Team North Beach: Casinos, Businesses Join Forces To Promote A Slice Of AC

Atlantic City’s oldest casino, two of its newest, and a host of local businesses are teaming up to promote the new North Beach AC district.

Atlantic City’s oldest casino, two of its newest, and a host of local businesses are teaming up to promote one end of the Boardwalk in a brand new way.

Resorts Casino & Hotel, Hard Rock Hotel & Casino Atlantic City, Ocean Casino Resort, and a group of other local businesses have come together to re-brand the district surrounding the north end of the Boardwalk as North Beach Atlantic City.

They’re promoting it by throwing a community-oriented block party on Thursday, June 20. And continuing every Monday starting June 24, a live music series will entice visitors with specials at the participating businesses and casinos.

The partnership aims to put a new spotlight on the north end of a busy resort town.

The team behind North Beach Atlantic City

Outside of the casinos, the local businesses partnering in the effort include:

  • Absecon Lighthouse
  • MADE Atlantic City Chocolate Bar
  • Showboat Atlantic City
  • Steel Pier
  • Tennessee Avenue Beer Hall
  • The Iron Room

The group claims North Beach AC has developed into the city’s cultural epicenter over the past year.

In fact, Hard Rock, Ocean Casino, and the Tennessee Avenue Beer Hall have all opened in the area in the past 12 months. And the two casinos will soon celebrate their first anniversary with a huge celebration of their own.

The group is also encouraging visitors to the area to tag photos with the #NorthBeachAC hashtag on social media.

More about the North Beach Block Party

The North Beach Block Party on June 20 will run from 4 to 8 p.m.

As a part of the festivities, Absecon Lighthouse is offering block party attendees $1 off admission and entry into a draw with a grand prize valued at $500.

Hard Rock AC is hosting music at Hard Rock Cafe Backstage, Beach Bar, and Lobby Bar. Plus, a series of specials and giveaways on the Boardwalk offer guests the chance to win show tickets, dinner for two, spa experiences, and more.

MADE Atlantic City Chocolate Bar will offer samples while Ocean Casino will feature a live DJ and giveaways from William Hill Sportsbook. Ocean is also hosting a sidewalk sale with various retail discounts.

Resorts Casino & Hotel has partnered with Bacardi Ardi to provide music on the Boardwalk with DJ Eric. Smokey Starr will also perform at the Fins Bar at LandShark Bar & Grill. Resorts is also hosting a beer hoisting competition inside the property with games, food, and photo ops.

Showboat Atlantic City’s Surf Bar will have a DJ, entertainment, and various drink and food specials.

Steel Pier will feature live music and a variety of discounts on rides, food, and drinks.

The Tennessee Avenue Beer Hall, which will have a mini pop-up destination in front of Resorts, plans to play Monopoly with visitors for various prizes. The beer hall also plans to host an after party from 7 to 10 p.m. featuring live music from Homespun Trio.

Finally, The Iron Room will preview the coffee it will serve at its new North Beach location.

Music Row Mondays

The live music series kicking off on June 24 is being called Music Row Mondays.

Each property will have live music and food and drink specials running from 4 to 10 p.m.

More information and the planned entertainment will be available on the North Beach Atlantic City website.

Working together to promote a slice of AC

Resorts President Mark Giannantonio told the Associated Press it makes sense to work together to promote the part of town these businesses call home.

“No doubt about it, it’s a new way of looking at things. It will raise all boats.”

Eric Matejevich, acting CEO of Ocean Casino, added that the casinos and local businesses are all working together for the first time to highlight what they feel is a great experience in North Beach.

Matejevich said that guests can have three totally different casino experiences with close to 40 different restaurants within a 10-minute walk in the area.

For Hard Rock AC, the entertainment slant of the project was a no-brainer. The casino, after all, is well-known for its music acts and shows. When it first opened, it promised 365 days of entertainment.

Hard Rock President Joe Lupo said the group would be spending tens of thousands of dollars in an effort to increase revenue and visitation for area properties.

Lupo added that revenue from NJ sports betting and NJ online gambling has helped boost all three casinos’ bottom line. However, he also said a lot of that revenue is going to third parties.

But the ultimate goal of the North Beach Atlantic City team is to share and attract customers who come to the resort town. Casinos and non-casinos alike can share in the fruits of a changing AC landscape.

One Year After Launching, Hard Rock AC Is Hitting All The High Notes

In a city crowded with nine casinos, Hard Rock Atlantic City is keeping up with the more well-known casinos. But in the second year? Hard Rock has plans.

June 28 is going to be a very big day in Hard Rock Atlantic City history.

Besides marking its one-year anniversary, the property is keeping up with the other Atlantic City casinos.

The big fireworks celebration is slated for June 27 at 9:30 p.m. And just like last summer, Hard Rock and Ocean Casino Resort will be celebrating together.

Both properties will announce additional special events soon.

But unlike Ocean, Hard Rock (located on the site formerly known as the Trump Taj Mahal) opened its doors with international brand recognition. Factor in 365 days of entertainment, and there is no doubt the property has drawing power.

But behind all of the rock ‘n’ roll glitz and glamour, including Elvis’ Rolls Royce, how is the property performing?

For the answers on this topic and others, we sat down with property president Joe Lupo.

In a nutshell, Lupo said, “we are really happy with the results.”

Highlights include being No. 2 in terms of table game drop and No. 4 in the overall casino revenue.

“And we are on the heels of some of our competitors who have been in the market for 20 years and have databases 10 times the size of ours,” said Lupo.

“Again, I think that speaks to the brand. We have taken a very aggressive approach. I think we have to to ensure we build a database. And thus far we are very happy.”

Hard Rock AC and the summer ahead

Typically, the weeks between Fourth of July and Labor Day are considered Atlantic City’s prime season.

Last summer, on the other hand, opening the property took priority for Hard Rock.

This time around, Lupo said, it’s going to be “a completely different summer for us.”

“We’ve been able to refine our processes. We are obviously prepared for the summer versus prepared for opening. Two different things.

“With our team in a little bit different place, I think it’s going to be a great summer. We have a big promotion that we are going to unveil in about a month. We have a great lineup we’ve been able to work on for a longer period of time to get ready.”

This includes the Hard Rock Beach Bar, which is currently open Fridays through Sundays.

Sports wagering and NJ online casino gambling can even be done from one of those comfy beach chairs via the Hard Rock online casino and sports app (Wi-Fi signal may be a little tricky).

Speaking of online, partner Unibet launches

Make that Unibet Casino, too.

The app officially launched on Tuesday and provides Kindred entry into the NJ market. Unibet is the company’s flagship brand and the latest NJ online casino app (now 20-plus in total). Customers will have access to a shared wallet once the sportsbook launches later this summer.

The app includes slots and table games (minus the live dealer) such as blackjack and roulette.

Manuel Stan, senior vice president Kindred US, elaborated on the launch via a press release.

“We are thrilled to announce that Kindred can now offer New Jersey customers a truly great gambling experience on a top technology platform in a sustainable, safe and secure environment.

“We have been preparing for this first and important step very thoroughly for a long time and we are excited to take another step into what will most likely become the largest betting market in the world.”

The line on NJ sports betting to date

The opening of HRAC just happened to coincide with the NJ sports betting launch. The first legal wager in Atlantic City was placed at the Borgata Hotel Casino & Spa on June 14.

Hard Rock (aka the former Trump Taj Mahal) opened two weeks later.

But there was one thing missing from the festivities: sports betting, both retail and mobile. Hard Rock did kickoff just in time for Super Bowl betting, but bigger, expanded plans are coming soon.

hard rock sportsbook atlantic city

Lupo and the Hard Rock team are taking a more patient approach. It’s all about the timing.

“I think it got up so quickly that there wasn’t the proper time to market. This fall will kind of be our opening. This fall will be a different animal.

“We are taking a lot more time to create, and we are working on football right now. It’s all about football. Three hundred days a year, the Sportsbooks are empty. That’s why we didn’t build a big one.”

He is referring to the 3,800-square-foot space that opened in early April with limited seating (50 seats). From a mobile perspective, the property is one of only two Atlantic City casinos about to have all three of its online skins slots filled.

Bet365 NJ is expected to launch by the fall, joining Unibet (July) and the Hard Rock-branded app from Gaming Innovation Group. 

Resorts (DraftKings Sportsbook, BetStars NJ and Resorts) currently has all three skins live.

365 days of live entertainment in AC

Before Hard Rock even opened its doors, entertainment, more specifically 365 days of live entertainment was a big part of the marketing rollout and brand recognition. Plus, there are multiple venues in which guests can enjoy a concert or comedy show:

  • Hard Rock Live at Etess Arena 
  • Sound Waves 
  • Howie Mandel’s Comedy Club

Jersey Boys residency, Lionel Richie and Earth, Wind & Fire and Tobey Keith are booked for the summer.

The Etess Arena is the largest venue at an AC casino property.

Lupo elaborated on what it means for Hard Rock’s business.

“… When that show lets out and prior we do a lot of great food and beverage business, and casino business after the show. It’s just a big amount of people.”

And Jersey Boys is set for a four-week run with the potential to draw another 1,200 people per show.

“So we could theoretically have 7,000 people coming to the property for entertainment.”

At the same time, the year-round entertainment model provides a foundation for a strong customer database.

“We are a new property without a database here in Atlantic City,” Lupo said. “Being able to cultivate that many people in the building, introduce them to the property, get them into the database [and note] whether they like to game, food, entertainment or spa.”

And based on that info, Hard Rock can offer promotions geared toward customers.

The view from outside the Hard Rock casino

Here’s the bigger question: Is the Hard Rock entertainment-centric model working in a seasonal Jersey Shore town?

Several of the current AC casino showrooms are dark on many nights, especially during the off-season. At the same time, they are not the Hard Rock brand.

Rummy Pandit, executive director of the Lloyd D. Levinson Institute of Gaming, Hospitality & Tourism, said visitors to AC aren’t just looking for gambling.

“Visitors traveling to Atlantic City are coming for an experience beyond what they can have through an online casino or mobile sportsbook.

“Hard Rock, in providing 365 days of live music and an entertainment centered approach to the consumer experience, is giving visitors a reason to leave their homes and experience the city.”

But more importantly, other than a hurricane or snowstorm that may scare customers from coming, these offerings are not weather dependent.

“As other businesses in the city develop products insulated from the weather we should expect to see Atlantic City’s season extend beyond the traditional summer and continue to grow the shoulder season and year-round visitation.”

Atlantic City and the right number of casinos

Atlantic City is now a nine-casino town. It marks a slight increase from the previous seven but is still lower than the previous high of 12. 

The nearby Showboat is a hotel only, but the idea of adding casino gambling is at least being considered behind the scenes.

But what is the right number of casinos for Atlantic City? This depends on who you ask.

Lupo said he is not sure what the right number is. He notes that the other seven properties that were open last year are down in revenue.

“When you look at just slot and table revenue, it’s a different story than online where it’s all growth and been very positive. But it’s not making up the difference because a lot of that money is going to a third-party provider,” Lupo said.

David Schwartz, head of the Center for Gaming Research at University of Nevada Las Vegas, says it depends on the market’s strengths.

“I think the right number of casinos for Atlantic City is what the market can support. People thought Las Vegas was overbuilt in 1955; adding more casinos led to more growth.

“A huge investment in new casinos in the 1990s led to incredible growth. Yet the market is not infinite, so there has to be a limit.”

But Hard Rock AC is confident

Hard Rock casino will have several big announcements to share with customers in the weeks and months ahead.

The focus is, of course, building on the strong growth from year one.

Looking at the total gaming revenue numbers for April, provided by the New Jersey Division of Gaming Enforcement, the newcomer on the Boardwalk is doing just fine.

Here are the top performers from the most recent revenue report:

  • Borgata: $58,857,986
  • Golden Nugget: $29,343,761
  • Tropicana: $27,785,827
  • Harrah’s: $27,254,134
  • Hard Rock: $25,050,289

Three of the properties experienced year-over-year percentage drops, and the market-leading Borgata was only up 2%.

Pandit said the infusion of two new properties “has created significant cross-pollination within the market” — or customers wanting to experience the new properties.

“This has resulted in revenue fluctuations for the existing properties, and they in turn are aggressively marketing their amenities and properties to attract the consumer in a highly competitive marketplace.

“In the long-term enhanced service levels, amenities and property upgrades will make future growth and success possible.”


Unibet Makes Its NJ Start, And Bet365 Sportsbook App Is Coming ‘Pretty Soon’

Hard Rock AC’s sports betting partners Unibet and Bet365 could launch soon, said casino president Joe Lupo. In fact, Unibet Casino is beta testing now.

Yes, it’s late May, but Hard Rock Atlantic City is gearing up for football season.

Those plans will likely include the launch of two new NJ mobile sports betting platforms before the NFL’s first regular-season game is played. (That’s the Green Bay Packers vs. Chicago Bears on Sept. 5, for those keeping tabs.)

NJ Gambling Sites sat down with Hard Rock AC president Joe Lupo last week at the Lobby Bar. He shared a “hopeful” launch timeline for the casino’s NJ sports betting partners Unibet (from Kindred) and Bet365:

“We hope to see Unibet here pretty soon. I will just say in the next 30 days. And we hope to see Bet365  before football season.

“We are extremely excited about both. They are working with us. They are working very hard as well to get up and going before fall hits.”

And a few days later, after a testing period, Unibet did officially launch in New Jersey. It became the 21st online casino in NJ and the first in the US for Kindred.

More on the Unibet online casino launch

Unibet’s announcement follows a beta testing period in NJ that kicked off

A Twitter message obtained by NJGS last week confirmed Lupo’s timeline. Here is a snippet from the message about an NJ-exclusive beta test:

“Unibet Online Casino is launching in New Jersey, and we just need some testers to come play on our site …”

But the site is only an online casino… for now. The online sportsbook for Unibet NJ is still in the works.

Unibet hinted at a July time frame for that part of the NJ online gambling site.

And once the sportsbook officially launches, customers will have access to a virtual shared wallet.

Hard Rock’s full quota of NJ sportsbook apps

When Bet365 does launch alongside Unibet, Hard Rock will have all three online skin slots filled, as permitted by the New Jersey Division of Gaming Enforcement.

The other belongs to the Hard Rock-branded sports app powered by Gaming Innovation Group. That one has been online since Jan. 26 and shares a wallet with Hard Rock online casino.

Something exciting is in the works with the Hard Rock app, too.

Lupo is not willing to go into the specifics just yet, but he did provide NJGS with a little teaser.

“We have a couple things we are going to probably speak to in  about 30 to 60 days that will really be new to the market. And we are really excited about it.”

Hard Rock, NJ sports betting and the NFL

For those Hard Rock sports betting customers desiring more than what the current 3,800-square-foot space offers, be patient.

Fans were able to take a seat at the tail end of March Madness betting season (sports wagering windows opened days before the Super Bowl).

But like the new sportsbooks opening at Bally’s, Borgata and Harrah’s, Hard Rock is working on something special behind the scenes. And like the big one-year anniversary plans for June 28, customers will have to wait a tad longer to learn more.

Pencil in NFL and college football season for the big reveal. And the focus will be on “providing a better viewing experience.”

Here are the details Lupo was willing to share at this point:

“We are working on a different phase where we will be able to show more games here on property.”

In other words, he is talking about those football fans coming to watch the games on Saturdays, Sundays and Mondays. The idea is to keep these customers on property.

“There is room to expand (the current space). We are coming up with another idea to have a lot more viewing for football,” Lupo said.

Like the app launches mentioned above, we’ll simply have to stay tuned.

Will TheScore join Unibet and Bet365 this fall?

The current NJ sports betting app count is at 14. BorgataSports is the newest addition to the party (launching May 14).

But Unibet and Bet365 may not be the only additions to the NJ sports betting party this fall.

TheScore (from Bet.Works and partner Monmouth) continues to make a big social media push that references a pending launch.

We reached out to the company for a status check, and a spokesperson said there is “no firm timeline to share publicly.”

But if Unibet, Bet365, and TheScore all launch before football season, hitting 20 this year could still be a realistic possibility.

Take A Seat For The Final Four At Hard Rock’s New Atlantic City Sportsbook

Final Four weekend is coming. And Hard Rock Atlantic City just opened a new seating and bar area to accomodate its NJ sports betting customers.

The Hard Rock Atlantic City sportsbook now has a seating area for customers to enjoy the full NJ sports betting experience.

Phase two of the retail space is fully operational as of today.

And this is not an April Fool’s joke. Hard Rock shared the news via a press release. Joe Lupo, president of Hard Rock Atlantic City, commented on the latest addition.

“It’s an exciting time for our property as we open up the second phase of our sportsbook amplifying this amenity for guests in time for an eventful weekend in basketball.

“This unveiling is one of the many positive changes our property is making as we gear up for a busy and eventful summer.”

The expanded 3,800square-foot space includes:

  • 50 seats
  • 60 TVs
  •  Full-service bar with video poker slots.

Perfect timing for Final Four betting

The opening coincides with the tail end of March Madness betting. The Final Four is taking place in Minneapolis this weekend. And VirginiaTexas Tech, Auburn, and Michigan State are still in the mix.

The new seating area is located footsteps away from the slot machines. Customers could be seen watching sports events inside the space Saturday afternoon.

The unveiling matches the “end of March” timeline Lupo shared with NJ Gambling Sites last month.

Some might say Hard Rock AC is missing the boat on major NJ sports betting events. Traditionally, the opening weekend of the NCAA Tournament draws the biggest sports betting crowds.

With this being the first year March Madness betting is legal in NJ, this year’s event came with extra excitement.

But there are still two games on Saturday night followed by Monday’s National Championship Game. Arguably, these last three games of March Madness 2019 will be the most watched.

Hard Rock + NJ sports betting

The Hard Rock brand comes with international recognition. Since opening in Atlantic City on June 27, the property’s entertainment offerings have been front and center.

While neighboring Ocean Resort Casino, which opened the same day, offered sports betting from the start, Hard Rock AC did not.

And months went by without much detail on its NJ sports betting plans.

That changed earlier this year. Its mobile sports betting app powered by Gaming Innovation Group launched on Jan. 26. The retail betting windows opened on Jan. 30, just making the Super Bowl betting cut.

But the lack of seats had customers betting on the Big Game at neighboring Atlantic City sportsbooksThe much larger DraftKings Sportsbook at Resorts and William Hill Sportsbook at Ocean Resort were in full swing during the Super Bowl.

But will the lounge-like setup be enough to attract bettors to the expanded Hard Rock sportsbook? Hard to say.

Hard Rock emphasizes mobile, not retail

Looking at Hard Rock’s NJ sports betting portfolio, and it seems clear mobile is the focus.

Considering $563,806,320 of the $705,608,486 year to date handle has come from mobile sportsbook apps, Hard Rock AC’s game plan makes sense.

The Hard Rock mobile sportsbook is integrated into its previously existing casino app. It means there is already an established customer base.

Plus, at some point this year, two of its partners are expected to join the NJ online sports betting market.

Unibet NJ and bet365 NJ both have land-based partnerships with Hard Rock Atlantic City. Each NJ sports betting license holder is permitted to have three online skins.

There are currently 13 mobile sports betting apps available in the Garden State.

Hard Rock, at least from an online sports betting perspective, will be showing a full house.

Hard Rock AC President Hints That A New Retail Sportsbook Will Open End Of March

Hard Rock Atlantic City casino president Joe Lupo gives an update on phase two of the property’s sports betting plans and talks first-year success.

Hard Rock Atlantic City customers are well aware the property is open for NJ sports betting. But the full NJ sportsbook experience leaves something to be desired.

The area is lacking seats, large monitors and a bar. That situation is expected to change for the better sometime this month.

Joe Lupo, the property’s president, told NJ Gambling Sites earlier this week that phase two is expected to be open by the end of March, just in time for the tail end of March Madness betting.

The space is expected to include a large bar, additional TVs to watch games and a “sufficient amount” of seating, said Lupo.

The NCAA Tournament is considered one of the biggest events on the sports betting calendar. First-round games are taking place March 21 and 22. But believe it or not, March Madness is not the primary target audience for Hard Rock sports betting.

Lupo explains:

“Ultimately, football season is a primary focus, so being prepared for that going into late summer is a primary emphasis for us.”

Hard Rock sports betting is live

While waiting for phase two to be rolled out, Hard Rock customers have two ways of wagering. This includes betting futures on how many home runs Philadelphia Phillies star outfielder Bryce Harper will hit this season.

The Hard Rock online sportsbook launched in late January. The platform is integrated into the existing online casino app powered by Gaming Innovation Group. The retail sportsbook betting windows opened on Jan. 3o, days before Super Bowl LIII.

Lupo said it’s too early to judge how things are going on the retail end, but he does expect to see the business grow.

Lupo told NJGS that the mobile/online component is the primary focus at Hard Rock AC.

“Online sports betting is a top priority due to its convenient way for players to wager and partnering with Gaming Innovation Group gives us a great advantage as we move forward with enhancing the player experience.”

This makes sense considering NJ online sports betting accounted for the vast majority of handle and revenue in January.

But Hard Rock is working on expanding its mobile sports betting offerings via a couple of partnerships.

The New Jersey Division of Gaming Enforcement permits each license holder to have up to three online skins.

Hard Rock has additional partnerships in place with Bet365 and Kindred (Unibet). Both are expected to launch at some point this year.

Hard Rock has an online casino, too

Hard Rock’s mobile casino platform has been live since the summer.

The rebranded Trump Taj Mahal officially opened on June 28, along with Ocean Resort Casino (the former Revel).

While the sports betting operation was a work in progress, the casino app launched the same day. And Lupo is extremely pleased with the results.

“We couldn’t be happier with the launch of our online casino, especially given that we have not advertised to any level of our competitors whatsoever.

“We have increased revenues very quickly month-over-month, and we are very excited about our future.”

It helps to have a strong team in place to oversee the online operations. When asked what helps Hard Rock stand out from other NJ online gambling platforms in the crowded market, he responded “innovation and our people.”

“Kresimir Spajic who oversees the Hard Rock online division is truly one of the most innovative and aggressive professionals in the business.

“He has great insight and vision for what online gaming will be years from now, so we are building for the future.”

Rejoining the established Atlantic City market

Of course, Lupo is no stranger to the Atlantic City casino scene, having previously served as senior vice president of operations at Borgata.

He joined the Hard Rock AC team in the fall, relocating from the company’s property in Tampa. He served as president there, too.

Hard Rock is one of those brands that circled the AC rumor mill for years. It finally became a reality last year. And the name comes with national recognition.

But can this Jersey Shore gambling town handle the addition of two more casinos?

Remember AC was once home to 12 gambling properties before a string of closures left its financial future in doubt. All but two (Atlantic Club and Trump Plaza) have reopened under new ownership. The neighboring Showboat operates as a hotel only.

Having opened just days before the Fourth of July, Hard Rock jumped right into the prime summer season. Like any opening, there were some kinks to work out.

But as the property approaches its one-year anniversary, Lupo is liking the direction the property is heading.

“In a high frequency market like Atlantic City where there are loyal customers, a challenge is simply acquiring and growing the database.

“It takes time, but after about a year of fine-tuning, we feel very confident going into the spring and summer months that we will be well prepared to see a healthy growth.”

Rock on.

Ready For Kickoff: Hard Rock AC Opens Its Retail Sportsbook For Super Bowl Betting

The rumors are now true. Hard Rock Atlantic City casino is open for NJ sports betting. And just in time for the 2019 Super Bowl.

The rumors have been circulating for weeks that Hard Rock Atlantic City would offer NJ sports betting by Super Bowl LIII

Well, it’s no longer a rumor as the Hard Rock Sportsbook is open for business.

Malta-based Gaming Innovation Group, the company powering the omni-channel Hard Rock sportsbook, confirmed the news via a press release.

From Robin Reed, CEO of GiG:

“This is a milestone for GiG. We have an ambition to make our mark on the highly competitive sports betting vertical and have invested heavily.

“We are now launching our first major operator into a significant market with the possibility of more markets in the US to follow. We have gone from winning the highly competitive tender, to launching a full omni-channel solution in just over half a year.”

Joe Lupo, president of Hard Rock AC, also weighed on the newest addition to the property:

“We couldn’t be more excited to launch our online and on-property sportsbook, providing our guests and players the opportunity to bet on football’s big game this weekend.

“Players will be able to enjoy a full range of bets on the game, as well as all other major sporting events across the calendar, with exciting promotions and events coming soon.”

Big week of NJ sports betting news

While the news of Hard Rock’s on-property sportsbook broke on Wednesday morning, the online sportsbook had it soft launch on Saturday.

GiG, the same company that powers the Hard Rock online casino, has integrated the online sportsbook into the rest of the NJ gambling site. Customers will have access to a shared wallet to use across both platforms.

In terms of sports betting, New Jersey residents and visitors to the Atlantic City property can place bets on a number of sports:

  • Football
  • Basketball
  • Baseball
  • Hockey
  • Soccer
  • College sports (excluding New Jersey-based colleges or games taking place in venues within state lines)

The app is also now available for Android and iOS devices.

From Kresimir Spajic, senior vice president of online gaming at Hard Rock International:

“The launch of the Sportsbook at is another milestone on our journey to becoming the most innovative and comprehensive online gaming service for players in the State of New Jersey.

“Sports are integral to New Jersey’s culture and provides fans with the best platform to bet on their favorite teams and sporting events.”

Hard Rock makes it eight Atlantic City sportsbooks

Hard Rock is likely the last of the Atlantic City casinos to join the Atlantic City retail sports betting scene.

Of the nine properties, Caesars Atlantic City is the only one without its own on-property sportsbook. But the property located at the center of the Boardwalk is connected to sister property Bally’s Atlantic City (both owned by Caesars Entertainment).

The Book at the Wild Wild West, a temporary space, is accepting bets for the Big Game. Sister property Harrah’s also has a temporary setup in place.

Borgata, which is owned by MGM, recently announced plans for a permanent $11 million sportsbook expected to be open by the summer.

The William Hill Sportsbook at the Tropicana is expected to get a major upgrade. The specific details have yet to be announced.

But now with Hard Rock AC casino in the NJ sports betting game, there is no shortage of betting windows and kiosks on getting in those bets on the New England Patriots and Los Angeles Rams by kickoff on Sunday.

There will be plenty of places to hang out while the game unfolds.