Entertainment fans looking to catch a concert at Hard Rock Live Etess Arena will still be waiting several months.
According to the Hard Rock Casino website, Pitbull is currently the next scheduled entertainer. And by next, we mean June 25, 2021. He was originally booked for Nov. 7.
Hard Rock, however, isn’t waiting as long to offer customers live entertainment. The property announced it’s bringing back live music for the holiday season.
Motor City Live’s A Motown Christmas will run on select dates at Sound Waves.
Announced! Live entertainment returns Safe + Sound December 11th with Motor City Live's "A Motown Christmas" holiday series. 🎤
— Hard Rock Atlantic City (@HardRockHCAC) November 24, 2020
Hard Rock AC is the first of the nine Atlantic City casinos to offer guests an indoor theater-style show since the pandemic shut down the industry back in March.
Details on Hard Rock’s entertainment plans
Some may question bringing back some form of live entertainment as COVID-19 cases are on the rise.
Gov. Phil Murphy recently urged the Garden State to be cautious heading into a busy holiday season.
NEW JERSEY #COVID19 UPDATE:
➡️4,383 new positive cases
➡️313,863 cumulative total cases
➡️48 new confirmed deaths
➡️15,007 total deaths
— Governor Phil Murphy (@GovMurphy) November 24, 2020
However, like the casino floor and restaurants, there will be limited capacity at each show. Plus Hard Rock will be implementing the strict “Safe + Sound” guidelines for each and every show.
Tickets ($29 each) are being sold as individual tables of two and four to ensure social distancing. Tickets go on sale Friday, Nov. 27, with A Motown Christmas running on select dates between Dec. 11 and Dec. 30.
Here are some of the other precautions being implemented:
- Temperature checks
- One-way directed traffic patterns
- Decreased venue capacity
- Mandated facial coverings
Joe Lupo, president of Hard Rock AC, commented on the new entertainment offering.
“We are happy to present a holiday show to raise the spirits of our guests in a very safe and sound environment,” said Lupo.
“Public demand is looking for activities, especially with outdoor temperatures keeping everyone inside. The large showrooms, with better air circulation and spacious seating, and less than 10% of normal (occupancy) can provide that safe and fun night out.”
This is the latest example of Hard Rock’s willingness to offer guests additional amenities with strict health and safety protocols.
Last month’s reopening of the Fresh Harvest casino buffet is another example of this. So far, Hard Rock AC is the only New Jersey casino to bring back the dining concept, minus the buffet stations.
What other AC casinos are doing
So here’s the bigger question: When will other Atlantic City casinos bring back live entertainment?
Well, the answer is still to be determined.
Other AC properties are slowly starting to offer other forms of entertainment.
Harrah’s Resort hosted a series of outdoor concerts in the summer with its Bayside ROCK Live series.
Tropicana is going the comedy route with performances by the AC Jokes comedy club.
So what comes next is anybody’s guess. However, it’s highly likely those answers will not come until the first quarter of 2021, at the earliest.
For now, Hard Rock is ready with some holiday cheer.