Bally’s Corp., is swinging for the fences with its latest play to join the sports betting big leagues.

Bally’s and Major League Baseball have reached a multi-year deal, according to a news release. As an authorized gaming operator, Bally’s gains access to official MLB league and team marks, logos, and data.

More on the MLB deal

The Rhode Island-based gaming operator will use the league information and team logos across its portfolio of sports betting products. Bally’s Corp., plans to integrate additional content into live games across Sinclair Broadcast Group’s 19 regional sports networks covering more than half of the U.S. MLB teams.

And those networks will soon be rebranded Bally Sports.

“The agreement between Bally’s and MLB offers exciting benefits for baseball fans nationwide,” said George Papanier, president and CEO of Bally’s. “We are honored to have the opportunity to put the Bally’s stamp on America’s national pastime and look forward to providing an innovative and engaging sports betting experience.”

Bally’s Corp. ready to play ball

As part of the agreement, Bally’s and MLB will collaborate on best-in-class practices to protect the integrity of league games., according to the news release.

“As we prepare for the start of the 2021 season, working with Bally’s will present our fans with yet another unique avenue to engage with baseball,” said Kenny Gersh, MLB executive VP of gaming and new business ventures. “Bally’s knows how to provide added entertainment for sports fans across the country, so we look forward to collaborating on new ways of engaging fans around our games.”

MLB Opening Day is April 1 with all 30 teams scheduled to play.
“We can’t wait for the season to begin,” Papanier added.

Three out of four ain’t bad

By adding MLB to its roster, Bally’s now has deals in place with three of the big four North American sports leagues.
The company announced deals with the National Basketball Association and National Hockey League earlier this year.

Another day, another deal for Bally’s Corp.

The MLB deal is the latest move by the company formerly known as Twin River Worldwide Holdings.

The company purchased Bally’s Atlantic City for $25 million last year. Shortly after, it purchased the iconic Bally’s name and will soon operate 15 casinos in 11 states.

But, like most gaming operators, Bally’s Corp., is looking to capitalize on the growth of online gambling and sports betting.

The FanDuel Sportsbook is now open at Bally’s Atlantic City casino.
Bally Bets is expected to be available later this year. Bally’s also inked the previously mentioned media partnership with the Sinclair Broadcast Group, a national leader in regional sports media.

Other deals include:

  • Bet.Works, sports betting platform provider
  • Monkey Knife Fight, daily fantasy sports operator
  • SportsCaller, a free-to-play sports game provider

So it should come as no surprise that Bally’s stepped up to the plate with MLB.

Dreamstime Photo 

About

David Danzis is an award-winning journalist who has covered business, politics, government, education, and sports in New Jersey. Most recently, he wrote about Atlantic City casinos, online gaming, and sports betting for The Press of Atlantic City. David is a graduate of Rutgers University.