The NJ online gambling industry is not slowing down for summer.
June numbers from the New Jersey Division of Gaming Enforcement show a year-over-year increase of almost 70% (67.8 to be exact).
Total internet gaming revenue came in at $38,058,244. The number is good enough for third-highest in NJ online casino history.
The all-time high of $39,134,380 was recorded in March.
Breaking down the numbers
So what happened in June to keep things going strong in the online industry?
Four of the seven license holders saw double-digit increases. We are talking 49.7% or better.
Of course, the main storyline remains the same. Golden Nugget is once again the leader of the pack with $13,599,416. This signifies a 62.5% increase compared to last year.
But if we are talking overall percentage champion, Resorts Digital leads the way with a 106.3% tick upward. A contributor to that increase might be the popular DraftKings Sportsbook and its cross-selling to the new DraftKings Casino, both of which fall under the Resorts license.
Here is a breakdown of how all seven license holders fared:
|Online Casino Licensee||2019 June Revenue||2018 June Revenue||% Change|
Note: Revenue numbers above include online poker.
Golden Nugget watch
When talking about Golden Nugget, online numbers are part of a bigger story.
It means the possibility of internet gaming revenue surpassing winnings from the casino floor remains well within reach. And it could happen before 2019 comes to a close.
Unibet NJ launches under Hard Rock
Hard Rock Atlantic City experienced a significant internet gaming revenue increase. The jump from $1.5 million to $2.4 million in a month’s time is impressive and certainly grabbed the attention of some.
For one, Unibet’s site is still in its infancy, with a basic slate of casino games.
On the other side, Hard Rock celebrated its one-year anniversary in June and had a bevy of promotions (online and offline) to coincide with the celebration.
PA online casinos testing the waters
The strong June revenue is one thing, but a new challenger is on the horizon.
Following months of delays, the neighboring Keystone State is rolling out Pennsylvania online casino apps as we speak.
Parx, Hollywood Casino, and SugarHouse are the first three out of the gates. Just like the DGE, the Pennsylvania Gaming Control Board is conducting a multi-day test period for each.
That means the oft-mentioned border battle will seriously start to heat up.
NJ online casinos will have to wait until mid-August or later to see what kind of impact the newcomers will have.
Will the impact be significant? It will likely take much more to crack this booming market with six years and almost two dozen apps in the books.