Caesars Entertainment Showing Off New Investments At Harrah’s Atlantic City

Caesars Entertainment is rebuilding — and reimagining — an Atlantic City casino empire, beginning in the Marina District.

Harrah’s Resort Atlantic City recently unveiled renovations to several floors of suites and rooms in the Atrium Tower. Rum Point Crab House, The Baywalk, and an expanded Lobby Bar all opened this spring. The Spa at Harrah’s also got a post-pandemic makeover.

Last weekend, was the debut of vibe dining (more on this below) at The Pool After Dark.

The changes at Harrah’s are a glimpse into Caesars Entertainment’s three-year, $400 million investment plan in Atlantic City.

Gregg Klein, the casino hotel’s senior vice president and general manager, noted Harrah’s significance to Atlantic City’s gambling history as the first Marina District casino.

“It helped transform the area into a sophisticated resort destination within the market,” said Klein. “Four decades later, we are continuing to evolve and introduce brand-new amenities and first-to-market experiences here in Atlantic City.”

Caesars setting sights on top of AC market

Reno-based Caesars Entertainment is the largest gaming operator in the U.S. and owns three Atlantic City casinos — Caesars, Harrah’s, and Tropicana.

When New Jersey gambling regulators approved Eldorado Resort’s $17.3 billion merger of Caesars Entertainment in 2020, the newly formed company committed to a multifaceted capital expenditure plan for its Atlantic City casino hotels.

An overview of the plan includes a $150 million investment at Caesars Atlantic City. More than $170 million is earmarked for renovations to more than 600 hotel rooms and suites.

New rooms will be available this summer in the Centurian and Ocean towers at Caesars, as well as the Atrium Tower at Harrah’s.

Anthony Carano, COO and president of Caesars Entertainment, said the Atlantic City reinvestment, “will revitalize Caesars’ brand of hospitality, and will continue to position Harrah’s, Tropicana, and Caesars Atlantic City as leading resorts in the market.”

Poolside dining and luxury accommodations at Harrah’s

Caesars Entertainment hosted a media event at Harrah’s last weekend. NJ Gambling Sites was given a first-hand look at the vibe dining experience and renovated Atrium Tower suites.

Here’s an overview of a Friday night excursion:

#VibeDining arrives in AC … yes, take a picture

Vibe dining is a popular concept in photo-centric U.S. tourist destinations, such as Las Vegas and Miami. It combines upscale ambiance and high-energy entertainment with “Instagram worthy,” food and drink.

Inside The Pool After Dark at Harrah’s Resort, that might mean nibbling on smoked watermelon burrata in a personal cabana while an aerialist or fire dancer performs.

Or it might be a poolside daybed eating truffle mac-n-cheese stuffed lobster as bikini-clad dancers in a giant inflatable bubble spin across the top of the water.

Maybe it’s a grilled bison flatbread or sushi mixer paired with a tropical cocktail as live DJs perform on a stage overlooking the heated indoor pool.

In Harrah’s own words: “Dinner…with a side of OMG!”

When darkness falls, the flashing lights and bright colors reflecting off the glass dome complete a nightlife and dining experience that is a total Atlantic City vibe.

Sophisticated, contemporary overnight stay in the Atrium Tower

The Atrium Tower elevators are steps away from the William Hill (Caesars NJ Sportsbook) and World Series of Poker room.

Once off the elevator, the Atrium Tower greets guests with a unique, open layout. The aesthetic is similar to a multi-story beach motel where the balconies overlook a courtyard or pool, except it’s indoors.

The new Atrium Tower suites are both modern and stylish.

Guests enter into a living area with a couch, two chairs, table, tv, desk, and coffee maker.

Just off the short hallway is a well-lit bathroom with an oversized glass door shower.

In the back of the suite is a bedroom larger than some standard hotel rooms. In addition to a king-size bed with multiple USB and electric outlets on either side, the room features its own wall-mounted flat-screen HDTV.

Long live the reign of Caesars Entertainment!

The upgrades and additions at Harrah’s are an encouraging sign for the long-term goals of Caesars Entertainment.

It also bodes well for the company’s two Boardwalk casino properties and Atlantic City as a whole.

“This year marks a new era for the city, and we appreciate Caesars’ dedication to the market as the largest employer in Atlantic County,” said Atlantic City Mayor Marty Small Sr. “Their three-year reinvestment plan doubles down on this commitment, which will undoubtedly reinvigorate Atlantic City.”

About the Author

David Danzis

David Danzis is an award-winning journalist who has covered business, politics, government, education, and sports in New Jersey. Most recently, he wrote about Atlantic City casinos, online gaming, and sports betting for The Press of Atlantic City. David is a graduate of Rutgers University.