BetMGM Sportsbook could become the app of choice for racing fans in NJ due to the integration of the New York Racing Association’s assets. At the very least, the additions will represent a serious upgrade.
What’s up with the BetMGM-NYRA deal?
Perhaps the most impressive part of NYRA Bets is the sheer volume of action and content on the platform. Over 200 tracks worldwide comprise the NYRA’s options.
The NYRA’s library of video content includes both live streaming and race replays. Betting on harness, quarter horse, and thoroughbred racing will span thousands of events around the globe.
BetMGM is set to bring all of that to a new standalone racing app to as many jurisdictions as possible.
“We’ve found a great partner in NYRA Bets and look forward to working with them to create a thrilling, interactive experience for horse racing fans on BetMGM,” said BetMGM CEO Adam Greenblatt
While this is a first for BetMGM, it represents another expansion of the NYRA’s collaborations with gambling companies. This might be the most impactful association yet, though.
NYRA branching out with BetMGM
The NYRA also recently inked a deal with Jackpocket, the US’ first licensed third-party lottery courier service. It’s a pretty standard cross-promotional deal for both parties.
At its core, the BetMGM-NYRA deal is the same thing. Both BetMGM and NYRA could benefit from some new traffic from established customers of the other brand.
It makes sense because there’s likely to be some crossover in the two crowds.
“This is the type of partnership that reflects the importance of horse racing within the rapidly evolving sports betting marketplace. BetMGM has consistently led the charge to expand wagering opportunities for their customers, and we are thrilled that our horse racing content will soon be available on their platform,” said NYRA Bets President Tony Allevato.
NYRA Bets is hoping that BetMGM customers will stake some horses while BetMGM is trying to lure horse-racing fans into trying out online casino and online sports wagering. If any crossover does occur, neither company will look that gift horse in the mouth.