Can TheScore Bet Online Casino Compete In A Crowded NJ Market?

Stop us if you’ve heard this before: Another online casino is coming to New Jersey. This time, it’s theScore Bet casino, thanks to Bally’s new owners.

If you’re keeping score of how many online casino options there are in New Jersey, you’re probably on the verge of losing count. And TheScore Bet Casino will soon be added to the myriad companies offering online versions of slots and table games.

There’s no exact launch date yet, but it will be another way for theScore Bet to try to snag a chunk of the millions of dollars gambled online in NJ each year.

Twin River Worldwide Holdings, which will provide NJ online casino access for theScore, has other matters to attend to first.

Details on theScore Bet online casino’s NJ entry

For the company, this will be a maiden voyage into the US online casino industry, with the intent to launch in the second half of 2021. The brand already operates an online sportsbook in NJ  and intends to do the same in Colorado and Indiana.

Securing the deal with Twin River is a preliminary regulatory step for theScore. The Canadian company still has to receive licensure from the NJ Division of Gaming Enforcement before it can take its casino product live in the state.

That’s not an issue for Twin River, however. It has its own business to attend to as far as the Garden State goes right now.

As part of the state’s regulatory approval of the recent Caesars-Eldorado merger, that company has to finalize its sale of Bally’s Atlantic City. Twin River is the buyer in that transaction.

Until that transaction is complete, Twin River can’t launch NJ online gambling verticals under its master license anyway. That gives theScore plenty of time to get its other ducks lined up.

A press release denotes that the agreement between the two companies spans the next decade. There isn’t much information about what games the casino will offer when it launches, however.

TheScore online casino better bring its A-game

To compete for a share of the NJ iGaming market, theScore Bet can’t offer an inferior product. The company is aware that standing out from the crowd will be important.

And it’s a big crowd, with 24 online casino apps and growing.

“The addition of an online casino offering to our award-winning and truly differentiated mobile sports betting platform broadens our reach and deepens our strong portfolio of assets,” said John Levy, founder and CEO of theScore.

“This is yet another step toward providing theScore’s media and betting patrons with a completely holistic and tightly integrated media and gaming experience.”

TheScore’s Atlantic City casino partner feels the same way. A statement points toward a key component of a successful online casino product.

“We are excited to partner with theScore and to provide our Atlantic City guests with a highly personalized iGaming experience,” said George Papanier, president and CEO of Twin River Worldwide Holdings.

Winning a big slice of the NJ online casino market share requires that personalized touch that Papanier referred to. It also requires a big menu of games that the provider constantly refreshes to keep players engaged.

And it wouldn’t hurt to back up those games with a rotating list of bonus offers and promotions.

TheScore Bet casino app likely has the technology to provide that experience, and it says it wants to start doing so late next year.

By that time, Twin River and Bally’s should have everything lined up for launch.

Getty Images/Michael H

Sporttrade Ready To Bring First Sports Betting Exchange App To New Jersey

Sporttrade announced a deal with Twin River and Bally’s Atlantic City to launch a “truly differential product” to New Jersey: a sports betting exchange.

And just like that, Bally’s new owners have another sports betting partnership lined up.

In this case, Twin River Worldwide Holdings, which is in the process of buying the Atlantic City casino, is taking a creative approach to its plans. 

Philadelphia-based Sporttrade announced via a press release that it entered into a multiyear partnership with Twin River. The deal will provide an entry point for Sporttrade to launch its propriety sports betting exchange product in the Garden State.

It will be the first of its kind in the US. As far as a timeline goes, today’s announcement did not include a target date.

The partnership is the second to be announced with Bally’s in less than a week. The other is with Esports Entertainment Group.

Both deals are pending based on Twin River securing regulatory approvals and licensing in New Jersey.

And there is that minor detail of completing the casino sale with Caesars Entertainment.

Who in the world is Sporttrade?

Like Esports Entertainment, Sporttrade does not have brand recognition among NJ sports betting customers. In this particular case, it’s because the company is a sports betting startup. 

And not just any startup. Sporttrade wants to become the country’s first regulated sports betting exchange once it secures licensing from the Division of Gaming Enforcement.

According to Legal Sports Report, the exchange product will include “tighter margins and better prices, and the ability for sharp players to get bigger wagers down.”

Think of it as sports betting with a financial market twist.

Alexander Kane, founder and CEO of Sporttrade, said the company is prepared “to introduce a truly differential product to the New Jersey market.”

“By applying capital markets technology and market structure to the US sports betting ecosystem, we are creating something revolutionary.

“Sporttrade will establish a first-of-its-kind sports betting venue that will be fair, liquid and transparent, and we look forward to offering customers innovative betting products at significantly lower costs than traditional sportsbooks.”

A unique NJ sports betting approach

The Sporttrade deal is just the latest example of how Twin River is taking an outside-the-box approach to online sports betting in New Jersey.

Being a newcomer to the Atlantic City market, the license holder is permitted three online skins. Sporttrade will provide users a unique experience that no other license holder in the country is offering.

At least, not yet.

George Papanier, president and CEO of Twin River, referred to Sporttrade as a “great addition to our list of unique partnerships we are building in the Atlantic City market.”

Here is more from Papanier:

“They will bring a new, exciting online product offering for our guests, and we look forward to having them join our Atlantic City team.”

Esports Entertainment falls under the same category. The Garden State has yet to approve esports betting legislation. So for now, the DGE approves permitted wagers on a case-by-case basis.

There is one familiar name Twin River is working with … but not for sports.

PointsBet NJ has an agreement in place to launch its online casino product via its partnership with Bally’s new owner.

The PointsBet NJ sports betting app operates via the Meadowlands Racetrack license. To operate an online casino, however, the site must be linked to an AC property.

For Twin River, the trio of deals is proof of how serious it is about the Atlantic City market.

Atlantic City Casino Sets Sights On Esports Betting With New Online Partnership

Esports Entertainment Group announced a multiyear partnership to launch an NJ online sports betting product under the Bally’s Atlantic City license.

Twin River Worldwide Holdings is wasting little time building its NJ online sports betting footprint.

The Rhode Island-based company announced a multiyear partnership with Esports Entertainment Group ($GMBL).

This will pave the way for the latter to launch its proprietary mobile sports betting product. The timing remains a work in progress.

Twin River is in the process of purchasing Bally’s Atlantic City from Caesars Entertainment. And Twin River still needs licensing approval from the New Jersey Division of Gaming Enforcement.

Here is what Esports CEO Grant Johnson has to say about the deal:

“We are excited to partner with Twin River [and] bring mobile sports betting to the New Jersey market.

“When we completed out IPO on Nasdaq earlier this year, it was with the intention of expanding our operations to the US. With this partnership, we’re delivering on that goal.”

Who is Esports Entertainment Group?

For Garden State bettors, Esports Entertainment does not have the same brand recognition as, say, FanDuel Sportsbook and BetMGM.

So who is this company?

According to its website, Esports Entertainment Group, which has offices in New Jersey and in Europe, is a “licensed next-generation online gambling company focused purely on esports.”

And this is where things get interesting.

Esports betting legislation is still in the works for New Jersey.

Earlier this year, the NJ State Assembly approved Bill A637 after it passed through committee. It is sponsored by Assemblymen Ralph Caputo (D-Essex) and Eric Houghtaling (D-Monmouth), who view esports as a skill-based competition that should be available for legal betting.

It still needs to be approved by the Senate and get Gov. Phil Murphy’s signature. For now, esports betting at NJ sportsbooks is approved on a case-by-case basis.

In 2019, the DGE permitted wagering on the League of Legends World Championship.

Should the legislation be signed into law, esports betting would become an actual thing. And that makes Esports Entertainment Group’s deal with Twin River and impending launch just a bit more intriguing.

Big NJ online gambling plans for new Bally’s

Twin River has yet to settle in at Bally’s. Yet the company is quickly lining up NJ online gambling partnerships.

PointsBet NJ has a deal in place to launch its online casino app under the Bally’s license.

The company currently has an NJ sportsbook app operating under the Meadowlands Racetrack license. But it’s safe to assume PointsBet customers would have access to a shared wallet between the casino and sports wagering products.

The Esports Entertainment platform adds another layer to Twin River’s iGaming plans.

Here is what George Papanier, president and CEO of Twin River, has to say about the Esports deal:

“Esports Entertainment will be a great addition to our growing partnerships with sportsbook leaders around the world, as we currently operate sportsbooks in Rhode Island, Colorado, Delaware and Mississippi.

“Bringing this new, unique offering to the AC market with a prominent gaming partner is one of the many exciting changes we have in store for Atlantic City in the months to come.”

Judging by that comment, Papanier and his team are far from finished with announcing Atlantic City plans.

Eagles’ Comeback Win A Happy Sight For NFL Fans At Bally’s Sportsbook

Bally’s sportsbook held its official grand opening prior to Sunday’s Eagles-Redskins NFL game. AC’s largest sportsbook is expected to attract a lot of fans.

Atlantic City’s largest sportsbook hosted its official grand opening celebration on Sunday.

The Book at Bally’s, all 15,228 square feet of it, hosted what resembled a Philadelphia Eagles tailgate party.

Cotton candy, Cracker Jack, and AC’s first self-serve beer wall, included.

But this gathering of several hundred NFL betting fans was not interested in a ribbon-cutting ceremony or speeches.

Kickoff for the Eagles-Washington Redskins game was fast approaching.

The line for the betting windows extended to the center of the Wild Wild Wild West Casino floor. That’s where the former temporary space was set up.

While all the betting action was taking place, there was a small ceremony nearby. Former Eagles’ Chris Long, Hollis Thomas and Fred Barnett came running through a giant banner as confetti was fired off.

Inside Bally’s sportsbook in Atlantic City

There was no need for someone famous to step up to one of the betting windows to place $100 bet on the Dallas Cowboys to cover against the New York Giants.

The Book, one of three new permanent spaces that opened back in June, is bigger than the DraftKings Sportsbook at Resorts (5,000 square feet) and William Hill Sportsbook at Ocean Casino (7,500 square feet), combined.

Long, who won Super Bowl rings with the New England Patriots and Eagles, did pose for pics with fans.

Celebrities aside, the management team at Bally’s is “super excited” about the finished product.

The previously unused and vacant space located toward the back of the casino floor is now a gathering spot for thousands of football betting fans several days a week.

Besides having the massive space, the main attraction is the 98 foot by 18 foot, high-resolution LED television wall with surround sound.

And it can show up to 16 games at once. Sunday’s early viewing experience included:

  • Atlanta Falcons and Minnesota Vikings
  • Jacksonville Jaguars and Kansas City Chiefs
  • New York Jets and Buffalo Bills
  • Baltimore Ravens and Miami Dolphins
  • Philadelphia Phillies and New York Mets

But more importantly, the massive sportsbook is an added attraction for the slower months.

Karie Hall, general manager at Bally’s AC, is looking forward to seeing what the new space does for the property.

“We get extra business in. People get an experience they didn’t get before. We are excited to see how well that translates throughout the fall and winter.” 

The NJ sports betting space services sister properties Bally’s and Caesars customers, too.

Barnett says Eagles have tools to go far

While the other properties around town held their respective opening NFL weekend festivities, fans at Bally’s enjoyed some added perks.

Long, Barnett and Thomas were on property signing autographs and mingling with fans.

During Barnett’s playing days, which included 1990-95 with the Eagles, sports betting was restricted to Nevada. At least legally.

Things have changed just a tad since.

Barnett said he is not the betting type. However, he is not one to shy away from talking about his former team.

Many of the NJ futures markets had the Eagles regular-season win total at 9.5.

Barnett did not take the wager, but he did offer this analysis:

“It’s really about everybody staying healthy because I really think they have the tools to go far.”

Will it be easy? Not necessarily.

“I tend to look at everybody else that they’re going to play against,” Barnett said. “So when I look at the league, in general, I think in order for them to be successful they’re going to have to play very hard this year because there are some pretty good teams out there that are stacked up.”

One of the big ifs is whether or not starting quarterback Carson Wentz can make it through the season healthy.

His career to date has included being sidelined with a torn ACL and fractured vertebrae.

Second-string quarterback Nate Sudfeld is out with a broken wrist. Current backup Josh McCown came out of retirement to sign with the Birds.

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How about ’em Eagles

Of course, the Big Game is a topic for later in the season.

The bigger topic for Week 1 was whether or not the Eagles would cover the 10-point spread. It was the biggest on the board.

And coming out flat in the first half created a quiet vibe throughout the massive space. The huge crowd that had gathered at Bally’s sportsbook on Sunday was not prepared for that beginning.

Failing to cover the spread is one thing. Losing to the Redskins at home (20-7 at the half) clearly wouldn’t fly with fans.

A totally different team took the field in the second half.

Philadelphia scored 25 unanswered points. Suddenly, a game that was looking like the biggest upset of Week 1 was now well within reach.

The bettors who took the Eagles minus the points nearly ended up with a winning ticket, too.

That was until Redskins’ Trey Quinn caught a four-yard pass with six seconds on the clock. Eagles 32-27.

One spectator blurted out: “They beat the spread now.”

The Eagles moneyline, however, was a winner.

Next week’s crowd at Bally’s sportsbook will be hanging around much later as the Eagles and Atlanta Falcons don’t kick off until 8:20 p.m.

Call it to the start of much bigger potential plans.

“We would love to host a Super Bowl party here at The Book at Bally’s. That would be incredible,” Hall said.

February can’t come soon enough.

How To Score A Seat At NJ Sportsbooks Before Football Betting Kicks Off

Most of the 10 NJ sportsbooks at casinos and racetracks have reserved seating available during football season, but some also have fan caves… for a price.

As football season quickly approaches, the New Jersey sports betting market must prepare for the busy months ahead.

Since betting on college football and the NFL are so popular, NJ sportsbooks will likely see even more betting action this season than in their inaugural year.

Yes, there are 14 betting apps in the Garden State, but there are also 10 retail sportsbooks across the state.

The majority of these land-based sportsbooks are based in Atlantic City. But all 10 of them are up and running with new permanent spaces.

Sportsbooks are a great place to spend time during the fall weekends. Gamblers can enjoy quality food and drink while being able to watch and bet on every football game played each weekend.

But what’s the plan at the sportsbooks? Will it be the same old or something new? Will there be seat reservations on those busy Saturdays or a Monday Night Football drink special?

We took a closer look at a few (not all) of the sportsbooks in NJ to see what they have in store when the pigskins start to fly.


  • Sportsbook: Moneyline Bar & Book
  • Reservations (if available): 609-317-7249
  • Reservation price range: $75-$100 food/drink minimum at VIP tables, private VIP areas are $1,000 for 10 people
borgata sportsbook atlantic city casino

Moneyline Bar & Book has a 40-foot-wide LED video wall along with betting windows and lots of places to sit. It also features a 35-foot-long bar that includes more than 20 craft beers and a new dining menu by Executive Chef Tom Biglan.

Outside of the barstools, high-top tables and booths, there is additional seating inside the VIP lounge.

In order to sit in the VIP lounge, customers must make a reservation. The VIP tables will include a food/drink minimum ranging from $75 to $100.

Other private VIP areas run around $1,000 for 10 people.

Pricing for the VIP seating will vary depending on the specific day and which games are available for viewing. There will most likely be discounted beer and food specials that will be announced the week prior.

Fantasy football fans are welcome, too

For fans who enjoy playing fantasy football, Borgata has you covered, too. Moneyline offers several draft party packages ranging from $59 per person to $1,500 per person.

The sportsbook will provide you and your friends a personal draft day area as well as a draft board, commemorative merchandise, and much more.


  • Sportsbook: DraftKings Sportsbook at Resorts
  • Reservations (if available): 1-800-772-9000
  • Reservation price range: VIP lounge requires $50 food/beverage minimum
draftkings sportsbook

DraftKings Sportsbook inside Resorts in Atlantic City has plenty to offer as well. At 5,000 square feet, the book features multiple ultrahigh definition-LED video walls, including a 15-foot wall.

The sportsbook, which opened in November 2018, has 18 self-betting kiosks and five betting windows available for its customers.

Every Sunday through Thursday, DraftKings will have a happy hour from 2 to 7 p.m. It will feature $4 beers, $6 well drinks, and $1 off any food item through the entire football season.

If that doesn’t suit your football fancy, guests can enjoy drink specials every Sunday all day during regular season football games.

On Friday nights, from the start of the season until the Super Bowl, the sportsbook will have Ladies’ Night. The evening will consist of teaching the basics around sports betting as well as discounted drinks and half-priced sushi. Participants will also receive a $5 free bet.

As for game days, there is VIP seating with food and bottle service available. The VIP lounge consists of four different sections that hold up to a total of about 50 people. There is a $50 food and beverage minimum to sit in these areas.

The sportsbook also has stadium seating for around 50-60 free guests.

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Ocean Casino

  • Sportsbook: William Hill Sportsbook at Ocean Casino
  • Reservations (if available): Skybox Suites, 609-783-8491
  • Reservation price range: Call the sportsbook/casino for details.

The William Hill Sportsbook at Ocean Casino Resort was one of the first books to open in Atlantic City. Set up smack dab in the middle of the casino floor, it’s 7,500-square-feet of sports betting, complete with a large video wall that encompasses almost the entirety of the book.

On Sept. 7, starting at 10 a.m., the sportsbook will be celebrating the return of football with its Kick Off to Football Season 2019. After placing a wager, customers are eligible to receive a free William Hill T-shirt.

The sportsbook will offer food and drink specials all day, too. Customers can enjoy $2 hot dogs as well as Bud Lite buckets for just $30.

Then at 7 p.m., there will be a pep rally at the Fire Pit at Lobby Bar. A live band along with the Atlantic City Blackjack Cheerleaders will be there to start the season of football betting on the right foot.

That suite football feeling…

But if you can’t be there on Sept. 7, don’t fret. Ocean Casino and William Hill customers can win a Suite Season Giveaway as well.

Customers can enter the drawing at the casino’s website, and once done, you become eligible to win an overnight stay for two and a VIP Hospitality Suite overlooking the sportsbook sometime during the 2019 season. That suite can hold up to six people and comes with complimentary food and beverage.

The contest ends on Aug. 31, and a winner will be announced Sept. 3.

As far as watching games at the sportsbook, William Hill offers Skybox Suite reservations for those who don’t win the contest. Customers must call to reserve pricing and suites. Each suite holds up to 10 guests.


  • Sportsbook: FanDuel Sportsbook at the Meadowlands
  • Reservations (if available): None
  • Reservation price range: Not available
fanduel march madness betting

The FanDuel Sportsbook located at the Meadowlands is one of the few land-based sportsbooks in NJ not in Atlantic City. The nearly 7,000-square-foot facility comes equipped with 30 betting windows, 20+ self-betting kiosks, and 82 TV screens.

FanDuel Sportsbook has three locations inside the Meadowlands Racetrack and has a lot to offer at each. There are high-top tables, barstools, couches, leaning rails, dining chairs, and even a VIP area.

The sportsbook features American food you’d typically expect to find at sporting events. However, unlike the previous locations, the VIP seating is not open to the public unless you are betting a total of $150,000 every 30 days.

That being said, there are no other upfront costs to enjoy a football game here. Everything else is first come, first serve.

Just be careful of those Sundays when the New York Giants or Jets have a home game at nearby MetLife Stadium.

On those days, there is a parking fee and it can be a trick to find a parking spot.


  • Sportsbook: The Book at Harrah’s
  • Reservations (if available): Online at Harrah’s website or call 609-441-5800
  • Reservation price range: Call the sportsbook/casino for details.
Harrah's atlantic city sportsbook opening

Harrah’s sportsbook, known as The Book, is yet another Atlantic City destination this football season. The Book has almost 4,000 square feet of space.

There are TVs across almost every wall and extra plush seating all around the sportsbook. The Book also features food options from the AC Burger Company.

For groups looking to enjoy the games, The Book also has two additional Fan Caves that can hold up to 10 people. The caves provide a more private and upgraded viewing experience and include table service.

In order to reserve a seat or a fan cave at the sportsbook, customers must fill out a form on Harrah’s website or call 609-441-5800 to reserve.

Golden Nugget

  • Sportsbook: The Sportsbook
  • Reservations (if available): None
  • Reservation price range: Not available
golden nugget ac sportsbook nfl betting

Another Atlantic City retail sportsbook available for those NFL bets and football games is at the Golden Nugget. The Sportsbook, as it is called, showcases more than 50 TVs on five separate video walls.

There is seating for more than 100 people including barstools, chairs, cushioned seats, and couches.

However, the Golden Nugget doesn’t sell its sportsbook’s tables. As of today and heading into the football season, tables will be granted on a first-come, first-serve basis.

If you happen to miss out on grabbing a table, you’re still more than welcome to eat and drink. There will be food and cocktail service within the Golden Nugget sportsbook every day.

The Sportsbook will also have food and drink specials throughout the season. These could include a discounted bucket of beer.

Golden Nugget’s sportsbook will sometimes reward bettors for making sizable wagers. For example, if someone bets over $100, they’ll receive a free drink, too.


  • Sportsbook: The Book at Bally’s
  • Reservations (if available): Visit the Bally’s website to reserve a table/fan cave.
  • Reservation price range: $50-$600

Located in Bally’s Wild Wild West Casino, this is by far the biggest sportsbook in AC. At 15,000+ square feet, The Book has plenty to offer when it comes to enjoying football season.

Its sportsbook is running a Fired Up For Football promotion that reserves seating inside the sportsbook for every football game.

It doesn’t matter if it’s a Monday, Thursday, or Sunday, Bally’s is prepared for football viewing.

To reserve a table or seat, customers must go to the sportsbook’s website. Here, you’ll able to choose between several different options. The choice you make depends on how you prefer to watch the game.

Table choices include:

  • Stadium Billiard: Includes reserved billiard table for up to four people.
  • Stadium Table: Includes a reserved table for up to four people.
  • Stadium VIP: Available for groups of five or more.
  • Large Fan Cave: Accommodates up to 25 people.
  • Small Fan Cave: Accommodates up to 16 people.

These range from $50-$600 depending on if the reservation is for a weekday or a weekend. Weekend reservations are obviously on the higher end as those are top viewing hours. Fan caves, however, are reserved for the entire day of the reservation.

Here’s a quick breakdown of rental options at Bally’s sportsbook. Prices and availability are subject to change:

Seating TypeWhat You GetWeekdays (Tuesday-Friday)Weekends (Saturday-Monday)
Stadium Seat$50 food/beverage minimum, one seat, all-day rental$50$50
Stadium BilliardSeating for up to four at billiard tableNA$50
Stadium Table$100 food/beverage minimum, seating for up to four people$100$100
Stadium VIP$300 food/beverage minimum, for groups of five or more, all-day reservation$150$300
Fan Cave (Standard)$250 food/beverage minimum, seats up to 25, all-day rental$250$400
Fan Cave (Premium)$600 food/beverage minimum, seats up to 25, all-day rental$350$600

Customers can even reserve just a single seat if they plan on enjoying football alone. This Stadium Seat, as well as the Stadium Table for four, is paid for by a minimum spend on food and drink. But the seat is yours for the whole day.

Whatever your choice, all of Bally’s sportsbook reservations can be made online.

On a side note: Bally’s will more than likely have food and drink specials for the football season. These will be announced closer to kickoff.


  • Sportsbook: William Hill Sportsbook at Tropicana Atlantic City
  • Reservations (if available): Day-of call 609-340-4022; advanced and group reservations call 609-342-7785
  • Reservation price range: Call the sportsbook/casino for details.
march madness atlantic city

A lot of football fans will find themselves at William Hill’s other AC sportsbook located at the Tropicana.

This newer retail sportsbook debuted in March and has a lot for customers to enjoy. It’s packed with 180 seats as well as a bar and lounge to watch upwards of 16 games at one time.

In fact, the sportsbook has more than 1,000 square feet of video display.

Although there is no food available inside the William Hill sportsbook, the space is located right across from Chickie’s and Pete’s Crab House & Sports Bar.

Fans often grab some food and head right into the sportsbook.

General seating at the sportsbook remains first come, first serve unless a reservation has been made. Customers can sit at any of the available seats on the sportsbook floor, or they can reserve a spot in the elevated VIP lounge area.

Football betting, viewing, and NJ sportsbooks

Keep in mind that any option you choose for football viewing and betting also comes with all of those NJ sports betting apps. But those apps are just one part of the equation this year.

The casinos and racetracks aren’t resting on their laurels either. It would seem customers have plenty of options when it comes to where to bet and watch when the first game kicks off.

Comparing The New Sportsbooks Opening At Borgata, Bally’s, And Harrah’s

Bally’s, Borgata and Harrah’s are getting ready to unveil new retail sportsbooks in Atlantic City this summer. What can you expect from the new spots?

New Jersey sports betting is about to celebrate its one-year anniversary. And if you thought this past year was crazy, just know that there are plenty more still to come.

By now it’s well known that 14 sports betting apps complement 10 retail books. And of those 10 retail books, more than half of them have new digs that replace the temporary ones.

This summer, new retail sportsbooks are opening at Bally’sBorgata and Harrah’s

Once completed, the words “temporary sportsbook” will never be used again when referring to Atlantic City casinos. But how do the new spots stack up against one another?

Borgata unveiled the details last week, and here’s an inside look.

Caesars Entertainment shared news of its expanded sports betting rooms in early May. And the one inside of Bally’s Wild Wild West Casino is looking like one of the big dogs in the market.

And as we patiently await the grand openings and ceremonial first bets, here is a breakdown of what we know so far.

Place a bet, grab a set, watch the game

Look at the monthly revenue numbers, and it’s clear NJ sports betting continues to post big returns.

But the majority of the handle (80%) is coming in via the 14 apps currently available in the Garden State. Retail sportsbooks need to be a viewing experience that attracts customers.

The number of seats along with the size of the space and screens are crucial, especially on Sundays during NFL season.

Here is a look at how the three new spots will stack up against one another:

ac summer sportsbooks opening

The Book at Bally’s

  • Opening date: Set for mid-June soft opening
  • Size of space: 15,228 square feet (the largest in Atlantic City)
  • Number of betting windows: 10 (along with one high-limit area)
  • Will there be self-betting kiosks?: Yes
  • Seating: 102 seats, 30 VIP seats, and seating for 28 at the bar rail (video poker slots, included).
  • Viewing experience: The main area is being billed as a “haven for sports viewing.” The ultra-comfortable, theater style recliner seats will have a direct view of the 98 foot by 18 foot, high-resolution LED television wall with surround sound. And three to 12 games can be shown simultaneously.

The Book at Harrah’s

  • Opening date: Now open (soft opening)
  • Size of space: 3,800 square feet
  • Will there be self-betting kiosks?: Yes
  • Viewing experience: The highlights of the space include high-quality resolution LED televisions and extra plush seating. (Note: We were unable to verify the number of seats or betting windows available at Harrah’s sportsbook.)

    Moneyline Bar & Book at Borgata

  • Opening date: June 29
  • Size of space: 8,000 square feet
  • Number of betting windows: Six
  • Will there be self-betting kiosks?: Yes
  • Seating: 144 seats (along with a 35-foot-long bar with 19 built-in slot machines)
  • Viewing experience: The highlight will be the 40-foot wide by 11.5-foot tall LED video wall. There will be 17 additional 98-inch and 86-inch displays around the room.

What’s on the menu?

Atlantic City casino hotels have food courts, burger joints, and celebrity-chef run gourmet restaurants. But don’t worry. Food will be available to order right from your sportsbook seat, too.

Harrah’s customers can enjoy food service by AC Burger Company — a sit-down restaurant just off the casino floor.

Bally’s space is located footsteps away from Guy’s Bar-B-Que Joint (from Food Network personality Guy Fieri) and the AC Snack Shack. Food service will be available from both outlets.

Borgata is billing Moneyline as its newest “destination bar.”

And the menu will include a dining program by executive chef Tom Biglin. Braised-sirloin chili, signature Moneyline burger, and fried fish tacos are just a few of the items. The food can be paired with one of the 24 craft beers on tap.

Fan caves, beer, and cocktails

Some customers may make a wager and head to the casino floor. At least with these new projects, there are numerous reasons to hang around. And it goes beyond collecting on the moneyline or parlay. 

At Bally’s, pending regulatory approval from the Division of Gaming Enforcement, customers will be able to enjoy 16 different brews on tap.

But it comes in the form of a self-serve beer wall. The setup will be the first of its kind in AC.

Those seeking a more intimate and private NJ sports wagering experience have the option of reserving one of 10 fan caves (large enough for a party of 10).

Each will include high-resolution televisions capable of being split into three different screens. There will be a foosball table, game consoles, and table service, too.

fan caves bally's sportsbook atlantic city

The Harrah’s version includes two fan caves, and each can hold up to 10 guests with table service.

Borgata is going more the nightlife route with its Level One Cocktail Bar & Lounge. The 3,600-square-foot space with 104 seats is being billed as an “intimate venue for high-end gaming, curated entertainment, and high-end cocktails.”

It will connect to Moneyline through an escalated corridor.

And like other nightlife amenities at MGM-owned properties, there will be plenty of ways to enjoy the evening.

Besides the live music and DJ entertainment, the space will offer experimental cocktail programming and table service packages. And on big game nights, the lounge becomes a more intimate space to watch and wait for your bet to win or lose.

Betting hours

The betting windows are open daily, but hours may vary based on the sports calendar. Here are the current operational schedules:


  • Monday – Thursday: 11 a.m.-11:30 p.m.
  • Friday: 11 a.m.-12 a.m.
  • Saturday: 10 a.m.-12 a.m.
  • Sunday: 10am to 11:30 p.m.


  • Monday–Friday: Opens at 11 a.m.
  • Saturday-Sunday: Opens at 9 a.m.


  • Monday – Thursday: 11 a.m.-11:30 p.m.
  • Friday: 11 a.m.-midnight
  • Saturday: 10 a.m.-midnight
  • Sunday: 10 a.m.-11:30 p.m.

However, keep in mind that the self-betting kiosks at each property will be available 24/7 and are often located outside the sportsbook.