Atlantic City’s Revel Gets Key Approval From State Agency, And Rebrands As ‘TEN’

[toc]After a lazy summer, things are moving fast in September for the Atlantic City resort formerly known as Revel.

Revel — now TEN — gets approval reported that a state agency has approved a land-use application for Revel on Tuesday afternoon, allowing the shuttered resort to move toward reopening.

The Casino Reinvestment Development Authority paved the way for Revel, which just rebranded as TEN, to open its doors eventually. Tuesday’s meeting ended a couple of contentious months between the CRDA and TEN owner Glenn Straub.

Straub had blamed the CRDA for purposely holding up his application previously.

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In order for the plan to move forward, Straub must still meet other conditions, including submitting a traffic management plan and a landscaping plan…..


After the hearing, Straub said the board “did their job” and looked after “what’s best for the community.”

More work to do for TEN

That’s not all that’s left for TEN to do to reopen, however. It still needs certificate of occupancy from the city, which it can now do because of the CRDA approval. And if it wants to offer gambling, a license from the New Jersey Division of Gaming Enforcement still needs to be acquired.

Once those hurdles are cleared, it appears the resort will be back in business, perhaps as soon as the first quarter of 2017.

That comes after Revel was supposed to reopen on a limited basis back in June. Still, the latest developments make it appear like the troubled casino that closed in 2014 is closer than ever to getting back in business.

It’s the latest in a tumultuous 2016 for that section of the AC boardwalk. Trump Taj Mahal is scheduled to shutter in October, and Showboat already reopened its doors, sans gambling.

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The new name for Revel

Tuesday’s news came just after the rebranding of the resort was announced on Monday. A new website is up, and a press release was issued about the rebrand:

From TEN spokesman Bob Labanara in the release:

“The TEN brand appropriately reflects its idyllic beachfront setting and complete guest experience as Atlantic City’s flagship property. The TEN experience offers unrivaled elegance and affordable luxury for all that includes world-class rooms and suites, spas, pools, nightlife and day club escapes, gourmet dining, retail, a-list entertainment and gaming.”

And TEN CEO Robert Landino:

“We are thrilled to share our brand with the public and to introduce a new era of resort and entertainment. TEN joined with our infinity logo represents our mission to provide the highest-rated amenities and our daily endeavor to offer an infinitely perfect escape for our guests, families and businesses.”

Leaving behind the old name of the resort, which was fraught with problems in its construction and short window of operation, would appear to be a prudent move for the property.

About the Author

Dustin Gouker

Aside from his role as editor at, Dustin Gouker writes extensively about the legal online gaming and US online poker industries, having played poker recreationally for his entire adult life. He has also covered sports for The Washington Post and the D.C. Examiner, among others.