With outright esports wagering just around the corner in New Jersey, G3 Esports and Comtrade Gaming are partnering up.

According to a news release, the two sides will work together to provide account management and back-end infrastructure for G3’s upcoming esports wagering platform.

Anthony Gaud, G3 Esports CEO, said player protections are the company’s “number one priority.”

Creating tech to protect problem gamblers and prevent underage gamers from gaining access is important. So, the company has engaged in “extensive discussions,” with regulators and legislators in multiple states.

Comtrade Gaming’s “expertise in the online gaming industry is unmatched,” he said.

Once again, NJ leads the way

Comtrade Gaming works with casino operators and other large-scale enterprises to provide omnichannel and multi-product gaming services.

The G3 Esports partnership will be Comtrade’s first entry into the U.S. market.

“It’s very rare to find something truly new and unique in the gambling space but the proprietary esports content that G3 are creating combined with how it will engage with players is absolutely breaking new ground,” said Steven Valentine, Comtrade’s chief commercial officer.

The NJ launch will come first. Other states will follow, he said.

Future of NJ esports wagering

Gambling on esports in NJ is legal on a per case basis. The state Division of Gaming Enforcement has the authority to approve esports wagering on approved events.

The state Legislature unanimously passed a bill this summer to permanently allow esports wagering on certain events, such as competitive video game tournaments. The legislation, A637, has not yet been signed into law.

G3 Esports is trying to become “the first fully licensed esports company in the world.”

‘Next big thing’ is at NJ’s doorstep

Proponents of electronic sports wagering point to its growing popularity.

“I would say esports are the ‘next big thing’ when it comes to sporting events,” said NJ Assemblyman Ralph Caputo, “but the fact of the matter is that video game tournaments are already a prominent form of skill-based competition.”

Caputo is a sponsor of the esports betting bill and a former Atlantic City casino executive. The “time is right for New Jersey to expand legal wagering beyond traditional sports,” he said.

In 2020, NJDGE Director David Rebuck weighed in. He said, in part, allowing betting on esports provides variety for sports gamblers.

But, Rebuck said, it also “makes New Jersey more attractive to the innovative companies that drive this growing industry.”

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About

David Danzis is an award-winning journalist who has covered business, politics, government, education, and sports in New Jersey. Most recently, he wrote about Atlantic City casinos, online gaming, and sports betting for The Press of Atlantic City. David is a graduate of Rutgers University.