Fox Bet and the Philadelphia Eagles are teaming up on a multiyear partnership.
But this one is unique among deals between sportsbook operators and pro sports teams.
The key component of the partnership announced today is a Fox Bet branded interactive studio. The new interactive space at Lincoln Financial Field is billed as “an unprecedented way” of entertaining Eagles fans.
All of the new shows will be filmed on-site, but additional programming will be filmed during the week for away games.
The studio’s opening perfectly coincides with the Birds’ home opener against the Los Angeles Rams (1 p.m. Sunday on Fox).
Eagles and Fox Bet studio in the works
The sponsorship deal between the Eagles and Fox Bet isn’t just about a studio. The partnership also includes the following:
- Broadcast, digital and social media advertising on team channels
- Custom promotions and strong branding presence on game days
- Prominent messaging on the Linc’s LED boards and end zone boards
- Signage on concourse levels
- Fox Bet will serve as presenting sponsor of the Eagles Tailgate crew
The creation of a Fox Bet studio is the latest example of how the NFL and its teams are loosening their stance on legalized sports betting in New Jersey and around the US.
During the 2019 season, the Philadelphia Eagles and Unibet partnered up, but it was tied into the latter’s online casino product.
The Fox Bet deal includes much more brand recognition, too.
The exclusive studio content will be shown across multiple platforms, all of which will be presented by Fox Bet.
The programming will be led by Eagles on-air personalities and feature some of the team’s legendary players. Fox Bet’s “esteemed contributors” will make special appearances.
In addition, Fox Bet is serving as the presenting sponsor of Eagles Edge, a new program airing on the team’s digital channels following games. It will be filmed on home game days.
Here’s how to watch it:
- Eagles official YouTube channel
- The team mobile app
- Social media channels
The Linc getting a Fox Bet lounge, too
Unfortunately, when the Eagles play the LA Rams on Sunday, there will be no fans in attendance at the Linc.
But when spectators are finally welcomed back, most likely during the 2021 season, ticketed guests will have access to the Fox Bet Lounge.
It will be located on the service level, and adjacent to player parking and locker rooms.
- 4,000 square feet
- Can accommodate up to 380 fans
- All-inclusive food and beverage options
- Premium access to watch player arrivals and post-game press conferences
- Fully branded Fox Bet interactive activation room
Eagles + Fox Bet deal: focusing on fans
Catherine Carlson, senior vice president of revenue and strategy for the Eagles, said the partnership with Fox Bet “has enabled us to reimagine the way we deliver content to our fans in a fun and innovative way.”
“Every week during the NFL season, this new interactive studio will bring Eagles fans closer to the game through exclusive access and interviews, football commentary from some of the biggest on-air FOX Sports personalities and many other surprises along the way.
“We look forward to growing our partnership with Fox Bet, an industry leader that continues to expand its footprint in the Philadelphia market.”
And from a Fox Bet perspective, the operator is marketing the product to a “fanbase that knows and appreciates big things.”
Here is what Andrew Schneider, chief marketing officer for Fox Bet, has to say about the deal:
“[Eagles fans] are passionate, tough and willing to do whatever it takes to win. To connect our offering to this one-of-a-kind fanbase is a game-changer.
“Eagles fans are going to love this, and we’re honored to have this association with a team that is primed for a successful 2020 season.”
Eagles betting for Week 2 via Fox Bet
Since we are talking about Fox Bet, the Eagles’ odds heading into Week 2 is a hot topic.
Bettors are still reeling from Sunday’s 27-17 loss to the Washington Football Team. And this is after the Birds built a commanding 17-0 lead in the first quarter.
The point spread at Fox Bet is Eagles +2 as of around noon today. Yes, Philadelphia is a home underdog.
The moneyline is Eagles +105 or Rams -125, so this game could go either way. If Miles Sanders is healthy enough to return at running back and Lane Johnson returns on the offensive line, there could be some line movement later in the week.
But no matter how this one plays out, you can bet they’ll be talking about it inside the Linc’s new Fox Bet studio.
Photos courtesy Philadelphia Eagles