Sports bettors who make the regular trips to Las Vegas are likely familiar with or heard about SuperBook at Westgate Las Vegas.

Here in the Garden State, the company is not opening a 30,000-square-foot sportsbook on the Atlantic City Boardwalk. However, mobile sports wagering is another story.

Following years of rumors, the SuperBook NJ sports betting app finally had its soft launch last week. The brand is operating under the Meadowlands Racetrack license, joining FanDuel Sportsbook and PointsBet. The North Jersey racetrack is the latest license holder to fill the three allotted slots permitted under NJ sports betting regulations.

And for those keeping tabs, this brings the current market total to 21.

More about SuperBook soft launch

SuperBook received clearance from the state Division of Gaming Enforcement on Aug. 27 to begin “soft play” operations.

Testing days range from a period of eight to 24 hours.

Of course, SuperBook notified potential NJ online gamblers with an announcement via Twitter:

Join us in our soft launch today on desktop or on the Android app at http://nj.superbook.com and begin placing your wagers! The iOS app is coming soon! Get up to $1,000 in a dollar-for-dollar deposit match bonus on your first deposit! 

The iOS app is now available for download as well.

As far as the timing goes, this marks the fourth NFL season for several NJ sports betting operators. SuperBook, on the other hand, has launched prior to NFL Week 1, which gives the company a full regular season plus the playoffs, including Super Bowl betting, to build that initial Garden State customer base.

Time will tell how much that brand awareness from Las Vegas visitors helps.

New Jersey is just the second market outside of Nevada where SuperBook is operating, with Colorado being the other.

A closer look at the newest NJ sports betting app

Users who open the Superbook NJ app will notice there is a “regional teams” tab. This is where the latest odds on the New York Jets,  New York Giants, and Philadelphia Eagles can be found.

The Brooklyn NetsNew York Knicks, and Philadelphia 76ers odds will eventually fall under this section, too.

Odds on the next Philadelphia Phillies, New York Yankees, and New York Mets games can currently be found in the MLB section.

In terms of odds boosts, there are several wagers that may catch the eye of local fans. Here are just a few:

  • Philadelphia Eagles to win the NFC is 60-1
  • The G-Men to win the Super Bowl is 125-1
  • Jets QB Zach Wilson to win Offensive Rookie of the Year is 8-1

As far as if this localized betting menu will be a hit with NJ bettors looking for something new is to be determined.

About

Bill Gelman is a veteran sports writer based just outside of Philadelphia and not too far from the Jersey Shore. Bill spends time in Atlantic City writing about casino openings and expansions, special events and world championship boxing at Boardwalk Hall. He is now adding NJ sports betting and online gambling to the mix.