When it comes to the casual sports fan, DraftKings Sportsbook app is continually upping the ante. The NJ sports betting experience is front and center, of course, but the integrated features are constantly changing.
And two of the newest offerings are expected to launch this week.
Baseball market customers now have access to live game visuals available for every Major League Baseball game. The initial rollout was anticipated on April 4, but DraftKings confirmed an “early next week” launch.
And thanks to an ongoing relationship with Australia-based iSport Genius, DraftKings is adding a new wrinkle to the golf betting experience. As of this week, the app now includes statistical pages for every tournament.
And what luck; the Masters, one of four majors on the PGA Tour, begins on Thursday, April 11.
DraftKings + Masters betting
Sports betting odds remain the central focus of the DraftKings’ platform. But is Rory McIlroy at +700 to win it a good bet?
How about Tiger Woods at +1400?
Before placing those Masters’ bets this week, DraftKings’ users can now review the page of golf stats from iSport Genius. The company bills itself as a provider of “unprecedented sporting insights.”
And it’s quite a comprehensive list:
- Course info
- Number of times a golfer has gone for par
- Recent performances by individual golfers
- Masters Tournament history
- Golfer comparisons
While the concept is fresh for golf betting, those familiar with the app likely have noticed similar statistical offerings with other sports. The collaboration dates back to early last year, prior to the mobile sportsbook launch.
Dan Hannigan-Daley, director of sportsbook product at DraftKings, said what makes the partnership work is the companies think along the same lines.
“We pick vendors that have a similar mindset and work outside the box. We are bridging the gap where all the info can be found.”
Live baseball on DraftKings Sportsbook
Watching a Phillies game unfold on an iOS or Android device may not sound as exciting as watching live at Citizens Bank Park.
But betting using the DraftKings’ app and then watching Bryce Harper works, too.
But for those bettors who can’t make it to the ballpark, the live baseball visuals are not a bad Plan B. The product at DraftKings is from SportsRadar based out of Switzerland.
The embedded widget is integrated into the DraftKings’ browser platform only for now.
“We are rounding out the experience,” said Hannigan-Daley. “It’s nice to see what’s going on with the game you bet on.”
Customers will notice a similar look to what they would see via the MLB or ESPN websites.
Users will be able to watch the game unfold pitch by pitch. Not exactly a new concept, but it’s one that gives customers a reason to stay on the app for nine innings.
And what about baseball betting stats?
And speaking of baseball, bettors will find the statistical info just as useful. Unlike golf, this feature is not new for the 2019 season.
But doing some pre-betting analysis never gets old.
The iSport Genius page is embedded within each game. The specific info varies based on the contest.
But here are a couple of fun facts from a recent game between the Rangers and Angels:
- Each of the Angels’ last seven night games after playing the previous day have gone under the total runs line.
- The Rangers have won five of their last six games as underdogs.
And if that is not enough info, DraftKings’ app users will find recent head-to-head games, scores and run lines included.
With the Rangers being a 1.5-point underdog and the total run line at 8.5, the Rangers and the under could make for an intriguing parlay.
Thinking outside the box
But whether it’s baseball, golf, or the NBA and NHL playoffs, DraftKings is literally taking its product outside the lines.
In November 2018, the sportsbook app introduced Sportsbook Pools. In the leadup to the 2019 Super Bowl, DraftKings opened up Big Game Squares available to anyone in the US. The ultimate goal of those additions was to get the casual bettor a bit more involved.
Now, bettors of all stripes get a bit more out of their time on the DraftKings Sportsbook app.
For Hannigan-Daley and the rest of the team, it’s all about taking in ideas, collaborating and bringing them to life.
And the collaborations with iSportGenius and SportsRadar are just two examples of thinking outside the New Jersey online sports betting box.
“I think we will see some positive reaction. Hopefully, customers are using it to bet a little more wisely,” Hannigan-Daley said.