NFL Changes Its NJ Sports Betting Stance, And 888 Holdings Is Listening

The NFL is permitting NJ sportsbook parnerships and betting lounges. What does it mean for companies like 888 Holdings that have existing partnerships?

Could we be on the verge of seeing sportsbook sponsorships at MetLife Stadium?

Well, don’t get excited yet. However, the NFL is loosening its stance when it comes to legal sports betting.

There is a real possibility that fans could see betting lounges at New York Jets or Giants games next season.

Just don’t expect to see any wagering windows. Those remain a major no-no.

Sponsorship deals with sportsbook operators, which were previously prohibited, could be coming, too.

It wasn’t all that long ago when the NFL considered any mention of sports betting to be forbidden.

Now, the words are mentioned multiple times in the latest Collective Bargaining Agreement that the NFL Players Association approved over the weekend.

Free $20 At 888 Casino
1
$20 FREE
On Sign Up
Free $20 On Sign Up
120% Up To $500 On Deposit
Huge Selection Of Games
Promo Code: Use Our Link

888 Holdings + New York Jets

The policy change provides some flexibility for a company like 888 Holdings.

Last season, the online casino, poker and sportsbook operator expanded its partnership with the Jets. But that deal was tied into the 888 Casino product.

Nj Gambling Sites caught up with Yaniv Sherman, head of group commercial development, to discuss the NFL policy change.

“I think that’s their next logical step, the NFL allowing sportsbooks or the association of sports betting with the franchises. So it has definitely created more interest and more potential affiliation between a company like ourselves and NFL franchises.”

The two sides have the offseason to discuss how to move forward. Sherman said the Jets had been a great partner so far, and the deal has bolstered the 888 brand presence.

Now that other states are following in New Jersey’s footsteps, the Jets deal could be setting the foundation.

“There are other opportunities out there now that we are looking at additional states,” Sherman said.

“There is an NFL franchise in almost every relevant market that we are looking into, so it creates also a (number) of possibilities for other states.”

Indiana, Michigan and Tennessee are among those where sports betting has launched or is on the verge of launching. 

What about an 888 sports betting lounge?

Back in the Garden State, 888 does not need to worry about starting from scratch. Adding an 888 Sportsbook lounge to MetLife Stadium is being considered behind the scenes.

Last season, the company held activation events outside of the venue. And with the bulk of NJ sports betting revenue and handle coming via mobile apps, the lack of betting windows will not be a deal-breaker.

In January alone, NJ customers wagered $540.1 million, of which $471.1 million was attributed to online. It was such a good month that New Jersey topped Nevada.

The wagering was likely going on while the Jets were playing the New England Patriots at home.

“The distinction between a sports bar and a betting lounge is, at the end of the day, people in New Jersey all bet on their mobile devices. So, if you create a mobile sports betting lounge, by construction, there will be betting activity there,” said Sherman.

“It creates a very good opportunity for consistency.

“You don’t need to create a retail destination at least in New Jersey to offer sports betting. That is one of the main reasons why New Jersey is so successful as a betting market.”

Jersey Sides & Totals: LSU Faces Alabama And NJ Sportsbooks Are Ready For Action

Considered a big game in NCAA football, LSU vs. Alabama is the centerpiece of this weekend’s football action. What are the odds at 888 Sportsbook in NJ?

Week 10 of NFL betting also coincides with a great weekend of college football.

The NFL caps off the weekend with two great prime time matchups, the Vikings at Cowboys on Sunday and the Seahawks at 49ers on Monday.

Locally, while the Eagles are on a bye week, we have the battle of New York/New Jersey with the Jets and Giants facing off at MetLife Stadium.

We will touch on the Jets-Giants matchup later in the column, but let’s take a glance at where the college football season stands as we head to a big Saturday of action.

College football: Where things stand in Week 11 of NCAA action

As the college football season reaches Week 11, there are seven schools that are still undefeated: 

  • Alabama
  • Baylor
  • Clemson
  • LSU
  • Minnesota
  • Ohio State
  • Penn State

All these teams were featured in the initial college football rankings published earlier this week:

The top four ranked schools feature two from Big 10 and two from SEC with nine of the top 14 from either of the two conferences.

These initial rankings will be updated weekly until the Final Four will be announced on Dec. 8 for the national semi-final playoffs on Dec. 28 and the championship game on Jan. 13, 2020.

So what makes this Saturday so special?

Well, Saturday features games with four of the seven undefeated teams going head-to-head, with Penn State (#4) at Minnesota (#17) and LSU (#2) visiting Tuscaloosa to face Alabama (#3).

Sign Up Today For your Risk-Free Bet!
1
Up To $500
Risk-Free Bet
$30 Free Bet Daily
Bet On NFL, NBA, NHL, MLB + More

LSU vs. Alabama

The LSU vs. Alabama matchup doesn’t have quite a “game of the century” billing, but it’s a huge game. The team that loses the game will likely drop out of the top four and will need a few breaks to make it back into the playoff picture.

Here are the current LSU-Alabama odds via 888 Sportsbook in NJ (as of Nov. 8):

  • Point Spread: Alabama -6.5
  • Points Total: 62
  • Moneyline: LSU: +185, Alabama: -250

Diving deeper into this game, here are some trends related to the LSU-Alabama battle:

Who leads the LSU vs. Alabama football series?

Alabama leads the series between the two schools, 53-25-5. The Crimson Tide have won the last eight meetings vs LSU, including shutouts in both 2016 and 2018. 

Other relevant LSU vs Alabama trends?

Since the college football playoff era began in 2014, Alabama is 39-1 straight up as a home favorite, but only 18-22 against the spread.

Since 2007, Alabama is 15-8-1 vs. the spread off a bye week under head coach Nick Saban.

LSU is 6-0 against the spread as an underdog since Ed Orgeron took over as the full-time head coach in 2017. The Tigers are also 3-0 against the spread as a road underdog.

And to really get you in the mood for this big game, here are some other tidbits via Chris “The Bear” Fallica of ESPN:

lsu vs alabama ncaa football betting

Betting on college football vs betting on the NFL

When it comes to betting on the LSU vs. Alabama game and college football in general, each of the 17 New Jersey sportsbook apps offer betting opportunities. 

But I do want to note some of the differences between betting college football vs betting the NFL, most notably:

  1. College games tend to be higher scoring. For example, the LSU-Bama total is currently at 62 points, whereas NFL total point over/under ranges will be in the high 30s to mid-high 40s.
  2. A factor also contributing to the noted higher scoring is the overtime structure in college football, with each team starting overtime with the ball at the opposition’s 25-yard line. It’s not uncommon for a game to go to three or more OT’s, contributing potentially 30+ points to the final score total.
  3. While the NFL has a multitude of team and player betting props for scoring and yardage, there are dramatically fewer options available for college games.

888 Sports and LSU vs. Alabama odds: a closer look

For the LSU vs. Alabama game, let’s look at a few of the options available via 888 Sports:

888 offers a prop on the first team to score as well as individual over/under totals for both schools:

888 sportsbook nj lsu vs alabama odds

It should be a great NCAA football game in Alabama on Saturday, with so much riding on this game for both schools.

Giants vs. Jets odds at 888 Sportsbook

Once the dust settles after a long afternoon of college football on Saturday, there is the NFL and the battle of New York/New Jersey as the Jets “host” the Giants at 1 p.m. ET on Sunday afternoon.  

While both teams face each other every year in the pre-season, the scheduling rotation currently yields a matchup once every four years, and the Jets-Giants have met just 13 times during the regular season, with the last meeting in 2015.

The Giants lead the all-time regular-season series 8-5 with the teams splitting the two matchups since MetLife Stadium opened in 2011. 

Both teams are coming off of ugly losses in Week 9, with the Giants game highlighted by the appearance of a black cat.

Keeping with the “cat” theme, everyone is having fun in advance of this game on Sunday:

With this once-every-four-years regular-season game between the 2-7 Giants and 1-7 Jets, is it fair to consider if this is the worst Jets-Giants matchup ever? Or will it spark some memorable Giants vs. Jets moments?

In terms of betting this game, the Giants are favored by 2.5 points, with a total of 43.5 points. “Triple 8” offers props around the first team to score and the first scoring play of the game:

giants vs. jets odds at 888 sportsbook nj

888sport also has props related to touchdowns; please note that the Jets will be the “Home Team:”

There is also prop wagering for the race to selected point totals:

Be sure to check back with 888 Sports closer to both game days for all of your college football and NFL bets. As always, things and lines can change in the blink of an eye.

The NFL local line: Eagles, Jets and Giants in Week 10

Here are the current local lines as of Friday afternoon via 888:

  • Giants -3 (-103) vs Jets +3 (-121), Total of 44.5 points
  • Moneyline: Giants -165; Jets +135
  • Eagles: BYE WEEK

My three NFL Week 10 picks (from the Jersey Side)

Hopefully, I’m back on the winning track, with a 2-0-1 week last Sunday.

It wasn’t a pretty one, but the Eagles managed to grind out a win (and cover) over the Chicago Bears.

The Jets and Dolphins lit up the scoreboard in the first half, relatively speaking, and the Seahawks scored a TD in overtime to push against a 6-point spread (though this number was as low as -4 by game time) vs the road-weary Tampa Bay Buccaneers

My NFL Week 9 recap

Week 2-0-1, Season YTD 13-13-1

  • EAGLES (-5) over Bears (EAGLES  22, Bears 14)
  • JETS and DOLPHINS over 20 Points in first Half (Dolphins 21- Jets 12 at Half-time)
  • SEAHAWKS (-6) over Buccaneers (SEAHAWKS 40, Buccaneers 34; PUSH) 

While I don’t do it every weekend, I had a good feeling about my picks last week and was able to convert that into collecting on a nice little three-team parlay:  

My Week 10 NFL picks

With six NFL teams on bye week, that means three fewer games on this week’s schedule.

There are seven 1 p.m. starts, and three 4 p.m. window games on this week’s slate. Here are my picks for this week: 

LSU vs. Alabama – UNDER 63.5 Points

Keeping with the theme of this week’s column, I decided to add the biggest college football game of the week as part of my three picks.

There are so many questions in the LSU-Bama game, with one of the primary ones centering on the health of Alabama QB Tua Tagovailoa, who had ankle surgery 20 days ago.

This might lead to a more conservative game plan for Bama, focusing more on running than passing, grinding out drives, and burning time on the clock.

Of course, this game wouldn’t surprise me if it ended in a 42-40 shootout, but I just think 63.5 points is too high of a total. I see Bama prevailing in a 31-24 score, falling UNDER the total of 63.5.

GIANTS (-2.5) over Jets

It’s tough to pick a side this game, but I will go with the Giants because Giants rookie QB Daniel Jones has been marginally better than Jets second-year QB Sam Darnold.

Also, after two low-scoring offenses (Jaguars, Dolphins) threw the ball all over the yard against the Jets secondary in the last two weeks, I give a further edge to “Danny Dimes” and Big Blue this Sunday. 

COLTS (-10) over the Dolphins 

Now that the Dolphins have recorded their first win and avoided a potentially winless season, maybe there isn’t much to play for.

While the Fins have looked relatively resurgent over the last few weeks with Ryan Fitzpatrick, they will face a stiff challenge when they head to Lucas Oil Stadium to face the Colts. The Colts, while banged up and potentially having to start Brian Hoyer at QB, are still a much better team.

The Colts have a lot to play for, as they are in second place in a bunched AFC South, trailing the Houston Texans by a half-game for the division lead. I expect the Colts to beat the Dolphins comfortably at home on Sunday.

Jersey Sides & Totals: Which NFL Team Will Make Its Mark In Week 5?

It may be Week 5 of the NFL, but NJ sports betting apps are still putting out best bets and deals. Here’s a look at PointsBet, 888 and Borgata sportsbooks.

As we pass the quarter pole of the NFL betting season, the win-loss scorecard features:

  • Three undefeated teams (49ers, Patriots, Chiefs)
  • Six winless teams (Cardinals, Bengals, Broncos, Redskins, Jets, and Dolphins)
  • 13 teams sitting right in the middle at 2-2.

Last year, heading into NFL Week 5, there were two undefeated teams (Rams, Chiefs) and only one winless team (Cardinals).

The eventual Super Bowl champion Patriots were of the seven teams sitting at 2-2. So, while the haves and (especially) have nots have been established for 2019, who will emerge from their 2-2 start to make their mark in the division and then the playoffs?

Looking at Week 5 also brings newly added factors into the handicapping and NFL betting mix, namely the impact of bye weeks and London games.

Looking at bye weeks, the Jets and 49ers were idle last week, and this week’s schedule gives the Lions and (mercifully) Dolphins the week off.

The Bills, Bears, Colts, and Raiders are in action on Sunday and are heading into a bye week next weekend. 

Each week, this column highlights up to three New Jersey sportsbook apps and takes a deeper dive into their promos, props, and specials that you should be aware of heading into the weekend’s NFL football action.

For Week 5, I am looking at 888 Sport, Borgata Sports, and PointsBet.

A decent NFL Week 5 menu at 888 Sport

888 Sport (correctly pronounced “Triple 8 Sport”) is a European bookmaker that launched in New Jersey last year.

They have a few NFL-related promotions on offer, though there is not currently anything with a local look and feel:

888 sportsbook new jersey nfl promo
football betting new jersey 888

888 sportsbook does have a decent menu of NFL futures wagers currently available. Here’s a glimpse at the top contenders for the AP NFL Defensive Player of Year:

ap defensive player of the year 888 sports

Less subjective than the season-ending awards are futures markets for regular season yardage leaders in passing, rushing, and receiving yards.

Here are 888 Sport’s top contenders for receiving yards led by the LA Chargers Keenan Allen at +550:

most receiving yards nfl betting 888

When looking at this week’s NFL game wagering slate, the 888 betting menu is simple and straightforward.

There is a unique parlay option related to the first-half winner and first-half total points:

nfl week 5 parlay 888 sportsbook

There’s a serviceable menu of alternative point spread options.

Shown below are prices for Rams at Seahawks this Thursday, with a total of a +/- 27-point ranges for each team:

The 888 sportsbook’s 27-point alternative spreads are serviceable, as I mentioned. As a comparison, FanDuel Sportsbook‘s alternative spread is 52 and PointsBet is 40.

One other in-game prop to highlight on 888 Sport is around the highest-scoring quarter and half:

high score nfl betting week 5

Borgata keeps things simple and generic

The Borgata sports betting app joined the New Jersey fray in May of this year, followed shortly thereafter by the opening of the casino’s Moneyline Bar & Book in June.

Then in September, MGM upgraded its betting apps in New Jersey with a new platform. So it’s been a busy year for this MGM-owned enterprise.  

However, looking at the NFL app offering, it’s surprisingly generic for a property that has been part of the Atlantic City casino landscape since 2003.

Here’s the lone NFL promotion, a $20 money-back wager on college or pro football:

borgata sportsbook nj nfl bets

There are a handful of NFL futures wagers posted on Borgata for regular-season MVP:

borgata nfl mvp odds

Here is a look at pricing for the offensive rookie of the year, currently favoring the NY Giants upstart QB Daniel Jones:

nfl offensive rookie odds borgata nj

For individual game wagers, there are posted “price boosts” around selected props.

Here are some select props for the Thursday Night Football Rams versus Seahawks game:

borgata sportsbook price boosts nfl

It’s interesting to see a Todd Gurley rushing prop to gain 100+ yards. This would have been a no-brainer play in the first half of last year.

But the Rams usage of Gurley (and his health) continues to be a mystery, as he’s averaging 12 carries/54 yards per game.

The in-game NFL betting offerings on Borgata online sportsbook are basic and straightforward. Just to illustrate the different approaches in pricing, here is the current Borgata pricing: 

live betting borgata sportsbook app nj

Borgata does offer a small menu of special prop bets including:

  • How many yards will the shortest TD be?
  • Will the game go into overtime?
  • Will there be a safety in the game?

Additionally, there are individual player totals for passing, rushing, and receiving yards.

Claim Your $250 In Free Bets at PointsBet
1
$250
In Free Bets On Deposit
Deposit $50 bet with $150 
Deposit $150 bet with $300 
Deposit $250 bet with $500 
Must Use Promo Code BONUSNOW

Kudos to PointsBet NJ

PointsBet continued its local promo with a $6 bonus for TDs by the Jets, Giants, and Eagles. A $50 spread bet unlocks the promotion:

pointsbet nj sportsbook nfl betting

Also, every Thursday and Monday night, a $100 wager will qualify as a winner if your team scores the first TD of the game:

early payout pointsbet sportsbook nfl

I won’t go into specifics on the futures markets, but suffice it to say that PointsBet NJ has it covered with division winners, AFC, NFC, and Super Bowl winners.

They also have individual player futures ranging from MVP to offensive and defensive rookies of the year.

The individual game offerings are copious, to say the least. Noting that there are 210 different markets (wow!) posted for Thursday’s Rams versus Seahawks game.

Here’s a snapshot of the PointsBet “Name a Bet” prop categories, with individual props listed in a drop-down menu under each category:

pointsbet nfl props betting nj

A further peek behind the curtain on these props shows some innovative and unique props that PointsBet is offering:

Will there be a fourth-quarter comeback?

props bets nfl pointsbet new jersey

How many touchdowns will be scored?

pointsbet props bets for nfl betting

How many interceptions will Russell Wilson or Jared Goff throw?

pointsbet name a bet props nfl

After sifting through all the available bet and prop options, if you don’t see something that you have a wagering angle on, you can tweet to @PointsBetUSA to suggest ideas for any props that you don’t see currently offered.

Well done, PointsBet.

The NFL local line

All three local teams are back in action this weekend. Here are the current lines as of Thursday via PointsBet:

  • Giants +5 (-105) vs Vikings, Total of 43.5
  • Eagles -13.5 (-105) vs Jets +13.5 (-105), Total of 44

NFL betting picks from the Jersey side

I certainly wasn’t on the sharp side last week as both the Falcons and Colts lost straight up at home. Ugly.

Speaking of ugly, it was a brutal Monday night game, but the Steelers did win to cover the 4-point spread to allow me to post a 1-2 mark.

My Week 4 recap

Last week 1-2, Season YTD 7-5

  • STEELERS -4 over Bengals (STEELERS 27, Bengals 3)
  • FALCONS -4 over Titans (Titans 24, FALCONS 10)
  • COLTS -7 over Raiders (Raiders 31, COLTS 24)

NFL Week 5 picks

Sifting through pre and post-bye week games and a game in London adds a little extra layer of thought to this weekend’s games.

Here’s what I like:

Raiders vs Bears (Under 40.5) 

The Bears’ defense is fierce. You can bet that Khalil Mack is fired up to meet his former team. Chase Daniel takes over from Mitchell Trubisky at QB for the Bears.

While this isn’t necessarily a downgrade at QB, Daniel is more of a game manager than a big-play threat. All of this adds up to the Raiders and Bears playing an UNDER the total from jolly old England. 

CHARGERS -6.5 over Broncos

The Broncos defense finally registered their first sack of the season last Sunday. Joe Flacco has been ineffective, to say the least.

It’s tough times in the Mile High City right now.

Unless new Broncos coach Vic Fangio can pull some miracles out of his fanny-pack, this could be another challenging Sunday for the Orange Crush as they travel to LA.

The Chargers come off a “free square” win in Miami last Sunday and now welcome Melvin Gordon into their offensive schemes. I see a controlling win for the resurgent Chargers. 

TITANS -3 over Bills

It’s a challenge to figure out which Titans team will show up week-in and week-out.

While the T’s have been all over the place, they should have enough in the tank to handle a Bills team coming off a physical home loss to the Patriots last week.

I grabbed this at Titans -3 while the status of Bills QB Josh Allen is still in doubt (concussion protocol) for this Sunday in Nashville. The Bills alternative at QB is Matt Barkley if Allen can’t go.

I will take my chances here on the Titans laying the points. 

888 And New York Jets Team Up Again For 2019 Season

Besides both calling North Jersey home, 888 Casino and the New York Jets share “similar values and DNA,” and their extended partnership is proof.

Look closely at the logos for 888 Casino and the New York Jets.

Notice any similarity in color schemes?

Now the two companies share something else in common.

They have a unique partnership that is billed as “the first and only one between a pure digital gaming company and an NFL team.”

The original agreement from the 2018 season was centered around the 888 brand as a whole.

The big difference for this year is the marketing is centered around the casino product and its new Orbit platform.

888 Casino’s new deal with the NY Jets

In a nutshell, the new deal means for the six remaining Jets regular-season home games, including the Week 6 contest against the Dallas Cowboys, this is what fans will see:

  • 888 Casino branding will be on display across the 82,000-plus capacity MetLife Stadium.
  • The Red Zone feature (aka highlights from around the league) will be sponsored by 888 Casino.
  • There will be additional promotions spread online across the team’s website and social channels, and broadcast over 98.7 ESPN during radio coverage of the Jets games.
888 casino ny jets advertising

While featuring the 888 Sportsbook brand seems to make much more sense, NFL rules prohibit teams from promoting sports betting.

As it is, the NJ online gambling operator is based out of Secaucus. The Jets play their home games in nearby East Rutherford (aka the Meadowlands) and practice in Florham Park.

The partnership seemed to be a perfect match.

888 + Jets partnership = benefits

Yes, the Jets did finish the 2018 season with a 4-12 record. And they head into this week’s game against the Philadelphia Eagles still seeking their first win of the new season.

But based on the press release, this deal clearly isn’t based around the franchise’s on-the-field performances.

Building brand and customer awareness are what it’s all about.

“The extension of the deal between the New York Jets and 888casino.com for a second year in a row only reaffirms our expansion efforts and reiterates the interest in online gaming within the US sports community,” said Yaniv Sherman, head of group commercial development.

“The continuation of the partnership marks another milestone for 888casino.com in the US, as we continue to pioneer betting operations through this sponsorship agreement, our second consecutive with an NFL team!”  

888, which operates under the Caesars Interactive license, is building on the momentum from a very busy summer. The highlight is, of course, the July launch of its new casino platform.

NFL training camps opened around the same time.

NY Jets but not NY Giants

Keep in mind the New York Giants also call MetLife home. But the partnership does not apply to those home games.

In an interview, Sherman said the focus was on “opting for a specific team from a big market.”

It just so happens the Jets are from the New York market but call the Garden State home.

“I think there are very few brands today in American sports that regardless of whether the team wins or not or who plays on the team the franchise brand is bigger than anything else,” said Sherman.

“The Jets are one of a handful of teams associated with the city and that is important to us. I think we share similar values and DNA. We are a very good cultural fit.”

Free $20 At 888 Casino
1
$20 FREE
On Sign Up
Free $20 On Sign Up
120% Up To $500 On Deposit
Huge Selection Of Games
Promo Code: Use Our Link

888 Casino getting Monday night NFL spotlight

The 888 Casino brand (that shares a wallet with 888 Sport and 888 Poker) will be front and center on Oct. 21. That’s when the Jets host the currently undefeated New England Patriots in a Monday Night Football game.

That would be Tom Brady and the defending Super Bowl champion Patriots.

As the game sponsor, there will be an additional 888 Casino branding. This will include digital ribbons around MetLife Stadium, along with Jumbotron and audio mentions during the contest.

Yes, the Patriots won the first contest handily, 30-14. And it’s safe to say the 888 team will be rooting for a Jets win the second time around.

However, if 888 Casino customers sign up and deposit as a result of the deal, that will count in the win column, too.

Are Women Better At Sports Betting Than Men? One NJ Sportsbook Decided To Find Out

A recent study by 888 in New Jersey reveals data that suggests women sports bettors outperform men in a variety of measurements.

The fairer sex may have an unfair advantage in terms of sports betting.

A new study shows women sports bettors outperform men in several measurements of the activity.

Surprised?

888 Holdings, the company behind 888 Casino, 888 Sportsbook and 888 Poker in New Jersey, completed a study of individual sports betting results in the state.

Breaking those results down along gender lines reveals some interesting information and trends.

The significance of the study depends on perspective, but there are some takeaways that are appropriate regardless of one’s gender.

At 888 Sportsbook, women win more, men typically lose

The bottom line of the study is that based on NJ sports betting data 888 pulled since January, women see a return on investment of 19.79% on their placed bets.

Their male counterparts, however, saw an average loss of 4.6%.

That’s a significant difference.

Not only are women recouping their amount wagered plus seeing a return of nearly 20%, but men are typically losing their bets.

It’s immaterial to mention any physiological difference giving women an advantage, so the only other possibilities are cultural, psychological, or strategical differences.

The first possibility likely plays a part but doesn’t provide a complete explanation. For that, we need to dig a bit deeper.

The trick? Betting with the head instead of the heart

How boys and girls are socialized in US society may actually give women an advantage when it comes to sports betting.

Among girls, making an emotional connection to professional sports franchises isn’t considered as much of a norm. Of course, it is not necessarily impossible for women to be emotionally invested in a sport. But most don’t connect on any visceral level.

Because of that, those girls are more likely to grow into women who don’t have as strong an attachment to certain teams.

That means, when money is on the line, women make decisions with their heads and not their hearts.

For smart bettors, any money placed on a sports bet is expendable income.

Socialization of girls in our society teaches them to value other things above participating in sports betting. So they could more regularly make choices to spend most of that expendable income on other things besides a sports bet.

That decreased amount of money to invest in sports betting could force women to be more selective about what bets they take.

But the 888 study shows that younger women are actually better than their aunts, older sisters, and mothers at sports betting.

Here’s a closer look at the data from 888:

Average ROI for sports betting

AgeWomenMenAge Group Avg
18-24-34.12%0.14%-16.99%
25-34127.06%-8.47%59.30%
35-44129.60%0.88%65.24%
45-54-61.72%16.90%-22.41%
55-646.13%-24.96%-9.42%
65+-82.16%-12.09%-47.13%
Total19.79%-4.60%7.60%

Right in the sweet spot of the age breakdown

Breaking down the results of the 888 study by both age and gender creates a new narrative. The best sports bettors in the sample were women who were born in the 1970s and 1980s.

Women between the ages of 35 and 44 claimed the highest return on investment at 129.6%. Women aged 25-34 weren’t far off at 127.06%.

Interestingly enough, the next age bracket for women ranked the worst. Women aged 45-54 saw a loss of 61.72% on their placed bets.

Conversely, that was the best-performing age group for men. The return on investment for men ages 45-54 was 16.9%.

It’s hard to pinpoint why women born in those decades outperform others by such a high margin. Other data strengthens the narrative, however.

Sign Up Today For your Risk-Free Bet!
1
Up To $500
Risk-Free Bet
$30 Free Bet Daily
Bet On NFL, NBA, NHL, MLB + More

Women perhaps more than just superior sports bettors

888’s study also analyzed the numbers from NJ online casino games. Unsurprisingly, women again outperformed men in general in those games and online poker.

On average, women saw losses of 24% in online casino games and 36% in online poker. Men registered at 47% and 41.6% on average in the same.

Average ROI for online casino

AgeWomenMenAge Group Avg
18-2430.13%-67.34%-18.61%
25-34-12.17%-23.80%-17.99%
35-44-42.05%-42.94%-42.50%
45-54-31.18%-53.46%-42.32%
55-64-12.07%-20.58%-16.33%
65+-77.08%-73.88%-75.48%
Total-24.07%-47%-35.54%

Average ROI for online poker

AgeWomenMenAge Group Avg
18-24-18.63%-46.48%-32.56%
25-34-48.09%-45.82%-46.96%
35-44-65.53%-44.45%-54.99%
45-54-55.38%-39.62%-47.50%
55-64-3.16%-35.92%-19.54%
65+-38.36%-37.82%-38.09%
Total-38%-41.69%-39.84%

There is a bit of variation when it comes to the age breakdown, however. Women aged 18-24 performed the best in online casino games. Women 55-64 lost the least in online poker.

For the men’s side, the 25-34 group was best at casino games and the same 55-64 group was best at online poker.

Too soon to say women are better than gambling

For as much as the 888 study suggests women are better gamblers, at least in this sample, there are important things to remember.

The data reveals trends in one group of people at one time in one geographic region. It isn’t sufficient to make a blanket statement like women are better at gambling than men.

Making that statement would require a much larger study, done across decades and accounting for a number of factors.

It’s not that the data in this study is useless; it’s just that it’s not sufficient to make such judgments.

Based on the study, however, there’s no reason women should approach sports betting with any less confidence than men.

And on the flip side, it can’t hurt men to ask women their opinions before placing bets. It might just save you a few bucks.

888 Using Its Building Blocks To Give It An Edge In A Crowded NJ Online Market

Yaniv Sherman, head of commercial development at 888, provides insight on the latest news surrounding 888 Casino, 888 Sportsbook, and 888 Poker.

888 Holdings is all in when it comes to New Jersey online gambling.

We’re talking about a company that made its Garden State debut back in 2013 with its 888 Casino offering.

In 2019, 888 is a triple-threat in New Jersey: Along with the casino, the integrated site features 888 Poker and 888 Sportsbook.

There is plenty of news to share on all three fronts. But keeping up with the times is key.

For some insight on exactly what’s new and on the horizon, we checked in with Yaniv Sherman, 888’s head of commercial development.

888 Casino’s new platform

One of the bigger developments took place earlier this month when 888 unveiled its redesigned NJ online casino platform.

Yes, the company literally launched into Orbit, a brand-new sleek and stylish system that, according to 888, makes the site work faster and more efficient.

Sherman says it’s “the newest and most advanced casino platform out there.”

One of the biggest differences with the new product is it’s a web-based platform and “very much resembles other gaming, not gambling products.”

“It’s very mobile-focused. So it’s really swipe-and-touch adaptive,” said Sherman. “And as I said, we’re trying to offer more priority and navigation within the game and the lobby, and the selection is much smoother.”

More importantly, though, is the game count, which for 888 is more about quality not quantity. He noted the online casino currently accounts for about 60% to 70% of its New Jersey business.

“If you look at another product in the marketplace today, they offer four or five, 600 games,” said Sherman. “We’ve optimized our proposition from our experience. I mean beyond let’s say 200 games, the players tend to get lost.

“Our mission is to bring him content adaptive to what he’s interested in and also make it easier for him to find content. That’s what the system or the product is geared up toward. And in the back there are other benefits because it was structured in a web-friendly and mobile-friendly way.”

Games available to gamblers

That being said, 888 is quick to note that table and slot players will find there is plenty of variety built within the Orbit platform.

Here is a breakdown of some of the games currently available:

  • 239 slot games
  • 15 table games (some mobile only)
  • 13 live casino tables (8 blackjack, 2 roulette, 1 baccarat, and 2 poker)

The previous platform only offered two live dealer tables.

Some of the slot titles currently available are:

  • Triple Cash Wheel 
  • 88 Fortunes 
  • Irish Riches 
  • Wheel of Fortune Triple Extreme Spin 
  • Ghostbusters 
  • Monopoly Mega Movers 

888 separates itself from the competition by owning their own technology stack as well as its own product.

888 Poker upgrade in the works

Online casino may be more in the spotlight when it comes to NJ, but poker cannot be ignored.

Many may not realize that 888 Poker is currently the No. 1 poker website in the country. Besides having a self-branded platform, their software powers World Series of Poker events.

As an added plus, players can compete against others in Nevada and Delaware via interstate player pools.

Online poker sites, however, are not as prevalent in the Garden State.

While sportsbook apps and online casinos feature double-digit numbers, NJ online poker is a small market of just seven sites.

And on the revenue side of things, online poker is just a drop in the bucket in the online casino win of almost $40 million monthly.

At the same time, 888 is not holding out on its current poker site. Just like the online casino, the company plans or rolling out a new poker platform “[within] the next few months,” said Sherman.

At this point, they are ironing out some of the last technical details.

“So we’re going to roll that out as we develop it and get players’ reactions and adjust. But it’s going to be a whole new product and we’re very excited about that,” Sherman said.

“Really it’s the first major launch for 888 in the poker sphere since 2016 and in that time [there has been] lots of dramatic change in our positioning.”

NJ sports betting and 888 take two

On the other side of the casino/poker coin, however, is 888 Sport.

Flashback to about this time last year, and 888 was gearing up to get a piece of the NJ online sports betting pie.

The market was still in its infancy at the time; 888 was one of seven apps to go live in time for the start of football season.

The market has since doubled in size to 15, with several more apps expected to join the field soon.

But the 2018 NFL betting season served as a feeling-out period for 888 and others. Where other apps found their footing and took off like rockets, 888 stayed relatively quiet.

888’s Atlantic City partner, Bally’s/Caesars, posted online sportsbook revenues of $236,254 for the month of July. In June, revenue was just $26,752.

(The online revenue is a combination of 888 Sport and Caesars sportsbook).

In comparison, Meadowlands Racetrack reported $2,725,594 in revenue from online betting. The majority of that number is from FanDuel Sportsbook, but PointsBet NJ also contributed to it.

But Sherman said 888 is heading into the 2019 season more prepared. Thecompany, which has offices in Secaucus, also has a sponsorship deal with the New York Jets that Sherman said will help with brand recognition.

Now that the company has had some time to acclimate, the hope is that year two produces stronger returns.

“We hope it translates into more players and more activity,” Sherman said.

Promotions, promotions, promotions

One way of attracting new players is via promotions.

DraftKings, for instance, announced a no-brainer odds boost that the Eagles, Giants, or Jets would score a touchdown in Week 1 of the NFL.

888, which like DraftKings is powered by Kambi, continues to offer new customers up to a $500 deposit bonus, along with an exclusive $10 free bet.

With the field of operators still growing, figuring out ways to gain a bigger market share is tough, but not impossible.

Sherman provides a little teaser of what’s in the works:

“We’re looking at several interesting campaigns that we want to run in conjunction with the season,” said Sherman.

“… I think we’re trying to get to a point where we can offer some interesting prop bets and interesting events around that to attract new players. And as we did last [year], as many live events and markets as possible. We’re gonna offer some interesting promotions, not just around NFL, but also NFL and some corresponding casino content and poker.”

And it’s that cross-selling that might give 888 another edge in the market.

888 + cross-selling opportunities

Companies that are operating multiple platforms in NJ are taking full advantage of cross-selling to customers. The casino customers are trying sports for the first time and vice-versa.

The results are showing in the monthly online casino figures from the New Jersey Division of Gaming Enforcement. Year to date, the seven license holders have generated $256,775,046. It’s a 55.2% increase from the same period last year.

888, of course, has the additional advantage of having a standalone poker product in play.

“I mean, at the end of the day, I think the name of the game is trying to offer the player what’s the highest probability for him to play,” Sherman said.

“Sport naturally introduced a mass market opportunity here because by construction there are more people more inclined to place a sports bet than there are playing poker or casino.

“But we definitely see different appetites across different demographics and different databases. … We’ll try to put you in front of the widest possible variety of entertainment and games.”

Once the customer makes their choice, Sherman said it’s up to 888 to customize that experience so that it’s not just a one-size-fits-all mentality.

In the meantime, 888 has developed some very interesting AI capabilities for its casino and sports platform. After seeing great success in Europe, Sherman said the company will be rolling them out in the US in the near future.