Rush Street Interactive surprised many with a late August opening of its online SugarHouse Sportsbook.
It’s the first New Jersey sportsbook that’s fully integrated into an existing online casino, which launched in 2016. RSI brings some experience to the table, having operated a sportsbook in Colombia previously.
“Being the first US-based gaming operator to launch a regulated online sportsbook outside of the US has been helpful in establishing the SugarHouse Online Sportsbook & Casino,” said Richard Schwartz, president of Rush Street Interactive in a statement. “We’ve matured our sportsbook product and validated that players value our proprietary sportsbook loyalty program, including earning points on every single bet.”
SugarHouse is owned by Rush Street Gaming, which also owns the Philadelphia casino with the same name and the three Rivers casinos in Pittsburgh, Illinois (Des Plaines), and New York (Schenectady). It operates its online casino and sportsbook in New Jersey by virtue of Golden Nugget Atlantic City‘s gaming license.
SugarHouse beat its land-based counterpart to the online sports betting market. Golden Nugget has plans to enter soon, but not as quickly — the Atlantic City property just opened its permanent facility at the end of August.
- Competitive Lines
- Bet Variety
SugarHouse Sportsbook was the first to merge its NJ online casino with a sportsbook app in New Jersey. The combo means that players can use a shared wallet to play casino games or bet on sports. With a dozen deposit options, SugarHouse also excels at bet variety and unique features including the Jackpot Parlay. It's live betting also includes a cashout system. While the software has its quirks and it's not always easy to navigate, SugarHouse Sportsbook is still a great experience for bettors of all stripes.
SugarHouse Sportsbook welcome bonus
For new players, SugarHouse Sportsbook offers a great first deposit match bonus of 100 percent up to $250. Players who sign up at SugarHouse Sportsbook and use the promo code 250MATCH will get the deposit bonus. It is encouraged that players deposit $250 in order to take full advantage of the offer.
Because SugarHouse combined its NJ online casino with its online sports betting site, the money deposited can be used for either casino games or sports wagering.
To sign up for a new account, the app offers the ability to scan the barcode on your driver’s license for age verification. This novel approach is part of PlaySugarHouse’s focus on customer service and removing hurdles to access.
“The license scan is something unique to our site and is one example of why our site has developed a reputation for being innovative,” said Schwartz. “Specifically, we make every effort to remove friction points for our customers and this small feature is a great example.”
How to play at SugarHouse Sportsbook
If you have the SugarHouse online casino app or an account, you can access the online sportsbook already!
From your browser, visit PlaySugarHouse.com and create an account. For mobile play, you can go through the Google Play or Apple Store on your phone.
From the main screen, just click “Sports Bets” to access the book. As with DraftKings Sportsbook, and all the NJ gambling sites that operate in the Garden State, SugarHouse Sportsbook mandates proof you’re in the state through geolocating.
You can deposit outside the state but your laptop or phone has to verify your presence in New Jersey.
Betting options at SugarHouse Sportsbook
PlaySugarHouse boasts offering 5 million sports betting options.
The website has a well-organized menu of sports and various leagues and tournaments within those sports. You can select favorites for future quick access. The presentation is excellent and allows the player easier access to the action.
PlaySugarHouse partnered with Kambi to set its prices.
Currently, SugarHouse is virtually identical to DraftKings, which also uses Kambi. For the NFL Week 3 preseason action, vig ranges from 15 cents to 30 cents. For baseball, it’s between 13 to 45 cents.
In an interview last week, Schwartz mentioned the book plans to offer more competitive pricing during football season. He didn’t elaborate on the methodology but claims the enticing odds players have enjoyed on the casino side will also be available on the NJ sports betting.
Traditional betting options
The book offers a variety of pre-game options.
Click on a game to bet moneyline, spread options, totals, parlays, and prop bets. Options appear similar to DraftKings. Prop bets abound across the sports. Sugarhouse Sportsbook even has odds on the first NFL coach to be fired. It has it listed as Dec. 29, the final day of the regular season. History suggests at least one ax will fall before then.
Fans can take advantage of Asian Handicap wagers as well, as is the case on DraftKings. This allows fans the opportunity to bet on a side of a game but cash out if there’s a draw. Soccer and other sports are available two-way and three-way.
Like DraftKings, SugarHouse Sportsbook offers in-game options, which will see odds change constantly and huge vigs. These bets are available on most contests.
During the in-game betting, the site will indicate a price change with a red arrow (price down) and green up arrow (price up). If you like a price, get it ASAP. The lines move quick.
Cash out options
PlaySugarHouse offers the option of cashing out a bet.
You can cash out at any time before the event goes final. If you want to cash out before the event starts, you won’t receive the full value of your initial wager. If you still want to cash out before the contest, there’s a higher return the closer you get to the start.
Some people like to bet exotics such as parlays and teasers.
Parlays have become a big part of sports betting in areas where single-game betting was illegal. William Hill got its feet wet in Delaware with multi-game NFL parlays, while Ontario, Canada runs it through its lottery.
In horse-racing, hitting a Pick 5 or Pick 6 is like winning the lottery. It rarely works, but it does offer big payoffs and keeps players interested in multiple games on a card.
In this vein, SugarHouse Sportstbook offers a novel approach: the Jackpot Parlay. For one dollar, you can take three to eight prop bets and parlay them for a big payoff. Go for eight, hit them all, and win a jackpot in the six figures.
There’s just one minor catch: You can’t really pick the elements of your parlay card. The site will offer eight bets from that day’s card of spreads, props, and totals. Players can eliminate or lock in bets as they choose, refresh the card to get new suggestions until they reach their desired number with the action they like.
Not feeling so bold to take eight? Lower amounts are available for a minimum of three bets. Be warned, though. Some of the legs of the parlay can be +3000 or more.
How to place a bet at SugarHouse Sportsbook
To select a bet, click on the game. Go through the options, select your price, and a side screen will appear to determine how much you wish to bet.
Deposit and withdrawals at SugarHouse Sportsbook
How to deposit
One of the advantages PlaySugarHouse offers is the various ways players can deposit money.
With more than two years as an established NJ online casino, more banks allow payments to the site. In additions to credit, debit, and ACH payments, players have access to PayPal, Neteller, wire transfers, or depositing at a cash cage at Golden Nugget in Atlantic City.
Players can also deposit cash through third-party vendors in the state at Family Dollar, CVS and 7-Eleven. Many of these options aren’t available for DraftKings.
On the main page, click on the Balance tab, then scroll down to Deposit to fill out the information. The transfer limits vary by method.
How to withdraw
If you’ve registered your bank account to deposit money, SugarHouse will let you withdraw funds electronically to the same account. Players can also use a prepaid SugarHouse card, Neteller, cash out on-site at Golden Nugget, or get a check by mail. Neteller and ACH can take 72 hours to process. Check-by-mail will take about 14 days.
To withdraw, click on the Balance tab, and down to Withdraw to begin the process. Withdrawal minimum is $10 with no limit.
How to use the Shared Wallet
Another advantage to those who have SugarHouse accounts is the ability to seamlessly transfer funds from its online casino account to the online sportsbook. If you tried that with DraftKings, you’d only be able to transfer funds won from an initial deposit made on the DFS side.
The sportsbook is already in the casino website/app so everything integrates seamlessly. You can use the money you’ve deposited on the casino side to bet on sports. There are no transfer demands as with DraftKings.
Loyalty rewards at SugarHouse Sportsbook
The sportsbook is part of the existing PlaySugarHouse rewards. Players can track their rewards on the main page once logged in. Each bet counts toward new or existing totals.
SugarHouse customer service
PlaySugarHouse has a variety of ways to access help. There’s a help center on the main page with FAQs. The NJ sports betting site also has phone, email, and chat support available from 9:30 a.m. to 2 a.m. Eastern time. Send a Tweet and customer service will answer quickly, too.
If you’ve never used the PlaySugarHouse online casino before, the user interface is easy to engage. It’s very clean, straightforward, and user-friendly. Some may actually prefer the layout to DraftKings.
The side menu makes options easier to search and access. If you want to see odds on a specific event, click the sport, then the league, then scroll through options on the games. DraftKings has an advantage by showing the spread, over/under, and moneyline bet on each game simultaneously, while SugarHouse Sportsbook makes you scroll through the options on the main page.
Clicking on a game opens a variety of betting options. As of now, the menu appears similar, if not identical, to DraftKings. There is a lot to consider with games. There are about three dozen different countries to bet on soccer alone!
It’ll be interesting to see if SugarHouse does offer more competitive pricing in the future, as Schwartz claims. That will be a major test for this and all the books, physical and online, as this could mean millions more in handle.
There’s a lot of games that should draw significant action in the football season. The books that draw the most attention could build a substantial advantage throughout the fall.
This is a good time to check out the online sportsbooks in New Jersey. With the shutdown of the AC rail line, this could tilt the scales away from the retail locations at AC casinos and create a ratio more similar to Nevada (William Hill claimed in June that 60 percent of its action came from mobile players).
If you have a PlaySugarHouse account, most of the hard work is done. If not, it’s really easy to get betting.
SugarHouse Sportsbook FAQs
What’s the age minimum to bet?
You have to be 21 or older to bet, just like at the physical sportsbooks.
What happens if you step away?
The site/app will automatically log you off if inactive for a while.
Can I access the account outside NJ?
You can manage your account out of state, even deposit or withdraw funds. You can’t bet outside New Jersey, however.
Do I have to live in NJ to bet at SugarHouse Sportsbook?
You don’t have to be an NJ resident to bet, you just have to be in the state when you bet.
Can games go “off the board”?
Events can be taken “off the board” just like in retail sportsbooks. During live games, in-game betting may be disabled but can be reinstated. Be aware; it may change quickly.
What can’t I bet?
It’s illegal to bet on New Jersey universities, like Rutgers and Princeton. It’s also illegal to bet high school games. Most collegiate events within the state aren’t available for betting either.