Caesars Sportsbook Teams Up With Football Family Royalty

Caesars Sportsbook is teaming up with the first family of football to further expand its gambling empire.

Eli, Peyton, Archie and Cooper Manning signed a “historic first-of-its-kind partnership between a sports betting company and an iconic sports family,” according to a Caesars Entertainment news release.

Beginning Tuesday, the Mannings are going to be in advertising spots and make live event and commercial appearances

The four quarterbacks will also serve as prominent ambassadors for Caesars’ focus on responsible gaming.

In a statement, Peyton Manning said the family is “looking forward to interacting with (Caesars Sportsbook) customers who love sports and love football.”

“They place a strong emphasis on community impact, and we appreciate their support of causes that are important to us,” he said.

Not a ‘typical partnership’ between Caesars Sportsbook, Mannings

Caesars Sportsbook and the Mannings will offer fan engagement opportunities made possible for sports bettors through the Caesars Rewards loyalty program.

Bettors earn tier and reward credits with each sports wager. Users will have the chance to interact directly with the Mannings in various ways through upcoming activations

“This isn’t the typical partnership between a sports betting company and major talent,” said Chris Holdren, co-president of Caesars Digital. “We’re welcoming the most acclaimed family in football history to be integrated holistically into the Caesars family.”

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Responsible gaming is a go-to play

The Mannings will highlight the resources that Caesars Sportsbook provides bettors to control their play.

The app includes responsible gaming tools, including self-imposed time limits, deposit limits and spending limits.

Caesars said the Mannings are “drawing a parallel to the importance of staying in control — like they did on the football field every Sunday.”

“Archie, Peyton, Eli and Cooper are extraordinary people who are champions of their communities and we’re honored to partner with such a prestigious group of individuals,” Holdren said.

Checking the Manning resumes

The Mannings’ football credentials are incredible.

For 35 of the NFL’s 102 seasons, there was a Manning family member starting at quarterback in the league.

During their NFL careers, Archie, Peyton, and Eli combined for 48 seasons and 653 games. But this is just a small sampling. Check out this list:

  • Four Super Bowl championships
  • 20 Pro Bowls
  • 152,874 passing yards
  • 1,030 passing touchdowns.

Archie, who retired 37 years ago, is the second-leading passer in New Orleans Saints history.

Peyton, who starred on the Indianapolis Colts and Denver Broncos, is a five-time NFL Most Valuable Player. No other NFL player has won the award more than three times.

Eli owns almost every franchise passing record from his time with the New York Giants. He is one of five players to be named Super Bowl MVP multiple times.

How and where to bet with Caesars Sportsbook in NJ

Caesars Sportsbook is currently live in 20 states and jurisdictions, 14 of which are mobile

Caesars operates the largest number of retail sportsbooks across the country.

New Jersey sports bettors can play online or go to a retail book in one of three Atlantic City casinos: Caesars, Harrah’s Resort, or Tropicana. Plus, the sportsbook at Monmouth Park now has the Caesars branding.

AP Photo/Tony Avelar

About the Author

David Danzis

David Danzis is an award-winning journalist who has covered business, politics, government, education, and sports in New Jersey. Most recently, he wrote about Atlantic City casinos, online gaming, and sports betting for The Press of Atlantic City. David is a graduate of Rutgers University.
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