It’s Game Time: 0-2 Eagles Get The Spotlight In Two NFL Odds Boosts At NJ Sportsbooks

With Sunday’s slate of Week 3 games on tap, NFL odds boosts at Fox Bet and FanDuel sportsbooks put the Eagles-Bengals matchup in the spotlight.

The bulk of the NFL Week 3 schedule is around the corner. Want a boost?

Odds boosts and promotions become more sophisticated by the week, earning increased prominence and attention in one’s weekly betting budget.

Two boosts spelled “cha-ching” on Thursday night. DraftKings returned+355 for the Miami Dolphins to defeat the Jacksonville Jaguars and for the 31-13 final to be less than 48 points.

A Fox Bet boost awarded +200 for each team to score a touchdown in each half.

Very nice returns. But NFL Week 3 is not over yet. Let’s look at Sunday’s odds boosts.

Fox Bet: Eagles to fly high each quarter

Fox Bet NJ offers another attractive boost. Can the Eagles score in every quarter against the Cincinnati Bengals? It has been boosted from +125 to +200.

This merits a look.

The price makes this play attractive, along with the nature of the challenge. The appeal of this one is that it ensures relevance for each quarter of the game and pays on a broad outline — the team to score — rather than the yardage or touchdown considerations that can be left to chance.

Key factors that determine the outcome: A team will often have at least three possessions in one quarter.

But sometimes it will be two, if a clock-eating drive carries over into a subsequent quarter, or if a team scores late in one period and their opponents get the ball to start the next quarter.

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This NFL odds boost includes a challenge

You may be on edge if the Eagles have a third-down play deep in Bengals territory late in a quarter.

You want an incomplete pass to end the drive so that a field goal can be kicked. But your moneyline, spread, or over-under bet for the game (even a quarter) may reflect the need for a touchdown.

Ah, gambling.

Nonetheless, this is an attractive play for bettors who like team-type props, versus those of individual players.

Can the Eagles score against the Bengals in NFL Week 3?

The Eagles scored in two quarters in their season-opening loss to the Washington Football Team. They tallied in three quarters of last week’s 37-19 setback to the Los Angeles Rams.

This NFL odds boost would have lost in those two weeks.

But now they face the Bengals, who did give up points in every quarter of their 35-30 loss to the Cleveland Browns last week. And this one is a price.

If the Eagles odds boost above doesn’t entice you, Fox Bet released several more on Friday morning.

One of them calls for Josh Allen to pass for more than 300 yards for the Buffalo Bills against the Los Angeles Rams.

It’s been hiked from +200 to +300. Allen did clear 300 last week against the Dolphins, but his propensity to run usually cuts into his passing numbers.

Cam Newton to rush for one touchdown and for the New England Patriots to defeat the Las Vegas Raiders is +270. Newton has four rushing TDs already this season.

FanDuel: Say goodbye to the vig

Here is a spread pick consideration for Philadelphia Eagles backers. Philadelphia -4.5 against the Cincinnati Bengals on Sunday has been boosted from -110 to +105.

What is this bet really? The elimination of the vig and then some.

The -110 price would represent the normal 10% vig, the price bettors pay for sportsbooks taking their action. One would normally wager $110 to win $100 (or $55 to win $50) on the Eagles.

Here, a FanDuel Sportsbook bettor can opt for the maximum $50 and win $52.50. It’s a few bucks and a large principle — a 15% boost in one victory.

Philadelphia -4.5 is down from the -6.5 line set on Monday. Bengals backers loved that opening line and those who bet early must be licking their chops about getting 6.5 versus the 4.5 on Friday.

The Bengals have covered in both of their games, despite being 0-2. The Eagles have not covered in either of their games in an 0-2 start.

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DraftKings: Profit boost rather than odds boost

DraftKings Sportsbook app did not try to capture a segment of the market with a specific boost.

It put every game into play. And all users are eligible for this.

Following an opt-in for all Week 3 NFL games, bettors will be issued a single-use profit boost to use on all games.

You must select the boost from your bet slip before placing your bet to apply the boosted price (20% profit boost will apply to the winnings, excluding the winning bet). The max bet is $50.

The profit boosts expire at the end of respective games and include live bets and same-game parlays. It excludes free bets, cash-out bets, voided bets, and odds boosts.

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BetMGM: Dog day afternoon?

We close with a BetMGM Sports promo that’s not an odds boost, but a parlay and a striking number.

The Chicago Bears, Minnesota Vikings, and Los Angeles Rams will return a substantial +1200 if they all win.

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Why the long odds? All are underdogs, and two play on the road.

But they are not big underdogs. Chicago is +3.5 against the host Atlanta Falcons. The visiting Rams are +2 against the Buffalo Bills and taking so much money they have moved the line down from +3. The Minnesota Vikings are +3 against the visiting Tennessee Titans.

However, each team has a tough assignment.

Thursday Night Football Odds Boosts Put Spotlight On Dolphins-Jaguars QBs

With NFL Week 3 looming, New Jersey sportsbooks break out the odds boosts for the Dolphins vs. Jaguars matchup on Thursday Night Football.

What’s the first sign of the upcoming NFL week, besides the chatter?

Odds boosts. They arrive in time for the Thursday night games and progress closer to Sunday’s kickoffs. They come in varied forms and reach different betting sectors, from individual to team props.

It’s important to know which ones are simply fun and which may entice a strong wager, perhaps one of the most important bets you’ll make this week.

Let’s assess some for the Miami Dolphins vs. Jacksonville Jaguars on Thursday Night Football.

DraftKings has a strong odds boost lineup

We’ll start off with a good pick from DraftKings Sportsbook. Jacksonville quarterback Gardner Minshew to throw for more than 250.5 yards and the Jags to win has been boosted from +130 to +150.

This is a good price.

The yards should be attainable, as Minshew threw for 339 on Sunday when the Jags authored a shootout with the Tennessee Titans, losing 33-30.

Minshew Mania was in full force, as he led the Jags back from a big deficit.

Conversely, the Dolphins allowed 417 yards to the Josh Allen-led Buffalo Bills in a 31-28 loss. If you think Minshew’s team can follow with a win, this is the most realistic prop on the board.

What you’ve got for this prop +150 is a moneyline favorite of -157 in the Jags and a yardage total Minshew normally hits.

Worth the attempt.

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A moneyline victory for the Dolphins

Go to the flip side of the moneyline. The Dolphins to win outright and the game to stay under 48 points now pays +355, up from +325.

This is an intriguing prop because a moneyline victory by the Dolphins is feasible. They opened as a 1-point underdog and it became +3 on Tuesday.

Still, being an underdog by a field goal or less represents a realistic win chance.

The tricky part will be keeping this game under 48 points. The Jags-Titans scored 63 points, and the Dolphins and Buffalo Bills clicked for 59 points last week.

Do you think this can go 10 points lower and the Dolphins can prevail? Miami doesn’t win many shootouts, so there is sentiment that if they win, it will be a lower-scoring game.

DJ Chark odds boost

Crap shoot: If you take a stab in the first touchdown department, DJ Chark has been boosted from +900 to +975. A nice payout becomes even nicer.

But how much will he play? Chark is battling a chest injury and will be limited. A chest injury impacts a player’s ability to reach out for the pass.

Will the Dolphins be nursing him on a short week, trying to preserve him for the long haul? First touchdowns are tough calls anyway because they have a limited time frame.

Fox Bet: Money in the TDs

Here’s a good one with a history of coming out.

Fox Bet NJ offers an odds boost if each team scores a touchdown in each half. The odds have been hiked from +125 to +200.

In Week 2, Miami scored touchdowns in each half of a 31-28 setback to the Bills.

Jacksonville tallied touchdowns in both halves in losing one of the week’s most thrilling contests, 33-30, to the Tennessee Titans.

Both teams have freewheeling, talented quarterbacks. Neither team has much of a defense.

PointsBet: Dolphins-Jags boosted to playable

Minshew and Ryan Fitzpatrick combined for 667 passing yards in NFL Week 2. They are presented as a prop of 500 yards between them and reduced from -140 to -110 at PointsBet NJ.

Not attractive at -140 but a play, maybe a strong one, at -110.

This is a sensible number, as you can forecast either quarterback to get hot. If either team falls a few points behind, it’s must-throw. The odds on the prop indicate there is roughly a 50% chance of the yardage being reached.

And they both cleared the number last week. Can they do it again?

The boost brings this wager into play.

This is a nice companion ticket to the over-under 48 play. You are doubling down on hopes of offense and rooting against freak plays, like a deflection that gets picked off in the end zone.

Why odds boosts are a good bet

Odds boosts are a significant benefit for players because a boost often eliminates the effect of the vig.

That’s the 10% premium gamblers pay the books for the privilege of taking their bets. At one time, it was how books made money. They balanced the books on each side, took their cut, and pocketed some revenue.

But the new age of gambling, with high-volume play and quick-betting access, makes book-balancing difficult. Operators now toss out enticements to lure action, especially on isolated Thursday night games.

Players must decide which props and odds boosts have the best value. In budgeting terms, a good feeling on a Thursday Night odds-boosted prop may be more beneficial than a Sunday bet you don’t love.

AP Photo/Doug Murray

Football Five: NFL Week 3 Dawns, But It’s Still Dark Outside For The Jets And Giants

With Week 3 of the NFL looming, there are good vibes and bad vibes at play for NJ sports betting fans. For example, Jets and Giants are in trouble in NFL Week 3.

NFL Week 3 arrives with its own level of good and bad vibes. Some teams are undefeated and appear to be on a hot streak. But other teams are in big trouble.

And underdogs are not as under as one might think. Case in point, Monday Night Football ended with the Las Vegas Raiders toppling Drew Brees and the New Orleans Saints, 34-24.

Here are the Football Five observations from Week 2 as Week 3 of the NFL approaches.

1. Don’t bet on the Jets or Giants

The New York Giants and New York Jets are in big trouble.

The Jets were routed by a depleted San Francisco 49ers team Sunday. And the Giants, despite covering against the Chicago Bears, also fell to 0-2 and may lose their lone marquee player, Saquon Barkley, for the season.

Bettors wonder if they can trust these teams. And rightly so. NFL Week 3 odds do not favor either team.

The Giants are underdogs against the still-injury-riddled 49ers this week and must play as if their season rides on it. The Jets are a big road underdog against an average team, the Indianapolis Colts. The defensive breakdowns on their run game were disheartening in last Sunday’s loss.

Because of a scheduling quirk, the 49ers play at MetLife Stadium, home to the Giants and Jets, two straight weeks. If they beat the Giants, they will have two more wins there than the home teams combined.

Watch the injuries report: San Francisco 49ers quarterback Jimmy Garoppolo now has a chance to play.

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2. Rookie QBs Burrow, Herbert play with veteran poise

Quarterbacks Joe Burrow and Justin Herbert are exceeding expectations.

Each was a first-round draft selection in April and play with veteran poise. Burrow tossed three touchdowns and helped the Cincinnati Bengals get a late cover last week against the Cleveland Browns.

The Bengals are 2-0 versus the number and get nearly a touchdown in visiting the also-winless Philadelphia Eagles on Sunday. The Bengals are in a good betting spot, being expected to play hard but lose.

Cincinnati could become this year’s version of the Miami Dolphins. Miami covered nine of its last 12 efforts last year behind quarterback Ryan Fitzpatrick, who got them to keep games close.

He gave Dolphins backers yet another back-door cover with a late TD against the Buffalo Bills on Sunday, even as Miami lost 31-28.

Herbert, meanwhile, had a tremendous feel of the game after becoming a surprise starter Sunday against the Kansas City Chiefs. He noticed plays quickly, got the ball right out of his hands, and had veteran awareness.

He nearly engineered an upset of the defending Super Bowl champions and has another chance this weekend against the visiting Carolina Panthers.

Betting notes: The Chargers were a horrible home favorite last year and will be favored here. But they are in a new stadium, which has a new feel and identity, even without fans. Carolina also will be without its one star, Christian McCaffrey, who has a high-ankle sprain.

3. A mortal lock is still, well, mortal

It’s gut-check time for the Atlanta Falcons, a field-goal favorite against the visiting Chicago Bears in NFL Week 3.

Atlanta is 0-2 after blowing a 15-point lead in the final five minutes against the Dallas Cowboys in Sunday’s 40-39 loss. The Falcons were ultimately victimized by an onside kick that started left and suddenly darted right.

Dallas recovered, marched down the field, and scored the winning field goal.

How will the Falcons respond after so much air coming out of their balloon? The Falcons did not commit a turnover and still lost.

You never want this stat: The Elias Sports Bureau research indicates no team ever scored 39 points without a turnover and lost, going back to 1933. Teams that did were 440-0. Now it’s 440-1.

One BetMGM Sportsbook bettor feels worse than anyone. The player wagered $35,000 to win $1,050 in-game when the Falcons led by 15 late in the contest.

The odds of the Cowboys winning were more than 3,000 to 1. It was a mortal lock. But even mortal locks can be, well, mortal.

That’s a good lesson for bettors of all levels. There’s no need to be bold with a small upside and large downside.

4. Cowboys have a chance in NFL Week 3

How will the Cowboys respond to this gift?

They will try, in gambling parlance, to parlay it against the host Seattle Seahawks, also the masters of last-play magic on Sunday.

Seattle gave 4.5 points to the New England Patriots at New Jersey online sportsbooks Sunday night. The Seahawks stopped New England quarterback Cam Newton at the one-yard line on the final play, winning by five.

The game, a half-point cover, and probably six figures of betting money all rode on one play.

5. Cardinals and Raiders: These birds can fly

The Arizona Cardinals are for real. Two wins and two covers are an early indicator of a breakout season.

The Cardinals host the Detroit Lions and should get to 3-0. If that happens, they won’t surprise anyone this year.

The Raiders are for real, too. They toppled the New Orleans Saints 34-24 on Monday Night Football to go 2-0 before heading to New England this week as an underdog.

They were 4-12 last year and the general New Jersey online sportsbook over-under for their season win total is 7.5. “Over” bettors are salivating.

The Cardinals and Raiders are two refreshing stories.

Extra points part 1: Broncos needed a backup QB

The Denver Broncos looked better with backup Jeff Driskel at quarterback than with Drew Lock, injured in the second quarter of Pittsburgh’s 26-21 triumph.

Denver, 0-2 on the scoreboard but 2-0 against the spread, gets nearly a touchdown from Tom Brady’s Tampa Bay Buccaneers on Sunday in NFL Week 3.

Extra points part 2: One play can change betting outcomes

The Pittsburgh Steelers needed a field goal to cover against the Denver Broncos on Sunday, but the Broncos ran out of timeouts and Pittsburgh knelt on the ball at the Denver 7-yard line as time expired.

Had there been time for one more play, Pittsburgh kicks a covering field goal. The Steelers give 5.5 to the Houston Texans on Sunday.

Tampa Bay led Carolina 24-17 as a nine-point favorite Sunday and prepared to run out the clock. But because the Panthers had a timeout, Tampa Bay had to run a real play.

And Leonard Fournette busted it for a 46-yard touchdown with under two minutes left. A dagger for Carolina bettors, who had this one cashed.

Giants backers survived a field goal that missed by inches in the final three minutes against the Bears. It mattered to G-Men bettors taking them at +4.5 as the Giants covered by half of a point.

NFL Week 3 Odds: Maybe The Eagles Will Finally Nab A Win Against The Bengals

Between the Eagles, Jets and Giants, there are 6 losses and no wins. Let’s hope things change as we look at NFL Week 3 odds at New Jersey sportsbooks.

Week 3 of the NFL season dawns with New York Jets, New York Giants, and Philadelphia Eagles bettors sharing one question.

Which 0-2 team will win first?

It’s a sad but honest question for three teams that started the season on a lackluster note. NFL Week 3 odds show varied chances for all three, but it’s the Eagles that are the best bet to answer affirmatively.

NFL Week 3 odds

Meanwhile, injuries and surprise wins have muddled the Week 3 odds a bit, and the lines will move again before game day.

Here’s a close look at the odds for NFL Week 3 from the top online sportsbooks in New Jersey. Last updated 12:30 p.m. Sept. 21.

NFL Week 1DraftKingsFanDuel Fox Bet

*Off the board at time of publishing.

Bengals @ Eagles

The Eagles are nearly a touchdown favorite against the Cincinnati Bengals this week. But they have flopped so far, including Sunday’s 37-19 pounding from the Los Angeles Rams.

By the numbers: Philadelphia is 0-2 on the moneyline and against the spread. Cincinnati is 0-2 on the moneyline, but 2-0 against the spread.

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49ers @ Giants

The NY Giants get surprisingly few points against the San Francisco 49ers. The line would normally be larger, but the Niners sustained some crippling injuries en route to their 31-13 victory over the Jets at MetLife Stadium.

Watch the health of several players as it will affect the line.

The Niners lost quarterback Jimmy Garoppolo, running backs Raheem Mostert and Tevin Coleman along with defensive tackle Solomom Thomas during the game. All sustained game-ending, lower-body injuries.

If they remain out, the Giants will stay at about +4. If some return, the Niners will give more points.

The G-Men at least rewarded their spread bettors with a winning ticket in their 17-13 setback to the Chicago Bears on Sunday.

New York also suffered a crippling knee injury to star back Saquon Barkley. The fear is he will be out several weeks, perhaps the season.

The Giants are 0-2 on the moneyline, 1-1 versus the spread. The Niners are 1-1 on both counts.

Jets @ Colts

The Jets are almost 10-point underdogs against the Indianapolis Colts. They were listless against the 49ers and gave up both an 80-yard scoring run on the first play from scrimmage and a 55-yard run on a 3rd-and-31.

The Jets are 0-2 on the moneyline and against the spread.

NFL Week 3 odds around the league

What’s it look like around the NFL? If you’re planning to bet, take a look at the following games that have a spark of life heading into Week 3.

Thursday Night Football: Miami @ Jaguars

Jacksonville is favored by less than a field goal against the visiting Miami Dolphins on Thursday Night Football.

Gardner Minshew of the Jaguars and Ryan Fitzpatrick of the Dolphins were stellar in the fourth quarter of their teams’ close covering losses on Sunday.

Jacksonville is 1-1 on the moneyline, 2-0 versus the spread. Miami is 0-2 on the moneyline, 1-1 versus the spread.

Bears @ Falcons

The Atlanta Falcons are slightly favored against the visiting Chicago Bears after a blood-pressure alert for both teams on Sunday. Chicago held off the Giants 17-13 on the last play. Atlanta coughed up a 15-point lead in the final minutes and lost a 40-39 heart-wrencher to the Dallas Cowboys.

Interestingly, the 2-0 Bears are underdogs to the winless Falcons.

Chicago is 2-0 on the moneyline, 1-1 versus the spread. Atlanta is 0-2 on the moneyline, 1-1 against the spread.

Rams @ Bills

The Buffalo Bills opened -3 at DraftKings Sportsbook, -2.5 at FanDuel Sportsbook, to the visiting Rams in what should be one of the week’s most entertaining matchups.

Both 2-0 teams scored more than 30 points in winning road games on Sunday. These are two probable playoff teams. That half-point difference between the books is an incentive to Bills bettors.

The Rams are 2-0 versus the moneyline and spread. The Bills are 2-0 on the moneyline, 1-1 against the spread.

Packers @ Saints

The New Orleans Saints host the Green Bay Packers in a battle of strong offensive teams Sunday night. The Packers have exceeded 40 points in each of their first two games.

Green Bay is 2-0 on the moneyline and against the spread. New Orleans is 1-0 on both and plays tonight against the Las Vegas Raiders.

Monday Night Football: Chiefs @ Ravens

The Baltimore Ravens being a field goal better than the Kansas City Chiefs on Monday Night Football will be an interesting number to watch in Week 3 odds.

The Chiefs rallied against a stubborn Los Angles Chargers team to win 23-20 in overtime Sunday. The Ravens throttled the Houston Texans 33-16 in a battle of playoff teams from last year.

Baltimore is 2-0 on the moneyline and versus the spread. Kansas City is 2-0 on the moneyline, 1-1 against the spread.

Texans @ Steelers

The Pittsburgh Steelers host the Houston Texans. Pittsburgh outlasted the stubborn Denver Broncos 26-21 to become 2-0.

The Texans were thumped by the Ravens 33-16 and are 0-2, but they had to start with the Chiefs and the Ravens. Near must-win time already for them.

Pittsburgh is 2-0 on the moneyline, 1-1 versus the spread. Houston is 0-2 on both.

AP Photo/Chris Szagola

Easy Game: Win $100 In Free Bets At BetMGM If Ravens Or Texans Score A Touchdown

As long as either the Baltimore Ravens or Houston Texans score a touchdown in Sunday’s game, your $1 bet will gift you two $50 free bets at BetMGM.

How often can a bettor be up $100 without thinking about it?

That’s the case on Sunday with a BetMGM Sports promo for new customers only regarding the Baltimore Ravens-Houston Texans game.

Bet $1 and win $100 in free bets once either team scores a touchdown. You might have this one pocketed in the first quarter.

The win is paid out in the form of two $50 wagers that must be made within seven days of the account being credited.

With that slated to occur within 24 hours after the Baltimore-Houston game ends, most bettors have a deadline of NFL Week 3’s Sunday games to utilize the free bets. That range of games includes the Thursday night contest and the Sunday schedule.

Free bets can then be placed online or via the app.

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Here’s how you get started.

First, it’s available from now until the start of the Ravens-Texans game on Sept. 20 (Sunday) at 4:25 p.m. ET.

Second, register for an account, sign up, make a deposit, read the terms and conditions, and download the BetMGM Sports NJ app either on iOS or Android.

A $1 bet must then be placed on the moneyline for either side of the Baltimore-Houston game, and you’re in business. Here’s how the odds shape up for the Sunday matchup:

There are of course a few rules to follow. The most important of which is that you must deposit a minimum of $10 into your new account. That means this offer is for new users only.

Then, as your first real money bet after opening the account, place a single $1 pre-game moneyline wager on either side.

It’s important for bettors to know that once chosen, this is the BetMGM promotion they will get as a new user.

So customers using the bet $1 win $100 will not be eligible to receive the $500 deposit match welcoming offer or any other new customer welcome offer.

Rules and conditions to the bet $1 win $100 offer

There are also some logical restrictions on eligible betting markets.

If you use the “Cash Out,” “Edit My Bet” features or cancel the bet, the bonus cannot be collected.

The free bets cannot be redeemed for cash either and cannot be utilized in the poker, casino, live casino, games, or slot area.

Strategy and advantages of the BetMGM free bets

All promos have their own enticement and strategy. Here, winning the bet is merely an introduction to the opportunity.

The $50 free wagers create interesting choices. Do you take a heavy moneyline favorite next week or try to hit a longshot at a price?

Maybe do one of each.

This setup differs from others across the sportsbook landscape. Some of them will allow a multiple number of small wagers with the free bets.

Here, you have to take a stand and make a decision on the $50 free bets. That requires thoughtful analysis and judgment.

Nonetheless, this promo affords the opportunity to build a bankroll on the back of free bets turning into real bets that hit.

One of its nice features is the low level of entry. A gambler can start small and potentially build a big bankroll rather than make a big deposit and try to hit one major free bet of say, $500 or $1,000.

Ravens, Texans, and a touchdown in the cards

BetMGM Sportsbook made sure bettors had little to worry about regarding the initial collection.

The teams combined for eight touchdowns last week. They only need one.

The Ravens unleashed a 38-6 pounding of the Cleveland Browns. They notched five touchdowns and sport the league’s reigning MVP in Lamar Jackson.

The Texans were beaten 34-20 by the Kansas City Chiefs, scoring three touchdowns.

In case the bonus burns a figurative hole in your betting pocket, you can use it as early as next Thursday when the Miami Dolphins visit the Jacksonville Jaguars.

On Sunday of NFL Week 3, the New York Giants host the San Francisco 49ers, the Philadelphia Eagles host the Cincinnati Bengals, and the New York Jets visit the Indianapolis Colts. And there are a host of other games.

There’s nothing wrong with looking ahead.

AP Photo/Julio Cortez

New York Giants Pair Up With DraftKings For Official Sports Betting Deal

DraftKings Sportsbook and the New York Giants plan to release a free-to-play pick’em contest just for Giants fans, along with a virtual SportsLounge.

A multiyear deal announced Wednesday between the New York Giants and DraftKings underscores the growing synergy between legalized sports betting and professional sports teams and leagues.

The exclusive multiyear arrangement makes DraftKings the official sports betting, iGaming and daily fantasy operator of the team. It also grants DraftKings Sportsbook access to official Giants marks and logos, in addition to a first-of-its-kind virtual SportsLounge.

The deal connects Big Blue with big betting bucks.

Of the more than 700 sports teams available on the DraftKings Sportsbook platform, the Giants rank in the top 40 for most highly bet franchises by both handle and wagers.

DraftKings + Giants = a virtual SportsLounge

The Giants and DraftKings have worked together for a number of years. Under this arrangement, DraftKings is set to receive premier brand integration across MetLife Stadium during Giants home games, according to a team press release.

DraftKings also will be recognized as a sponsor and exclusive category advertiser across all team-controlled media.

But the virtual SportsLounge is probably the most intriguing development to come out of the Giants-DraftKings deal.

According to the release, the lounge will be open on Giants game days and will provide “attendees with unique and innovative ways to engage on all DraftKings platforms.”

One of those ways will be a free-to-play pick’em game for Giants fans. The pick’em contest will be available on a weekly basis.

Enhancing the fan experience

It was only two years ago that legal New Jersey sports betting was just getting off the ground. In a short time, the NFL and companies such as DraftKings have become increasingly intertwined.

Earlier this week, the Philadelphia Eagles partnered with Fox Bet to bring a Fox Bet studio and lounge to Lincoln Financial Field.

The ultimate goal of the partnerships is marketing access, but the side benefit provides sportsbook customers and football fans a new experience.

“Our enhanced agreement with DraftKings provides innovative opportunities as we look to deliver a best-in-class fan experience,” said Giants Chief Commercial Officer Pete Guelli.

“DraftKings is the preeminent leader in sports betting and daily fantasy sports, and we are excited to be the first NFL team to have an exclusive integrated deal in this category.”

NFL betting and DraftKings Sportsbook

This agreement also underscores the role of football as the most popular sport on the DraftKings platform.

With promotions like the pick’em game available to New York Giants fans, for example, DraftKings is placing a concept from its national playbook into an individual market.

DraftKings enticed high-action players with its $1,500 entry Pro Football Pick-Em National Championship, in which entrants paid to pick five games every week against the spread. The winner is guaranteed $1 million, and the pool will pay out at least $2 million.

While that contest, which is now closed, appealed to serious handicappers, DraftKings also offers various free pools to customers. A DraftKings-Giants pick’em contest just for Big Blue fans? Touchdown.

Photo by Patrick Gorski/Icon Sportswire via Getty Images