New Jersey is once again reaping the rewards of a busy season of sports.

The New Jersey Division of Gaming Enforcement released October numbers earlier today, and it’s the second straight record-breaking month.

The Garden State took in $488 million from bettors. That tops the previous all-time mark from September of $445.6 million.

Combined with the other eight months of 2019, the year-to-date handle is now at an eye-opening $3.5 billion.

To top it off, sports betting revenue came in at $46.4 million. That bests the previous mark of $37.8 million also from last month.

In other words, October is now the new gold standard going forward.

FanDuel still the runaway NJ sports betting winner

Looking at the breakdown by operator, FanDuel Sportsbook once again dominated the field by a wide margin.

Meadowlands Racetrack, it’s land-based partner, reported betting revenue of $24.8 million (PointsBet NJ accounts for a small portion of that number).

And of that total, $20.7 million was from mobile.

In terms of the next closest NJ sports betting competitor, Resorts Digital finished a very distant second with $10.5 million.

DraftKings Sportsbook is responsible for the bulk of it, but Fox Bet and Resorts Sportsbook fall under the same umbrella.

In terms of how the rest of the field did, here is a breakdown:

Property (Online)Online RevenueRetail RevenueOctober Total
TOTAL$38,704,731$7,688,806$46,393,537
Bally's (Caesars, 888)$536,600$233,745$770,345
Borgata (BetMGM, Borgata Sports)$1,387,821$458,351$1,846,172
Golden Nugget (BetAmerica, GN Online)$359,216$176,890$536,106
Hard Rock (Hard Rock online, Bet365 NJ, Unibet)$1,841,732$123,616$1,965,348
Harrah's-----$92,449$92,449
Meadowlands (FanDuel, PointsBet)$20,679,747$4,114,965$24,794,712
Monmouth (William Hill, SugarHouse, TheScore Bet)$1,666,410$1,175,581$2,841,991
Ocean Resort (William Hill)$1,635,104$697,659$2,332,763
Resorts (DraftKings, Fox Bet, Resorts Online)$10,558,087$265,320$10,823,407
Tropicana (William Hill)$40,014$350,340$390,244

Hard Rock AC gained online betting momentum

Hard Rock Atlantic City is enjoying a night-and-day improvement this fall. This time last year, the license holder was sitting on the NJ sports betting sidelines.

Earlier this football season, Unibet NJ and Bet365 NJ launched their respective apps under the Hard Rock license. The two new additions combined with Hard Rock’s self-branded platform is beginning to look like a winning trifecta.

The property reported $1.9 million in sports betting revenue, with the majority ($1.8 million) coming via mobile apps.

Part of that may have to do with a huge bet that Unibet accepted from one Jim “Mattress Mack” McIngvale. According to Legal Sports Report, the total amounted to $1.25 million. Mack’s bets on his hometown Houston Astros to win the World Series did not win of course.

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Nevertheless, that performance is good enough for third-best among AC properties. Ocean Casino Resort and its partnership with William Hill NJ claimed the No. 2 position with $2.3 million.

So there are winners across the board.

And it seems crossing the $4 billion mark in total bets this year is not out of the question.

Bill Gelman

About

Bill Gelman is a veteran sports writer based just outside of Philadelphia and not too far from the Jersey Shore. Bill spends time in Atlantic City writing about casino openings and expansions, special events and world championship boxing at Boardwalk Hall. He is now adding NJ sports betting and online gambling to the mix.