point spreads.”

To play DraftKings Sportsbook Pools, users select potential outcomes from a set group of events. They are presented with questions related to potential outcomes either in a specific game or in a series of games.

From a list of provided answers, users predict outcomes and submit entries into a pool. Winners are then determined based on the number of correct picks.

Kicking off in style

The debut of DraftKings Sportsbook Pools promises to leave an impression.

The company will host an inaugural contest featuring $20 entries and a minimum of $200,000 in total prizes. That includes a jackpot reward of $100,000, split among users who correctly predict the outcomes of NFL Week 10 games on Sunday and Monday.

In New Jersey, this contest will offer NJ players to receive 20 percent of the prize pool for 11 correct picks, 30 percent for 12, and 50 percent for correctly predicting all 13 games.

DraftKings pads portfolio

Though strange to consider, NJ sports betting remains in its infancy. The industry has not yet reached five months of operation.

DraftKings Sportsbook itself did not officially open for business until early August. Already, though, the company has established itself as the go-to sportsbook in the Garden State.

In its first month, the state’s first mobile sportsbook generated $2.97 million. As a whole, three mobile products (SugarHouse Sportsbook and playMGM launched in mid-August) combined for $3.1 million in revenue, just over half the total reported by retail sportsbooks.

Last month proved massive for DraftKings, which set the tone for a sizable mobile purse.

In September, eight mobile sportsbooks combined for $12.6 million in revenue, nearly $1.5 million more than retail. Resorts Atlantic City, the license holder used by DraftKings, reported $8.5 million in revenue with the lion’s share going to DraftKings Sportsbook.

Certainly, the company’s latest introduction will bolster its standing even more.

About the Author

Grant Lucas

Grant Lucas is a longtime sportswriter who has covered the high school, collegiate, and professional levels. A graduate of Linfield College in McMinnville, Grant has covered games and written features and columns surrounding prep sports, Linfield, and Oregon State athletics and the Portland Trail Blazers throughout his career.