Sportsbook commercials serve their purpose, and New Jersey sportsbook operators have aired their fair share of them since sports betting was legalized.
Just like with cars, beverages or restaurants, the goal is to sell something to the viewer. But it’s also about making a lasting impression.
Plus, there are 18 brands (and others launching soon) competing for market share. So buying TV ads when major sports events are taking place is key to building a customer base.
The expectation is that a handful of bettors will immediately create an account.
Show an ad frequently and it’ll be burned into the brains of would-be customers. Add in a touch of humor or a celebrity cameo, and the commercial becomes memorable.
With that in mind, here is a look at five recent sportsbook app commercials that caught our attention.
1. PointsBet has The Answer
Don’t be surprised if you start seeing more and more commercials with former Philadelphia 76er Allen Iverson.
In fact, just open the PointsBet NJ app. He’s everywhere.
And now that the Australian-based company agreed to a huge deal with NBC Sports, the number of PointsBet commercials airing on regional networks is only going to increase.
We are betting Iverson will continue to be the star.
For now, here is a small sampling of Iverson, also known as The Answer, pushing the PointsBet app. Oh, and enjoy the Australian accent.
2. FanDuel Sportsbook, a pig and bowling
What does a pig have to do with NJ sports betting?
When you put that pig in a bowling alley, viewers will likely be scratching their heads, wondering what in the world FanDuel Sportsbook was thinking when it put this advertising campaign together.
Even a talking gecko selling GEICO insurance makes some sorta sense.
At the same time, the pig commercial was a genius move by FanDuel. How, you ask? Well, we are still talking about a TV ad that aired in 2019.
Even though it’s a Pennsylvania ad, it was seen regularly in New Jersey, too.
3. DraftKings Sportsbook + Golden Ticket
A little more than two years ago, DraftKings Sportsbook made NJ sports betting history by becoming the first mobile app to launch outside Nevada.
The Boston-based company even landed the services of NBA Hall-of-Famer and TNT personality Charles Barkley for some of its early commercials.
While those sportsbook commercials were memorable, DraftKings is a master at using its latest promos to land new customers.
Maybe you’ve heard about the Golden Ticket Giveaway? Or the 2020 presidential pool that’s free to play?
This Golden Ticket TV ad for DraftKings may not have any big names or personalities attached to it, but the idea of everybody winning something is hard to resist.
4. Breaking the news about Bet365’s TV ad
When the Garden State legalized sports betting back in 2018, it kicked the door wide open for European operators. Well-established brand Bet365 wasted little time linking up with Hard Rock Atlantic City.
But up until recently, the company had been relatively quiet with its New Jersey marketing. Outside of the random billboards on local highways, there wasn’t much of a push.
Now, there is a TV campaign in which Bet365 proclaims to be “the world’s favorite sportsbook.”
Landing TV star Aaron Paul (Jesse Pinkman on the hit AMC series Breaking Bad) isn’t a bad game plan — maybe a little out of left field, though.
5. Fox Bet + Howie Long + Terry Bradshaw = next level
FOX NFL Sunday is a popular show among the NFL betting crowd.
It’s a weekly source for pregame injury news and other league happenings. Hey, it could make the difference in taking the Philadelphia Eagles -6.5 points against the Washington Football Team on the Fox Bet NJ app.
And speaking of Fox, Howie Long and Terry Bradshaw are two of the extremely familiar faces who are part of the Fox Sports team.
Long, who is now a Fox Bet brand ambassador, is getting some extra TV time … and taking things to the next level against Bradshaw. This ad comes via Fox Bet’s partnership with Mount Airy Casino in Pennsylvania.