Deuces Wild: PlayUp Makes Garden State Debut With Soft Launch, Makes It 22 NJ Sportsbook Apps

It’s no secret PlayUp Sportsbook has been on the verge of joining the NJ sports betting market.

Exactly when has been the big mystery or unknown. Well, until now. Over the weekend, just in time for NFL Week 2, PlayUp Tweeted:






The Australian-based company has a market access deal via Freehold Raceway’s license. Keep in mind, during the soft launch or testing phase, NJ online sports bettors may experience a limited operational window like this one from Saturday:







The NJ online sportsbook app count is now at 22 and includes the recent SuperBook launch.

What we know about PlayUp Sportsbook so far

The NJ sports betting market is the second U.S. jurisdiction for the PlayUp brand. Colorado was the first, back in March.

The company has plans to enter other U.S. markets as well.

As far as betting markets go, the menu is a pretty extensive one. Here is a small sampling.

  • NFL and NCAA Football
  • MLB
  • NBA
  • NHL
  • Table Tennis
  • PGA (including Ryder Cup)
  • MMA

Keep in mind, PlayUp also plans on joining the NJ online casino market via a market access deal with Caesars Entertainment.

The PlayUp brand may sound familiar to New Jersey Devils fans as the NHL club has a betting partnership, which includes the brand logo appearing on the Prudential Center ice and boards.

Freehold Raceway doubles down on skins

Those who follow the NJ online sports betting industry closely are well aware that Freehold Raceway has been coming up empty in the NJ sports betting revenue department.

Actually, the New Jersey racetrack didn’t open its Parx-branded retail sportsbook until the 2020 NFL betting season. And up until recently, they did not have any NJ online sportsbooks operating under its license.

Now there are two. Barstool Sportsbook got the ball rolling with its August launch. PlayUp is the second.

It’s expected that Parx online sportsbook will take the final spot. However, there is no timetable or news regarding a potential launch. Its online casino operates under the Ocean Casino Resort license.

In terms of what the additions of Barstool and PlayUp do for Freehold’s sports betting totals will unfold over the next several months. And with the NJ sports betting market likely looking at its first-ever $1-billion month sometime this fall, the Garden State market is one PlayUp can’t ignore.

About the Author

Bill Gelman

Bill Gelman is a veteran sports writer based just outside of Philadelphia and not too far from the Jersey Shore. Bill spends time in Atlantic City writing about casino openings and expansions, special events and world championship boxing at Boardwalk Hall. He is now adding NJ sports betting and online gambling to the mix.