The Philadelphia 76ers may have been relatively quiet at the NBA trade deadline.
A much bigger deal, however, unfolded last week when DraftKings Sportsbook announced a multi-year partnership with the franchise. The arrangement includes the use of official team marks and logos along with various branding options.
More specifically, DraftKings is now the exclusive and official Daily Fantasy Sports partner of the 76ers, as well as a sportsbook and online casino partner.
The franchise already has a partnership with Fox Bet, so the exclusive wording does not apply outside of DFS.
The bigger picture centers around enhancing the DraftKings’ user experience and bringing sports fans closer to their favorite NBA team.
The Indiana Pacers and Boston Celtics signed similar deals.
— DraftKings News (@DraftKingsNews) February 13, 2020
More on the DraftKings + 76ers deal
The NBA deals may be separate, but the mission behind them is the same.
Ezra Kucharz, chief business officer at DraftKings, explains:
“The NBA represents DraftKings’ second-most-popular sport, and we are thrilled to offer our fanbase a continually unique and authentic sports gaming product.
“Each of these partnerships represents a common strategy and stresses the importance of NBA teams and DraftKings’ place on fan engagement and overall customer experience.”
The Boston-based company and the Sixers will work together on traditional marketing and promotional opportunities. But there are additional Philly-centric offerings, too:
- VIPs will be offered a “Court of Dreams” excursion allowing them an all-access, inside look at the 76ers’ training complex.
- Season tickets and suites for hospitality and promotional use
Philadelphia 76ers president Chris Heck said it “marks a new, exciting chapter in the long-standing relationship between two of the sports industry’s most innovative companies.”
Heck said that once again they are “raising the bar” in the sports partnership space.
“The 76ers are proud to continue to stand alongside DraftKings as we together create and amplify expanded and differentiated opportunities for fans to engage with our team, dynamic players and sport.”
Expanding NJ sports betting reach
By teaming with the 76ers, DK extends its NJ sports betting reach.
The DraftKings Sportsbook app is available on both sides of the Delaware River. The NJ version, however, includes the brand’s online casino.
Plus, the timing of deal coincides with the announcement of a record January in terms of NJ sports betting revenue.
Add to the fact that NJ online casino revenue came in at $55 million – a new all-time mark – and the deal makes even more sense.
Of course, these numbers don’t even factor in the number of NJ DFS customers. And many of them have crossed over to the other products.
According to DK:
“About an astounding 40% of all DraftKings bettors have placed a wager on an NBA game.”
In terms of how many are picking the Sixers to win the Atlantic Division (+1,000), well, that’s another story.