SugarHouse Casino in Philadelphia will be hosting a launch party for PlaySugarHouse.com, an online gambling site for New Jersey residents and visitors.

The party will take place Friday from 2 to 8 p.m. at The Refinery, the casino’s waterfront restaurant. The main focus will be to increase awareness of the PlaySugarHouse app and the site’s features.

PlaySugarHouse operates in conjunction with Golden Nugget Atlantic City.

Free play and prizes

SugarHouse says there will be more than $1,000 in prize money available to anyone who attends and uses the PlaySugarHouse app to participate in free mobile bingo games. Winners of the prize money will have a choice of using the winnings as PlaySugarHouse bonus money or to receive free virtual credits on a free-play casino site, SugarHouse4Fun.com.

Anyone who attends the event and downloads the app will receive free gifts. (SugarHouse hasn’t specified what those gifts will be.)

New site offers more than 200 casino games

The SugarHouse online casino is the 12th live gambling site in the state. Seven of the state’s original eight online gambling sites are still in operation, with the newcomers joining the online space in the past three years.

PlaySugarHouse.com is under the purview of Rush Street Gaming. However, the games it offers are actually provided by New York-based developers NYX. NYX has confirmed that the company would provide Rush Street Gaming’s social and real-money gaming initiatives from here on out.

The site has the feel of an app, with simple block menu options across the top and sensible icons and text distributed evenly across the screen. In this design, Rush Street appears to be trying to connect with millennial gamers who are put off by the gaudy, glitzy aesthetics that have long dominated the casino landscape.

The SugarHouse offerings include more than 240 different casino games, from slot machines to video poker and blackjack.

Sugarhouse website promotions

Ahead of the launch party, the website is running a series of promotions for its New Jersey gamblers, including:

  • A Wheel of Fortune-style, welcome-bonus spin with a guaranteed win.
  • Free daily bingo games.
  • A referral program where you can earn up to $500.
  • A VIP mystery calendar available to some of the site’s top players.
J.R. Duren

About

A three-time winner of the Florida Press Club Excellence in Journalism contest, J.R. Duren works as a freelance writer with a focus on the NJ online gambling and online casino industry. He writes for a number of publications, including Bespoke Post, Our Amazing Norway, Barcelona Metropolitan, Snooth, and the Villages Daily Sun.