Resorts is getting a lot of attention these days, and for a good reason.
Its NJ sports betting apps and online casino partnerships are producing strong revenue returns.
And we are talking to the tune of a 271.9% increase year over year. That number comes straight from the latest figures released by the New Jersey Division of Gaming Enforcement.
One person keeping a close eye on these numbers is Ed Andrewes, owner of EAGC, lead consultant to Resorts Digital Gaming. New Jersey Gambling Sites caught up with him at last week’s Betting on Sports America conference in Secaucus, NJ.
To put it simply, a lot has changed from this time last year.
“We are not that surprised because we almost doubled the size of our number of operators under our skin.
“We’ve been investing heavily in ourselves in both products and marketing. It hasn’t come as a huge surprise to me, but it obviously gets kind of noticed within the industry.”
DraftKings + sports betting = success
One of the big differences from this year and to last’s is the DraftKings Sportsbook app did not exist. The Boston-based company was simply a daily fantasy sports operation.
NJ sports betting was still in its very early prelaunch phase. And, in fact, until PASPA fell in May 2018, sportsbooks like DraftKings were just a pipe dream.
These days, Atlantic City’s oldest casino is hanging toward the top of the sports wagering revenue pack. And the partnership with DraftKings is a big reason why.
The Kambi-powered platform launched on Aug. 6 of last year and is continuously expanding its offerings. The platform now includes the integrated DraftKings online casino with live dealer games.
“DraftKings has done very well as a sportsbook,” said Andrewes. “They’ve also done very well on the casino side.”
But Andrewes also notes that DraftKings Casino players are different from those that play at Resorts online casino.
“The younger sportsbook players prefer playing table games rather than slots. Resorts has a very slots-based audience. Having the DraftKings brand has allowed us to tap into a whole new segment of the market both on sportsbook and casinos.”
Resorts is hangin’ with the big boys
DraftKings is the most popular brand, but it’s one of several that contributes to the overall success story at Resorts.
The overall Resorts Digital portfolio includes three mobile sports betting skins and four online casino brands.
Sports betting apps
The DGE monthly revenue charts do not provide a breakdown of the individual operators. But Resorts is holding its own in this mobile and online gambling world.
Here are a few highlights from March:
- NJ sports betting revenue: $7,278,126 (No. 1 in AC)
- Internet gaming win: $8,472,091 (100.1% increase)
- Total gaming revenue (sports/online): $15,750,217 (Resorts’ land-based casino earned $15,007,922)
By comparison, Bally’s Atlantic City earned $15,379,505 for the month. And that number is a combination of the casino floor and sports betting revenue.
And Andrewes is spreading the credit across the board.
“There has really been strong growth across all of our partners and our own in-house products.”
Resorts is still growing
Keep in mind; the Resorts-branded platform got into the NJ sports betting game in late January, days before the Super Bowl. Of course, the likes of FanDuel, DraftKings, BetStars and SugarHouse are more established.
But Andrewes likes what he sees so far.
“We are really, really pleased with the initial results. We’ve got a long way to go.”
For now, customers enjoy a shared casino and sportsbook platform with almost all of its partners as well as from the Resorts app itself.
“We are competing against some very strong brands that are more associated with sports. But we are pleased with the initial launch. … We are really looking forward to improving the product and building up exposure in time for the football season.”