If you thought the New Jersey online poker market was all filled up, you’d be wrong.

Pala Poker NJ went live on Tuesday, giving online poker players yet another new option in the state.

All hail Pala Poker NJ?

The new iPoker website is live for real money, although it is still in a preliminary stage.

But Pala Poker’s parent company, Pala Interactive, announced it “will initially offer its proprietary online and mobile poker platform in an open beta period where the company will be seeking input from players.”

“We are excited to get our poker product launched as we have spent the last three years building a new poker platform in preparation for state based online gaming regulation in the U.S.,” said Jim Ryan, CEO of Pala Interactive.

“In addition to the current regulated market in New Jersey, we believe that other states may regulate online gaming and specifically online poker in the foreseeable future. We are excited to provide another option to those in the market for a poker platform and look forward to discussions with new B2B partners.”

Pala Poker will be offered seamlessly across all devices, including mobile phones and tablets (Android and iOS) and desktop computers (PC and Mac) via web and download distribution channels.

All new Pala players will receive a $50 Welcome Package free with no deposit required. Players will receive a 100 percent match deposit bonus up to $500 on their first deposit.

Pala not new to New Jersey

New Jersey online poker players might be familiar with the Pala brand. Pala already offers an online casino in the state, with access to over 250 games, including blackjack, video poker, craps and slots.

Pala Interactive said in a press release that it “has worked with the New Jersey Division of Gaming Enforcement to ensure the Pala poker product has the very best standards for regulation, safety and security for players.”

Pala Interactive is an online gaming company founded by the Pala Band of Mission Indians in California. The tribe runs a land-based casino and resort in that state, and has hopes of one day offering its online poker product there.

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Pala’s place in NJ online poker

Pala will not join any of the existing online poker networks. However, it does operate under the umbrella of Borgata’s online gaming license in NJ.

So, instead of being a new skin of an existing network, Pala will feature its own proprietary software and unique player pool. This will give NJ poker players a fourth option, to go along with:

The NJ online poker market hasn’t shown much propensity to grow of late, so it seems fairly likely Pala will eat into the player base and revenue of one or all of the existing sites, if it manages to gain a foothold.

Dustin Gouker

About

Aside from his role as editor at LegalSportsReport.com, Dustin Gouker writes extensively about the legal online gaming and US online poker industries, having played poker recreationally for his entire adult life. He has also covered sports for The Washington Post and the D.C. Examiner, among others.