Caesars Atlantic City has dispersed another iGaming skin, this time facilitating the entry of PlayUp online casino into New Jersey. With this development, the relatively new online gambling company will vie for a foothold in the US’ most mature iGaming market.
There’s no word yet on when this or its already-announced sports betting platform will go live in the Garden State. NJ online casino players should expect a competitive product from the get-go, however.
What we know about the PlayUp online casino
Right now, concrete details are scant. iGaming will be a new vertical for the company, which already offers robust daily fantasy, racebook, and sportsbook products in other countries.
The PlayUp Sportsbook is also currently operating in Colorado. NJ will be its first market for online casino products.
“I couldn’t be more excited to share with you that PlayUp has continued to acquire market access,” said PlayUP CEO Dr. Laila Mintas. “Now with Caesars casino, which is a very strong brand. The deal gives us immediate access into Iowa, Indiana, and iGaming in New Jersey, and gives PlayUp an addressable market of nearly $500 million USD. We will continue to acquire market access across the US and keep expanding.”
While PlayUp already has an NJ sports betting license under the auspice of the Freehold Racetrack, it still needs to secure regulatory approval for iGaming. Currently, there’s no official timetable for that.
Soon after receiving such approval, NJ online gamblers could start to get an idea of what the platform will entail. To compete, it will have to be quite robust.
Will there be apps, live dealer games, etc?
Right now, that’s all speculative. However, it’s difficult to imagine PlayUp would make a go at the NJ online casino market without such offerings.
All of the top players in the NJ iGaming market not only offer live dealer games and mobile apps but an ever-expanding catalog of slot titles and table game variants. Perhaps the biggest question right now is whether PlayUp will ever complete the trifecta and add online poker to its NJ menu.
That question could also go unanswered for quite some time. Building out the online casino product probably has all the company’s attention right now.
Comparatively, online poker brings in a lot less revenue. Thus, it’s probably a backburner item if a priority at all right now.
When the time comes for the PlayUp online casino to launch in NJ, expect to see more information about welcome offers and other promotions. Until then, simply know that yet another brand is making its foray into iGaming in NJ.