Everything Is Still Golden At The Top Of April’s Revenue For NJ Online Casinos

With Golden Nugget still on top, NJ online gambling revenue cleared the $30-million mark once again, for a year-over-year increase just shy of 60 percent.

The magic number is $30 million.

New Jersey online gambling revenue hit the mark for the first time in January. And Atlantic City’s internet casino operators have not looked back since.

The New Jersey Division of Gaming Enforcement released April numbers on Tuesday, and the seven online license holders reported revenue of $36,582,934.

It doesn’t top March’s record in which the totals ballooned to almost $40 million$39,134,380 to be exact. But it’s still a 58.9 percent year-over-year increase.

Plus, April’s overall performance is still good enough for second best all time.

NJ online casino revenue numbers

All five licensees that were operational this time last year reported double-digit increases.

Through the first four months of the year, the total revenue is at $141,060,432, good enough for a 52.4 percent increase.

Here is a complete breakdown of each casino operator and its internet gaming revenue:

Online Casino Licensee2019 April Revenue2018 April Revenue% Change
Borgata$5,463,153$4,591,30019%
Caesars$4,579,094$3,508,8230.5%
Golden Nugget$14,227,820$8,133,02464.4%
Hard Rock$1,554,913----
Ocean Resort$308,409----
Resorts$7,137,480$3,612,72697.6%
Tropicana$3,685,358$3,172,89116.2%

No record, but Golden Nugget still tops

Golden Nugget continues to be front and center, at least from an online gambling perspective.

The Marina District property reported $13,854,527, by far the best among all operators. And that’s a 70.3 percent increase from the same period last year.

But in terms of all-time numbers, April’s figures are slightly off from March’s record performance of $14,227,820. The latest number is still good enough for second best in Golden Nugget history.

And for the year, the license holder is now at a mind-blowing $50,963,562. For comparison purposes, Golden Nugget’s revenue from the casino floor is $63,627,733.

Resorts Digital continues upward climb

Resorts, like Golden Nugget, is one of the smaller properties in town. Yet, both companies seem to be making the most noise in the NJ online casino world.

Resorts Digital, the online arm of the land-based casino, reported $7,137,480 in revenue. But the bigger number is the 97.6 percent year-over-year percentage increase.

And having the still growing DraftKings Casino as part of its portfolio is playing a big part in this substantial growth.

The platform is integrated with the DraftKings Sportsbook, which is a huge part of the NJ sports betting story.

From the looks of things, cross-selling between sportsbook and casino is having a big effect for Resorts.

You can read more about April’s sports betting numbers here.

Hail Caesars Interactive

All three of the Caesars Entertainment-owned properties reported losses on the casino floor. The flagship Caesars Atlantic City reported the biggest loss at 24 percent.

But the tone switches to a positive one when bringing Caesars’ slate of online casinos into the equation. The operator reported $4,579,094 — a 30.5 percent year-over-year increase.

The portfolio consists of three brands:

No signs of slowing down

The healthy growth of the NJ online casino industry coincides with the success of the NJ mobile sports betting industry.

More than 8o percent of the monthly handle comes via apps and web browsers. And many of the current operators either have their respective mobile platforms integrated with the casino app or do cross-sell.

And four straight months over the $30-million mark show it’s working.

Plus this win-win is contributing to the bigger Atlantic City story: 11 straight months of growth. April alone comes in at a 16.9 percent increase from 2018.

No matter how you spin it, the AC gambling picture is looking bright and sunny. Just in time for summer at the Jersey Shore.

DraftKings Reflects On A Robust Start In NJ Sports Betting Since PASPA’s Fall

More than 17 million bets and half a billion in payouts later, DraftKings Sportsbook reflects on the PASPA ruling that paved the way for NJ sports betting.

Today is a day for celebration at DraftKings.

It’s exactly one year to the day that the US Supreme Court overturned the Professional and Amateur Sports Protection Act (PASPA).

The 1992 law was deemed unconstitutional. Once it was out of the way, sports betting got the green light across the US. New Jersey became ground zero for the burgeoning market.

Twelve months later, the DraftKings Sportsbook app has enjoyed some robust business in the Garden State.

DraftKings Sportsbook app since launch

Jamie Shea, DraftKings head of digital sportsbook, shared some mind-blowing numbers with NJ Gambling Sites on Tuesday:

  • Number of bets taken since launch: About 17 million
  • Total payouts since launch: Over a half billion
  • Mobile betting makes up more than 85 percent of NJ revenue

Keep in mind, this first-to-market app didn’t launch until Aug. 6 of last year. And since then, the market has ballooned to 14 apps and 10 retail.

That being said, DraftKings has been the leader, if not No. 2, in NJ online sports betting.

Looking back with DraftKings

So the mood at the Boston-based headquarters is pretty upbeat. Shea explained:

“Last January we were deciding if this is the path we were going to take. We said ‘absolutely yes.’ We wanted to give our customers the best US experience.”

DraftKings, like FanDuel Sportsbook, comes from the daily fantasy sports world. But according to Shea, entering the NJ sports betting market seemed like a “natural flow.”

The company took the best of what the established Nevada and European sports betting markets had to offer.

And once the gates opened, the ball got rolling and has not stopped.

Celebrating the PASPA decision

New Jersey customers are celebrating with a DraftKings party.

Why? Because this is a historic occasion. Besides being the Garden State’s first mobile sports betting app, it was the first to launch outside of Nevada.

So for DraftKings, this day is known as Free to Bet Day. The free bet amount of $5.14, of course, coincides with the date. But special odds boosts are also part of the celebration.

From Jason Robins, DraftKings co-founder, via a press release:

“The Supreme Court’s decision led to a crucial period of rapid growth and development at DraftKings … but none of our success in this first year of legalized betting would have been possible without our incredible customers.”

Shea said customers are taking advantage of this single-day offer. The most popular pick? The odds boost on the Golden State Warriors to win the NBA title. It was paying -154 and is now boosted to +514.

Shea said as of early afternoon more than $3,000 in bets have come in on the defending champs.

In golf betting, the big question everyone wants to answer is will Tiger Woods win this weekend’s PGA Championship? The odds on that wager have been boosted to +1500.

And speaking of the 2019 Masters champ, DraftKings, like other sportsbook operators, looks forward to rewarding its customers. That includes paying out more than $1.5 million for Woods’ victory at Augusta.

“It’s good for everyone,” Shea said.

“If you get punched in the face three times you are not going to get back in the ring again. We want our customers to have the best time and experience when betting with us.”

And speaking of NJ sports betting revenue

This anniversary celebration just happens to fall on the same day as April revenue numbers release. The New Jersey Division of Gaming Enforcement announced the latest figures on Tuesday afternoon.

The numbers made a splash to the tune of a $313 million in handle.

DraftKings sits solidly in the No. 2 spot again. But like the previous months, FanDuel and DraftKings continue to dominate the market, leaving little for everyone else.

Resorts Digital (consisting of DraftKings, BetStars NJ, and Resorts NJ sportsbook) reported $4,766,701 in revenue.

Only Meadowlands Racetrack (FanDuel and PointsBet NJ) fared better.

DraftKings + growth opportunities

So it’s clear DraftKings knows how to succeed in a mobile sports betting world.

But the company is not about to slow down in the growth department. In employees alone, Shea said the company has more than doubled in size. And that’s just in the past year.

With DraftKings Casino integrated into the sportsbook platform, the app has designs on more than just sports. It’s possible it will start taking a larger chunk out of NJ online gambling, too.

But the addition makes sense, said Shea. And you can expect things to remain the same as the app’s one-year anniversary approaches.

Shea said DraftKings will continue pushing what’s working:

  • Really good promotions
  • Listening to customers
  • Offering something exciting

And listening to customers includes making changes.

One that could come as early as next month is eliminating the sign-in process to view the odds. It’s currently the lone platform in NJ that requires a username and password prior to checking out the odds board.

New Jersey + the rest of the US

But what is working in New Jersey may not work in other states, said Shea.

One year later, DraftKings is preparing to enter any and all states that pass legal sports betting legislation and to which they have an invite. It already has a retail book in place in Mississippi and is eyeing a launch in West Virginia.

But who’s on deck?

TennesseeIowaIndiana, and Montana are just a handful of states where the company could launch in the near future.

Shea is not at liberty to discuss those plans just yet. But like creating the DraftKings sports betting app, the company is thinking big.

“We plan to be in every state we can be in.”

And without the Supreme Court overturning PASPA, all of the above would be a dream.

New Jersey Sports Betting Makes A Splash In April With $313M Handle

With the tail end of NCAA Tournament betting and The 2019 Masters, NJ sportsbooks hit $313 million in total wagers for April with $21.2 million in revenue.

Sports betting in New Jersey ended April with a big splash, but not as big as March.

The end of March Madness betting likely impacted the April numbers released today from the New Jersey Division of Gaming Enforcement (DGE).

On the one-year anniversary of PASPA’s repeal, the DGE reported overall handle at $313,719,562. That signifies a decrease from the $372,451,342 reported last month.

More importantly, the 10 retail and 13 online sportsbooks hit record revenue of $31.7 million in March.

Revenue in April, however, dropped to $21.2 million.

NJ sports betting revenue breakdown

Here is the revenue breakdown of the 10 retail operators and their online partners.

Property (Online)Online RevenueRetail RevenueApril Total
Bally's (Caesars, 888)$270,782$80,581$351,363
Borgata (playMGM)($24,697)$49,457$24,760
Golden Nugget (BetAmerica, GN Online)$39,392($176)$39,216
Hard Rock (Hard Rock online)$81,613$49,137$130,750
Harrah's--$73,542$73,542
Meadowlands (FanDuel, PointsBet)$8,776,808$3,339,818$12,116,626
Monmouth (William Hill, SugarHouse)$1,791,058$761,316$2,552,374
Ocean Resort (William Hill)$874,737($37,007)$837,730
Resorts (DraftKings, BetStars, Resorts Online)$4,766,701$245,717$5,012,418
Tropicana (William Hill)($20,279)$97,247$76,968
TOTAL$16,556,115$4,659,632
$21,215,747

Mobile sports betting still reigns

Mobile sports betting is once again king, and it’s likely to remain king of NJ sports betting forever. The total online handle of $253,976,244 once again crushes retail’s $59,743,318.

FanDuel Sportsbook and Meadowlands Racetrack claimed the top position again. The Meadowlands posted $8.8 million in online revenue, and while the online part is shared by PointsBet, the majority likely comes from FanDuel’s app.

Same goes for DraftKings Sportsbook, which accounts for the majority of Resorts’ $4.8 million online revenue.

Together, the two apps earned $16.5 million in online revenue. And that leaves very little for the rest of the market.

More from FanDuel’s view at the top

Yes, FanDuel leading the pack may be sounding like a broken record at this point. But they have a big advantage over the rest of the NJ sports betting field.

The retail sportsbook, and by extension the app, are an easy drive from New York City.

A short ride through the Lincoln Tunnel or over the George Washington Bridge and customers are in the Garden State. And once you cross state lines, mobile betting is legal.

As long as New York thinks and rethinks its sports betting plans, FanDuel and Meadowlands Racetrack have the most to gain. In fact, April was the company’s second-biggest revenue month to date.

In a statement, FanDuel reflected on being the leader in New Jersey:

“The FanDuel Sportsbook is the clear number one sports betting operator in New Jersey, a notable achievement just one year since the overturn of PASPA.

“April was our second-biggest revenue month since launch, thanks in part to enthusiasm for the NBA and NHL Playoffs as well as the start of baseball season. Our leadership extends beyond just market share, as we offer over 50 percent more markets per event than other operators.”

Prime sports betting events down

When it comes to sports betting, NFL season is number one. But while football is on break, basketball is the top sport for bettors in New Jersey.

In April, most single bets ($28,397,213) were placed on basketball events, according to the DGE. That makes sense as the NCAA Tournament closed out with the Final Four. And the NBA edged closer to playoff season.

But besides Final Four weekend and the start of the MLB regular season, the only other major sporting event was The 2019 Masters. And Tiger Woods’ win led to NJ sportsbooks paying out millions.

But the pace picks up in May with the NBA and NHL playoffs.

Not slowing down is NJ sports betting

Phase two of NJ sports betting plans are well underway.

The newest mobile betting platform, Borgata Sports, launched earlier today. This makes it 14 online sportsbooks.

Call it the first of many more to come. The possibility of expanding from 13 to 20 by the start of the 2019 NFL season is not out of the question.

Plus, three Atlantic City casinos are putting the finishing touches on permanent sportsbooks.

Borgata has a new permanent space coming this summer. And Caesars Entertainment properties Bally’s Wild Wild West Casino and Harrah’s Resort are getting ready to up their respective retail games.

The former is going to be the biggest yet in AC at 15,228 square feet. And it will be smack dab in the middle of the Boardwalk.

Consider them among five AC events worth looking forward to this summer. Prime season at the Jersey Shore begins Memorial Day Weekend. And this time last year, NJ sports betting was still in the planning stages.

The mobile apps in the works and new retail locations certainly create some intrigue for the months ahead.

Welcome To The Party: Borgata Makes It 14 NJ Online Sportsbooks

Borgata’s online sportsbook joins the NJ sports betting market on the anniversary of PASPA’s repeal, making it 14 total sportsbook apps in New Jersey.

Make it 14.

Borgata Hotel Casino & Spa now has two online skins up and running. The newest addition to the NJ online sports betting club is BorgataSports.com.

And the new digital platform is available for download on iOS and Android devices as well as on desktop browsers.

The Borgata Sports launch coincides with a historic occasion.

Today marks the one-year anniversary of the Professional and Amateur Sports Protection Act (PASPA) being overturned. The US Supreme Court deemed the 1992 law unconstitutional on May 14, 2018, giving sports betting the green light.

Twelve months later, New Jersey’s sports betting industry now features 24 sportsbooks — 14 online and 10 retail.

More about the BorgataSports NJ app

The Borgata Sports app joins the playMGM NJ app under the company’s mobile sports betting umbrella. Each licensee is allowed three online skins.

GVC Holdings and Borgata are partners on the latest offering.

Much like the rest of the market, Borgata Sports features similar betting options, sports, and promotions. Those options coincide with the Borgata Race & Sports Book at the Atlantic City casino.

Here is what we know about the platform from the press release:

  • Straight bets
  • Parlays
  • Futures
  • Live in-game bets
  • Daily boosted parlays
  • Multiple deposit methods including Neteller and PayNearMe

borgata sports online new jersey

Borgata + sports betting expansion

And there is no need to worry about creating a new account or funding another wallet. This applies to existing Borgata Casino and Borgata Poker customers.

All three apps are nested on the same platform.

Borgata Sports online new jersey

Marcus Glover, president and COO for Borgata, explains the “seamless transition”:

“With our customers in mind, we have delivered the ability for existing BorgataCasino.com and BorgataPoker.com account holders to use their current credentials to sign in and access all platforms, allowing for a seamless transition between products.”

Borgata is the market leader in AC casino revenue. And the property continues to make serious investments.

Sports betting is a huge part of the casino’s summer plans. And it will come in the form of a  new $11 million permanent sportsbook. The venue will “integrate an entertaining bar experience with sports wagering.”

The opening date, however, is as unknown as what exactly the new sportsbook will feature.

Sign up at Borgata online casino and get $20 free.

Borgata + launch of AC sports betting

Borgata made AC history on June 14, 2018, by accepting the town’s first legal sports bet. Former Philadelphia 76er Julius “Dr. J” Erving placed the ceremonial first wager at the Borgata Race & Sports Book.

That came just three days after Gov. Phil Murphy signed the bill that officially made sports betting legal in the state.

And just like that, a regulated environment in which licensed casinos could establish legal sportsbooks arrived.

DraftKings Sportsbook (Aug. 6) got the mobile sports betting game rolling. The launch of the playMGM Sports NJ app followed on Aug. 22.

But Borgata Sports is likely just the start of many more NJ gambling sites to come in 2019.

We are talking expanding from 13 to 20 by the start of NFL season.

Well, make that 14 to 20. Who’s next?

A Call For More AC: Five Atlantic City Events To Look Forward To This Summer

Atlantic City and NJ sports betting are closing in on a big milestone. And the one-year anniversay is just the top of the summer events on the horizon.

Summer in Atlantic City, traditionally Fourth of July through Labor Day, is prime season for slots players and sports bettors alike.

And just like previous summers, the nine casinos around town are preparing for some pretty big events. Several of those events have a distinctly NJ sports betting connection.

Here are five Atlantic City events worth putting on your radar:

1. Borgata + NJ sports betting anniversary

Rewind to June 14 of last year. This, of course, is the date of the first legal sports bet in Atlantic City.

Borgata has yet to announce any special celebrations to signify the first anniversary. But the MGM-owned property does have something exciting coming this summer: an $11 million permanent sportsbook.

It’s one of three new retail spaces coming to Atlantic City (see below for the other two).  The location will be across from the current Borgata Race & Sports Book, which had a standing-room-only crowd for Kentucky Derby betting.

There is no doubt that sports betting is popular at Borgata.

Earlier in March, the Atlantic City crowd filtered into the Central Conference Center for Brackets at Borgata. It was one big March Madness betting party.

The new digs couldn’t come at a better time. The 2019 NFL season opens on Sept 5. The playMGM Sports app currently has the Chicago Bears posted as a 4-point favorite over the Green Bay Packers.

2. New sportsbooks from Bally’s + Harrah’s

Many of us have been wondering what Caesars Entertainment’s big sports betting plans are for Atlantic City.

The Las Vegas-based company did open temporary retail locations, aka The Book, at Harrah’s and Bally’s last summer.

Well, there are bigger and better things on the horizon.

According to the Press of Atlantic City, the company is close to opening not one, but two permanent retail spaces. The price tag is a combined $11 million investment.

The word from Caesars is that the Harrah’s version could have its soft launch as early as Friday, but it’s not set in stone.

Here is what we know about the space:

  • 3,800 square feet
  • High-quality resolution LED televisions spanning across the walls
  • Plush seating
  • Foodservice by AC Burger Company 
  • Private fan caves for up to 10 guests 

Going wild at the Wild Wild West

Meanwhile, the sister property, Bally’s, will soon be able to boast having Atlantic City’s biggest and possibly best sportsbook.

Slated for a soft opening in mid-June, the “immersive and socially driven experience” is so large that a couple of the nearby locations will be able to fit inside of it.

We are talking 15,228 square feet of sports betting space.

Here are a few details:

  • 102 seats (30 VIP seats)
  • Seating for 28 at the bar rail with the latest video poker slots
  • Atlantic City’s first-ever self-service beer bar with 16 different brews on tap (pending regulatory approval)

3. Coming soon: Mobile sports betting expansion

Are 13 NJ mobile sports betting apps not enough?

Don’t worry; there are many more on the horizon.

Based on recent comments from David Rebuck, director of the New Jersey Division of Gaming Enforcement, we could see it expand to 20 by the start of NFL season.

Exact launch dates are still pending, and some apps still need to go through the licensing process.

But anticipate the following to hit the market soon:

4. Ocean Casino has a fresh look

In case you hadn’t heard, Ocean Casino Resort (aka Ocean Resort Casino) is sporting a casino-first mentality these days.

You may have gotten a glimpse of the new marketing campaign centered around the naming flip-flop of Ocean Casino Resort.

And, as the property closes in on its first anniversary (June 28), there are a lot of changes taking place. For one, there are new elevators:

Adding direct casino access to Ocean’s William Hill Sportsbook is a good start. But there is much more to come:

  • An additional 200 new slot machines on the casino floor.
  • New overhead music and a casino lounge that features live bands and DJs.
  • Separate smoking and nonsmoking areas.

Eric Matejevich, Ocean’s interim-CEO, expanded on the coming attractions via a press release.

“We are excited about the future of Ocean Casino Resort.

“Our new management team has made several positive operational changes and we are already seeing those results. There are more changes planned and we are committed to making significant capital improvements moving forward.”

Luxor Capital Group, the private investment firm based in New York City, is in the process of taking over the property.

5. Hard Rock celebrates one year in AC

Hard Rock Atlantic City shares the same birthday as Ocean.

It was just last summer when the two properties brought new life to what resembled a ghost town in the uptown section of the Atlantic City Boardwalk.

While Ocean experienced its share of turmoil and struggles in its first year, Hard Rock arrived with an international following. And a lot of brand recognition.

In terms of revenue, it sits happily in the middle of the pack.

But like anything else, don’t expect the rock ‘ n’ roll-themed property to rest on its laurels.

Along with the other eight casinos in town, it’s time to turn the AC up because summer in Atlantic City is gonna be hot.

Self-Serve Beer And Sports Betting? A Match Made In Heaven At Bally’s Sportsbook

Cheers! Bally’s Atlantic City is putting the finishing touches on AC’s largest sportsbook, and it will feature a 16-tap, self-service beer wall.

Bally’s Wild Wild West in Atlantic City is getting a new sportsbook.

But the 15,228 square feet of NJ sports betting space — by far, the largest in AC — may not be the central conversation piece.

Once The Book opens, the “Beer Yourself” beer wall (as the artist’s rendering describes it) will likely generate that “Wow!” reaction.

Just as it sounds, it’s a self-service beer bar in which guests will double as bartenders. By the way, there will be 16 different brews on tap.

This unique concept could be the first of its kind in Atlantic City, once the NJ Division of Gaming Enforcement has given its stamp of approval.

The sportsbook is targeted for a mid-June soft opening.

Perfect pairing: NJ sports betting + beer

Drinking beer inside of an NJ sportsbook is not a new concept.

The majority of the current setups include bars with tabletop video poker. It’s hard to imagine a sportsbook without a bar of some sort. But there are always bartenders and waitstaff to serve drinks.

The self-serve beer concept will be fresh and unique to the Garden State crowd, but the concept does exist at other Caesars Entertainment-owned properties.

The Linq, on the Las Vegas Strip, currently has one inside The Book. That self-service beer wall has 24 selections on tap.

And based on concept images, the system looks pretty simple to figure out. It’s likely the self-service taps in AC will have a similar system when compared with The Linq, considering the two casinos have the same owner. The only differences will be as it relates to New Jersey regulations.

Of course, there will obviously be a few checks and balances for guests and their plans to fill up on beer.

Self-service beer taps aren’t the only thing at Bally’s

The Book at Bally’s Wild Wild West is one of three new retail sportsbooks coming soon to Atlantic City. Borgata (coming this summer) and Harrah’s are the others.

The latter could have its soft opening as early as Friday.

And there is a good chance both will be able to fit inside the Wild Wild West. Harrah’s is listed at 3,800 square feet. Borgata has not shared the square footage of its permanent space.

The number 15,228 is tough to beat. The William Hill Sportsbook, inside of Ocean Casino Resort, is currently the biggest at 7,500 square feet.

And The Book at Bally’s Wild Wild West will include much more than beer taps. Here are some additional details:

  • 98-foot-by 18-foot high resolution, LED television wall with surround sound
  • Opportunity to view three to 12 games simultaneously
  • 10 sports betting windows (one high limit area)
  • Betting kiosks
  • 102 seats (30 VIP)
  • Bar rail with latest video poker slots
  • Five private Fan Caves (can hold up to 10 people)
  • Fan Caves include high-resolution televisions, a foosball table and game consoles

Wild Wild West scene in Atlantic City

Combine it all, and The Book will add to the party-like vibe that already exists on the Wild Wild West casino floor.

The space is sandwiched between Caesars and Bally’s. All three properties connect via indoor walkways and escalators.

The size of The Book is certainly going to be big enough for Caesars and Bally’s customers to share. The former remains the only AC casino without retail sports betting.

The Wild Wild West space currently has $5 table games, beer pong, live entertainment and, of course, we cannot forget the mechanical bull.

And the fact that Bally’s is about a month away from opening Atlantic City’s most expansive sportsbook with a self-serve beer station is no bull.