The NJ online gambling industry is not slowing down for summer.

June numbers from the New Jersey Division of Gaming Enforcement show a year-over-year increase of almost 70% (67.8 to be exact).

Total internet gaming revenue came in at $38,058,244. The number is good enough for third-highest in NJ online casino history.

The all-time high of $39,134,380 was recorded in March.

Breaking down the numbers

So what happened in June to keep things going strong in the online industry?

Four of the seven license holders saw double-digit increases. We are talking 49.7% or better.

Of course, the main storyline remains the same. Golden Nugget is once again the leader of the pack with $13,599,416. This signifies a 62.5% increase compared to last year.

But if we are talking overall percentage champion, Resorts Digital leads the way with a 106.3% tick upward. A contributor to that increase might be the popular DraftKings Sportsbook and its cross-selling to the new DraftKings Casino, both of which fall under the Resorts license.

Here is a breakdown of how all seven license holders fared:

Online Casino Licensee2019 June Revenue2018 June Revenue% Change
Borgata$6,034,158$4,030,29549.7%
Caesars$4,965,653$3,312,33249.9%
Golden Nugget$13,599,416$8,369,74662.5%
Hard Rock$2,420,374$5,569--
Ocean Resort$356,790----
Resorts$6,927,140$3,357,002106.3%
Tropicana$3,754,713$3,609,1504.0%
TOTALS$38,058,244$22,684,09467.8%

Note: Revenue numbers above include online poker.

Golden Nugget watch

When talking about Golden Nugget, online numbers are part of a bigger story.

The Marina District property, which happens to be Atlantic City’s smallest, is getting closer and closer to a milestone.

The land-based casino win came in at $15,793,315 (a 23.1% decrease). But if we put the online and land-based numbers side by side, the difference is now less than $2.2 million.

It means the possibility of internet gaming revenue surpassing winnings from the casino floor remains well within reach. And it could happen before 2019 comes to a close.

Unibet NJ launches under Hard Rock

Hard Rock Atlantic City experienced a significant internet gaming revenue increase. The jump from $1.5 million to $2.4 million in a month’s time is impressive and certainly grabbed the attention of some.

While Unibet NJ, the established European gambling site, launched its online casino in June under the Hard Rock license, there are other factors that could have contributed to the revenue rise.

For one, Unibet’s site is still in its infancy, with a basic slate of casino games.

On the other side, Hard Rock celebrated its one-year anniversary in June and had a bevy of promotions (online and offline) to coincide with the celebration.

Hard Rock online casino app launched in late June of 2018; its sportsbook followed just before the Super Bowl in January. That means July will offer the first full-month, year-over-year comparison.

And there is more on the horizon. The Unibet sportsbook, also from Kindred Group, is coming soon. The pending launch will open the door to further cross-selling opportunities.

We are talking about support from an NJ sports betting industry that has climbed to $3 billion in handle since its June 2018 launch.

PA online casinos testing the waters

The strong June revenue is one thing, but a new challenger is on the horizon.

Following months of delays, the neighboring Keystone State is rolling out Pennsylvania online casino apps as we speak.

Parx, Hollywood Casino, and SugarHouse are the first three out of the gates. Just like the DGE, the Pennsylvania Gaming Control Board is conducting a multi-day test period for each.

That means the oft-mentioned border battle will seriously start to heat up.

NJ online casinos will have to wait until mid-August or later to see what kind of impact the newcomers will have.

Will the impact be significant? It will likely take much more to crack this booming market with six years and almost two dozen apps in the books.

Bill Gelman

About

Bill Gelman is a veteran sports writer based just outside of Philadelphia and not too far from the Jersey Shore. Bill spends time in Atlantic City writing about casino openings and expansions, special events and world championship boxing at Boardwalk Hall. He is now adding NJ sports betting and online gambling to the mix.