Fubo Sportsbook now has a market access deal done for New Jersey but there are still some hurdles to clear before it can launch
Fubo Sportsbook has been putting the pieces together for an eventual launch in New Jersey for quite a while. It has now secured market access into the Garden State, pending regulatory approval.
That doesn’t mean NJ gamblers will see another sports betting app available anytime soon, though. The brand still has a lot of work to do to actually take its NJ sports betting platform live.
How Fubo Sportsbook will enter New Jersey
On Thursday, fuboTVannounced a deal with Caesars Entertainment. So once the app is ready and receives regulatory approval, it will operate under the Caesars Interactive license (along with WynnBet, 888sport, and Caesars Sportsbook).
The partnership gives the media company, which is making its first foray into offering gambling as well, access into not only NJ but Indiana as well.
Additionally, fuboTV announced it reached terms with MLB and the NBA for authorized gaming operator status. Among other things, that gives the company access to the coveted official data feeds.
This deal essentially represents one of the last items for fuboTV to accomplish before it can go live. The process began last year when it acquired Vigtory Sportsbook.
That acquisition also came with licensure to operate a New Jersey online sportsbook. At the time, Vigtory had already been in negotiations for market access with an NJ casino, but wouldn’t disclose which.
Prior to acquiring Vigtory, fuboTV had primarily been a streaming live television and on-demand video service. That is still the primary product.
A press release says it plans to launch in the fourth quarter of this year. Could that be a little too ambitious? How integrated into the streaming product will the sportsbook be? Those are questions that the company will have to answer soon.
Challenges of a novel product
The same press release says that fuboTV plans to marry its streaming media and sports betting platforms into the one “seamless viewing and wagering experience.” There could be some issues with that, however.
First off, there are responsible gambling concerns. If gambling is integral to the streaming product, how does fuboTV ensure that minors and people with compulsive gambling issues aren’t placing bets? That leads directly to compliance issues.
It’s illegal in NJ for anyone under the age of 21 to gamble. Thus, will fuboTV only sell streaming subscriptions to people who are at least that old? Also, it’s illegal to even market sports betting to people who are on self-exclusion lists, much less give them access to a sportsbook. Will fuboTV ensure that subscribers aren’t on any of those lists before giving them access?
It just may not work
Finally, there are quality concerns. Live sports streaming and in-game wagering already suffer lags as compared to real-time. If fuboTV tries to pack both products into one feed simultaneously, those issues could compound.
In that regard, competitors in both the gambling and streaming media industries would have superior products. For example, say you’re watching a New Jersey Devils game on NBC and want to check the goal totals market.
Opening up the sportsbook segment of fuboTV might increase the lag in the game feed, which would, in turn, put you at a competitive disadvantage as far as betting the game goes. It might be better and more enjoyable to instead keep the game playing as it is and just open a sportsbook app on your phone.
That’s a big reason why to this point, no other media company has also tried to be the book, just partnering with sportsbooks instead. The technology simply hasn’t conquered the issue of “sidelining,” or the advantage that in-person spectators have in terms of live betting because they are watching the event in real-time.
fuboTV could sidestep these issues by parceling the two products out. That would completely undo its novel approach to either industry, though. It’s a tall order, but one the company seems determined to take on at this point.
Nj Gambling Sites caught up with Yaniv Sherman, head of group commercial development, to discuss the NFL policy change.
“I think that’s their next logical step, the NFL allowing sportsbooks or the association of sports betting with the franchises. So it has definitely created more interest and more potential affiliation between a company like ourselves and NFL franchises.”
The two sides have the offseason to discuss how to move forward. Sherman said the Jets had been a great partner so far, and the deal has bolstered the 888 brand presence.
Now that other states are following in New Jersey’s footsteps, the Jets deal could be setting the foundation.
“There are other opportunities out there now that we are looking at additional states,” Sherman said.
“There is an NFL franchise in almost every relevant market that we are looking into, so it creates also a (number) of possibilities for other states.”
Indiana, Michigan and Tennessee are among those where sports betting has launched or is on the verge of launching.
What about an 888 sports betting lounge?
Back in the Garden State, 888 does not need to worry about starting from scratch. Adding an 888 Sportsbooklounge to MetLife Stadium is being considered behind the scenes.
Last season, the company held activation events outside of the venue. And with the bulk of NJ sports betting revenue and handle coming via mobile apps, the lack of betting windows will not be a deal-breaker.
In January alone, NJ customers wagered $540.1 million, of which $471.1 million was attributed to online. It was such a good month that New Jersey topped Nevada.
The wagering was likely going on while the Jets were playing the New England Patriots at home.
“The distinction between a sports bar and a betting lounge is, at the end of the day, people in New Jersey all bet on their mobile devices. So, if you create a mobile sports betting lounge, by construction, there will be betting activity there,” said Sherman.
“It creates a very good opportunity for consistency.
“You don’t need to create a retail destination at least in New Jersey to offer sports betting. That is one of the main reasons why New Jersey is so successful as a betting market.”
The LSU vs. Alabama matchup doesn’t have quite a “game of the century” billing, but it’s a huge game. The team that loses the game will likely drop out of the top four and will need a few breaks to make it back into the playoff picture.
College games tend to be higher scoring. For example, the LSU-Bama total is currently at 62 points, whereas NFL total point over/under ranges will be in the high 30s to mid-high 40s.
A factor also contributing to the noted higher scoring is the overtime structure in college football, with each team starting overtime with the ball at the opposition’s 25-yard line. It’s not uncommon for a game to go to three or more OT’s, contributing potentially 30+ points to the final score total.
While the NFL has a multitude of team and player betting props for scoring and yardage, there are dramatically fewer options available for college games.
888 Sports and LSU vs. Alabama odds: a closer look
For the LSU vs. Alabama game, let’s look at a few of the options available via 888 Sports:
888 offers a prop on the first team to score as well as individual over/under totals for both schools:
It should be a great NCAA football game in Alabama on Saturday, with so much riding on this game for both schools.
Giants vs. Jets odds at 888 Sportsbook
Once the dust settles after a long afternoon of college football on Saturday, there is the NFL and the battle of New York/New Jersey as the Jets “host” the Giants at 1 p.m. ET on Sunday afternoon.
While both teams face each other every year in the pre-season, the scheduling rotation currently yields a matchup once every four years, and the Jets-Giants have met just 13 times during the regular season, with the last meeting in 2015.
The Giants lead the all-time regular-season series 8-5 with the teams splitting the two matchups since MetLife Stadium opened in 2011.
In terms of betting this game, the Giants are favored by 2.5 points, with a total of 43.5 points. “Triple 8” offers props around the first team to score and the first scoring play of the game:
888sport also has props related to touchdowns; please note that the Jets will be the “Home Team:”
There is also prop wagering for the race to selected point totals:
Be sure to check back with 888 Sports closer to both game days for all of your college football and NFL bets. As always, things and lines can change in the blink of an eye.
The NFL local line: Eagles, Jets and Giants in Week 10
Here are the current local lines as of Friday afternoon via 888:
Giants -3 (-103) vs Jets+3 (-121), Total of 44.5 points
Moneyline: Giants -165; Jets +135
Eagles: BYE WEEK
My three NFL Week 10 picks (from the Jersey Side)
Hopefully, I’m back on the winning track, with a 2-0-1 week last Sunday.
It wasn’t a pretty one, but the Eagles managed to grind out a win (and cover) over the Chicago Bears.
The Jets and Dolphins lit up the scoreboard in the first half, relatively speaking, and the Seahawks scored a TD in overtime to push against a 6-point spread (though this number was as low as -4 by game time) vs the road-weary Tampa Bay Buccaneers.
My NFL Week 9 recap
Week 2-0-1, Season YTD 13-13-1
EAGLES (-5) over Bears (EAGLES 22, Bears 14)
JETS and DOLPHINS over 20 Points in first Half (Dolphins 21- Jets 12 at Half-time)
SEAHAWKS (-6) over Buccaneers (SEAHAWKS 40, Buccaneers 34; PUSH)
While I don’t do it every weekend, I had a good feeling about my picks last week and was able to convert that into collecting on a nice little three-team parlay:
My Week 10 NFL picks
With six NFL teams on bye week, that means three fewer games on this week’s schedule.
There are seven 1 p.m. starts, and three 4 p.m. window games on this week’s slate. Here are my picks for this week:
LSU vs. Alabama – UNDER 63.5 Points
Keeping with the theme of this week’s column, I decided to add the biggest college football game of the week as part of my three picks.
There are so many questions in the LSU-Bama game, with one of the primary ones centering on the health of Alabama QB Tua Tagovailoa, who had ankle surgery 20 days ago.
This might lead to a more conservative game plan for Bama, focusing more on running than passing, grinding out drives, and burning time on the clock.
Of course, this game wouldn’t surprise me if it ended in a 42-40 shootout, but I just think 63.5 points is too high of a total. I see Bama prevailing in a 31-24 score, falling UNDER the total of 63.5.
GIANTS (-2.5) over Jets
It’s tough to pick a side this game, but I will go with the Giants because Giants rookie QB Daniel Jones has been marginally better than Jets second-year QB Sam Darnold.
Also, after two low-scoring offenses (Jaguars, Dolphins) threw the ball all over the yard against the Jets secondary in the last two weeks, I give a further edge to “Danny Dimes” and Big Blue this Sunday.
COLTS (-10) over the Dolphins
Now that the Dolphins have recorded their first win and avoided a potentially winless season, maybe there isn’t much to play for.
While the Fins have looked relatively resurgent over the last few weeks with Ryan Fitzpatrick, they will face a stiff challenge when they head to Lucas Oil Stadium to face the Colts. The Colts, while banged up and potentially having to start Brian Hoyer at QB, are still a much better team.
The Colts have a lot to play for, as they are in second place in a bunched AFC South, trailing the Houston Texans by a half-game for the division lead. I expect the Colts to beat the Dolphins comfortably at home on Sunday.
Six winless teams (Cardinals, Bengals, Broncos, Redskins, Jets, and Dolphins)
13 teams sitting right in the middle at 2-2.
Last year, heading into NFL Week 5, there were two undefeated teams (Rams, Chiefs) and only one winless team (Cardinals).
The eventual Super Bowl champion Patriots were of the seven teams sitting at 2-2. So, while the haves and (especially) have nots have been established for 2019, who will emerge from their 2-2 start to make their mark in the division and then the playoffs?
Looking at Week 5 also brings newly added factors into the handicapping and NFL betting mix, namely the impact of bye weeks and London games.
Looking at bye weeks, the Jets and 49ers were idle last week, and this week’s schedule gives the Lions and (mercifully) Dolphins the week off.
The Bills, Bears, Colts, and Raiders are in action on Sunday and are heading into a bye week next weekend.
Each week, this column highlights up to three New Jersey sportsbook apps and takes a deeper dive into their promos, props, and specials that you should be aware of heading into the weekend’s NFL football action.
PointsBet continued its local promo with a $6 bonus for TDs by the Jets, Giants, and Eagles. A $50 spread bet unlocks the promotion:
Also, every Thursday and Monday night, a $100 wager will qualify as a winner if your team scores the first TD of the game:
I won’t go into specifics on the futures markets, but suffice it to say that PointsBet NJ has it covered with division winners, AFC, NFC, and Super Bowl winners.
They also have individual player futures ranging from MVP to offensive and defensive rookies of the year.
The individual game offerings are copious, to say the least. Noting that there are 210 different markets (wow!) posted for Thursday’s Rams versus Seahawks game.
Here’s a snapshot of the PointsBet “Name a Bet” prop categories, with individual props listed in a drop-down menu under each category:
A further peek behind the curtain on these props shows some innovative and unique props that PointsBet is offering:
Will there be a fourth-quarter comeback?
How many touchdowns will be scored?
How many interceptions will Russell Wilson or Jared Goff throw?
After sifting through all the available bet and prop options, if you don’t see something that you have a wagering angle on, you can tweet to @PointsBetUSA to suggest ideas for any props that you don’t see currently offered.
Well done, PointsBet.
The NFL local line
All three local teams are back in action this weekend. Here are the current lines as of Thursday via PointsBet:
Giants +5 (-105) vs Vikings, Total of 43.5
Eagles -13.5 (-105) vs Jets +13.5 (-105), Total of 44
NFL betting picks from the Jersey side
I certainly wasn’t on the sharp side last week as both the Falcons and Colts lost straight up at home. Ugly.
Speaking of ugly, it was a brutal Monday night game, but the Steelers did win to cover the 4-point spread to allow me to post a 1-2 mark.
My Week 4 recap
Last week 1-2, Season YTD 7-5
STEELERS -4 over Bengals (STEELERS 27, Bengals 3)
FALCONS -4 over Titans (Titans 24, FALCONS 10)
COLTS -7 over Raiders (Raiders 31, COLTS 24)
NFL Week 5 picks
Sifting through pre and post-bye week games and a game in London adds a little extra layer of thought to this weekend’s games.
Here’s what I like:
Raiders vs Bears (Under 40.5)
The Bears’ defense is fierce. You can bet that Khalil Mack is fired up to meet his former team. Chase Daniel takes over from Mitchell Trubisky at QB for the Bears.
While this isn’t necessarily a downgrade at QB, Daniel is more of a game manager than a big-play threat. All of this adds up to the Raiders and Bears playing an UNDER the total from jolly old England.
CHARGERS -6.5 over Broncos
The Broncos defense finally registered their first sack of the season last Sunday. Joe Flacco has been ineffective, to say the least.
It’s tough times in the Mile High City right now.
Unless new Broncos coach Vic Fangio can pull some miracles out of his fanny-pack, this could be another challenging Sunday for the Orange Crush as they travel to LA.
The Chargers come off a “free square” win in Miami last Sunday and now welcome Melvin Gordon into their offensive schemes. I see a controlling win for the resurgent Chargers.
TITANS -3 over Bills
It’s a challenge to figure out which Titans team will show up week-in and week-out.
While the T’s have been all over the place, they should have enough in the tank to handle a Bills team coming off a physical home loss to the Patriots last week.
I grabbed this at Titans -3 while the status of Bills QB Josh Allen is still in doubt (concussion protocol) for this Sunday in Nashville. The Bills alternative at QB is Matt Barkley if Allen can’t go.
I will take my chances here on the Titans laying the points.
The big difference for this year is the marketing is centered around the casino product and its new Orbit platform.
888 Casino’s new deal with the NY Jets
In a nutshell, the new deal means for the six remaining Jets regular-season home games, including the Week 6 contest against the Dallas Cowboys, this is what fans will see:
888 Casino branding will be on display across the 82,000-plus capacity MetLife Stadium.
The Red Zone feature (aka highlights from around the league) will be sponsored by 888 Casino.
There will be additional promotions spread online across the team’s website and social channels, and broadcast over 98.7 ESPN during radio coverage of the Jets games.
While featuring the 888 Sportsbook brand seems to make much more sense, NFL rulesprohibit teams from promoting sports betting.
As it is, the NJ online gambling operator is based out of Secaucus. The Jets play their home games in nearby East Rutherford (aka the Meadowlands) and practice in Florham Park.
The partnership seemed to be a perfect match.
888 + Jets partnership = benefits
Yes, the Jets did finish the 2018 season with a 4-12 record. And they head into this week’s game against the Philadelphia Eaglesstill seeking their first win of the new season.
But based on the press release, this deal clearly isn’t based around the franchise’s on-the-field performances.
Building brand and customer awareness are what it’s all about.
“The extension of the deal between the New York Jets and 888casino.com for a second year in a row only reaffirms our expansion efforts and reiterates the interest in online gaming within the US sports community,” said Yaniv Sherman, head of group commercial development.
“The continuation of the partnership marks another milestone for 888casino.com in the US, as we continue to pioneer betting operations through this sponsorship agreement, our second consecutive with an NFL team!”
888, which operates under the Caesars Interactive license, is building on the momentum from a very busy summer. The highlight is, of course, the July launch of its new casino platform.
NFL training camps opened around the same time.
NY Jets but not NY Giants
Keep in mind the New York Giants also call MetLife home. But the partnership does not apply to those home games.
In an interview, Sherman said the focus was on “opting for a specific team from a big market.”
It just so happens the Jets are from the New York market but call the Garden State home.
“I think there are very few brands today in American sports that regardless of whether the team wins or not or who plays on the team the franchise brand is bigger than anything else,” said Sherman.
“The Jets are one of a handful of teams associated with the city and that is important to us. I think we share similar values and DNA. We are a very good cultural fit.”
The 888 Casino brand (that shares a wallet with 888 Sport and 888 Poker) will be front and center on Oct. 21. That’s when the Jets host the currently undefeated New England Patriots in a Monday Night Football game.
That would be Tom Brady and the defending Super Bowlchampion Patriots.
As the game sponsor, there will be an additional 888 Casino branding. This will include digital ribbons around MetLife Stadium, along with Jumbotron and audio mentions during the contest.
Yes, the Patriots won the first contest handily, 30-14. And it’s safe to say the 888 team will be rooting for a Jets win the second time around.
However, if 888 Casino customers sign up and deposit as a result of the deal, that will count in the win column, too.
Breaking those results down along gender lines reveals some interesting information and trends.
The significance of the study depends on perspective, but there are some takeaways that are appropriate regardless of one’s gender.
At 888 Sportsbook, women win more, men typically lose
The bottom line of the study is that based on NJ sports betting data 888 pulled since January, women see a return on investment of 19.79% on their placed bets.
Their male counterparts, however, saw an average loss of 4.6%.
That’s a significant difference.
Not only are women recouping their amount wagered plus seeing a return of nearly 20%, but men are typically losing their bets.
It’s immaterial to mention any physiological difference giving women an advantage, so the only other possibilities are cultural, psychological, or strategical differences.
The first possibility likely plays a part but doesn’t provide a complete explanation. For that, we need to dig a bit deeper.
The trick? Betting with the head instead of the heart
How boys and girls are socialized in US society may actually give women an advantage when it comes to sports betting.
Among girls, making an emotional connection to professional sports franchises isn’t considered as much of a norm. Of course, it is not necessarily impossible for women to be emotionally invested in a sport. But most don’t connect on any visceral level.
Because of that, those girls are more likely to grow into women who don’t have as strong an attachment to certain teams.
That means, when money is on the line, women make decisions with their heads and not their hearts.
For smart bettors, any money placed on a sports bet is expendable income.
Socialization of girls in our society teaches them to value other things above participating in sports betting. So they could more regularly make choices to spend most of that expendable income on other things besides a sports bet.
That decreased amount of money to invest in sports betting could force women to be more selective about what bets they take.
But the 888 study shows that younger women are actually better than their aunts, older sisters, and mothers at sports betting.
Here’s a closer look at the data from 888:
Average ROI for sports betting
Age Group Avg
Right in the sweet spot of the age breakdown
Breaking down the results of the 888 study by both age and gender creates a new narrative. The best sports bettors in the sample were women who were born in the 1970s and 1980s.
Women between the ages of 35 and 44 claimed the highest return on investment at 129.6%. Women aged 25-34 weren’t far off at 127.06%.
Interestingly enough, the next age bracket for women ranked the worst. Women aged 45-54 saw a loss of 61.72% on their placed bets.
Conversely, that was the best-performing age group for men. The return on investment for men ages 45-54 was 16.9%.
It’s hard to pinpoint why women born in those decades outperform others by such a high margin. Other data strengthens the narrative, however.