A New World: MGM Welcomes Borgata to M Life, Plans April Conversion

[toc]The Borgata Hotel Casino & Spa is a shining star of Atlantic City.

How will that change when the resort becomes a full-fledged member of MGM Resorts International‘s M life Rewards network this April?

How the transition will affect M life members

The transition is the result of MGM’s recent move to purchase Boyd Gaming’s stake in the resort With full control of Borgata, industry experts are forecasting drastic changes to the way Borgata manages its expenses.

Borgata sent out an email indicating M life cardholders would receive automatic upgrades to Black Label status, even throwing in a free night at the hotel, $100 slots/match lay bonus, and access to the hotel’s VIP lounge.

MGM looks to pinch pennies in Vegas, AC

Public opinion of MGM’s management has soured a bit during the past few years. The hotel giant has taken specific measures to cut costs and maximize profits at its Las Vegas casinos.

According to TravelZork, MGM’s vision for maximizing revenue, the “Profit Growth Plan,” has affected everything from payouts to alcohol.

“The goal of PGP is to generate new revenue for the company while minimizing expenses,” said MGM in a statement. “Paid parking in Las Vegas [is] one of the most popular examples of generating new revenue. Meanwhile, the casino and hotel operator is streamlining everything from toiletries to how much liquor is poured into drinks.”

[show-table name=cta-virgin]

How will MGM change Borgata?

Most of the insider information about what MGM is doing at Borgata comes from Reddit threads and TravelZork posts about subtle changes to craps, blackjack, and other table games.

Redditors say players have to show their M life card in person to get the upgrade to Black Label. Visitors may also be able to cash in their free one-night stay on the day they upgrade, pending availability.

Photos of table odds reveal MGM has already started to cut back on payouts in some places, while increasing them in others.

MGM changed craps payouts from 5x to 3x, 4x and 5x, which is, TravelZork pointed out, equivalent to what the company did in Las Vegas. The table max, however, has jumped from $2,000 to $5,000.

On the blackjack side of things, the table maximum has jumped from $6,000 to $10,000.

The future of Borgata

It’s hard to say what changes will take place once the M life transition is complete. However, we do know MGM has a track record of fearlessness when it comes to making big changes.

It’s in the process of completely overhauling the Monte Carlo Resort and Casino, which will relaunch in 2018 as the Park MGM.

We’ll continue writing on further changes at Borgata as they happen, starting with the April transition to M life.

Image credit: Ken Wolter / Shutterstock.com

About the Author

J.R. Duren

A three-time winner of the Florida Press Club Excellence in Journalism contest, J.R. Duren works as a freelance writer with a focus on the NJ online gambling and online casino industry. He writes for a number of publications, including Bespoke Post, Our Amazing Norway, Barcelona Metropolitan, Snooth, and the Villages Daily Sun.