Your gameday visit to Buffalo Wild Wings just got a bit more interesting.

On Sept. 5, Buffalo Wild Wings announced a multi-year partnership with MGM Resorts International and its sports betting venture Roar Digital.

Roar is the 50/50 venture between MGM Resorts International and GVC Holdings.

The deal includes “sports gaming experiences” inside Buffalo Wild Wings locations via MGM’s NJ sports betting app, BetMGM (the rebranded playMGM).

And the timing of the announcement coincides with tonight’s NFL regular-season kickoff between the Green Bay Packers and Chicago Bears. The Bears are a 3.5-point favorite.

Jim Murren, MGM Resorts chairman and CEO, said the partnership is “an important development in MGM and Roar’s position as the leader in sports and entertainment betting.”

“With more than 1,200 sports bars across the country, Buffalo Wild Wings is firmly established as a ‘go to’ venue for sports viewing in all of its markets. Adding access to MGM’s world class properties and the BetMGM mobile app will create unique customer experiences and redefine how fans enjoy sports,” said Murren.

What the future holds (besides blazin’ wings)

To be fair, this partnership is only in the first quarter.

However, customers at New Jersey’s 12+ Buffalo Wild Wings locations and the more than 1,200 locations in the US will start noticing the viewing experience change this week.

For instance, all those TV screens will now include custom sportsbook content such as live odds provided by BetMGM.

In New Jersey, plans include a sports betting test program later this year.

What that program will look like is still an unknown, but you can expect exclusive perks, such as enhanced odds and free bets, when the BetMGM app is accessed inside Buffalo Wild Wings.

That program will expand to other states as legislation allows.

So besides enjoying wings and beers, NJ sports betting customers will likely be betting and dining simultaneously. After all, you can log in and bet on the BetMGM app (or any app) from inside the restaurant. (But heads up: You won’t be seeing MGM-branded self-betting kiosks on property.)

Here are some of the BetMGM point spreads for Sunday’s NFL betting (as of Sept. 5):

  • Philadelphia Eagles (-9.5) versus Washington Redskins
  • New York Jets (-2.5) versus Buffalo Bills
  • New York Giants (+7.5) versus Dallas Cowboys
  • Pittsburgh Steelers (+5.5) versus New England Patriots
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Nationwide free football game included

Did we mention the partnership includes Pick and Props?

This free-to-play, mobile-only football game is available across the country starting today.

And it includes those states where legislation has yet to be approved.

The game is described as a “seamless sports betting-like experience with no stakes attached.”

Players can win a trip to Borgata in Atlantic City to compete in the first BetMGM sports betting competition (details to be announced).

Others may walk away with a trip to Las Vegas (placing a parlay bet on the Big Game is optional).

Here’s how you can play:

  • Download the Buffalo Wild Wings Blazin’ Rewards app
  • Make game picks based on the spread, answer prop questions, and choose top fantasy performers for the week.
  • Fans can play anywhere, but you must check-in at a Buffalo Wild Wings between Thursday and Sunday to be eligible for prizes.

The partnership is the first of its kind, but Buffalo Wild WIngs does have a fantasy sports relationship with DraftKings that was finalized a year ago in August.

For Lyle Tick, president of Buffalo Wild Wings, this new partnership provides the “opportunity to pioneer sports gaming experiences for fans, and we are taking the first critical step on that journey through our partnership with BetMGM.

“This is a landmark relationship between two preeminent experience brands that puts us in a position to innovate the current sports watching experience to bring the best of sports gaming to our guests.”

Bill Gelman

About

Bill Gelman is a veteran sports writer based just outside of Philadelphia and not too far from the Jersey Shore. Bill spends time in Atlantic City writing about casino openings and expansions, special events and world championship boxing at Boardwalk Hall. He is now adding NJ sports betting and online gambling to the mix.