Business is picking up around Atlantic City. Call it the Fourth of July to Labor Day summer rush.
With two new casinos marking one year on the Boardwalk, and plenty of other changes happening inside and outside properties, there’s a lot to consider when visiting.
As with last summer, casinos around the city are thinking up ways to keep the customers interested.
But the big giveaway offers are what brings foot traffic to the casino floor, from million dollar giveaways to massive loyalty club status upgrades and tier matching.
Here are a few examples of what’s going on at the Jersey Shore.
1. Golden Nugget tier matching
Atlantic City’s smallest property is approaching a milestone.
But the NJ online gambling leader is not ignoring the importance of attracting land-based customers.
The Upgrade Your Summer promotion is available through Sept. 2. This offer applies to new and existing 24K Select Club members.
There’s also plenty of tier matching and upgrades going on at Golden Nugget if you carry loyalty cards from other AC casinos. Below is a list of all the tier-match upgrades at Golden Nugget available now through Sept. 2.
|AC Casino Reward Program||Loyalty Level||Golden Nugget Tier Match|
|Borgata/MGM||Level 1 Sapphire||Premier|
|Borgata/MGM||Level 2 Pearl||Chairman trade up|
|Borgata/MGM||Level 3 Gold||Elite trade up|
|Borgata/MGM||Level 4 Platinum||Elite trade up|
|Borgata/MGM||Level 5 Noir||Elite trade up|
|Resorts||Level 1 Premiere||Premier|
|Resorts||Level 2 Epic||Chairman trade up|
|Resorts||Level 3 Paramount||Elite trade up|
|Resorts||Level 4 Red Carpet||Elite trade up|
|Caesars Rewards||Level 1 Gold||Premier|
|Caesars Rewards||Level 2 Platinum||Chairman trade up|
|Caesars Rewards||Level 3 Diamond||Elite trade up|
|Caesars Rewards||Level 4 Seven Star||Elite trade up|
|Tropicana||Level 1 Green||Premier|
|Tropicana||Level 2 Copper||Chairman trade up|
|Tropicana||Level 3 Gold||Elite trade up|
|Tropicana||Level 4 Platinum||Elite trade up|
|Tropicana||Level 5 Black||Elite trade up|
|Hard Rock||Level 1 Premier||Premier|
|Hard Rock||Level 2 Elite||Chairman trade up|
|Hard Rock||Level 3 Rock Royalty||Elite trade up|
|Hard Rock||Level 4 XCard||Elite trade up|
|Ocean Casino||Level 1 Blue||Premier|
|Ocean Casino||Level 2 Gold||Chairman trade up|
|Ocean Casino||Level 3 Platinum||Elite trade up|
|Ocean Casino||Level 4 Black||Elite trade up|
New chairman members (2,500 credits) will receive:
- Opportunity to earn more cash back and comp dollars.
- One free bingo board card per cardholder plus an additional card for guest.
- Special discount at The Buffet for up to three guests.
- 15% discount at participating retail locations.
Besides earning the highest level of offers, Elite (top tier, 12,500 credits) benefits are similar. Cardholders earn an extra bingo board and a 20% discount.
2. Ocean making a splash
New members who join the Players Club program at Ocean AC can bring premium cards from competitors (along with a valid ID) to get a tier match. The offer is available now through Dec. 31.
However, that’s one of several new promotions under the casino-first marketing approach that came about when the property changed its name earlier this year.
The chance to drive away in a new Porsche or with extra cash is a much bigger draw. And that’s all part of the $250,000 Summer of Porsche.
Players earn entries via slot and table play (poker is excluded). Qualifier drawings are held every Friday and Saturday from 6 to 10 p.m.
Five winners will be announced every hour. The prize is $1,000 in free slot play along with a grand prize entry.
The grand finale drawing is taking place at 11 p.m. Aug. 31. The two winners will face the tough decision of choosing between cash or car.
- First place: 2019 Porsche Macan or $35,000 cash.
- Second place: 2019 Porsche Boxster or $35,000 cash.
3. 1 million reasons to visit Hard Rock
Yes, it’s true. The SWAT team recently made a $1 million delivery to Hard Rock AC.
The cash is being safely stored in the cage until one guaranteed winner goes home with it on Sept. 1.
No need to take out a marker at the blackjack or craps table. Like Powerball, it all comes down to the luck of the draw.
Hard Rock Wild Card members have until 11:59 p.m. on Aug. 31 to earn entries. They come via slots, table games or HardRockCasino.com play. Every $10 comp dollars equals one entry.
The winner will be announced at 6 p.m. on Sept. 1.
Wild Card tier matching, too
Hard Rock is offering new members with premium cards from other casinos some added incentives to upgrade. The higher tiers are Elite or Rock Royalty.
And there are some perks, too. They include:
- Complimentary hotel stay
- Two tickets to Howie Mandel’s Comedy Club
- $100 bonus free play (Rock Royalty only)