NJ online casino players in the Garden State will be the first to benefit from a new partnership between two leading gaming companies.
Scientific Games Corporation and Playtech announced a mutual distribution agreement earlier this week. The deal expands the two companies’ reach in the U.S. and other regulated markets in Latin America and Europe.
Playtech’s online casino software will be available to operators via SG’s Open Gaming System (OGS). Meaning, Playtech’s portfolio of slots, table games, and live online casino will be integrated with SG’s features and promotions.
According to a news release, the rollout will debut in New Jersey with more states to follow.
SG expanding online casino market
Jordan Levin, group CEO of digital at Scientific Games, said the two gambling companies would “bring quality and exciting gaming content to the U.S. market and beyond.”
“This latest partnership once again demonstrates the key role that OpenGaming plays in opening new opportunities for gaming providers to extend their footprint within key regulated markets,” Levin said.
Scientific Games’ Open Gaming System is one of the world’s largest online casino aggregation platforms. OGS has over 2,500 games consisting of in-house titles and third-party content. It also features jackpots, free-rounds, missions, and tournaments, all containing responsible gambling tools for players
“We’re very excited to be bringing Playtech’s world-renowned games to our operating partners across the globe and providing their player base with exceptional entertainment experiences,” Levin added.
Playtech’s plan for New Jersey and beyond
Shimon Akad, COO at Playtech, thinks the deal “is set to have a major impact” on online casino play worldwide.
The Playtech exec also said increasing software distribution through “mutually beneficial” deals is a “key pillar” of the company’s strategy. The distribution deal is going to “significantly increase” SG’s presence in Latin America and Europe.
At the same time, Akad said, Playtech customers will have access to “an even richer portfolio of exciting iGaming content.”
Playtech will be benefiting from SG’s leadership domestically as the company rolls out online casino software elsewhere, he said.