The saga of the former Revel Casino is a lengthy one. The closed casino shut its doors in 2014 and was later bought, sold, and re-branded as TEN by eccentric Florida billionaire Glenn Straub.
Straub sold the property to a Colorado-based investor, Bruce Deifik, who plans to open the casino June 28 under the name Ocean Resort Casino. Deifik is the CEO of Integrated Properties Inc., which owns and operates properties in five states.
History of the NJ casino formerly known as Revel
In April 2006, Morgan Stanley bought the property across from the Showboat Casino Hotel for $70 million and chose Revel Entertainment to develop and operate a casino there. In 2007, plans were revealed for a $2 billion casino hotel with two 700-foot towers.
The project was expected to be completed in 2010.
Troubles plagued construction, Revel sought tax breaks and loans to help finish the project and the opening date was pushed back several times. On April 2, 2012, Revel did open, but it filed for bankruptcy within a year.
The hotel and casino were shut down in September 2014. Florida developer Glenn Straub ultimately bought it out of bankruptcy court for $82 million in 2015. Straub had difficulties obtaining the necessary state and local permits to reopen. After rebranding the property TEN, he was forced to push back the relaunch date several times as well.
Despite repeated denials by Straub that he sold the casino, Deifik’s purchase of the mothballed property was confirmed in January 2018. While many details are still unknown, Deifik plans to re-open the hotel and casino during summer 2018. He plans to offer a sportsbook should the US Supreme Court rule in New Jersey’s favor and permit sports betting in the state.
At one time, the property contained 13 restaurants, a 32,000-square-foot spa, 55,000 square feet of retail space, and a parking garage with more than 7,000 spaces. It also housed as many as 1,400 hotel rooms, two theaters, three nightclubs, a day club, five pool areas, and as much as 130,000 square feet of gaming.
There’s no telling what configuration the hotel and casino will take when it reopens, but the closer opening day gets, the more details come out. But the casino will be joining the increasingly sophisticated Atlantic City market, after announcing a partnership with GAN and applying for an NJ online gambling license in early 2018. Expect to see an online platform sooner rather than later.
- Graphics and Soundtrack
- Play Value
- Jackpot Potential
- Repeat Play
Ocean Resort’s online casino is expected to be operated and backed by the same company that owns and operates the Ocean Resort Casino in Atlantic City. If Ocean Resort wants to dive in now and compete in the Atlantic City online casino market, it will likely need to offer one of the largest libraries of online casino content and most robust new player bonuses available.
Bottom line: Jumping into the game this late means Ocean Resort will have to offer a huge variety of casino games and best-in-class deposit bonus offers to attract new players. Some work also needs to be done to repair a brand image synonymous with failure, bankruptcy, and opening delays.
Ocean Resort Casino NJ platform
High-quality NJ online casino sites are built on the backs of great software. Ocean Resort needs to deliver on a solid software platform that is easy to navigate, eye-pleasing and filled with value-added features if it has any hopes of competing in the already-established NJ online gambling market.
Ocean Resort Casino NJ software
Ocean Resort could invest millions reinventing the NJ online casino wheel. However, seeking third-party partnerships with online gaming solutions providers who have already established themselves in the New Jersey market may be a faster and less expensive way to start competing immediately. Ocean Resort Casino, with its partnership with GAN, has followed the latter concept to get its foot on the ground in the NJ online casino market.
The casino might also consider using additional third-party gaming software providers including IGT, NextGen, NetEnt, or High 5 Games. All of these software providers and their games have found success in the NJ online casino market.
There are a couple of different traditional ways to access NJ online casino platforms. Ocean Resort will need to include both:
Ocean Resort will need to offer players the opportunity to access all of the casino’s games on their desktop browsers. The online gambling offering will need to be compatible with all major browsers, including Google Chrome, Mozilla Firefox, Safari, and Internet Explorer.
Ocean Resort should try to offer one of the most comprehensive mobile apps in the industry, filled with many of the same slot and casino game titles found through browser access. Players will need to be able to download a reasonably-sized app for iOS and Android devices alike.
Ocean Resort Android / iOS NJ casino app
The Ocean Resort mobile application will need to be downloadable through the main casino site on a smartphone or tablet. Users should be able to access the app through a conveniently located “Install Now” icon. The app should also be available through the Android app store and on iTunes for iOS users.
The goal for any Ocean Resort mobile app should be for it to come as close to mimicking the desktop experience as possible.
If there’s hope for grabbing market share in the increasingly competitive NJ online casino market, it lies in mobile gaming. Most of the existing NJ online casino mobile applications provide only a watered-down version of what is available for desktop users.
Should Ocean Resort focus its efforts on featuring mobile gaming experience that comes close to what desktop users find, it can gain a leg up in the market.
Once again, an easy to navigate layout, filled with value-added features and easy-to-operate account management options is a must. Plus, most if not all of the game library players find on the desktop should be available on the mobile app.
This is where Ocean Resort has the opportunity to differentiate itself from its competitors in the NJ online casino market. Most mobile apps only include a small percentage of the games available on a desktop. Creating a mobile version of the casino software that’s filled with 200 or more games could really separate the site from the NJ online gambling pack.
A number of different slots, blackjack, table games, and video poker variants need to be available on the mobile app. The software should also run smoothly with disconnects almost non-existent.
Once again, if Ocean Resort sets the bar high enough with its mobile app, it may find a faster inroad into the established NJ online casino market.
The Ocean Resort online casino will be operating under its own online gambling license and in early 2018 it announced it had struck a deal with online casino platform provider GAN
However, Ocean Resort may also want to take advantage of third-party software agreements at launch to get a handle on some high-quality online casino games.
Games at Ocean Resort Casino online
Ocean Resort video poker
Ocean Resort will need to offer a comprehensive selection of video poker games. Some New Jersey online casino platforms offer as many as 20 video poker titles.
At the very least, Ocean Resort will need to offer a selection of basic video poker titles with favorable pay schedules above 90 percent, including:
- Double Bonus Poker
- Double Double Bonus Poker
- Deuces Wild
- Jacks or Better
- Bonus Poker
Blackjack at the Ocean Resort NJ online casino
One single blackjack game simply won’t do. Ocean Resort will need to offer a wide variety of blackjack games. Some New Jersey online casino platforms offer as many as a dozen different blackjack titles. At the very least, Ocean Resort will need to offer a selection of basic blackjack titles, including:
- Single Deck Blackjack
- Multihand Blackjack
- Atlantic City Blackjack
Ocean Resort online casino slots
Some NJ online casinos offer hundreds of different online slots. In order to compete, Ocean Resort will need to do the same.
Penny slots, progressive jackpot slots, and popular branded slots are a must. Expect to see Ocean Resort roll out some of the most popular slots on the market from launch, including:
- Jimi Hendrix
- Michael Jackson: King of Pop
- Guns n’ Roses
- Iron Man 2
- Deal or No Deal
Other games at Ocean Resort online casino in NJ
Ocean Resort will likely want to offer a comprehensive casino and gaming experience with its online platform. That means a wide variety of casino games one might find in both a typical online and land-based casino.
Ocean Resort may consider offering an online poker client and live dealer games. The internet casino site will almost definitely include online versions of the following popular casino games:
- Pai Gow Poker
- Let It Ride
- Three Card Poker
Ocean Resort online casino VIP program
No online casino offering would be complete without a robust VIP club that rewards high volume players and helps create brand loyalty. We expect Ocean Resort to roll out a comprehensive loyalty program that offers bonuses on the online casino and works in conjunction with the land-based casino property to bring players in.
Expect exclusive bonuses, comps, and features that make players want to keep coming back to the Ocean Resort online casino.
Banking options at Ocean Resort casino online
Ocean Resort’s online gambling site should be ready to accept:
- Prepaid Cards
- Electronic checks
- Bank wire
- Cash at the Ocean Resort cage
Ocean Resort withdrawal options
Players should be able to receive winnings from the Ocean Resort online casino the same way they deposited. This will likely include electronic check, wire transfer, check, Neteller, PayPal, and cash at the casino cage in Atlantic City.
Any new developments regarding Ocean Resort online casino?
On Jan. 8, 2018, the new owner of the casino, Bruce Deifik, announced his company’s purchase of the property as well as the summer opening and the new name, Ocean Resort Casino.
A couple weeks later, in late January, Ocean Resort made its next move when GAN announced its partnership with the casino to launch its online gambling arm. This was followed swiftly by an official NJ online gambling license application with the Garden State.
Ocean Resort Casino customer service
It is almost a requirement for NJ online casinos to offer around-the-clock support across different avenues, including:
- Live chat
- Phone support
- Email support
The Ocean Resort online casino customer service team will need to be responsive, friendly, and knowledgeable.
Ocean Resort Casino May 2018 updates
Ocean Resort Casino is taking on a property that has twice failed, as both Revel and TEN failed to keep the doors open. In fact, TEN never opened at all. So the new owners are taking a deep look at what went wrong, listening to what customers had to say, and are promising to be more inclusive to gamblers of all levels.
In addition, dining options will range from a buffet and Wahlburgers to high-end restaurants from Garces Group and LDV Hospitality. They will also work to attract families and have done away with the two-night stay minimum, making a quick Saturday overnight now a possibility. And now that the casino has confirmed rumors of its grand opening on June 28, things are looking up.
Last verified: May 1, 2018