NFL Week 13 Odds Boosts: Is It Time To Bet Against The NFC East?

Philadelphia, Dallas, New York, and Washington are big Week 13 road underdogs. Bunching their opponents into a moneyline parley could make sense.

NFL Week 13 provides a menu beyond odds boosts, sign-up offers, and promotions.

This week offers  an amazing perfect storm regarding the NFC Least.

For the first time all season, all four of its teams, the Philadelphia Eagles, New York Giants, Washington Football Team, and Dallas Cowboys, are playing on the road.

And for the first time all season, all four teams are underdogs by more than a touchdown in the same week.

And thus, because of legalized NJ sports betting, the NFC Least does not have to become the NFC Lost. Moneyline and alternate line parlays entice gamblers who don’t simply want to write off these weak teams.

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NFC East wagering possibilities

So how does one approach the NFC East games when the  teams don’t have a great shot of winning?

One can select a moneyline parlay going against all four teams.

You can’t play the favorites on these moneylines anyway. Here is a look at  the DraftKings Sportsbook lines as of Friday afternoon:

  • Green Bay Packers -385 versus the Eagles
  • Undefeated Pittsburgh Steelers at -360 against Washington
  • Seattle a whopping -560 against the likely Daniel Jones-less Giants
  •  Baltimore, with Lamar Jackson presumably back, is -385 versus the Cowboys

Bettors also may not trust the underdogs with points.

But taking Green Bay, Seattle, Pittsburgh and Baltimore to simply win those games is +134 at DraftKings. Yes, you have to win all four, but those odds are reasonable for what many bettors in the New Jersey-New York corridor consider a strong possibility.

Is it plausible that one of the favorites could stumble?

Certainly. But this type of bet revives a potentially lost weekend for backers of the NFC Least.

Expand the concept and the Miami Dolphins, favored by more than 11 points against the Joe Burrow-less Cincinnati Bengals, make the odds of a five-team moneyline parlay of strong  favorites +176.

Here’s another die-hard loyalty prop for fans of the NFC Least teams.

Go with the Eagles, Washington Football Team, and New York Giants via the alternate-line spread. Give them each a touchdown on the alternate line. Its moves Philadelphia and Washington to +15.5 and the Giants all the way up to +17.  The odds on this three-team parlay is +123 at DraftKings. One can add Dallas when the Tuesday game becomes available and this payout will go up.

The alternate spreads are prohibitive individually, but as a package they can be played.

These bets may not yield thrilling payoffs, but alternate-line parlays are the fastest-growing form of NFL betting. It’s practiced heavily by players who put six-figure trust in these scenarios.

Bettors can do it for much less and keep the  blood pressure intact.

For a second angle, one can key the Kansas City Chiefs, two-touchdown picks against the Denver Broncos, in varied tickets with different teams.

This is also a good week to explore props that pay a little better than even money, but have a realistic chance of hitting. The early review of the books reveals numerous gimmick-type enticements that are fun, but unrealistic.

Check closer to kickoff, some other good ones may emerge.

 Week 13: QB-receiver tandem touted

The custom bet section has produced some reasonable possibilities, a quarterback teamed with his favorite receiver to hit two targets.

For the Las Vegas Raiders, playing the New York Jets, quarterback Derek Carr to throw for at least 275 yards and Henry Ruggs III to collect 75 of them pays a robust +333 via Fox Bet NJ.  Ruggs is an excellent deep threat, the playmaker who helped transform the Raiders at the beginning of the season.

Bettors of this prop are projecting the Jets to stay close enough that Carr needs to pass throughout the fourth quarter.

Going deep, Taysom Hill and Matt Ryan to both throw for 300 yards when the New Orleans Saints visits the Atlanta Falcons pays +1800. Why the big number? They both threw in the low 230’s in New Orleans’ earlier 24-9 win. Asking 70 yards more from both of them is a lot.

The Cleveland Browns and Tennessee Titans meet in a matchup of powerful running teams. But the over-under total of 53 is the highest on the board.

Can each team score in each quarter? Yes is +560.

Realistically, most teams have one quarter in each game with limited (maybe one) possessions, making these bets always tough to hit. But they are fun and can be cashed with a little luck.

DraftKings Week 13 combos

Can the New England Patriots and Arizona Cardinals both win?

They have been boosted to a nice +360 if they can both prevail on the moneyline. The Cardinals, at +2.5 are +130 on the moneyline and the Patriots, at -1, are -114. The value in this play is the Cardinals, creating a good payday by linking with the average payout of the Patriots.

It will be challenging, as the Patriots must win on the road against the Los Angeles Chargers, against whom are favored by one point. The Cardinals are +2.5 at home against the Los Angeles Rams.

Can the Saints,Titans, and Raiders prevail? Yes, has been boosted from +200 to +225, essentially eliminating the vig.

New Orleans is 7-0 with quarterback Drew Brees out, going back to last year. Can the Saints keep it going or is this the week the streak snaps?

The Titans and the Raiders are considerable favorites. To sweep the parlay, you are looking for two road teams to prevail.

FanDuel Sportsbook tweaking the lines

FanDuel Sportsbook gives a mild Week 13 boost with the Jets (at +9 against the Raiders) and Eagles both at +8.5. This has been hiked  to +275.

It also boosted the Dolphins at -5.5 versus the Cincinnati Bengals and the Packers -2.5 against the Eagles from -127 to +125. Miami and Green Bay are getting six points better than the spread.

BetMGM  thinking big Week 13 boost

Do you like the idea of combining a prohitivie moneyline favorite with two dogs?

Here’s one from BetMGM sportsbook.

The Houston Texans, Minnesota Vikings, and Cleveland Browns have been boosted from +740 to +900 for all three to win.  This is tantalizing because the size of the boost is enticing and you are getting one big favorite in the Vikings against the one-win Jacksonville Jaguars.

The Texans are a live home underdog against the Colts and the Browns are less than a touchdown underdog against the Tennessee Titans.

Cover the money: it’s intoxicating to hit a three-team parlay, but remember the price of the dogs by themselves. Cleveland is +220 and Houston is +160.

If you happen to like either of them individually, isolate them on a moneyline wager.  It will protect the entire bet. You can also take Cleveland and Houston in a ticket for +732.


Don’t Stress Black Friday, BetMGM Gifting Customers Free $10 Wager

A Black Friday free bet for the holiday week could make NJ sports bettors even more thankful if they’re able to make it pay off in some profit.

Black Friday used to mean getting up before Thanksgiving was even over to stand in line for hours and then hope you could get the item you wanted. That’s no longer the case, and a Black Friday free bet is just one example of how culture has improved.

Most retailers are now offering great deals under the Black Friday banner for the entire week, if not the entire month. That extended period applies to this promotion from BetMGM Sportsbook as well.

Choose when you use BetMGM free bet

This week, BetMGM is rewarding all its NJ sports betting customers for their patronage. Whether you’re new to the brand or an old hand, all active accounts get a $10 free wager.

You can use the free bet anytime between today (Nov. 25) and Sunday (Nov. 29). All you need to do is create or log into your account with the sportsbook and then claim the offer.

Just like with all other NJ sportsbooks, you must satisfy all the following conditions to bet online with BetMGM:

  • Be at least 21 years of age
  • Not be on any gambling self-exclusion lists
  • Be physically located within the state’s borders when you place your wager

The array of sporting events over the four-day period means there are plenty of opportunities to turn that $10 in site credit into real winnings. Some of them are better than others, however.

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Ways to use Black Friday free bet

On Wednesday, the return of NCAA Division I college basketball looms large. Men’s teams like Louisville, Memphis and Villanova plan to tip off their seasons that night.

If that’s not to your liking, there are also several high-profile European men’s soccer matches. The action on Bundesliga and La Liga could be profitable for the clever bettor.

On Thanksgiving Day, there’s the standard NFL triple-header. The highlight of that trio is the late game, which pits the undefeated Pittsburgh Steelers against their division rival Baltimore Ravens.

That action might be somewhat lessened by multiple Baltimore players testing positive for COVID-19 this week. Thus, if you’re considering betting on the earlier games, those might prove easier to handicap.

Black Friday also brings the Match III, which is a scaled-down version of a celebrity Pro-Am. In this edition, bettors can wager on the performances of:

  • Charles Barkley
  • Steph Curry
  • Peyton Manning
  • Phil Mickelson

More college hoops and an interlude in the college football weekend is on tap for Friday as well if the links don’t tempt you. On the hardcourt, squads such as Gonzaga and Kansas are in action.

On Saturday, the college sports calendar continues, but there is much more action on the gridiron. Highlights include the annual Iron Bowl game between No. 22 Auburn and No. 1 Alabama, and No. 8 Northwestern looking to wrap up a spot in the Big Ten championship game against Michigan State.

To finish off the weekend, there’s something for the MMA betting enthusiasts. UFC on ESPN+ 42 features a heavyweight bout between Curtis Blaydes and Derrick Lewis as the main event, but there’s a full card leading up to that point.

With the right strategy, NJ bettors can turn this $10 in site credit into potentially hundreds of dollars in real money. That could make Black Friday 2020 a memorable one.

NJ Sports Betting Handle Cruises Past $800 Million In Bets In October

The $803 million in bets made in October continues the NJ sports betting trend of Garden State bettors setting new nationwide all-time highs.

There is a NJ sports betting trend, and there are no signs of it slowing down.

The trend we are referencing is the amount of money being wagered on a monthly basis, with the latest all-time high being October’s $803 million. More than 92% of those wagers were made via mobile apps.

Besides being a New Jersey record, it’s the biggest monthly handle ever reported by any legal US sports betting jurisdiction, Nevada included.

The New Jersey Division of Gaming Enforcement released October numbers earlier today.

NJ sports betting revenue came in at $58.5 million, good enough for a 26.1% year-over-year increase.

Here’s a closer look at a few of the other highlights.

NJ sports betting isn’t slowing down

For the year, New Jersey has taken in more than $4 billion in bets, and the last three months have a lot to do with it.

Just look at the numbers.

So out of the $4 billion, more than 50% of the wagers have been placed over the last three months.

Clearly, the shift in the pro sports calendar as a result of the COVID-19 stoppage is having a lasting impact. Remember, all four major pro sports were sidelined during the months of April, May and June.

They slowly started returning in July, but things really didn’t get rolling again until August.

Now, with NFL betting season in midseason form, the industry is showing no signs of slowing down.

FanDuel + Meadowlands still dominating

Once again, there were no surprises regarding the market leader. The Meadowlands Racetrack crushed the field with $29.8 million in revenue.

Out of that total, $29.3 million came via online.

It’s NJ Gambling Sites’ understanding that the bulk of this number can be attributed to FanDuel Sportsbook. However, PointsBet NJ also operates under the license.

Resorts Digital, which is led by DraftKings Sportsbook and Fox Bet, finished an extremely distant second with $14.6 million. The Resorts-branded app also operates under the license.

Borgata, consisting of BetMGM Sportsbook and Borgata Sports, followed in third with $4.3 million.

In terms of market share, Meadowlands still has the biggest chunk, with 50.8% for October.

NJ sports betting + online casino = winning hand

Looking at the October numbers as a whole, it’s hard to ignore the $93.4 million in NJ online casino revenue.

This is the first time ever that number has crossed the $90 million mark. Fittingly, it comes as the industry is about to celebrate the seventh anniversary of its launch.

Here is why this number is significant. The majority of operators have sports betting and casino platforms integrated in the same app. This means the cross-selling model continues to pay dividends.

Resorts Digital is a perfect example, reporting $21.6 million in internet gaming revenue. Combine it with the sports betting revenue, and the grand total comes out to $36.2 million.

Bally’s Atlantic City, as a land-based operation, only earned $11.5 million in total gaming revenue.

Looking ahead to November revenue

Like previous months in 2020, November’s NJ sports betting revenue will include a couple of interesting twists.

For one, the NBA and NHL regular-season starts are delayed as a result of the much later finishes to their respective seasons.

Right now, the majority of the spotlight belongs to NFL and college football betting.

The Masters is the wild card. The PGA Tour major, which typically follows March Madness betting, is making an extremely rare fall appearance.

This is the first time the event is being played in November. Plus, NJ sportsbooks are going all out for Masters weekend.

Then there is the NBA Draft, which is usually held every summer. This year’s version is taking place Nov. 18, but it’s unlikely to attract a significant amount of wagering.

However, DraftKings is offering odds on everything from the No. 1 overall pick to player draft position to school specials.

But here’s the bigger question: Is the $803 million record here to stay, or will New Jersey be looking at its first $850 million month?

NFL Week 9 Odds Boosts Put Saints Versus Bucs In Spotlight

NFL Week Nine options include two of the greatest of all time, Giants QB Daniel Jones and the hard-luck Chargers. Plus, BetMGM customers can earn free bets.

Odds boosts reward a hunch by paying a bunch, and NFL Week Nine is no exception.

NJ sports betting customers love these side bets, as they satisfy a subliminal craving for perpetual action, even if it’s small.

Let’s examine some NFL Week Nine boosts. Fox Bet continues to make this category a specialty.

Saints vs. Bucs highlight NFL Week 9

The Tampa Bay BuccaneersNew Orleans Saints matchup is the prop game of the week. Tom Brady and Drew Brees, the NFL’s all-time leaders in touchdown passes thrown, collide on the same stage.

So this prop merits a serious look.

The bet calls for Brees and Brady each to throw two touchdowns. It has been boosted from +170 to +200.  Can the two quarterbacks who have more than 1,000 career TDs combined claim two apiece here?

This figures to be a reasonably high-scoring game, and the prop has a good chance.  One thing to worry about with Brees is Alvin Kamara‘s running near the end zone and the presence of Taysom Hill, each of whom can take touchdowns away from him.

Do you foresee an emphasis on the running game?

Leonard Fournette of Tampa Bay and Kamara would pay +475 (up from +400) for 175 or more combined rushing yards. What you hope for is that the game stays close enough that neither team has to abandon the ground game.

Giants, Jets and other NFL Week 9 action

Can Daniel Jones get 250 passing yards and the New York Giants defeat the Washington Football Team?

It pays a strong +500 if it happens. Jones is capable of reaching the yardage, but the victory question hinges on whether or not he makes a game-changing mistake. Jones has reached 250 yards twice this year, including 256 in Monday night’s loss to the Buccaneers.

Speaking of mistakes, will Cam Newton and Sam Darnold each throw at least one pick Monday night? The 0-8 New York Jets are hosting the 2-5 New England Patriots.

That has been boosted to + 150. Looks like a no-brainer, right? Ironically, neither threw a pick last week. In taking this bet, you believe both quarterbacks are due.

DK Metcalf and Stefon Diggs are both threats to score when the Seattle Seahawks invade the Buffalo Bills. If they both hit paydirt in the same game, the return is +400. Sticking with the same game, Russell Wilson throwing for 300 yards paired with a Seahawks win is now paying  +300.

Then there is the Atlanta Falcons-Denver Broncos game. Julio Jones and Todd Gurley are touchdown machines, and if they each tally one for the  Falcons, it will pay +300.

And here is one more to consider.

The line for the  Los Angeles Chargers and Las Vegas Raiders game continues to trend between -1 on both sides. Besides thinking about which side of the line you like, what are the chances this one goes to overtime? Yes is +1400.

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DraftKings Sportsbook + hard-luck Chargers

Bettors who follow the Chargers are well aware of the team’s fourth-quarter troubles.

So this week, DraftKings Sportsbook is letting customers ponder whether or not the hard luck will continue against the Raiders.

The prop calls for the Chargers to have a fourth-quarter lead and then lose. It’s been boosted to +280, and it tells the story of the Chargers’ season. The team continually lets fourth-quarter leads get away. The scenario includes losing on the very last play to the Broncos. The Chargers have lost four games in which they’ve held a fourth-quarter lead, including their last three setbacks.

Based on the spread, this game has the outlines of a back-and-forth game.

DraftKings has also boosted the Ravens, Seahawks and Kansas City Chiefs to +300 as a moneyline parlay. This compares with odds of +246 at a number of other sportsbooks. If you like this parlay, there’s a small boost.

Many three-team moneyline parlays will have a key component accounting for the price hike. In this case, you need two road teams to win tight games.

FanDuel Sportsbook Extra Points boost

FanDuel Sportsbook returns its Extra Points for Extra Play prop. With a $50 maximum bet, patrons essentially get to tease the line one point and get paid, rather than paying to move the spread. Tampa Bay moves from -4.5 to -3.5, the Dallas Cowboys shoot up to +15.5 against the undefeated  Pittsburgh Steelers and the Chicago Bears go to +7.5 against the Tennessee Titans. This prop has been boosted significantly, from +454 to +550.

BetMGM + free first TD scorer promo

How does the chance for a free bet sound?

Well, BetMGM Sportsbook customers have the opportunity to earn one by playing the free Pick 3 TD Challenge.

There are three selected games each week, and players need to correctly select the first touchdown score from each game. The NFL Week Nine games are:

  • Seahawks vs. Bills
  • Steelers vs. Cowboys
  • Saints vs. Bucs

And the payout structure is simple:

  • Guess the correct TD scorer in one game and earn a $5 free bet.
  • Two correct picks results in a $10 freebie.
  •  Hit the trifecta 3-for-3 and it delivers a $100 free wager.

This is an outstanding promotion. Use the free bets to hit real ones later. All upside, no downside. Free bets must be used within one week.

Even better, the promo enables gamblers to take a no-risk route to a possible high payout.

Several New Jersey bettors tell us they are using strategies like this to compile a bankroll. They hit the free bet and then make a real wager with it. Should that bet hit, they can pocket the money or press it on another selection. One little streak and you can turn zero dollars into $100 or more.

Does this bankroll-building route look familiar?

It is rooted deep in gambling strategy. Consider roulette players who put $1 on a number, hit it for $35, and leave the winnings there, hoping the $35 becomes more than $1,000 if the same number comes up on the next spin.

Sports bettors can apply the same principle: start low, aim high.

photo by Associated Press



Bargain Hunting: NFL Week 4 Odds Boosts Include An Eagles-49ers Free Bet

Philadelphia Eagles bettors frustrated by the team’s 0-2-1 are desperate for a win, and Fox Bet may have just the solution for the San Francisco 49ers game.

Ready to go shopping?

Bargain hunting is half the thrill of NFL betting and a core part of one’s budgeting.

In the NJ sports betting world, sportsbooks compete for your business the way credit card companies do. Odds boosts, or special offers, are designed to spike wagering activity and recruit new business.

When bettors find offers that play into their feelings about the games, they obtain value.

Here’s a look at NFL Week Four odds boosts.

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Fox Bet rolls out can’t-lose Eagles offer

For once, the Philadelphia Eagles can’t lose, even as 7-point underdogs to the San Francisco 49ers.


This Fox Bet NJ offer entitles new and existing customers to get their money back as a free bet. Yep, even if the Eagles lose on Sunday.

Here are the basics:

  • The maximum wager is $50.
  • Offer applies only to an Eagles moneyline wager.
  • No opt-in necessary.
  • Only one bet per customer.

This is one method bettors like to use to pad their bankrolls. Free bets have become a significant part of NJ sports betting offers.

Compile them, use them wisely and try to turn a freebie into a nice wagering hit.

Scoring with Alvin Kamara + Nick Chubb

What are the chances Alvin Kamara and Nick Chubb each score a touchdown this week?

Before answering that question, Fox Bet has boosted the player prop up to +300 from +200.

This one is tempting, because Chubb is a force for the new-look Cleveland Browns offense. His team is facing a Dallas Cowboys defense that has given up 77 points in its last two games.

Kamara is the New Orleans Saints offense. He handles the ball so often that he’s a good bet to score — especially against the Detroit Lions

Why You Like It: The boost from +200 to +300 makes this one worth considering. The players simply need to score a touchdown. The final scores are irrelevant.

Why You Sweat It: Chubb splits carries with Kareem Hunt. And while he’s a powerful back, Cleveland does not block well for him on the goal line. Hunt, who is more elusive and hits the line a little faster, gains a considerable share of carries near the end zone.

That cuts into Chubb’s action.

Chubb scored twice last week against Washington, on runs of 16 and 20 yards. That’s the area of the field bettors generally need him to score from.

More NFL odds boosts from Fox Bet

Sunday’s game between the Super Bowl champion Kansas City Chiefs and New England Patriots is a biggie.

So here’s a Fox Bet odds boost worth pondering.

Will Patrick Mahomes throw three touchdowns and his Chiefs beat the Pats? It has been upgraded to +200.

Then there is the Monday Night Football game.

Will the 3-0 Green Bay Packers to win every quarter against the 0-3 Atlanta Falcons?

It has been hiked to +850. It’s tough for any team to sweep all four quarters, but it happens.

DraftKings Sportsbook + vig busters

Any offers that boost the price by 10% or more remove the vig. This is the price paid to the books for the privilege of handling your action.

Here’s a good one from DraftKings Sportsbook if you like the Seattle Seahawks, Saints and Tampa Bay Bucs to triumph on Sunday. Hit all three, and it’s boosted from +168 to +210.

That’s a significant hike over general market odds for this offer, if that package appeals to you.

Seattle visits the Miami Dolphins. Tampa Bay hosts the Los Angeles Chargers, and New Orleans visits the Detroit Lions.

Here’s another odds boost that has taken a bet from unplayable to playable.

Quarterbacks Russell Wilson of Seattle and Deshaun Watson of the Houston Texans each throwing two touchdowns has been boosted from -147 to -115.

Wilson is usually a lock for two scores. Watson often is iffy, but he does have a porous Minnesota Vikings defense in front of him in Week Four.

FanDuel Sportsbook + alternate line bonanza

This one is fun.

FanDuel Sportsbook changes and essentially teases the lines on three games by about a touchdown each in the bettor’s favor. And it boosts the odds to +170.

How would you like the Patriots at +14.5 against the Chiefs, or the Baltimore Ravens only -5.5 against the Washington Football Team? How does the Packers at +0.5 against the Falcons sound?

You have to hit them all in order for this bet to pay out, but this provides bettors about an extra touchdown on all three teams.

Alternate lines change prices. Gamblers are paying for the better odds, but when the price is then boosted, a player obtains value.

In a smaller version of this format, the Eagles get 8.5 against the 49ers, the Chiefs give 5.5 to the Patriots and the Buffalo Bills give the Las Vegas Raiders -2.5.

This is a minor tweak, but the tinker in the line boosts the payout from +405 to +450.

FanDuel also has a super boost regarding the Baltimore-Washington game on Sunday.

The Ravens are giving 12.5 rather than the posted -14.

Patrons who take them and hit will get +110 rather than the original -115.

There’s a premium of 25 base points in that formula. Rather than paying the book 15% to take the bet, gamblers are getting 10%.

If you like the Ravens to cover that number, this is an excellent wager.

Listen to these words: BetMGM has a free-to-play offer

Here is something risk-free.

BetMGM sportsbook has a promotion that issues free bets for patrons who can predict the first touchdown scorer of three specified games.

Here’s the best part: There is no cost to enter.

This is how it works:

  • BetMGM will feature three games in its Pick 3 First TD Challenge every week.
  • Pick one correctly and you receive $5 in free bets.
  • Two correct predictions equal $10 in free bets.
  • Hit all three and that’s $100 freebies.
  • The free bets can then be redeemed via online or mobile and must be used as a single bet within seven days of being credited to your account.

That will usually be within 24 hours of the correct selections. So figure you will be playing them in the following week’s games.

Of course, free bets cannot be redeemed for cash.

Call it a long shot with no risk.

Sometimes risk-free NFL betting can be a win-win.

AP Photo/Chris Szagola

Jamie Foxx Puts A Hollywood Spin On New BetMGM Commercial

Jamie Foxx isn’t just starring in Hollywood films these days. He is the face of a new BetMGM commercial as well as a future ad campaign.

BetMGM Sportsbook is looking to make a bigger splash when it comes to NJ sports betting. So incorporating the famous Fountains of Bellagio into its latest BetMGM commercial is a good start.

Signing Oscar-winning actor Jamie Foxx to do the commercial spots is what really will capture the attention of potential customers.

And more customers equals a bigger market share.

In case you haven’t heard, Foxx and BetMGM are working together in the new The King of Sportsbooks ad campaign.

Take a look.

Jamie Foxx adds entertainment value to BetMGM brand

The commercial appearances will not earn Foxx any Oscar or Golden Globes nominations.

But the focus here is on increasing market share and expanding the customer database. And not just in the Garden State.

The BetMGM app is available in ColoradoWest VirginiaIndiana and Nevada.

And parent company Roar Digital, a joint venture of MGM Resorts International and GVC Holdings, is continuing its rapid growth into other states.

In terms of picking Foxx over other big-name celebrities, Matt Prevost, Roar’s chief marketing officer, explains:

“Jamie is an exceptional talent and we’re proud to have him partner with us on our new campaign for BetMGM.

“The King of Sportsbooks campaign is the next step in the evolution of the BetMGM brand, and Jamie brings a unique ability to tell our story in an incredibly creative and entertaining way.

“BetMGM exists at the intersection of sports and entertainment, and Jamie fits this positioning perfectly; we couldn’t be more excited to welcome him to the BetMGM family.”

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More about the BetMGM ad campaign

Combining sports and entertainment star power into a marketing campaign is just part of the deal.

Now that Foxx is on board, BetMGM is just getting started with pushing its sportsbook app and maybe taking a bit more market share from its chief rivals (FanDuel and DraftKings).

The deal includes a variety of “traditional and social media advertisements.”

Plus, the legal sports betting capital of the world (for now) provides the perfect backdrop.

Frequent visitors to the Las Vegas Strip are familiar with the Fountains of Bellagio. Throughout the day, people line up outside the resort to watch the water shows.

The movement of the fountains is synchronized to songs performed by Sarah Brightman and Andrea BocelliElvis Presley, Bruno Mars and Lady Gaga.

If you’ve never seen it, here’s a look.

So using the Fountains of Bellagio as a canvas works well for advertising purposes. In this particular commercial with Foxx, BetMGM is creating a “sitting on the edge of your seat” experience.

Sort of like what takes place during the fourth quarter of a typical NFL betting Sunday.

The company is combining the “magic of sports brought to life on the Fountains.”

And watch closely at the BetMGM sportsbook commercial above. Do you notice Foxx levitating above water?

Call it an old Hollywood trick.

Foxx knows a thing or two about those.