Taj Facade Demo Underway, But The Liquidation Auction Steals Spotlight

[toc]The transformation of the former Trump Taj Mahal has begun with a vengeance.

Earlier this month, Hard Rock International began demolition of the property’s iconic facade as it enters the early stages of a $500 million renovation.

Joseph Jingoli, one of the investors in the Hard Rock deal, told the Press of Atlantic City the demo is the crucial first step in a long process.

“This is extremely important to us,” Jingoli was quoted as saying. “What we are doing is building a state of the art entertainment complex, casino and hotel and having the support of the CRDA in the Entertainment District is going to allow us do more to the project.”

While the demo job is newsworthy, it was the auction that took place before the demolition that created the most buzz.

Liquidation of the NJ casino steals the demo’s thunder

Before Hard Rock’s contractors could start to dismantle the property’s facade, they had to get rid of everything inside the iconic building.

To do that, they set up a public auction in which anyone could come in and bid on items from chandeliers to side tables, headboards to minor bits of decor.

The auction began June 6 and was run by National Content Liquidators (NCL). Bidders were able to visit NCL’s website before the event and check out what was for sale. Single items were listed on the site as well as room packages that started at $289.

The “King Room Package,” for example, included the following items from an actual King room in the Taj:

  • Complete pillow-top bed
  • Four-drawer chest
  • Two nightstands
  • Table lamp
  • Writing desk
  • Desk lamp
  • Desk chair
  • Two side chairs
  • Game table
  • Three pieces of art
  • Mirror

For an extra $90, NCL would throw in a 32-inch flat-screen TV.

$500 million renovation to include hallmark Hard Rock touches

In less than a year, the Taj has transitioned from a cantankerous labor strike, to closing its doors, to a state resurrection thanks to Hard Rock International.

In April, the famous hospitality group announced it had purchased the New Jersey casino and had plans for a $375 million renovation. That number jumped to $500 million earlier this summer.

The project will create thousands of jobs and will result in the renovation of every single guest room as well as numerous upgrades to the casino floor, the vehicle entrance, and several other facets of the property.

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Image by Bill Larkin / CC BY-NC-ND 2.0

About the Author

J.R. Duren

A three-time winner of the Florida Press Club Excellence in Journalism contest, J.R. Duren works as a freelance writer with a focus on the NJ online gambling and online casino industry. He writes for a number of publications, including Bespoke Post, Our Amazing Norway, Barcelona Metropolitan, Snooth, and the Villages Daily Sun.