Tipico Tiptoes Its Way Into New Jersey With Sports Betting, Online Casino Plans

Another European online gambling brand has set up operations in North America. And once again, New Jersey is the preferred market for its emergence. Tipico US will soon be an online casino and sports betting choice for NJ residents and visitors.

Although a timeline for its sportsbook-casino app is still unknown, Tipico wants to have its sportsbook up and running this fall.

That may depend on circumstances beyond its control, however.

The details on Tipico and its NJ sportsbook launch

Tipico has secured market access through a partnership with Ocean Casino Resort. For now, its primary focus is getting its NJ online sports betting platform to market.

Tipico is the most popular sportsbook in Germany. Its retail footprint in that country is large, with more than 1,200 brick-and-mortar sports betting shops.

In the US, however, the focus is all online.

William Hill operates Ocean’s physical sportsbook, but that’s a small part of the overall pie in NJ. Nearly 83% of handle in the state in 2019 came via online wagers.

The operator agreement between Ocean and Tipico is still under review from the NJ Division of Gaming Enforcement. Assuming everything goes according to plan, Tipico wants to time its NJ online launch to sync with the beginning of the 2020 NFL season.

The details on the launch of Tipico’s online casino vertical are fuzzier. The company has recently made a move to prepare itself, however.

Tipico plans for an NJ online casino, too

While the German giant runs its sportsbook on its own software, it doesn’t have an online casino product of its own.

Instead of building out a platform from scratch, Tipico has taken advantage of someone else’s expertise.

Scientific Games is a gambling platform provider for several US brands, such as multiple state lotteries and US sportsbooks like Betfred.

Its OpenGaming platform is a well-known entity in NJ, too, operating the Caesars Casino & Sports app.

Reports have a Tipico online casino under Ocean’s license also coming to NJ this fall, but neither company has yet confirmed that.

In any case, a Tipico online casino and sportsbook would follow in the footsteps of other online brands in NJ. The dual power of both a sports betting site and a complementary casino app can be seen in DraftKings.

DraftKings Sportsbook started with just a sportsbook back in 2018 but has since added a multitude of online slots, table games and exclusive games to its new DK online casino. The result is higher revenues.

Circumstances, however, may make the online casino the more successful product later this year.

The fragile situation surrounding the NFL

The state of professional sports amid the COVID-19 pandemic is still tentative. That applies to NJ-based teams as much as anyone else.

As a matter of fact, NJ Gov. Phil Murphy has already dictated that the New York Giants and Jets won’t be able to play in front of spectators until further notice. That’s if they do actually play home games as normal.

NFL franchises recently began mandatory team activities. With that came required coronavirus testing. The first round of tests that teams conducted produced 59 positive results.

Should that number climb as team activities intensify, it could result in cancelations if not postponements of regular-season contests. The NFL has reportedly canceled its entire preseason schedule.

If the 2020-21 NFL season is limited or does not take place at all, that will, obviously, alter Tipico’s NJ sportsbook launch plans.

Instead of offering registration bonuses on NFL game lines in September, it might delay the launch or focus its initial marketing on sporting events taking place elsewhere, such as the MLB and NBA. Both of those sports seasons will still be in action come September.

But another alternative is to invest its resources into promoting its NJ online casino product instead. If there are is no NFL betting this fall, that might be an obvious choice.

About the Author

Derek Helling

Derek Helling is a lead writer for PlayUSA and the manager of BetHer. He is a 2013 graduate of the University of Iowa and covers the intersections of sports with business and the law.