But the platform is live in Indiana, Colorado, West Virginia, and Nevada, too.
Borgata is not the first MGM-owned property to do the name swap. Park MGM on the Las Vegas Strip also dropped the Moneyline name in favor of BetMGM.
And by taking a national approach with the branding, BetMGM hopes to expand its customer base across multiple jurisdictions.
Tom Gable, director of race and sportsbook operations at Borgata, said he was helping out with a project in New Mexico. He noted the app is and will be available via properties outside of the MGM umbrella.
“You’ll see it at other properties as well throughout the country and in other states,” said Gable. “They’re live in Colorado now as well as on mobile. So it’s really just getting into other jurisdictions to be able to compete nationally against those other national brands.
“It’s really how BetMGM is being positioned. … It’s going to be that national brand that’s going to compete against the DraftKings and FanDuels of the world.”
While BetMGM is establishing a national following, Borgata Sports is the more popular offering with Garden State customers.
Gable explains the connection with the property has a lot to do with it.
“Borgata’s is the really strong brand, obviously, in New Jersey and really the tri-state area here,” said Gable.
“People just associate, obviously, more with Borgata in this area than they do necessarily BetMGM. That’s not to say BetMGM is not doing any business in New Jersey. They certainly are. But that Borgata Casino brand, that Borgata Sports brand, it’s really, really strong in this area. … Let’s face it, that’s what resonates with the customer.”
The New Jersey Division of Gaming Enforcement does not provide a monthly breakdown of how each app is performing. Looking at Borgata’s sports betting revenue as a whole, and there’s a story. Business is improving for the license holder.
Borgata has earned more than $6 million in year-to-date NJ sports betting revenue. In 2019, the number came in a tad over $1 million over the same period.
Keep in mind the number would likely be much higher had the global pandemic not shut down the sports world.
The 2020 NCAA Tournament being canceled wiped out March Madness betting. Plus, the 2020 MLB season finally got underway on Thursday.
And these are just two examples of the impact the return of sports will have on Borgata and BetMGM’s bottom line.
Could NJ sports betting see a record August?
NBA betting season resumes on Thursday with two games. Plus the NHL restart hits the ice on Aug. 1.
August is typically a month reserved for MLB while NFL teams are in preseason mode. This time around all four major pro sports will be on the menu along with the PGA Tour, NASCAR, and UFC.
So exactly how big a month could it be? Gable expects high numbers.
“Now with the major sports coming back, [it’s] probably going to be a record August, I would assume, for most books out there. It’s going to be great,” Gable said.
And speaking more specifically about baseball, the Philadelphia Phillies, New York Yankees, and New York Mets are all attracting significant betting interest.
“You’re always going to have liability in this market on the Yankees and Mets and the Phillies. It’s normal,” said Gable.
“I’m really interested to see day-to-day, now that we’re open to the general public, how their teams fair. I mean, with the condensed schedule this year, you have two really strong divisions. The AL East and the NL East are going to be playing the majority of their games in the division and against each other. So some of those stronger teams could get hurt, just the way the schedule’s set up.”
With so many sports returning and NFL betting just a month away, it was probably the perfect time to change the sportsbook’s name.
When next you visit Borgata, look for BetMGM Sportsbook & Bar to place your bets.
The change in dining forced the MGM-owned Borgata to break away from the other Atlantic City casinos and wait to open when they could offer guests a more complete experience.
“We feel it best that we remain closed until such time that the governor lets us know it is safe to offer food and beverage,” said MGM Resorts International in a June 29 statement.
Now, three weeks later, the Borgata plans to reopen to the public after a soft, invite-only opening.
“Following the governor’s directive to postpone indoor dining, we took a step back to reassess our reopening date to ensure we could give our guests the world-class experience they expect from us, safely,” said Melonie Johnson, president and chief operating officer of Borgata, in a press release.
The plan includes enhanced cleaning schedules, required masks for all guests and employees, temperature checks, and digital food and drink menus.
All Borgata employees will also have gone through COVID-19-specific training. The resort will also be following the state-mandated 25% capacity rule.
The casino’s Race & Sports Book will be open along with table games, but poker will be unavailable during this first phase.
Other changes for guests include:
Limited rooms available for reservations.
Disabling every other slot machine.
No eating, drinking or smoking inside.
The Borgata’s retail stores will also be open and self-parking will be available. But valet parking will not be offered during the reopening.
Borgata AC to offer improved takeout dining options
Like the other casinos in Atlantic City, the Borgata will not be able to offer guests indoor dining. But the casino instead has come up with multiple options that will please guests.
The Borgata has expanded its outdoor dining offerings to give guests more options. Besides its existing beer, the resort will be offering food and beer trucks along with the brand-new Sunbar at the Water Club, a hotel connected to the Borgata.
To help with social distancing, menus will be offered via QR code and guests will be notified that their table is ready via text messaging.
Another way that the resort will be offering guests food and drinks is through a new program called BorgataEATS. This new program allows both takeout and delivery orders to be made at the Borgata’s many eateries that guests can eat both in their room as well as at home.
In addition to BorgataEATS and the expanded outdoor dining, the resort will be offering 24/7 in-room service for hotel guests along with grab-and-go options from a store in the resort such as Borgata Baking Company, Starbucks and The Marketplace Eatery.
“When we reopen, Borgata will introduce new outdoor dining experiences, as well as a convenient takeout program from several of our fine and casual dining outlets,” Johnson said.
“We appreciate our guests’ and employees’ patience and understanding and look forward to welcoming them back.”
At long last, the top-performing Atlantic City casino will be up and running. Welcome back, Borgata.
Bucking the trend of most Atlantic City casinos, Borgata will reopen to the public on July 6. In the meantime, it is prepping the casino and sportsbooks.
The comeback is underway, as companies and casinos are returning one step at a time. Borgata Atlantic City became the latest to weigh in on resumption plans on Tuesday.
One day after New Jersey Gov. Phil Murphy blessed a July 2 reopening for casinos, Borgata indicated that it would use the first dates for special guests and open to the public on July 6.
Reservations will also be accepted for July 6 and beyond, though at last look, the reservation system had yet to be updated.
And as is the case for all casinos in Atlantic City, Borgata is only allowed a 25% capacity.
What Borgata’s July 6 opening will look like
Borgata’s safety plan, which had been well established and waiting for Murphy’s green light, will spring into action.
Screening, temperature checks and employee training.
Mandatory masks and personal protection equipment (PPE).
A six-foot physical distancing policy in place wherever feasible.
Hand washing and enhanced sanitization.
Heating, ventilation and air conditioning controls and air quality.
Incident response protocols.
When it comes to the casino, every other slot machine will be disabled in an effort to encourage physical distancing.
Many table games will have polycarbonate barriers installed as well. Poker will not be available at first.
In fact, Borgata announced the cancellation of:
MGM Resorts East Coast Poker Tour
Borgata Summer Poker Open
Borgata Poker Open
WPT Borgata Poker Open Championship
There will be stand-alone handwashing stations located along the casino floor, polycarbonate barriers where physical distancing is difficult and digital menus at restaurants that can be accessed by scanning QR codes.
The Borgata is also engaging in increased and enhanced cleaning procedures.
Murphy indicated Monday that safety measures will be strictly enforced. Anyone refusing to comply will have to leave.
What about the Borgata sportsbooks?
The ramifications of the coronavirus pandemic have spread beyond health considerations.
NJ sports betting fans keenly await the reopening of the racebook and bar dear to the hearts of every gambler: Moneyline.
The racebook is a state-of-the-art facility with individual televisions, large screens, self-service kiosks and tellers. It is one of the finest places to watch horse racing on the East Coast.
Horse-racing enthusiasts hope it will be back up and running in time to handle action for the July 18 Haskell Invitational Stakes at Monmouth Park.
The Moneyline Bar & Book is a nightlife extension of the gambling vision. The 8,000-square-foot space opened officially last summer and features a 40-foot-wide LED video wall and six betting windows.
Like all sportsbooks, they have been affected by unfinished seasons, which affect betting. But pro sports are in the works for making a comeback in July.
Add that to 100+ days of closed AC casinos, and it is no surprise that the books will be a prime attraction during the reopening.
How do you get a bet refund at Borgata?
Customers who have placed bets on an individual or upcoming game and/or event that is ultimately canceled or one that has already been canceled will receive a full refund.
For bets placed at Moneyline Bar & Book or the Race & Sports Book at Borgata, guests can bring their bet slips back to either location upon reopening to receive a refund.
Tickets can also be redeemed by mail. The instructions and mailing address appear on the back of wagering tickets.
For bets placed within the BetMGM or Borgata Sports mobile NJ betting apps, customers have already been refunded for games that have been canceled.
Play At Borgata Casino Now With Free $20 On Sign Up
Customer loyalty program plans reflect Borgata’s intent to continue benefits.
Mlife Rewards tier status earned in 2019 and 2020 will be extended through January 2022.
Borgata also is changing the earning year to Jan. 1–Dec. 31 from what’s historically been Oct. 1–Sept. 30. This extends the benefits three additional months and makes it easier to track the calendar earning year.
Certain Mlife Rewards offers, such as promotions, events and entertainment, have expired or been canceled during the time the property was closed. They will be rescheduled.
Borgata has also suspended Points and Express Comps expirations through Sept. 30, 2020.
How long before casinos are open at full capacity? That’s TBD
Soon, Atlantic City’s biggest revenue winner will reopen and the slots will once again sing on the Borgata casino floor.
And soon, the real sports betting will resume.
In that lighthearted spirit, here’s some conjecture with hypothetical odds on the next operations phase.
Will Murphy extend casinos’ capacity from 25% to 50% or higher before the end of July? Practically even money.
Murphy is meticulous, yet also aware that Atlantic City casinos could secure a substantial rebound with a higher percentage capacity. That means more people back at work and more tax revenues. He wants that.
The unspoken sentiment from his Monday briefing was: Don’t mess this up and there will be more good news.
I’m betting yes for the extension, with an announcement during the third week.
Six winless teams (Cardinals, Bengals, Broncos, Redskins, Jets, and Dolphins)
13 teams sitting right in the middle at 2-2.
Last year, heading into NFL Week 5, there were two undefeated teams (Rams, Chiefs) and only one winless team (Cardinals).
The eventual Super Bowl champion Patriots were of the seven teams sitting at 2-2. So, while the haves and (especially) have nots have been established for 2019, who will emerge from their 2-2 start to make their mark in the division and then the playoffs?
Looking at Week 5 also brings newly added factors into the handicapping and NFL betting mix, namely the impact of bye weeks and London games.
Looking at bye weeks, the Jets and 49ers were idle last week, and this week’s schedule gives the Lions and (mercifully) Dolphins the week off.
The Bills, Bears, Colts, and Raiders are in action on Sunday and are heading into a bye week next weekend.
Each week, this column highlights up to three New Jersey sportsbook apps and takes a deeper dive into their promos, props, and specials that you should be aware of heading into the weekend’s NFL football action.
PointsBet continued its local promo with a $6 bonus for TDs by the Jets, Giants, and Eagles. A $50 spread bet unlocks the promotion:
Also, every Thursday and Monday night, a $100 wager will qualify as a winner if your team scores the first TD of the game:
I won’t go into specifics on the futures markets, but suffice it to say that PointsBet NJ has it covered with division winners, AFC, NFC, and Super Bowl winners.
They also have individual player futures ranging from MVP to offensive and defensive rookies of the year.
The individual game offerings are copious, to say the least. Noting that there are 210 different markets (wow!) posted for Thursday’s Rams versus Seahawks game.
Here’s a snapshot of the PointsBet “Name a Bet” prop categories, with individual props listed in a drop-down menu under each category:
A further peek behind the curtain on these props shows some innovative and unique props that PointsBet is offering:
Will there be a fourth-quarter comeback?
How many touchdowns will be scored?
How many interceptions will Russell Wilson or Jared Goff throw?
After sifting through all the available bet and prop options, if you don’t see something that you have a wagering angle on, you can tweet to @PointsBetUSA to suggest ideas for any props that you don’t see currently offered.
Well done, PointsBet.
The NFL local line
All three local teams are back in action this weekend. Here are the current lines as of Thursday via PointsBet:
Giants +5 (-105) vs Vikings, Total of 43.5
Eagles -13.5 (-105) vs Jets +13.5 (-105), Total of 44
NFL betting picks from the Jersey side
I certainly wasn’t on the sharp side last week as both the Falcons and Colts lost straight up at home. Ugly.
Speaking of ugly, it was a brutal Monday night game, but the Steelers did win to cover the 4-point spread to allow me to post a 1-2 mark.
My Week 4 recap
Last week 1-2, Season YTD 7-5
STEELERS -4 over Bengals (STEELERS 27, Bengals 3)
FALCONS -4 over Titans (Titans 24, FALCONS 10)
COLTS -7 over Raiders (Raiders 31, COLTS 24)
NFL Week 5 picks
Sifting through pre and post-bye week games and a game in London adds a little extra layer of thought to this weekend’s games.
Here’s what I like:
Raiders vs Bears (Under 40.5)
The Bears’ defense is fierce. You can bet that Khalil Mack is fired up to meet his former team. Chase Daniel takes over from Mitchell Trubisky at QB for the Bears.
While this isn’t necessarily a downgrade at QB, Daniel is more of a game manager than a big-play threat. All of this adds up to the Raiders and Bears playing an UNDER the total from jolly old England.
CHARGERS -6.5 over Broncos
The Broncos defense finally registered their first sack of the season last Sunday. Joe Flacco has been ineffective, to say the least.
It’s tough times in the Mile High City right now.
Unless new Broncos coach Vic Fangio can pull some miracles out of his fanny-pack, this could be another challenging Sunday for the Orange Crush as they travel to LA.
The Chargers come off a “free square” win in Miami last Sunday and now welcome Melvin Gordon into their offensive schemes. I see a controlling win for the resurgent Chargers.
TITANS -3 over Bills
It’s a challenge to figure out which Titans team will show up week-in and week-out.
While the T’s have been all over the place, they should have enough in the tank to handle a Bills team coming off a physical home loss to the Patriots last week.
I grabbed this at Titans -3 while the status of Bills QB Josh Allen is still in doubt (concussion protocol) for this Sunday in Nashville. The Bills alternative at QB is Matt Barkley if Allen can’t go.
I will take my chances here on the Titans laying the points.
Since betting on college football and the NFL are so popular, NJ sportsbooks will likely see even more betting action this season than in their inaugural year.
Yes, there are 14 betting apps in the Garden State, but there are also 10 retail sportsbooks across the state.
The majority of these land-based sportsbooks are based in Atlantic City. But all 10 of them are up and running with new permanent spaces.
Sportsbooks are a great place to spend time during the fall weekends. Gamblers can enjoy quality food and drink while being able to watch and bet on every football game played each weekend.
But what’s the plan at the sportsbooks? Will it be the same old or something new? Will there be seat reservations on those busy Saturdays or a Monday Night Football drink special?
We took a closer look at a few (not all) of the sportsbooks in NJ to see what they have in store when the pigskins start to fly.
Sportsbook: Moneyline Bar & Book
Reservations (if available): 609-317-7249
Reservation price range: $75-$100 food/drink minimum at VIP tables, private VIP areas are $1,000 for 10 people
Moneyline Bar & Book has a 40-foot-wide LED video wall along with betting windows and lots of places to sit. It also features a 35-foot-long bar that includes more than 20 craft beers and a new dining menu by Executive Chef Tom Biglan.
Outside of the barstools, high-top tables and booths, there is additional seating inside the VIP lounge.
In order to sit in the VIP lounge, customers must make a reservation. The VIP tables will include a food/drink minimum ranging from $75 to $100.
Other private VIP areas run around $1,000 for 10 people.
Pricing for the VIP seating will vary depending on the specific day and which games are available for viewing. There will most likely be discounted beer and food specials that will be announced the week prior.
Fantasy football fans are welcome, too
For fans who enjoy playing fantasy football, Borgata has you covered, too. Moneyline offers several draft party packages ranging from $59 per person to $1,500 per person.
The sportsbook will provide you and your friends a personal draft day area as well as a draft board, commemorative merchandise, and much more.
DraftKings Sportsbook inside Resorts in Atlantic City has plenty to offer as well. At 5,000 square feet, the book features multiple ultrahigh definition-LED video walls, including a 15-foot wall.
The sportsbook, which opened in November 2018, has 18 self-betting kiosks and five betting windows available for its customers.
Every Sunday through Thursday, DraftKings will have a happy hour from 2 to 7 p.m. It will feature $4 beers, $6 well drinks, and $1 off any food item through the entire football season.
If that doesn’t suit your football fancy, guests can enjoy drink specials every Sunday all day during regular season football games.
On Friday nights, from the start of the season until the Super Bowl, the sportsbook will have Ladies’ Night. The evening will consist of teaching the basics around sports betting as well as discounted drinks and half-priced sushi. Participants will also receive a $5 free bet.
As for game days, there is VIP seating with food and bottle service available. The VIP lounge consists of four different sections that hold up to a total of about 50 people. There is a $50 food and beverage minimum to sit in these areas.
The sportsbook also has stadium seating for around 50-60 free guests.
Reservation price range: Call the sportsbook/casino for details.
The William Hill Sportsbook at Ocean Casino Resort was one of the first books to open in Atlantic City. Set up smack dab in the middle of the casino floor, it’s 7,500-square-feet of sports betting, complete with a large video wall that encompasses almost the entirety of the book.
On Sept. 7, starting at 10 a.m., the sportsbook will be celebrating the return of football with its Kick Off to Football Season 2019. After placing a wager, customers are eligible to receive a free William Hill T-shirt.
The sportsbook will offer food and drink specials all day, too. Customers can enjoy $2 hot dogs as well as Bud Lite buckets for just $30.
Then at 7 p.m., there will be a pep rally at the Fire Pit at Lobby Bar. A live band along with the Atlantic City Blackjack Cheerleaders will be there to start the season of football betting on the right foot.
That suite football feeling…
But if you can’t be there on Sept. 7, don’t fret. Ocean Casino and William Hill customers can win a Suite Season Giveaway as well.
Customers can enter the drawing at the casino’s website, and once done, you become eligible to win an overnight stay for two and a VIP Hospitality Suite overlooking the sportsbook sometime during the 2019 season. That suite can hold up to six people and comes with complimentary food and beverage.
The contest ends on Aug. 31, and a winner will be announced Sept. 3.
As far as watching games at the sportsbook, William Hill offers Skybox Suite reservations for those who don’t win the contest. Customers must call to reserve pricing and suites. Each suite holds up to 10 guests.
Sportsbook: FanDuel Sportsbook at the Meadowlands
Reservations (if available): None
Reservation price range: Not available
The FanDuel Sportsbook located at the Meadowlands is one of the few land-based sportsbooks in NJ not in Atlantic City. The nearly 7,000-square-foot facility comes equipped with 30 betting windows, 20+ self-betting kiosks, and 82 TV screens.
FanDuel Sportsbook has three locations inside the Meadowlands Racetrack and has a lot to offer at each. There are high-top tables, barstools, couches, leaning rails, dining chairs, and even a VIP area.
The sportsbook features American food you’d typically expect to find at sporting events. However, unlike the previous locations, the VIP seating is not open to the public unless you are betting a total of $150,000 every 30 days.
That being said, there are no other upfront costs to enjoy a football game here. Everything else is first come, first serve.
Just be careful of those Sundays when the New York Giants or Jets have a home game at nearby MetLife Stadium.
On those days, there is a parking fee and it can be a trick to find a parking spot.
Sportsbook: The Book at Harrah’s
Reservations (if available): Online at Harrah’s website or call 609-441-5800
Reservation price range: Call the sportsbook/casino for details.
Harrah’s sportsbook, known as The Book, is yet another Atlantic City destination this football season. The Book has almost 4,000 square feet of space.
There are TVs across almost every wall and extra plush seating all around the sportsbook. The Book also features food options from the AC Burger Company.
For groups looking to enjoy the games, The Book also has two additional Fan Caves that can hold up to 10 people. The caves provide a more private and upgraded viewing experience and include table service.
In order to reserve a seat or a fan cave at the sportsbook, customers must fill out a form on Harrah’s website or call 609-441-5800 to reserve.
Sportsbook: The Sportsbook
Reservations (if available): None
Reservation price range: Not available
Another Atlantic City retail sportsbook available for those NFL bets and football games is at the Golden Nugget. The Sportsbook, as it is called, showcases more than 50 TVs on five separate video walls.
There is seating for more than 100 people including barstools, chairs, cushioned seats, and couches.
However, the Golden Nugget doesn’t sell its sportsbook’s tables. As of today and heading into the football season, tables will be granted on a first-come, first-serve basis.
If you happen to miss out on grabbing a table, you’re still more than welcome to eat and drink. There will be food and cocktail service within the Golden Nugget sportsbook every day.
The Sportsbook will also have food and drink specials throughout the season. These could include a discounted bucket of beer.
Golden Nugget’s sportsbook will sometimes reward bettors for making sizable wagers. For example, if someone bets over $100, they’ll receive a free drink, too.
Sportsbook: The Book at Bally’s
Reservations (if available): Visit the Bally’s website to reserve a table/fan cave.
Reservation price range: $50-$600
Located in Bally’s Wild Wild West Casino, this is by far the biggest sportsbook in AC. At 15,000+ square feet, The Book has plenty to offer when it comes to enjoying football season.
Its sportsbook is running a Fired Up For Football promotion that reserves seating inside the sportsbook for every football game.
It doesn’t matter if it’s a Monday, Thursday, or Sunday, Bally’s is prepared for football viewing.
To reserve a table or seat, customers must go to the sportsbook’s website. Here, you’ll able to choose between several different options. The choice you make depends on how you prefer to watch the game.
Table choices include:
Stadium Billiard: Includes reserved billiard table for up to four people.
Stadium Table: Includes a reserved table for up to four people.
Stadium VIP: Available for groups of five or more.
Large Fan Cave: Accommodates up to 25 people.
Small Fan Cave: Accommodates up to 16 people.
These range from $50-$600 depending on if the reservation is for a weekday or a weekend. Weekend reservations are obviously on the higher end as those are top viewing hours. Fan caves, however, are reserved for the entire day of the reservation.
Here’s a quick breakdown of rental options at Bally’s sportsbook. Prices and availability are subject to change:
What You Get
$50 food/beverage minimum, one seat, all-day rental
Seating for up to four at billiard table
$100 food/beverage minimum, seating for up to four people
$300 food/beverage minimum, for groups of five or more, all-day reservation
Fan Cave (Standard)
$250 food/beverage minimum, seats up to 25, all-day rental
Fan Cave (Premium)
$600 food/beverage minimum, seats up to 25, all-day rental
Customers can even reserve just a single seat if they plan on enjoying football alone. This Stadium Seat, as well as the Stadium Table for four, is paid for by a minimum spend on food and drink. But the seat is yours for the whole day.
Whatever your choice, all of Bally’s sportsbook reservations can be made online.
On a side note: Bally’s will more than likely have food and drink specials for the football season. These will be announced closer to kickoff.
Sportsbook: William Hill Sportsbook at Tropicana Atlantic City
Reservations (if available): Day-of call 609-340-4022; advanced and group reservations call 609-342-7785
Reservation price range: Call the sportsbook/casino for details.
A lot of football fans will find themselves at William Hill’s other AC sportsbook located at the Tropicana.
This newer retail sportsbook debuted in March and has a lot for customers to enjoy. It’s packed with 180 seats as well as a bar and lounge to watch upwards of 16 games at one time.
In fact, the sportsbook has more than 1,000 square feet of video display.
Although there is no food available inside the William Hill sportsbook, the space is located right across from Chickie’s and Pete’s Crab House & Sports Bar.
Fans often grab some food and head right into the sportsbook.
General seating at the sportsbook remains first come, first serve unless a reservation has been made. Customers can sit at any of the available seats on the sportsbook floor, or they can reserve a spot in the elevated VIP lounge area.
Football betting, viewing, and NJ sportsbooks
Keep in mind that any option you choose for football viewing and betting also comes with all of those NJ sports betting apps. But those apps are just one part of the equation this year.
The casinos and racetracks aren’t resting on their laurels either. It would seem customers have plenty of options when it comes to where to bet and watch when the first game kicks off.
The official unveiling took place during Friday night’s grand opening party. Former NBA star Shaquille O’Neal even made a guest appearance. But he wasn’t exactly there to bet.
Those expecting a Las Vegas-style sportsbook are likely going to be disappointed. Borgata’s concept is completely different from the rest of the market.
The basic description is an 8,000 square foot sports bar that doubles as a sportsbook. Sorry folks, no stadium seating here.
Marcus Glover, COO and president of Borgata, took it all in at last week’s event and was quick to note that “it looks better in person than the conceptual renderings.”
Doing things the Borgata way
Let’s be clear: Moneyline is more than just another sportsbook.
Yes, bars like this 35-foot-long bar with 19 built-in slot machines centers are common at most sportsbooks.
But the restaurant setting with a waitstaff is what makes it unique. The Borgata team started discussing the plans about two years ago.
“We knew we didn’t want to build a traditional sportsbook like you would see in Las Vegas,” Glover said.
“We felt we needed something to anchor, one, this side of the property, but something that could also anchor seven days a week, 24 hours a day. That’s what you see in this space.”
While there are plenty of food and drink options on the menu, customers have the option of placing bets and watching the games. There are shuffleboard and foosball tables, too.
Race & Sports or Moneyline?
Those seeking more of a traditional sportsbook setting still have the Race & Sports Book across the way. Horse racing and betting tends to dominate that room.
It’s the same space that served as Borgata’s temporary sportsbook. And it’s where the first legal bet in Atlantic City history took place.
Tom Gable, director of race and sportsbook operations, explained the difference between the two spaces.
“You have the traditional handicapping room for the Race and Sports Book. … Now we have this room that is obviously a very social atmosphere.”
And “social” might be putting it lightly.
Moneyline offers the sports betting crowd a chance to eat, drink, bet on, and watch the games. There is a bar across the way, too, but the entertainment experience is just a tad different.
Plus, Borgata unveiled the new Level One Cocktail Bar & Lounge nightlife experience, complete with blackjack tables, that connects to Moneyline.
“We have two totally opposite end of the spectrum experiences, but it’s really great to offer them under one roof,” Gable said.
Borgata sportsbooks: comparing spaces
There will be plenty of curious customers looking to check out Moneyline, especially when the NFL preseason gets underway on Aug. 1.
Others may prefer to stick with the more traditional wagering setting. Here are the highlights of the two spaces:
Race & Sports Book
100 seats with individual flat-screen monitors
10 betting windows
Kiosks available for horse racing bets
Video wall with screens to view live events
A completely nonsmoking atmosphere
Boot & Whip, an in-venue bar
Moneyline Bar & Book
A 40-foot wide by 11.5-foot tall LED video wall
Full-service food and drink menu
17 additional 98-inch and 86-inch displays
Banquet seating in the VIP lounge
Six betting windows
NJ gaining upper handle on Nevada
The opening of Moneyline comes at a very exciting time in NJ sports betting history. Yes, celebrating year one of the first legal sports wager in the Garden State was a pretty big deal.
However, the bigger story was last week’s news that New Jersey took the sports betting crown from Nevada. We are talking a handle of $318,940,677 for NJ versus $317,380,281.69 for the Silver State.
The Borgata executive team knew the day would eventually come, just maybe not one year into the game.
Had somebody walked up to Glover on June 14 of last year with such a prediction, his likely response would’ve been: “I wouldn’t have thought that it would’ve happened that fast.
“I would have thought it inevitable that it would occur. It has taken off. We have a population density to really take advantage of an offering like sports wagering. “
Stepping up its NJ sports betting game
The opening of Moneyline puts Borgata on a level playing field with the rest of the NJ sports betting crowd.
It joined Harrah’s Atlantic City and Bally’s Atlantic City in unveiling new spaces during the prime season at the Jersey Shore. (Here is a comparison of the three sportsbooks.)
It’s no secretFanDuel Sportsbook and DraftKings Sportsbook are leading the pack. However, opening a new sportsbook and heavily promoting the new BorgataSports app are signs that Borgata is upping its ante.
“It’s funny,” Glover said. “Our permanent space wasn’t open. We had the Racebook somewhat masquerading as a sportsbook, probably in a more traditional fashion.
“I still think we held our own in land-based operation in terms of volume compared to the rest of the market where they had their permanent operation going.”
Borgata is now showing its full sports betting hand in which customers have multiple ways of placing bets.
Besides the two sportsbooks, there are PlayMGM sportsbook and the previously mentioned BorgataSports apps, which launched on May 14.
Glover has every reason to think that the Borgata sportsbook will be on a new trajectory come the fall.
“Now that we have our full complement of offerings, we feel very good about our circumstances heading into what we feel is going to be the most luminous time of the year in terms of betting transactions for us,” Glover said.