Business is picking up around Atlantic City. Call it the Fourth of July to Labor Day summer rush.

With two new casinos marking one year on the Boardwalk, and plenty of other changes happening inside and outside properties, there’s a lot to consider when visiting.

As with last summer, casinos around the city are thinking up ways to keep the customers interested.

Free parking (Golden Nugget and Ocean Casino Resort) is a good starting point to be sure.

But the big giveaway offers are what brings foot traffic to the casino floor, from million dollar giveaways to massive loyalty club status upgrades and tier matching.

Here are a few examples of what’s going on at the Jersey Shore.

1. Golden Nugget tier matching

Atlantic City’s smallest property is approaching a milestone.

But the NJ online gambling leader is not ignoring the importance of attracting land-based customers.

The Upgrade Your Summer promotion is available through Sept. 2. This offer applies to new and existing 24K Select Club members.

There’s also plenty of tier matching and upgrades going on at Golden Nugget if you carry loyalty cards from other AC casinos. Below is a list of all the tier-match upgrades at Golden Nugget available now through Sept. 2.

AC Casino Reward ProgramLoyalty LevelGolden Nugget Tier Match
Borgata/MGMLevel 1 SapphirePremier
Borgata/MGMLevel 2 PearlChairman trade up
Borgata/MGMLevel 3 GoldElite trade up
Borgata/MGMLevel 4 PlatinumElite trade up
Borgata/MGMLevel 5 NoirElite trade up
ResortsLevel 1 PremierePremier
ResortsLevel 2 EpicChairman trade up
ResortsLevel 3 ParamountElite trade up
ResortsLevel 4 Red CarpetElite trade up
Caesars RewardsLevel 1 GoldPremier
Caesars RewardsLevel 2 PlatinumChairman trade up
Caesars RewardsLevel 3 DiamondElite trade up
Caesars RewardsLevel 4 Seven StarElite trade up
TropicanaLevel 1 GreenPremier
TropicanaLevel 2 CopperChairman trade up
TropicanaLevel 3 GoldElite trade up
TropicanaLevel 4 PlatinumElite trade up
TropicanaLevel 5 BlackElite trade up
Hard RockLevel 1 PremierPremier
Hard RockLevel 2 EliteChairman trade up
Hard RockLevel 3 Rock RoyaltyElite trade up
Hard Rock Level 4 XCardElite trade up
Ocean CasinoLevel 1 BluePremier
Ocean CasinoLevel 2 GoldChairman trade up
Ocean CasinoLevel 3 PlatinumElite trade up
Ocean CasinoLevel 4 BlackElite trade up

New chairman members (2,500 credits) will receive:

  • Opportunity to earn more cash back and comp dollars.
  • One free bingo board card per cardholder plus an additional card for guest.
  • Special discount at The Buffet for up to three guests.
  • 15% discount at participating retail locations.

Besides earning the highest level of offers, Elite (top tier, 12,500 credits) benefits are similar. Cardholders earn an extra bingo board and a 20% discount.

2. Ocean making a splash

Ocean Casino, fresh off its dual birthday celebration with Hard Rock Atlantic City, is offering tier matching, too.

New members who join the Players Club program at Ocean AC can bring premium cards from competitors (along with a valid ID) to get a tier match. The offer is available now through Dec. 31.

However, that’s one of several new promotions under the casino-first marketing approach that came about when the property changed its name earlier this year.

The chance to drive away in a new Porsche or with extra cash is a much bigger draw. And that’s all part of the $250,000 Summer of Porsche.

Players earn entries via slot and table play (poker is excluded). Qualifier drawings are held every Friday and Saturday from 6 to 10 p.m.

Five winners will be announced every hour. The prize is $1,000 in free slot play along with a grand prize entry.

The grand finale drawing is taking place at 11 p.m. Aug. 31. The two winners will face the tough decision of choosing between cash or car.

  • First place: 2019 Porsche Macan or $35,000 cash.
  • Second place: 2019 Porsche Boxster or $35,000 cash.

3. 1 million reasons to visit Hard Rock

Yes, it’s true. The SWAT team recently made a $1 million delivery to Hard Rock AC.

The cash is being safely stored in the cage until one guaranteed winner goes home with it on Sept. 1.

No need to take out a marker at the blackjack or craps table. Like Powerball, it all comes down to the luck of the draw.

Hard Rock Wild Card members have until 11:59 p.m. on Aug. 31 to earn entries. They come via slots, table games or HardRockCasino.com play. Every $10 comp dollars equals one entry.

The winner will be announced at 6 p.m. on Sept. 1.

Wild Card tier matching, too

Hard Rock is offering new members with premium cards from other casinos some added incentives to upgrade. The higher tiers are Elite or Rock Royalty.

And there are some perks, too. They include:

  • Complimentary hotel stay
  • Two tickets to Howie Mandel’s Comedy Club
  • $100 bonus free play (Rock Royalty only)
Bill Gelman

About

Bill Gelman is a veteran sports writer based just outside of Philadelphia and not too far from the Jersey Shore. Bill spends time in Atlantic City writing about casino openings and expansions, special events and world championship boxing at Boardwalk Hall. He is now adding NJ sports betting and online gambling to the mix.