SuperBook Launch Makes It 21 NJ Sports Betting Apps, Debuts Just In Time For NFL Season

Following years of rumors, the SuperBook app has officially joined the NJ sports betting market via the Meadowlands Racetrack license

Sports bettors who make the regular trips to Las Vegas are likely familiar with or heard about SuperBook at Westgate Las Vegas.

Here in the Garden State, the company is not opening a 30,000-square-foot sportsbook on the Atlantic City Boardwalk. However, mobile sports wagering is another story.

Following years of rumors, the SuperBook NJ sports betting app finally had its soft launch last week. The brand is operating under the Meadowlands Racetrack license, joining FanDuel Sportsbook and PointsBet. The North Jersey racetrack is the latest license holder to fill the three allotted slots permitted under NJ sports betting regulations.

And for those keeping tabs, this brings the current market total to 21.

More about SuperBook soft launch

SuperBook received clearance from the state Division of Gaming Enforcement on Aug. 27 to begin “soft play” operations.

Testing days range from a period of eight to 24 hours.

Of course, SuperBook notified potential NJ online gamblers with an announcement via Twitter:

Join us in our soft launch today on desktop or on the Android app at http://nj.superbook.com and begin placing your wagers! The iOS app is coming soon! Get up to $1,000 in a dollar-for-dollar deposit match bonus on your first deposit! 

The iOS app is now available for download as well.

As far as the timing goes, this marks the fourth NFL season for several NJ sports betting operators. SuperBook, on the other hand, has launched prior to NFL Week 1, which gives the company a full regular season plus the playoffs, including Super Bowl betting, to build that initial Garden State customer base.

Time will tell how much that brand awareness from Las Vegas visitors helps.

New Jersey is just the second market outside of Nevada where SuperBook is operating, with Colorado being the other.

A closer look at the newest NJ sports betting app

Users who open the Superbook NJ app will notice there is a “regional teams” tab. This is where the latest odds on the New York Jets,  New York Giants, and Philadelphia Eagles can be found.

The Brooklyn NetsNew York Knicks, and Philadelphia 76ers odds will eventually fall under this section, too.

Odds on the next Philadelphia Phillies, New York Yankees, and New York Mets games can currently be found in the MLB section.

In terms of odds boosts, there are several wagers that may catch the eye of local fans. Here are just a few:

  • Philadelphia Eagles to win the NFC is 60-1
  • The G-Men to win the Super Bowl is 125-1
  • Jets QB Zach Wilson to win Offensive Rookie of the Year is 8-1

As far as if this localized betting menu will be a hit with NJ bettors looking for something new is to be determined.

New Jersey Sportsbooks Cool Off In July With $579 Million In Bets, Still Top $50 Million In Revenue

New Jersey sportsbooks handled more than $579 million in legal wagers in July, according to the state Division of Gaming Enforcement.

New Jersey sportsbooks could not capitalize on the Olympics or NBA Finals in July to fend off the typical summer dip.

According to data released Monday by the state Division of Gaming Enforcement, New Jersey sportsbooks handled $578.73 million in legal wagers and reported just under $55 million in total revenue in July.

While the handle is down 24.5% from $766.9 million in June, monthly revenue for New Jersey sportsbooks topped $50 million for the fifth consecutive month.

“The Olympics didn’t cause a spike in volume, which was held down even more by the significant difference in time zones,” said Eric Ramsey, an analyst for the PlayUSA.com Network, which includes PlayNJ.com. “The NBA Finals helped the state’s sportsbooks avoid a steeper decline, and the Olympics did offer sportsbooks a chance to reach new customers, which can be valuable down the road.”

New Jersey sportsbooks love online/mobile bettors

Online and mobile gambling continues to be the bread and butter of New Jersey sportsbooks.

Online operators generated $529.4 million in wagers in July or 91.5% of the monthly statewide handle.

FanDuel Sportsbook/PointsBet, operating under the Meadowlands Racetrack license, once again topped online operators with $29.5 million in gross revenue.

Looking at the remainder of NJ’s online sportsbooks, here’s how they performed in July:

  • Resorts Digital (Resorts/DraftKings/Fox Bet): $10.6 million
  • Borgata (BetMGM/Borgata): $5.9 million
  • Monmouth Park (William Hill/SugarHouse/theScore): $2.0 million
  • Ocean Casino (William Hill/Tipico): $1.5 million
  • Hard Rock: (Hard Rock/Bet365/Unibet): $925,775
  • Caesars Interactive (Caesars Sportsbook/888sport/WynnBet): $193,331
  • GNOG (Golden Nugget/BetAmerica): $79,223
  • Tropcana (William Hill): $36,490

Hoops, gold medals trail America’s Pasttime in bets

Baseball was the most bet sport for New Jersey sportsbooks in July. A little more than $195.4 million was wagered on baseball, according to NJDGE data.

With the NBA Finals in July, basketball was second with $74.8 million. That total is down from $190.9 million in June.

Sports listed as “other,” which would include the Olympics, fell to $180.4 million from $234.8 million in June.

July 2021 was up 83.7% from $315.1 million in July 2020, a month with the relaunch of baseball and the beginning of the NBA bubble.

Still No. 1…and growing

New Jersey sportsbooks in 2021 have already exceeded 2020.
Year-to-date, New Jersey sportsbooks have generated $423.3 million in revenue from nearly $5.5 billion in legal wagers. For all of 2020, NJ sportsbooks reported $398.5 million in revenue on just over $6 billion wagered.

The $52.55 million from sports betting taxes through July is more than the $50.02 million collected all last year.

Since 2018, NJ sportsbooks have seen more than $17.32 billion in legal bets. Nevada, the second-largest U.S. sports betting market, has seen just over $15.75 billion wagered over the same period, with July’s numbers yet to be released.

AP Photo/Martin Meissner

NJ Sports Betting Flirts With $750 Million Handle In April, Pushing It Past $15 Billion Lifetime

Nearly $748 million was shelled out on legal sports betting in New Jersey in April, the seventh-best month ever for Garden State sportsbooks.

New Jersey sports bettors laid down nearly $748 million in legal wagers in April, most of which was gambled online.

More than $681 million, or 91%, of the total wagered on sports last month in NJ was via mobile apps or online.

NJ sportsbooks reported $54.84 million in revenue in April, according to data released Friday by the state Division of Gaming Enforcement.

Overall, the monthly handle was the seventh-largest in NJ since sports betting was legalized in 2018. The Garden State’s sports betting revenue in April was the fifth-highest grossing month over the same period.

Hoops are a boost to NJ sports betting

April is typically the start of a monthly dip in sports betting handle that runs through August. But, NJ bettors have an affinity for basketball gambling that most other states do not.

With all three “local” NBA teams — New York Knicks, Brooklyn Nets, and Philadelphia 76ers — heading into the postseason, NJ sportsbooks could get a lucky bounce in May and June.

“New Jersey is unique in that it has never been quite as reliant on football as other legal jurisdictions,” said Dustin Gouker, an analyst for PlayNJ. “NBA has always been particularly popular.”

The Sixers are currently the No. 1 seed in the Eastern Conference. The Nets are the second seed and must-see-tv. The Knicks, arguably the region’s most popular team, are the fifth seed and will make the playoffs for the first time since 2012-13.

Garden State sports betting blowing by milestones

NJ sports betting eclipsed three major milestones in April.
The national sports betting leader has now passed $15 billion in lifetime handle, $1 billion in revenue, and $150 million in tax revenue.

“Considering the challenges, particularly in 2020, $15 billion in wagering and $1 billion in revenue are incredible yard sticks that really drive home just how successful the New Jersey market has been,” said Eric Ramsey, analyst for PlayNJ. “At least until New York launches its sports betting industry, New Jersey seems untouchable as the nation’s largest market.”

Online/mobile driving the NJ sports betting market

April’s results also highlight why NJ is leaps and bounds ahead of other sports betting jurisdictions. Online and mobile sports betting is a relatively mature market in NJ, with 19 options for gamblers (additional operators could launch in time for NFL season).

Meadowlands Racetrack (FanDuel Sportsbook/PointsBet) topped the online market with $25.5 million in gross revenue, according to the NJDGE data.

Resorts Digital, which includes DraftKings Sportsbook and FOXBet, reported $12 million in April.

Here are the revenue results for the rest of NJ’s online/mobile operators:

  • BetMGM/Borgata: $5.2 million
  • Ocean Casino/William Hill/Tipico: $1.8 million
  • Monmouth/William Hill/SugarHouse/TheScore: $1.8 million
  • Hard Rock/Bet365/Unibet: $1.3 million
  • Golden Nugget/BetAmerica: $202,545
  • Tropicana/William Hill: $52,922
  • Caesars Sportsbook/888sport: -$183,283

    Brick-and-mortar sportsbook results

Retail sportsbooks in NJ also had a decent month. The nine Atlantic City casino sportsbooks and three racetracks took in more than $66.8 million in legal wagers.

The Meadowlands/FanDuel Sportsbook continues to outperform the entire Atlantic City market. The North Jersey racetrack shop posted $3.6 million in revenue. Collectively, AC casino sportsbooks reported $2.93 million in revenue.

“Retail betting is slowly returning to normal, and that could become even more pronounced when all capacity restrictions are lifted next week,” Gouker said.

AP Photo/Alex Brandon

 

 

 

Will OpenSports Open Up The New Jersey Sports Betting Market For Golden Nugget?

Golden Nugget sportsbook is trying to get a bigger share of the New Jersey market by adding OpenSports to its platform.

Golden Nugget’s online casino is regularly the market leader in New Jersey in that category. The company hopes to achieve similar success with Golden Nugget Sportsbook with the integration of OpenSports.

The technology platform from Scientific Games is already in use by several operators in multiple markets. Will it alone mean a bigger market share in NJ for Golden Nugget, though?

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The Golden Nugget sportsbook revamp

You could look at the new collaboration between Golden Nugget and Scientific Games in NJ as the former making its sports betting experience in multiple markets more uniform. Earlier this year, Golden Nugget’s sports betting product with OpenSports intact went live in Michigan.

Perhaps the most important part of this news for NJ gamblers is that iOS device users will have access to all the Golden Nugget Online Gaming (GNOG) products in one app. A press release from Scientific Games did not mention whether the same was forthcoming for Android devices.

What’s so special about OpenSports?

Well, that depends on where you sit. Scientific Games touts its features like a custom bet builder, daily enhanced odds, and same-game parlays. GNOG is high on the solution.

“Scientific Games’ OpenSports platform has a well-deserved reputation for being robust and scalable and our initial experience in Michigan, amid a very busy sporting period, has been positive,” said Thomas Winter, GNOG President.

However, several of GNOG’s competitors in NJ also offer those components in their sportsbooks. The move to OpenSports may represent a superior product as compared to what GNOG formerly had available for NJ bettors. It still has some work to do if it wants to become the dominant operator in this segment of the market, though.

Marketing just as crucial as technology

When it comes to sports betting revenue in NJ, GNOG is more of a pretender than a contender. For example, in February, it reported a loss of just over $37,000 in February 2021. BetAmerica Sportsbook also operates under the license, but the state Division of Gaming Enforcement does not break the results by operators.

In the same month, sportsbook market leader Meadowlands Racetrack –  the licensee for both FanDuel Sportsbook and PointsBet Sportsbook in NJ – reported $24.9 million in online revenue.

One crucial difference is the marketing spend for FanDuel and PointsBet. Both brands not only buy advertising time during live sporting events but also continue to add to their celebrity endorser ranks. Recently, PointsBet contracted with Paige Spiranac while FanDuel reeled in Dr DisRespect.

To increase its market share in sports betting, GNOG may have to spend as many resources on getting its name on NJ bettors’ minds. OpenSports has proven it is a viable platform in other markets. During the Cheltenham Festival in the United Kingdom last week, for example, pari-mutuel wagers on European racebooks were up 53% year-over-year.

GNOG’s NJ sportsbook is only as strong as its brand awareness, though. To maximize the benefits of OpenSports, GNOG may still have to open up its wallet to educate gamblers in the state about the sportsbook revamp.

Otherwise, it’s possible that few NJ bettors will even be aware of the new options.

AP Photo/Wayne Parry

NJ Sports Betting Starts 2021 With Nearly $960 Million In Bets

Sports betting in New Jersey continued to turn heads in January, as gamblers placed more than $958 million in total wagers.

The  NJ sports betting market started 2021 the same way it closed out 2020: white hot.

For the second straight month, the statewide sports betting handle just missed the $1 billion mark.

According to the state Division of Gaming Enforcement, $958.7 million was wagered on sports in January.

That figure is only $37.6 million less than the all-time U.S. record set in December.

Online sports betting is still king in NJ

Similar to prior reporting periods, a bulk of Garden State sports wagers came from the 19 authorized betting apps. The DGE figures show that $886.7 million, or more than 92% of the total handle, was bet online.

In 2020, more than $5.53 billion, or 92%, of the $6 billion annual sports betting handle was from online wagers.

Meadowlands + FanDuel get biggest slice

January NJ sports betting revenue came in at $82.64 million, an increase of 54% over the same period last year.

Meadowlands Racetrack, the land-based partner of FanDuel Sportsbook and PointsBet NJ, continues to dominate the market.

The Meadowlands reported $46.8 million in sports betting revenue ($41.8 million of which came from online) last month. It is NJ Gambling Sites’ understanding that FanDuel accounts for the bulk of the reported revenue.

By comparison, the nine Atlantic City casino sportsbooks and their online partners accounted for $32 million in combined revenue.

Last year, the Meadowlands and its online partners generated more sports betting revenue ($206.5 million) than every Atlantic City casino and their online operators combined ($166.3 million).

In terms of other license holders, Resorts Digital (DraftKings Sportsbook, Fox Bet, and Resorts) were second with $15.7 million for the month.

Coming in third is Borgata Hotel Casino & Spa with $8.46 million. The Atlantic City market leader’s online sportsbooks include Borgata Sports and BetMGM.

So close, yet so far

NJ barely missed $1 billion in monthly sports wagers for the second consecutive month. With the NFL season complete, the milestone is likely out of reach for the foreseeable future.

However, NJ gamblers aren’t beholden to the betting behemoth that is the NFL. Basketball is a sport that routinely sees a lot of action at NJ sportsbooks.
Last month, more than $320 million was wagered on completed basketball events, compared to $201.77 million on pigskin.

February got off to a strong start with $117 million in Super Bowl 55 bets.

In terms of how the other sports did, we will have to wait until March 16 to find out.

AP Photo/Mike Roemer

NJ Sets All-Time Record With $6 Billion In Yearly Sports Wagers

Technically, the Garden State took in $1 billion in December NJ sports betting wagers. The $996.3 million handle makes it five straight months of records.

A monumental final month of 2020 helped New Jersey set an all-time annual record of more than $6 billion in total sports betting handle last year.

Gamblers placed more than $996.3 million in total wagers with Garden State sportsbooks in December, according to data released Wednesday by the state Division of Gaming Enforcement

This is yet another all-time monthly record for any legal U.S. sports betting jurisdiction, Nevada included.

December NJ sports betting revenue came in at $66.4 million.

Online sports betting still big winner

Like previous months, the bulk of the action came via the 19 NJ sports betting apps. They accounted for more than 93% ($929.3 million) of the total monthly handle in December. 

More than $5.53 billion, or 92%, of the 2020 annual sports betting handle was from online wagers.

NJ enjoyed record-breaking 2020

December was the fifth consecutive month that New Jersey set a U.S. record in sports betting handle. Here’s a look at the recent monthly handle:

New Jersey’s 2020 sports betting handle is $1.4 billion more than the $4.58 billion reported last year, an increase of 24% year-over-year. Even more remarkable is that there were no major professional or collegiate sports to bet on in April, May and June of 2020 because of the coronavirus pandemic.

NJ sports betting revenue saw an increase of 33.1% over 2019. The 2020 total came in $398.5 million versus $299.3 for ’19.

FanDuel Sportsbook crushed the competition

Meadowlands Racetrack, the land-based partner of FanDuel Sportsbook and PointsBet NJ, is the biggest winner when it comes to NJ sports betting revenue.

The Meadowlands reported $33.2 million in December. It is NJ Gambling Sites’ understanding that FanDuel accounts for the bulk of the reported revenue.

To put that number into perspective, the nine Atlantic City license holders reported combined revenue of $28.9 million for the same period.

For the entire year, the Meadowlands and its online partners generated more sports betting revenue ($206.5 million) than every Atlantic City casino and their online operators combined ($166.3 million).

In terms of other license holders, Resorts Digital (DraftKings Sportsbook, Fox Bet, and Resorts) placed a distant second with $100.9 million for the year.

Inches away from first $1-billion month

NJ barely missed $1 billion of monthly sports betting wagers in December, but the milestone is not impossible to reach.

With the NFL Playoffs, the recently completed NCAA College Football Playoff championship game, plus NBA and NHL regular-season action in January, NJ sportsbooks have a $1 billion month squarely in their sights.

The wild card for NJ sports betting is just how much of an impact regional competition will have. Pennsylvania’s online sports betting market is growing and New York appears ready to enter the fray.

But in 2020, NJ was king of the sports betting hill.

AP Photo/Tyler Kaufman