Caesars Entertainment Showing Off New Investments At Harrah’s Atlantic City

Caesars Entertainment is rebuilding — and reimagining — an Atlantic City casino empire and changes at Harrah’s Resort offer a glimpse.

Caesars Entertainment is rebuilding — and reimagining — an Atlantic City casino empire, beginning in the Marina District.

Harrah’s Resort Atlantic City recently unveiled renovations to several floors of suites and rooms in the Atrium Tower. Rum Point Crab House, The Baywalk, and an expanded Lobby Bar all opened this spring. The Spa at Harrah’s also got a post-pandemic makeover.

Last weekend, was the debut of vibe dining (more on this below) at The Pool After Dark.


The changes at Harrah’s are a glimpse into Caesars Entertainment’s three-year, $400 million investment plan in Atlantic City.

Gregg Klein, the casino hotel’s senior vice president and general manager, noted Harrah’s significance to Atlantic City’s gambling history as the first Marina District casino.

“It helped transform the area into a sophisticated resort destination within the market,” said Klein. “Four decades later, we are continuing to evolve and introduce brand-new amenities and first-to-market experiences here in Atlantic City.”

Caesars setting sights on top of AC market

Reno-based Caesars Entertainment is the largest gaming operator in the U.S. and owns three Atlantic City casinos — Caesars, Harrah’s, and Tropicana.

When New Jersey gambling regulators approved Eldorado Resort’s $17.3 billion merger of Caesars Entertainment in 2020, the newly formed company committed to a multifaceted capital expenditure plan for its Atlantic City casino hotels.

An overview of the plan includes a $150 million investment at Caesars Atlantic City. More than $170 million is earmarked for renovations to more than 600 hotel rooms and suites.

New rooms will be available this summer in the Centurian and Ocean towers at Caesars, as well as the Atrium Tower at Harrah’s.

Anthony Carano, COO and president of Caesars Entertainment, said the Atlantic City reinvestment, “will revitalize Caesars’ brand of hospitality, and will continue to position Harrah’s, Tropicana, and Caesars Atlantic City as leading resorts in the market.”

Poolside dining and luxury accommodations at Harrah’s

Caesars Entertainment hosted a media event at Harrah’s last weekend. NJ Gambling Sites was given a first-hand look at the vibe dining experience and renovated Atrium Tower suites.

Here’s an overview of a Friday night excursion:

#VibeDining arrives in AC … yes, take a picture

Vibe dining is a popular concept in photo-centric U.S. tourist destinations, such as Las Vegas and Miami. It combines upscale ambiance and high-energy entertainment with “Instagram worthy,” food and drink.

Inside The Pool After Dark at Harrah’s Resort, that might mean nibbling on smoked watermelon burrata in a personal cabana while an aerialist or fire dancer performs.

Or it might be a poolside daybed eating truffle mac-n-cheese stuffed lobster as bikini-clad dancers in a giant inflatable bubble spin across the top of the water.

Maybe it’s a grilled bison flatbread or sushi mixer paired with a tropical cocktail as live DJs perform on a stage overlooking the heated indoor pool.

In Harrah’s own words: “Dinner…with a side of OMG!”

When darkness falls, the flashing lights and bright colors reflecting off the glass dome complete a nightlife and dining experience that is a total Atlantic City vibe.

Sophisticated, contemporary overnight stay in the Atrium Tower

The Atrium Tower elevators are steps away from the William Hill Sportsbook and World Series of Poker room.

Once off the elevator, the Atrium Tower greets guests with a unique, open layout. The aesthetic is similar to a multi-story beach motel where the balconies overlook a courtyard or pool, except it’s indoors.

The new Atrium Tower suites are both modern and stylish.

Guests enter into a living area with a couch, two chairs, table, tv, desk, and coffee maker.

Just off the short hallway is a well-lit bathroom with an oversized glass door shower.

In the back of the suite is a bedroom larger than some standard hotel rooms. In addition to a king-size bed with multiple USB and electric outlets on either side, the room features its own wall-mounted flat-screen HDTV.

Long live the reign of Caesars Entertainment!

The upgrades and additions at Harrah’s are an encouraging sign for the long-term goals of Caesars Entertainment.

It also bodes well for the company’s two Boardwalk casino properties and Atlantic City as a whole.

“This year marks a new era for the city, and we appreciate Caesars’ dedication to the market as the largest employer in Atlantic County,” said Atlantic City Mayor Marty Small Sr. “Their three-year reinvestment plan doubles down on this commitment, which will undoubtedly reinvigorate Atlantic City.”

Atlantic City Casinos Say NJ’s 50% Capacity ‘Doesn’t Do A Lot’

One year ago, Atlantic City casinos sat empty.

Forced to close because of the coronavirus pandemic, the city’s nine gambling parlors were devoid of guests for nearly four months.
One week ago, the state of New Jersey increased indoor capacity limits to 50%. That is double the occupancy permitted in the fall and 15% more than two weeks ago.

For a struggling industry like brick-and-mortar casinos, the modest increase is a step in the right direction.

But, executives say whether the capacity limit is 25%, 35%, or 50%, the impact on gambling at Atlantic City casinos is relatively small.

“From a casino floor aspect, it doesn’t do a lot for us,” said Steve Callender, president of the Casino Association of New Jersey and regional president of Caesars Entertainment Inc.’s three Atlantic City casinos. “(The capacity increase is) not the biggest thing in the world but every little bit helps.”

Not much will change at Atlantic City casinos

In simplest terms, casino floors in Atlantic City won’t be changing much, even with the eased restrictions

There will still be partitions between seats at table games, with a player cap on every table. A percentage of slot machines will still be turned off to promote social distancing.

To be clear, Atlantic City casinos are not kicking a gift horse in the mouth. They accept the realities of the global pandemic and recognize that things could be worse.

“We just hope to continue to work on (easing) the restrictions and make us more business-friendly,” Callender said.

Keep your distance, please

The real benefit for Atlantic City casinos is the increased business volumes at non-gaming amenities.

“The 50% really (has) an impact in our restaurants, which, on weekends when our restaurants are full and we’ve had long waits, that’s where we weren’t able to accommodate,” said Joe Lupo, president of Hard Rock Hotel & Casino Atlantic City. “Atlantic City guests come down here for a multitude of activities. They come down here for the whole experience.”

The catch, however, is similar to what non-casino restaurants and bars have to contend with. Namely, that an increase in capacity means very little in a finite space where social distancing mandates remain in place.

“The six-foot distancing is really inhibiting or intruding on the occupancy levels,” Lupo added. “Unless you want to put up Plexiglas bubbles everywhere, it’s limiting the number of people in some spaces, like our lounges.”

Dinner with an ocean view, deja vu?

A silver lining to last summer’s total indoor dining ban was the expansion of al fresco options. Atlantic City casinos adapted and came up with some creative alternatives to offset food and beverage profit losses.

Visitors to Atlantic City can expect to see many of those same outdoor dining concepts return this summer, Callender said.

“Obviously, last year we did it out of necessity, but people really liked it,” he said. “We have beautiful views here of the ocean and if we can get guests outside, why not (do it)?”

Atlantic City casinos need conventions, entertainment

The one thing Atlantic City casinos all say they absolutely need is meeting and convention business.

The new capacity rules only apply to certain businesses. New Jersey still has limits on the total number of people for indoor gatherings and on select indoor locations, such as banquet halls or large meeting rooms.

In Atlantic City, meetings and conventions drive midweek and non-summer business, the casino executives said.

The East Coast Gaming Congress, for example, is now taking place Oct. 25-26 instead of late May at Harrah’s Resort.

A revival of headlining live entertainment would help, too.

“It’s truly about entertainment and convention business, which books out months in advance,” Lupo said. “So, until there is a more definitive understanding of when occupancies go up, those are the two areas where we’re handcuffed.”

AP Photo/Wayne Parry

Raise The Curtain: Hard Rock AC Announces Live Entertainment Plans

Hard Rock AC might not be hosting live concerts yet, but there is a holiday show coming to town in December with health and safety rules in place.

Entertainment fans looking to catch a concert at Hard Rock Live Etess Arena will still be waiting several months.

According to the Hard Rock Casino website, Pitbull is currently the next scheduled entertainer. And by next, we mean June 25, 2021. He was originally booked for Nov. 7.

Hard Rock, however, isn’t waiting as long to offer customers live entertainment. The property announced it’s bringing back live music for the holiday season.

Motor City Live’s A Motown Christmas will run on select dates at Sound Waves.

Hard Rock AC is the first of the nine Atlantic City casinos to offer guests an indoor theater-style show since the pandemic shut down the industry back in March.

Details on Hard Rock’s entertainment plans

Some may question bringing back some form of live entertainment as COVID-19 cases are on the rise.

Gov. Phil Murphy recently urged the Garden State to be cautious heading into a busy holiday season.

However, like the casino floor and restaurants, there will be limited capacity at each show. Plus, Hard Rock will be implementing the strict “Safe + Sound” guidelines for each and every show.

Tickets ($29 each) are being sold for individual tables of two and four to ensure social distancing. Tickets go on sale Friday, Nov. 27, with A Motown Christmas running on select dates between Dec. 11 and Dec. 30.

Here are some of the other precautions being implemented:

  • Temperature checks
  • One-way directed traffic patterns
  • Decreased venue capacity
  • Mandated facial coverings

Joe Lupo, president of Hard Rock AC, commented on the new entertainment offering.

“We are happy to present a holiday show to raise the spirits of our guests in a very safe and sound environment,” said Lupo.

“Public demand is looking for activities, especially with outdoor temperatures keeping everyone inside. The large showrooms, with better air circulation and spacious seating, and less than 10% of normal (occupancy) can provide that safe and fun night out.”

This is the latest example of Hard Rock’s willingness to offer guests additional amenities with strict health and safety protocols.

Last month’s reopening of the Fresh Harvest casino buffet is another example of this. So far, Hard Rock AC is the only New Jersey casino to bring back the dining concept, minus the buffet stations.

What other AC casinos are doing

So here’s the bigger question: When will other Atlantic City casinos bring back live entertainment?

Well, the answer is still to be determined.

Other AC properties are slowly starting to offer other forms of entertainment.

Harrah’s Resort hosted a series of outdoor concerts in the summer with its Bayside ROCK Live series.

Tropicana is going the comedy route with performances by the AC Jokes comedy club.

So what comes next is anybody’s guess. However, it’s highly likely those answers will not come until the first quarter of 2021, at the earliest.

For now, Hard Rock is ready with some holiday cheer.

Dance To The Music: Harrah’s Ready To Bring Live Music Back To Atlantic City

If Harrah’s Resort gets regulatory approval, the Bayside ROCK Live concert series will mark the return of outdoor concerts to Atlantic City.

It won’t look like it did before, but it will still represent the best-case scenario right now. If state regulators give their approval, Atlantic City outdoor concerts could soon be an option next time you head down to the shore.

Harrah’s Resort AC has put together a plan to offer a music series starting later this month. If successful, it could provide a blueprint for similar venues across the country.

Details of the proposed Atlantic City outdoor concerts

Harrah’s has put together the series in conjunction with LG Business Solutions and the NJ Lottery. The casino stated in a press release that a portion of ticket sales will benefit the Community Food Bank of Southern NJ.

The Atlantic City series, if it goes forward, will be named Bayside ROCK Live. It will “feature contemporary DJ sets and the iconic hit music of the ’70s and ’80s provided by some of today’s top tribute bands.”

The plan is to offer guests a different act every Friday night from Aug. 28 through Oct. 23. Among acts on the schedule are:

  • New York Bee Gees – Bee Gees Tribute Band – Aug. 28
  • Zoso – The Ultimate Led Zeppelin Experience – Sept. 4
  • DSB – An American Journey – A Tribute to Journey featuring Myles Buckley, son of Journey guitarist Neal Schon – Sept. 11
  • Aerosmyth – The Ultimate Aerosmith Tribute Experience – Sept. 18
  • Songs In The Attic: The Music of Billy Joel – Sept. 25
  • Desperado – The Nation’s Premier Eagles Tribute – Oct. 2
  • Tusk – The World’s Number One Tribute To Fleetwood Mac – Oct. 9
  • The FABBA Show – A Tribute to ABBA – Oct. 16
  • Beatles For Sale – Beatles Tribute Band – Oct. 23

When and where to buy tickets

Harrah’s plans to hold the concerts in the Waterfront Conference Center parking complex. Guests must purchase tickets through Ticketmaster and do so in advance of the shows.

However, there will be no physical ticket sales at Harrah’s or anywhere else.

To attend, guests must be at least 21 years of age. Tickets cost $44.50 each and go on sale on Thursday, Aug. 20, at 10 a.m. EST. Each ticket will give the bearer access to two seats within the complex.

Harrah’s plans to offer beverage options and popcorn for sale during the entertainment. All of these plans are tentative, however. The casino must convince regulators it can keep its guests safe in this makeshift venue.

Health and safety key to Harrah’s Bayside ROCK music series

If officials do sign off on Harrah’s plans, it will be the first outdoor concert series in NJ since the pandemic shut things down in March.

For that reason, breaking the ice will require some safety precautions.

Outdoor gatherings in New Jersey are limited to 500 people. Face coverings are required in outdoor public spaces when social distancing is difficult to maintain. And there are other rules that organizers must follow as outlined by the state.

A press release from Harrah’s doesn’t mention specific measures the casino will take, outside of the intent to practice social distancing. From the ticket configuration, it’s safe to assume that pairs of seats will have at least six feet between them.

The casino might need to take additional measures beyond that to convince regulators, however. That might include things like:

  • Limiting entry points
  • Requiring temperature checks
  • Mandating masks in certain areas
  • Making hand sanitizer stations available

Harrah’s follows Caesars Entertainment’s health and safety protocols throughout its property. And those guidelines will be “at the forefront of the outdoor entertainment experience.”

It’s also possible that Harrah’s and Ticketmaster will add a special waiver section to the ticket purchase that indemnifies them from liability if a guest contracts COVID-19. If it’s not plainly stated, interested parties should inquire before buying tickets.

Since casinos in Atlantic City started to reopen, getting live entertainment back to attract guests has been a goal. Harrah’s and its Bayside ROCK Live music series might be the first to achieve that goal later this month.

How To Score A Seat At NJ Sportsbooks Before Football Betting Kicks Off

Most of the 10 NJ sportsbooks at casinos and racetracks have reserved seating available during football season, but some also have fan caves… for a price.

As football season quickly approaches, the New Jersey sports betting market must prepare for the busy months ahead.

Since betting on college football and the NFL are so popular, NJ sportsbooks will likely see even more betting action this season than in their inaugural year.

Yes, there are 14 betting apps in the Garden State, but there are also 10 retail sportsbooks across the state.

The majority of these land-based sportsbooks are based in Atlantic City. But all 10 of them are up and running with new permanent spaces.

Sportsbooks are a great place to spend time during the fall weekends. Gamblers can enjoy quality food and drink while being able to watch and bet on every football game played each weekend.

But what’s the plan at the sportsbooks? Will it be the same old or something new? Will there be seat reservations on those busy Saturdays or a Monday Night Football drink special?

We took a closer look at a few (not all) of the sportsbooks in NJ to see what they have in store when the pigskins start to fly.

Borgata

  • Sportsbook: Moneyline Bar & Book
  • Reservations (if available): 609-317-7249
  • Reservation price range: $75-$100 food/drink minimum at VIP tables, private VIP areas are $1,000 for 10 people
borgata sportsbook atlantic city casino

Moneyline Bar & Book has a 40-foot-wide LED video wall along with betting windows and lots of places to sit. It also features a 35-foot-long bar that includes more than 20 craft beers and a new dining menu by Executive Chef Tom Biglan.

Outside of the barstools, high-top tables and booths, there is additional seating inside the VIP lounge.

In order to sit in the VIP lounge, customers must make a reservation. The VIP tables will include a food/drink minimum ranging from $75 to $100.

Other private VIP areas run around $1,000 for 10 people.

Pricing for the VIP seating will vary depending on the specific day and which games are available for viewing. There will most likely be discounted beer and food specials that will be announced the week prior.

Fantasy football fans are welcome, too

For fans who enjoy playing fantasy football, Borgata has you covered, too. Moneyline offers several draft party packages ranging from $59 per person to $1,500 per person.

The sportsbook will provide you and your friends a personal draft day area as well as a draft board, commemorative merchandise, and much more.

Resorts

  • Sportsbook: DraftKings Sportsbook at Resorts
  • Reservations (if available): 1-800-772-9000
  • Reservation price range: VIP lounge requires $50 food/beverage minimum
draftkings sportsbook

DraftKings Sportsbook inside Resorts in Atlantic City has plenty to offer as well. At 5,000 square feet, the book features multiple ultrahigh definition-LED video walls, including a 15-foot wall.

The sportsbook, which opened in November 2018, has 18 self-betting kiosks and five betting windows available for its customers.

Every Sunday through Thursday, DraftKings will have a happy hour from 2 to 7 p.m. It will feature $4 beers, $6 well drinks, and $1 off any food item through the entire football season.

If that doesn’t suit your football fancy, guests can enjoy drink specials every Sunday all day during regular season football games.

On Friday nights, from the start of the season until the Super Bowl, the sportsbook will have Ladies’ Night. The evening will consist of teaching the basics around sports betting as well as discounted drinks and half-priced sushi. Participants will also receive a $5 free bet.

As for game days, there is VIP seating with food and bottle service available. The VIP lounge consists of four different sections that hold up to a total of about 50 people. There is a $50 food and beverage minimum to sit in these areas.

The sportsbook also has stadium seating for around 50-60 free guests.

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Ocean Casino

  • Sportsbook: William Hill Sportsbook at Ocean Casino
  • Reservations (if available): Skybox Suites, 609-783-8491
  • Reservation price range: Call the sportsbook/casino for details.

The William Hill Sportsbook at Ocean Casino Resort was one of the first books to open in Atlantic City. Set up smack dab in the middle of the casino floor, it’s 7,500-square-feet of sports betting, complete with a large video wall that encompasses almost the entirety of the book.

On Sept. 7, starting at 10 a.m., the sportsbook will be celebrating the return of football with its Kick Off to Football Season 2019. After placing a wager, customers are eligible to receive a free William Hill T-shirt.

The sportsbook will offer food and drink specials all day, too. Customers can enjoy $2 hot dogs as well as Bud Lite buckets for just $30.

Then at 7 p.m., there will be a pep rally at the Fire Pit at Lobby Bar. A live band along with the Atlantic City Blackjack Cheerleaders will be there to start the season of football betting on the right foot.

That suite football feeling…

But if you can’t be there on Sept. 7, don’t fret. Ocean Casino and William Hill customers can win a Suite Season Giveaway as well.

Customers can enter the drawing at the casino’s website, and once done, you become eligible to win an overnight stay for two and a VIP Hospitality Suite overlooking the sportsbook sometime during the 2019 season. That suite can hold up to six people and comes with complimentary food and beverage.

The contest ends on Aug. 31, and a winner will be announced Sept. 3.

As far as watching games at the sportsbook, William Hill offers Skybox Suite reservations for those who don’t win the contest. Customers must call to reserve pricing and suites. Each suite holds up to 10 guests.

Meadowlands

  • Sportsbook: FanDuel Sportsbook at the Meadowlands
  • Reservations (if available): None
  • Reservation price range: Not available
fanduel march madness betting

The FanDuel Sportsbook located at the Meadowlands is one of the few land-based sportsbooks in NJ not in Atlantic City. The nearly 7,000-square-foot facility comes equipped with 30 betting windows, 20+ self-betting kiosks, and 82 TV screens.

FanDuel Sportsbook has three locations inside the Meadowlands Racetrack and has a lot to offer at each. There are high-top tables, barstools, couches, leaning rails, dining chairs, and even a VIP area.

The sportsbook features American food you’d typically expect to find at sporting events. However, unlike the previous locations, the VIP seating is not open to the public unless you are betting a total of $150,000 every 30 days.

That being said, there are no other upfront costs to enjoy a football game here. Everything else is first come, first serve.

Just be careful of those Sundays when the New York Giants or Jets have a home game at nearby MetLife Stadium.

On those days, there is a parking fee and it can be a trick to find a parking spot.

Harrah’s

  • Sportsbook: The Book at Harrah’s
  • Reservations (if available): Online at Harrah’s website or call 609-441-5800
  • Reservation price range: Call the sportsbook/casino for details.
Harrah's atlantic city sportsbook opening

Harrah’s sportsbook, known as The Book, is yet another Atlantic City destination this football season. The Book has almost 4,000 square feet of space.

There are TVs across almost every wall and extra plush seating all around the sportsbook. The Book also features food options from the AC Burger Company.

For groups looking to enjoy the games, The Book also has two additional Fan Caves that can hold up to 10 people. The caves provide a more private and upgraded viewing experience and include table service.

In order to reserve a seat or a fan cave at the sportsbook, customers must fill out a form on Harrah’s website or call 609-441-5800 to reserve.

Golden Nugget

  • Sportsbook: The Sportsbook
  • Reservations (if available): None
  • Reservation price range: Not available
golden nugget ac sportsbook nfl betting

Another Atlantic City retail sportsbook available for those NFL bets and football games is at the Golden Nugget. The Sportsbook, as it is called, showcases more than 50 TVs on five separate video walls.

There is seating for more than 100 people including barstools, chairs, cushioned seats, and couches.

However, the Golden Nugget doesn’t sell its sportsbook’s tables. As of today and heading into the football season, tables will be granted on a first-come, first-serve basis.

If you happen to miss out on grabbing a table, you’re still more than welcome to eat and drink. There will be food and cocktail service within the Golden Nugget sportsbook every day.

The Sportsbook will also have food and drink specials throughout the season. These could include a discounted bucket of beer.

Golden Nugget’s sportsbook will sometimes reward bettors for making sizable wagers. For example, if someone bets over $100, they’ll receive a free drink, too.

Bally’s

  • Sportsbook: The Book at Bally’s
  • Reservations (if available): Visit the Bally’s website to reserve a table/fan cave.
  • Reservation price range: $50-$600

Located in Bally’s Wild Wild West Casino, this is by far the biggest sportsbook in AC. At 15,000+ square feet, The Book has plenty to offer when it comes to enjoying football season.

Its sportsbook is running a Fired Up For Football promotion that reserves seating inside the sportsbook for every football game.

It doesn’t matter if it’s a Monday, Thursday, or Sunday, Bally’s is prepared for football viewing.

To reserve a table or seat, customers must go to the sportsbook’s website. Here, you’ll able to choose between several different options. The choice you make depends on how you prefer to watch the game.

Table choices include:

  • Stadium Billiard: Includes reserved billiard table for up to four people.
  • Stadium Table: Includes a reserved table for up to four people.
  • Stadium VIP: Available for groups of five or more.
  • Large Fan Cave: Accommodates up to 25 people.
  • Small Fan Cave: Accommodates up to 16 people.

These range from $50-$600 depending on if the reservation is for a weekday or a weekend. Weekend reservations are obviously on the higher end as those are top viewing hours. Fan caves, however, are reserved for the entire day of the reservation.

Here’s a quick breakdown of rental options at Bally’s sportsbook. Prices and availability are subject to change:

Seating TypeWhat You GetWeekdays (Tuesday-Friday)Weekends (Saturday-Monday)
Stadium Seat$50 food/beverage minimum, one seat, all-day rental$50$50
Stadium BilliardSeating for up to four at billiard tableNA$50
Stadium Table$100 food/beverage minimum, seating for up to four people$100$100
Stadium VIP$300 food/beverage minimum, for groups of five or more, all-day reservation$150$300
Fan Cave (Standard)$250 food/beverage minimum, seats up to 25, all-day rental$250$400
Fan Cave (Premium)$600 food/beverage minimum, seats up to 25, all-day rental$350$600

Customers can even reserve just a single seat if they plan on enjoying football alone. This Stadium Seat, as well as the Stadium Table for four, is paid for by a minimum spend on food and drink. But the seat is yours for the whole day.

Whatever your choice, all of Bally’s sportsbook reservations can be made online.

On a side note: Bally’s will more than likely have food and drink specials for the football season. These will be announced closer to kickoff.

Tropicana

  • Sportsbook: William Hill Sportsbook at Tropicana Atlantic City
  • Reservations (if available): Day-of call 609-340-4022; advanced and group reservations call 609-342-7785
  • Reservation price range: Call the sportsbook/casino for details.
march madness atlantic city

A lot of football fans will find themselves at William Hill’s other AC sportsbook located at the Tropicana.

This newer retail sportsbook debuted in March and has a lot for customers to enjoy. It’s packed with 180 seats as well as a bar and lounge to watch upwards of 16 games at one time.

In fact, the sportsbook has more than 1,000 square feet of video display.

Although there is no food available inside the William Hill sportsbook, the space is located right across from Chickie’s and Pete’s Crab House & Sports Bar.

Fans often grab some food and head right into the sportsbook.

General seating at the sportsbook remains first come, first serve unless a reservation has been made. Customers can sit at any of the available seats on the sportsbook floor, or they can reserve a spot in the elevated VIP lounge area.

Football betting, viewing, and NJ sportsbooks

Keep in mind that any option you choose for football viewing and betting also comes with all of those NJ sports betting apps. But those apps are just one part of the equation this year.

The casinos and racetracks aren’t resting on their laurels either. It would seem customers have plenty of options when it comes to where to bet and watch when the first game kicks off.

Comparing The New Sportsbooks Opening At Borgata, Bally’s, And Harrah’s

Bally’s, Borgata and Harrah’s are getting ready to unveil new retail sportsbooks in Atlantic City this summer. What can you expect from the new spots?

New Jersey sports betting is about to celebrate its one-year anniversary. And if you thought this past year was crazy, just know that there are plenty more still to come.

By now it’s well known that 14 sports betting apps complement 10 retail books. And of those 10 retail books, more than half of them have new digs that replace the temporary ones.

This summer, new retail sportsbooks are opening at Bally’sBorgata and Harrah’s

Once completed, the words “temporary sportsbook” will never be used again when referring to Atlantic City casinos. But how do the new spots stack up against one another?

Borgata unveiled the details last week, and here’s an inside look.

Caesars Entertainment shared news of its expanded sports betting rooms in early May. And the one inside of Bally’s Wild Wild West Casino is looking like one of the big dogs in the market.

And as we patiently await the grand openings and ceremonial first bets, here is a breakdown of what we know so far.

Place a bet, grab a set, watch the game

Look at the monthly revenue numbers, and it’s clear NJ sports betting continues to post big returns.

But the majority of the handle (80%) is coming in via the 14 apps currently available in the Garden State. Retail sportsbooks need to be a viewing experience that attracts customers.

The number of seats along with the size of the space and screens are crucial, especially on Sundays during NFL season.

Here is a look at how the three new spots will stack up against one another:

ac summer sportsbooks opening

The Book at Bally’s

  • Opening date: Set for mid-June soft opening
  • Size of space: 15,228 square feet (the largest in Atlantic City)
  • Number of betting windows: 10 (along with one high-limit area)
  • Will there be self-betting kiosks?: Yes
  • Seating: 102 seats, 30 VIP seats, and seating for 28 at the bar rail (video poker slots, included).
  • Viewing experience: The main area is being billed as a “haven for sports viewing.” The ultra-comfortable, theater style recliner seats will have a direct view of the 98 foot by 18 foot, high-resolution LED television wall with surround sound. And three to 12 games can be shown simultaneously.

The Book at Harrah’s

  • Opening date: Now open (soft opening)
  • Size of space: 3,800 square feet
  • Will there be self-betting kiosks?: Yes
  • Viewing experience: The highlights of the space include high-quality resolution LED televisions and extra plush seating. (Note: We were unable to verify the number of seats or betting windows available at Harrah’s sportsbook.)

    Moneyline Bar & Book at Borgata

  • Opening date: June 29
  • Size of space: 8,000 square feet
  • Number of betting windows: Six
  • Will there be self-betting kiosks?: Yes
  • Seating: 144 seats (along with a 35-foot-long bar with 19 built-in slot machines)
  • Viewing experience: The highlight will be the 40-foot wide by 11.5-foot tall LED video wall. There will be 17 additional 98-inch and 86-inch displays around the room.

What’s on the menu?

Atlantic City casino hotels have food courts, burger joints, and celebrity-chef run gourmet restaurants. But don’t worry. Food will be available to order right from your sportsbook seat, too.

Harrah’s customers can enjoy food service by AC Burger Company — a sit-down restaurant just off the casino floor.

Bally’s space is located footsteps away from Guy’s Bar-B-Que Joint (from Food Network personality Guy Fieri) and the AC Snack Shack. Food service will be available from both outlets.

Borgata is billing Moneyline as its newest “destination bar.”

And the menu will include a dining program by executive chef Tom Biglin. Braised-sirloin chili, signature Moneyline burger, and fried fish tacos are just a few of the items. The food can be paired with one of the 24 craft beers on tap.

Fan caves, beer, and cocktails

Some customers may make a wager and head to the casino floor. At least with these new projects, there are numerous reasons to hang around. And it goes beyond collecting on the moneyline or parlay. 

At Bally’s, pending regulatory approval from the Division of Gaming Enforcement, customers will be able to enjoy 16 different brews on tap.

But it comes in the form of a self-serve beer wall. The setup will be the first of its kind in AC.

Those seeking a more intimate and private NJ sports wagering experience have the option of reserving one of 10 fan caves (large enough for a party of 10).

Each will include high-resolution televisions capable of being split into three different screens. There will be a foosball table, game consoles, and table service, too.

fan caves bally's sportsbook atlantic city

The Harrah’s version includes two fan caves, and each can hold up to 10 guests with table service.

Borgata is going more the nightlife route with its Level One Cocktail Bar & Lounge. The 3,600-square-foot space with 104 seats is being billed as an “intimate venue for high-end gaming, curated entertainment, and high-end cocktails.”

It will connect to Moneyline through an escalated corridor.

And like other nightlife amenities at MGM-owned properties, there will be plenty of ways to enjoy the evening.

Besides the live music and DJ entertainment, the space will offer experimental cocktail programming and table service packages. And on big game nights, the lounge becomes a more intimate space to watch and wait for your bet to win or lose.

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Betting hours

The betting windows are open daily, but hours may vary based on the sports calendar. Here are the current operational schedules:

Bally’s

  • Monday – Thursday: 11 a.m.-11:30 p.m.
  • Friday: 11 a.m.-12 a.m.
  • Saturday: 10 a.m.-12 a.m.
  • Sunday: 10am to 11:30 p.m.

Borgata

  • Monday–Friday: Opens at 11 a.m.
  • Saturday-Sunday: Opens at 9 a.m.

Harrah’s:

  • Monday – Thursday: 11 a.m.-11:30 p.m.
  • Friday: 11 a.m.-midnight
  • Saturday: 10 a.m.-midnight
  • Sunday: 10 a.m.-11:30 p.m.

However, keep in mind that the self-betting kiosks at each property will be available 24/7 and are often located outside the sportsbook.