Barstool Sportsbook NJ Launch Still A Mystery

Update: The Barstool Sportsbook & Casino app is now live in the Garden State. The soft launch period got underway on Aug. 19 and will continue through Aug. 23.  

The anticipated launch date of Barstool Sportsbook in New Jersey has long passed. But, Garden State Stoolies still have no idea when the app will arrive.

Earlier this year, Penn National Gaming CEO Jay Snowden said he was targeting an NJ online sportsbook for the end of May. That was the last public comment about a NJ Barstool Sportsbook app.

NJ Gambling Sites reached out to PNG for an update. The regional gaming operator has yet to respond.

NJ’s 19 online sportsbooks and 12 retail betting shops already offer players a variety of options. By the time Barstool Sportsbook goes live in NJ, they will be playing catch up to the market’s established leaders — FanDuel, DraftKings, BetMGM, and William Hill (now Caesars NJ).

NJ neighbors already have Barstool Sportsbook

Penn National is co-owner of Barstool Sports. The company also owns half of Freehold Raceway with Greenwood Racing.

PNG and Freehold are using one of the NJ racetrack’s three online betting skins for a Barstool-branded product.

PlayUp, an Australian-based operator, will also be using Freehold’s license for NJ sports betting.

Barstool Sportsbook is currently available in Pennsylvania, Michigan, Illinois, and Indiana.

NJ gaming regulators hold all the cards

Assuming PNG and Greenwood have all their ducks in a row, it’s reasonable to expect Barstool Sportsbook will be live in NJ by the start of the 2021 NFL season.

Ultimately, the New Jersey Division of Gaming Enforcement will have the final say. The NJDGE is notoriously deliberate and won’t rush a licensing approval simply because the biggest betting months of the year are approaching.

Welcome to the Big Leagues, Stoolie

Another fair conclusion is Barstool Sportsbook will be joining the nation’s largest sports betting market.

Since June 2018, NJ sportsbooks have taken more than $15.97 billion in legal sports wagers. Nevada’s sportsbooks have taken just under $15.5 billion in wagers over the same time period.

In May — typically a slower betting month — NJ sports gamblers wagered more than $814 million. NJ sportsbooks reported just under $53 million in revenue.

Lead image via Ameristar Blackhawk.

About the Author

David Danzis

David Danzis is an award-winning journalist who has covered business, politics, government, education, and sports in New Jersey. Most recently, he wrote about Atlantic City casinos, online gaming, and sports betting for The Press of Atlantic City. David is a graduate of Rutgers University.