Atlantic City’s Hard Rock Partners With Esports Group To Launch Betting Event

Esports Entertainment Group is teaming with Atlantic City’s Hard Rock Hotel & Casino to host the first US-sanctioned LANDuel esports skill-based wagering event on Jan. 22 and 23, 2022.

According to Grant Johnson, CEO of Esports Entertainment Group, the goal of this event is to launch LANDuel and be the first of many esports betting events at the casino and hotel.

“We are extremely excited to partner with one of the top global hotel and casino venues to kickstart the world of regulated peer-to-peer wagering in esports,” Johnson said in a press release.

“This partnership and event are a tremendous accomplishment for our brand and creates a wide variety of opportunities for our groups to explore more innovative esports events.”

The January event at the Hard Rock is a two-day, 256-player in-person Madden 22 tournament. It is the first event approved by the New Jersey Division of Gaming Enforcement, where participants can bet on themselves in each tournament round.

Madden 22 Esports Event At Hard Rock Casino

All competitors in the event will create a LANDuel account and will be able to place bets on their matches as they try to make their way to the finals.

The event will also give non-tournament participants the ability to compete in side matches on LANDuel, allowing eligible tournament spectators and casino guests to wager on non-tournament games, too.

“We are extremely proud to offer a one-of-a-kind esports wagering experience in partnership with EEG,” Joe Lupo, President of Hard Rock Hotel & Casino Atlantic City, said in a press release.

“We are confident that this innovative and highly regulated partnership will prove to be a success, contributing to our market-leading gaming offerings.”

If you are interested in registering for the event, you can register for free through Eventbrite.


Photo by Gorodenkoff /

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Brian Harris

Brian Harris is a graduate of Rutgers-Newark and has written for various sports sites including Sports Video Group, Fansided and Rant Sports. Feel free to follow him on Twitter and Instagram: @BrianHarris732