The entry of PokerStars into the New Jersey market led to a two-year high for online poker and an all-time high for NJ online casinos.

April was a good month for NJ online poker, gambling

By any measure, April was a huge month for online poker and gambling in New Jersey. And a lot of that big month is because of PokerStars being a part of the market, it appears.

Figures from the New Jersey Division of Gaming Enforcement showed how big the month was:

  • Online poker revenue in the state nearly hit $2.6 million, up from about $2 million in 2015. The figure nearly eclipsed the 2014 figure for April.
  • Online casino was up year over year from $10.7 million to $14.4 million.
  • Online poker and casino, in total, almost reached $17 million. Last year, that figure for April was just $12.7 million, making the jump a 34% increase, year over year.

Total gaming win in NJ for the month stood at $16.1 million, with more than 25% ($4.3 million) coming from online gaming.

The PokerStars effect on iPoker

At least on the poker side, PokerStars had a massive effect. PokerStars generated $1.2 million in revenue in April, up from $600K in March. (Of course, PokerStars had its soft launch in the middle of March.)

Party / Borgata revenue fell from $1.1 milllion to $700K year-on-year. WSOP / 888 fell from $860K to $660K, YoY.

Can the success continue for NJ online gambling?

Is April of 2016 simply the high-water mark for online gambling and poker in the state, or is the success sustainable?

When the weather starts getting nicer, revenue for online poker and gambling usually subsides. Last year, revenue from April to May was down about 3 percent.

PokerStars, of course, is running the NJ Spring Championship of Online Poker. WSOP, meanwhile, is running bankroll builders in advance of the World Series of Poker.

Will those promotions lead to a huge May? Stay tuned.

Dustin Gouker

About

Aside from his role as editor at LegalSportsReport.com, Dustin Gouker writes extensively about the legal online gaming and US online poker industries, having played poker recreationally for his entire adult life. He has also covered sports for The Washington Post and the D.C. Examiner, among others.