BetMGM Sportsbook is looking to make a bigger splash when it comes to NJ sports betting. So incorporating the famous Fountains of Bellagio into its latest BetMGM commercial is a good start.

Signing Oscar-winning actor Jamie Foxx to do the commercial spots is what really will capture the attention of potential customers.

And more customers equals a bigger market share.

In case you haven’t heard, Foxx and BetMGM are working together in the new The King of Sportsbooks ad campaign.

Take a look.

Jamie Foxx adds entertainment value to BetMGM brand

The commercial appearances will not earn Foxx any Oscar or Golden Globes nominations.

But the focus here is on increasing market share and expanding the customer database. And not just in the Garden State.

The BetMGM app is available in ColoradoWest VirginiaIndiana and Nevada.

And parent company Roar Digital, a joint venture of MGM Resorts International and GVC Holdings, is continuing its rapid growth into other states.

In terms of picking Foxx over other big-name celebrities, Matt Prevost, Roar’s chief marketing officer, explains:

“Jamie is an exceptional talent and we’re proud to have him partner with us on our new campaign for BetMGM.

“The King of Sportsbooks campaign is the next step in the evolution of the BetMGM brand, and Jamie brings a unique ability to tell our story in an incredibly creative and entertaining way.

“BetMGM exists at the intersection of sports and entertainment, and Jamie fits this positioning perfectly; we couldn’t be more excited to welcome him to the BetMGM family.”

More about the BetMGM ad campaign

Combining sports and entertainment star power into a marketing campaign is just part of the deal.

Now that Foxx is on board, BetMGM is just getting started with pushing its sportsbook app and maybe taking a bit more market share from its chief rivals (FanDuel and DraftKings).

The deal includes a variety of “traditional and social media advertisements.”

Plus, the legal sports betting capital of the world (for now) provides the perfect backdrop.

Frequent visitors to the Las Vegas Strip are familiar with the Fountains of Bellagio. Throughout the day, people line up outside the resort to watch the water shows.

The movement of the fountains is synchronized to songs performed by Sarah Brightman and Andrea BocelliElvis Presley, Bruno Mars and Lady Gaga.

If you’ve never seen it, here’s a look.

So using the Fountains of Bellagio as a canvas works well for advertising purposes. In this particular commercial with Foxx, BetMGM is creating a “sitting on the edge of your seat” experience.

Sort of like what takes place during the fourth quarter of a typical NFL betting Sunday.

The company is combining the “magic of sports brought to life on the Fountains.”

And watch closely at the BetMGM sportsbook commercial above. Do you notice Foxx levitating above water?

Call it an old Hollywood trick.

Foxx knows a thing or two about those.


Bill Gelman is a veteran sports writer based just outside of Philadelphia and not too far from the Jersey Shore. Bill spends time in Atlantic City writing about casino openings and expansions, special events and world championship boxing at Boardwalk Hall. He is now adding NJ sports betting and online gambling to the mix.