BetMGM Sportsbook is looking to make a bigger splash when it comes to NJ sports betting. So incorporating the famous Fountains of Bellagio into its BetMGM commercial was a strong start. (Viewers will likely see different TV spots when watching NFL games this season.)
Signing Oscar-winning actor Jamie Foxx to do the commercial spots is what really will capture the attention of potential customers.
And more customers equals a bigger market share.
In case you haven’t heard, Foxx and BetMGM are continuing to work together in The King of Sportsbooks ad campaign.
Jamie Foxx adds entertainment value to BetMGM brand
The commercial appearances will not earn Foxx any Oscar or Golden Globes nominations.
But the focus here is on increasing market share and expanding the customer database. And not just in the Garden State.
The BetMGM app is rapidly expanding across the country as it’s now live in Arizona, Wyoming, Pennsylvania along with several other states.
BetMGM is a joint venture of MGM Resorts International and Entain.
In terms of picking Foxx over other big-name celebrities, Matt Prevost, BetMGM’s chief revenue officer, explains:
“Jamie is an exceptional talent and we’re proud to have him partner with us on our new campaign for BetMGM.
“The King of Sportsbooks campaign is the next step in the evolution of the BetMGM brand, and Jamie brings a unique ability to tell our story in an incredibly creative and entertaining way.
“BetMGM exists at the intersection of sports and entertainment, and Jamie fits this positioning perfectly; we couldn’t be more excited to welcome him to the BetMGM family.”
Here is the newest BetMGM commercial:
More about the BetMGM ad campaign
Combining sports and entertainment star power into a marketing campaign is just part of the deal.
Now that Foxx is on board, BetMGM is just getting started with pushing its sportsbook app and maybe taking a bit more market share from its chief rivals (FanDuel and DraftKings).
The deal includes a variety of “traditional and social media advertisements.”
When BetMGM used the Fountains of Bellagio as a canvas in the first commercial with Foxx, it created a “sitting on the edge of your seat” experience.
Sort of like what takes place during the fourth quarter of a typical NFL betting Sunday.