Dance To The Music: Harrah’s Ready To Bring Live Music Back To Atlantic City

It won’t look like it did before, but it will still represent the best-case scenario right now. If state regulators give their approval, Atlantic City outdoor concerts could soon be an option next time you head down to the shore.

Harrah’s Resort AC has put together a plan to offer a music series starting later this month. If successful, it could provide a blueprint for similar venues across the country.

Details of the proposed Atlantic City outdoor concerts

Harrah’s has put together the series in conjunction with LG Business Solutions and the NJ Lottery. The casino stated in a press release that a portion of ticket sales will benefit the Community Food Bank of Southern NJ.

The Atlantic City series, if it goes forward, will be named Bayside ROCK Live. It will “feature contemporary DJ sets and the iconic hit music of the ’70s and ’80s provided by some of today’s top tribute bands.”

The plan is to offer guests a different act every Friday night from Aug. 28 through Oct. 23. Among acts on the schedule are:

  • New York Bee Gees – Bee Gees Tribute Band – Aug. 28
  • Zoso – The Ultimate Led Zeppelin Experience – Sept. 4
  • DSB – An American Journey – A Tribute to Journey featuring Myles Buckley, son of Journey guitarist Neal Schon – Sept. 11
  • Aerosmyth – The Ultimate Aerosmith Tribute Experience – Sept. 18
  • Songs In The Attic: The Music of Billy Joel – Sept. 25
  • Desperado – The Nation’s Premier Eagles Tribute – Oct. 2
  • Tusk – The World’s Number One Tribute To Fleetwood Mac – Oct. 9
  • The FABBA Show – A Tribute to ABBA – Oct. 16
  • Beatles For Sale – Beatles Tribute Band – Oct. 23

When and where to buy tickets

Harrah’s plans to hold the concerts in the Waterfront Conference Center parking complex. Guests must purchase tickets through Ticketmaster and do so in advance of the shows.

However, there will be no physical ticket sales at Harrah’s or anywhere else.

To attend, guests must be at least 21 years of age. Tickets cost $44.50 each and go on sale on Thursday, Aug. 20, at 10 a.m. EST. Each ticket will give the bearer access to two seats within the complex.

Harrah’s plans to offer beverage options and popcorn for sale during the entertainment. All of these plans are tentative, however. The casino must convince regulators it can keep its guests safe in this makeshift venue.

Health and safety key to Harrah’s Bayside ROCK music series

If officials do sign off on Harrah’s plans, it will be the first outdoor concert series in NJ since the pandemic shut things down in March.

For that reason, breaking the ice will require some safety precautions.

Outdoor gatherings in New Jersey are limited to 500 people. Face coverings are required in outdoor public spaces when social distancing is difficult to maintain. And there are other rules that organizers must follow as outlined by the state.

A press release from Harrah’s doesn’t mention specific measures the casino will take, outside of the intent to practice social distancing. From the ticket configuration, it’s safe to assume that pairs of seats will have at least six feet between them.

The casino might need to take additional measures beyond that to convince regulators, however. That might include things like:

  • Limiting entry points
  • Requiring temperature checks
  • Mandating masks in certain areas
  • Making hand sanitizer stations available

Harrah’s follows Caesars Entertainment’s health and safety protocols throughout its property. And those guidelines will be “at the forefront of the outdoor entertainment experience.”

It’s also possible that Harrah’s and Ticketmaster will add a special waiver section to the ticket purchase that indemnifies them from liability if a guest contracts COVID-19. If it’s not plainly stated, interested parties should inquire before buying tickets.

Since casinos in Atlantic City started to reopen, getting live entertainment back to attract guests has been a goal. Harrah’s and its Bayside ROCK Live music series might be the first to achieve that goal later this month.

About the Author

Derek Helling

Derek Helling is a lead writer for PlayUSA and the manager of BetHer. He is a 2013 graduate of the University of Iowa and covers the intersections of sports with business and the law.