BetMGM and WynnBET launched new advertising blitzes to go along with being named NFL-approved sportsbook operators.
The 2021 Win Like A King campaign from BetMGM features Jamie Foxx. WynnBET announced a $100 million marketing plan that includes Shaquille O’Neal and Ben Affleck.
On Monday, the NFL declared BetMGM, FOXBet, PointsBet, and WynnBET as approved sportsbook operators for the upcoming season.
NFL and other sportsbook deals
The league has similar deals with Caesars Entertainment, DraftKings, and FanDuel. Those three partners have more extensive rights, including the use of NFL logos, sponsorships with league media properties, and NFL game highlights.
As approved sportsbooks, the seven operators can advertise during live NFL broadcasts and within the last 10 minutes of pre-game programming. No other sportsbooks will be permitted to purchase this select advertising and media inventory, according to a league statement.
‘Fan-driven purpose’ for BetMGM, NFL
BetMGM is partnering with creative agency 72andSunny New York for its new commercial spots.
The first network commercial will air on Sept. 9 on NBC during the NFL Kickoff game between the Dallas Cowboys and Tampa Bay Buccaneers.
The company said “Win Like A King,” will bring “Jamie Foxx’s signature electricity to every television watching NFL games.”
“For decades, the National Football League has been entertaining fans in unprecedented ways, along the way building one of the strongest and most recognizable global brands, an intensely loyal fanbase, and a reputation for breaking the mold,” said BetMGM CEO Adam Greenblatt. “We have the same fan-driven purpose at BetMGM.”
WynnBET wants be a pace-setter
The head of Wynn’s interactive unit said they are exploring a mix of TV ads, sponsorships, and other customer-acquisition initiatives.
The WynnBET app lets customers interact with friends and other players. In a new commercial, Affleck emphasizes this feature while taking betting advice from others.
Las Vegas-based Wynn Resorts will focus its marketing on the six states where the company currently offers online betting, including New Jersey.
The company expects to add four more states by the end of the season.
“The pace of adoption at the state level is like nothing I’ve seen over the course of my career,” Craig Billings, CEO of Wynn Interactive and CFO of Wynn Resorts.
AP Photo/Matt Sayles