SugarHouse comes to NJ
A Pennsylvania land-based casino — Philadelphia’s SugarHouse Casino — has launched an online gambling site in its neighbor’s jurisdiction. It’s available at PlaySugarHouse.com.
The launch is a natural fit for the Philly casino, which is obviously close to New Jersey. It will allow it to market more aggressively to NJ residents that may visit the casino, in addition to creating a new revenue stream it didn’t have previously.
It’s not the first out-of-state interest to launch online gambling in the Garden State. California’s Pala Interactive has an NJ online casino, as does Mohegan Sun (which operates Resorts AC’s land-based casino.)
More on the SugarHouse launch
SugarHouse joins a robust NJ online casino market that includes more than a dozen sites.
Although numbers were down in NJ online gambling of late, the market appears to have room for new operators, with the possibility of more growth. SugarHouse will attempt to carve out meaningful marketshare right away with more than 200 online casino offerings.
Richard Schwartz, president of Rush Street Interactive, the developer and operator of PlaySugarHouse.com, had this to say in a press release:
“The result is a unique player experience that delivers more because New Jersey players deserve more. We keep our slot minimums low and offer extremely low-stakes table games, so you can play longer and make your entertainment budget go further. And still win big.”
And Rush Street Gaming CEO Greg Carlin:
“PlaySugarHouse.com is a great extension of the SugarHouse Casino brand. We are excited to broaden the SugarHouse reach to new players in New Jersey and give players more choice about how they want to enjoy their casino gaming experience.”
SugarHouse’s online offering is also available via mobile apps for both iOS and Android.
NJ regulators crack down
Also of note recently: New Jersey took action to stop at least some offshore online gambling sites from taking customers in NJ.
The Kahnawake Gaming Commission — a tribal regulator in Canada — announced it was pulling its licenses for online gambling operators that take US customers, running afoul of state and federal law. The KGC announced that “Salmon River Technologies Limited (www.bovada.lv) and Lynton Limited (www.cafecasino.lv, www.slots.lv and www.ignitioncasino.eu) have both voluntarily terminated their Client Provider Authorizations.” Those moves came when they refused to stop serving US markets.
That move came from the actions of the NJ Department of Gaming Enforcement:
“The New Jersey Division of Gaming Enforcement (DGE) today announced that it has reached a series of agreements related to its licensee, Continent 8, LLC, that will prevent illegal Internet gaming websites from accepting bets from residents of the United States and New Jersey through a data center located on the Mohawk Territory of Kahnawake, Canada.”
Stopping access to offshore gambling operators is a difficult task, but a priority for regulators in regulated US online gambling markets. While the termination of the licenses of a few operators may not result in massive changes, it’s at least progress in creating an environment more conducive to regulated gambling sites.