Many NJ online gamblers know all about the PointsBet brand. Who can forget those TV commercials featuring former Philadelphia 76er Allen Iverson.

However, the Australian-based company is doubling down on the Garden State market with the launch of PointsBet Casino NJ.

The product officially went live Thursday night via a land-based partnership with Bally’s Atlantic City. The official announcement came via press release.

This is the second US jurisdiction for PointsBet Casino, with Michigan being the first.

Here in NJ, the sportsbook operates under the Meadowlands Racetrack license.

PointsBet ‘thrilled’ about NJ expansion

The company is expanding its growing, proprietary wagering product suite, which also includes a fixed-odds sportsbook as well as the operator’s unique “PointsBetting” platform.

Sam Swanell, PointsBet Group CEO and managing director, said the company is “thrilled to be able to expand our iGaming presence in the United States and bring our proprietary online casino product to the robust New Jersey market.”

“The continued growth of our iGaming presence further advances our ability to acquire and retain premium clients, complementing our existing sports wagering products,” said Swanell.

More about the PointsBet Casino app

Like PointsBet’s launch in Michigan, PointsBet is taking a soft launch approach with the rollout.

The company said there are 17 games available with more to come. Just like their sportsbook, the company owns and operates the tech. This means they can constantly improve and build out the product.

By comparison, the Michigan version of the PointsBet Casino app launched with 12 slot titles, three table games, and two versions of video poker.

PointsBet said the app will be available for download on both iOS and Android devices in about a day or so.

Like with other operators, players will be able to access the casino games via a link in the sportsbook app. A shared wallet is included.

“I am proud of our iGaming team for a successful expansion into New Jersey following what has been a tremendous introduction of our proprietary online casino product in Michigan,” said Manjit Gombra Singh, PointsBet president of product and technology. “We are excited for what the future holds and welcome the opportunity to continuously improve and expand the online casino presence at PointsBet.”

PointsBet Casino launch marks a milestone for Bally’s AC

Caesars Entertainment officially turned over the keys to Bally’s Atlantic City last fall.

However, the deal did not include any existing NJ online casinos or sportsbooks. Hence the reason for the blank space next to Bally’s on the monthly DGE revenue charts.

So being the first live skin live under the Bally’s license is a big deal. At the same time, it’s going to take much more to capture a significant slice of competitive NJ online casino market share.

PointsBet is just the first piece to Bally’s NJ online casino puzzle. The Bally Bet brand, the self-branded offering from parent company Bally’s Corp., is targeted for a 2021 launch.

So is theScore Casino. Like PointsBet, the Canadian-based company has a land-based partnership with Bally’s AC.

Each license holder is permitted to have up to five online casino skins.

No word on what brands will fill the other two slots.

So for now, Bally’s plans for earning a small taste of the NJ online casino pie are on point.

Dreamstime Photo

About

Bill Gelman is a veteran sports writer based just outside of Philadelphia and not too far from the Jersey Shore. Bill spends time in Atlantic City writing about casino openings and expansions, special events and world championship boxing at Boardwalk Hall. He is now adding NJ sports betting and online gambling to the mix.