How To Score A Seat At NJ Sportsbooks Before Football Betting Kicks Off

Most of the 10 NJ sportsbooks at casinos and racetracks have reserved seating available during football season, but some also have fan caves… for a price.

As football season quickly approaches, the New Jersey sports betting market must prepare for the busy months ahead.

Since betting on college football and the NFL are so popular, NJ sportsbooks will likely see even more betting action this season than in their inaugural year.

Yes, there are 14 betting apps in the Garden State, but there are also 10 retail sportsbooks across the state.

The majority of these land-based sportsbooks are based in Atlantic City. But all 10 of them are up and running with new permanent spaces.

Sportsbooks are a great place to spend time during the fall weekends. Gamblers can enjoy quality food and drink while being able to watch and bet on every football game played each weekend.

But what’s the plan at the sportsbooks? Will it be the same old or something new? Will there be seat reservations on those busy Saturdays or a Monday Night Football drink special?

We took a closer look at a few (not all) of the sportsbooks in NJ to see what they have in store when the pigskins start to fly.

Borgata

  • Sportsbook: Moneyline Bar & Book
  • Reservations (if available): 609-317-7249
  • Reservation price range: $75-$100 food/drink minimum at VIP tables, private VIP areas are $1,000 for 10 people
borgata sportsbook atlantic city casino

Moneyline Bar & Book has a 40-foot-wide LED video wall along with betting windows and lots of places to sit. It also features a 35-foot-long bar that includes more than 20 craft beers and a new dining menu by Executive Chef Tom Biglan.

Outside of the barstools, high-top tables and booths, there is additional seating inside the VIP lounge.

In order to sit in the VIP lounge, customers must make a reservation. The VIP tables will include a food/drink minimum ranging from $75 to $100.

Other private VIP areas run around $1,000 for 10 people.

Pricing for the VIP seating will vary depending on the specific day and which games are available for viewing. There will most likely be discounted beer and food specials that will be announced the week prior.

Fantasy football fans are welcome, too

For fans who enjoy playing fantasy football, Borgata has you covered, too. Moneyline offers several draft party packages ranging from $59 per person to $1,500 per person.

The sportsbook will provide you and your friends a personal draft day area as well as a draft board, commemorative merchandise, and much more.

Resorts

  • Sportsbook: DraftKings Sportsbook at Resorts
  • Reservations (if available): 1-800-772-9000
  • Reservation price range: VIP lounge requires $50 food/beverage minimum
draftkings sportsbook

DraftKings Sportsbook inside Resorts in Atlantic City has plenty to offer as well. At 5,000 square feet, the book features multiple ultrahigh definition-LED video walls, including a 15-foot wall.

The sportsbook, which opened in November 2018, has 18 self-betting kiosks and five betting windows available for its customers.

Every Sunday through Thursday, DraftKings will have a happy hour from 2 to 7 p.m. It will feature $4 beers, $6 well drinks, and $1 off any food item through the entire football season.

If that doesn’t suit your football fancy, guests can enjoy drink specials every Sunday all day during regular season football games.

On Friday nights, from the start of the season until the Super Bowl, the sportsbook will have Ladies’ Night. The evening will consist of teaching the basics around sports betting as well as discounted drinks and half-priced sushi. Participants will also receive a $5 free bet.

As for game days, there is VIP seating with food and bottle service available. The VIP lounge consists of four different sections that hold up to a total of about 50 people. There is a $50 food and beverage minimum to sit in these areas.

The sportsbook also has stadium seating for around 50-60 free guests.

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Ocean Casino

  • Sportsbook: William Hill Sportsbook at Ocean Casino
  • Reservations (if available): Skybox Suites, 609-783-8491
  • Reservation price range: Call the sportsbook/casino for details.

The William Hill Sportsbook at Ocean Casino Resort was one of the first books to open in Atlantic City. Set up smack dab in the middle of the casino floor, it’s 7,500-square-feet of sports betting, complete with a large video wall that encompasses almost the entirety of the book.

On Sept. 7, starting at 10 a.m., the sportsbook will be celebrating the return of football with its Kick Off to Football Season 2019. After placing a wager, customers are eligible to receive a free William Hill T-shirt.

The sportsbook will offer food and drink specials all day, too. Customers can enjoy $2 hot dogs as well as Bud Lite buckets for just $30.

Then at 7 p.m., there will be a pep rally at the Fire Pit at Lobby Bar. A live band along with the Atlantic City Blackjack Cheerleaders will be there to start the season of football betting on the right foot.

That suite football feeling…

But if you can’t be there on Sept. 7, don’t fret. Ocean Casino and William Hill customers can win a Suite Season Giveaway as well.

Customers can enter the drawing at the casino’s website, and once done, you become eligible to win an overnight stay for two and a VIP Hospitality Suite overlooking the sportsbook sometime during the 2019 season. That suite can hold up to six people and comes with complimentary food and beverage.

The contest ends on Aug. 31, and a winner will be announced Sept. 3.

As far as watching games at the sportsbook, William Hill offers Skybox Suite reservations for those who don’t win the contest. Customers must call to reserve pricing and suites. Each suite holds up to 10 guests.

Meadowlands

  • Sportsbook: FanDuel Sportsbook at the Meadowlands
  • Reservations (if available): None
  • Reservation price range: Not available
fanduel march madness betting

The FanDuel Sportsbook located at the Meadowlands is one of the few land-based sportsbooks in NJ not in Atlantic City. The nearly 7,000-square-foot facility comes equipped with 30 betting windows, 20+ self-betting kiosks, and 82 TV screens.

FanDuel Sportsbook has three locations inside the Meadowlands Racetrack and has a lot to offer at each. There are high-top tables, barstools, couches, leaning rails, dining chairs, and even a VIP area.

The sportsbook features American food you’d typically expect to find at sporting events. However, unlike the previous locations, the VIP seating is not open to the public unless you are betting a total of $150,000 every 30 days.

That being said, there are no other upfront costs to enjoy a football game here. Everything else is first come, first serve.

Just be careful of those Sundays when the New York Giants or Jets have a home game at nearby MetLife Stadium.

On those days, there is a parking fee and it can be a trick to find a parking spot.

Harrah’s

  • Sportsbook: The Book at Harrah’s
  • Reservations (if available): Online at Harrah’s website or call 609-441-5800
  • Reservation price range: Call the sportsbook/casino for details.
Harrah's atlantic city sportsbook opening

Harrah’s sportsbook, known as The Book, is yet another Atlantic City destination this football season. The Book has almost 4,000 square feet of space.

There are TVs across almost every wall and extra plush seating all around the sportsbook. The Book also features food options from the AC Burger Company.

For groups looking to enjoy the games, The Book also has two additional Fan Caves that can hold up to 10 people. The caves provide a more private and upgraded viewing experience and include table service.

In order to reserve a seat or a fan cave at the sportsbook, customers must fill out a form on Harrah’s website or call 609-441-5800 to reserve.

Golden Nugget

  • Sportsbook: The Sportsbook
  • Reservations (if available): None
  • Reservation price range: Not available
golden nugget ac sportsbook nfl betting

Another Atlantic City retail sportsbook available for those NFL bets and football games is at the Golden Nugget. The Sportsbook, as it is called, showcases more than 50 TVs on five separate video walls.

There is seating for more than 100 people including barstools, chairs, cushioned seats, and couches.

However, the Golden Nugget doesn’t sell its sportsbook’s tables. As of today and heading into the football season, tables will be granted on a first-come, first-serve basis.

If you happen to miss out on grabbing a table, you’re still more than welcome to eat and drink. There will be food and cocktail service within the Golden Nugget sportsbook every day.

The Sportsbook will also have food and drink specials throughout the season. These could include a discounted bucket of beer.

Golden Nugget’s sportsbook will sometimes reward bettors for making sizable wagers. For example, if someone bets over $100, they’ll receive a free drink, too.

Bally’s

  • Sportsbook: The Book at Bally’s
  • Reservations (if available): Visit the Bally’s website to reserve a table/fan cave.
  • Reservation price range: $50-$600

Located in Bally’s Wild Wild West Casino, this is by far the biggest sportsbook in AC. At 15,000+ square feet, The Book has plenty to offer when it comes to enjoying football season.

Its sportsbook is running a Fired Up For Football promotion that reserves seating inside the sportsbook for every football game.

It doesn’t matter if it’s a Monday, Thursday, or Sunday, Bally’s is prepared for football viewing.

To reserve a table or seat, customers must go to the sportsbook’s website. Here, you’ll able to choose between several different options. The choice you make depends on how you prefer to watch the game.

Table choices include:

  • Stadium Billiard: Includes reserved billiard table for up to four people.
  • Stadium Table: Includes a reserved table for up to four people.
  • Stadium VIP: Available for groups of five or more.
  • Large Fan Cave: Accommodates up to 25 people.
  • Small Fan Cave: Accommodates up to 16 people.

These range from $50-$600 depending on if the reservation is for a weekday or a weekend. Weekend reservations are obviously on the higher end as those are top viewing hours. Fan caves, however, are reserved for the entire day of the reservation.

Here’s a quick breakdown of rental options at Bally’s sportsbook. Prices and availability are subject to change:

Seating TypeWhat You GetWeekdays (Tuesday-Friday)Weekends (Saturday-Monday)
Stadium Seat$50 food/beverage minimum, one seat, all-day rental$50$50
Stadium BilliardSeating for up to four at billiard tableNA$50
Stadium Table$100 food/beverage minimum, seating for up to four people$100$100
Stadium VIP$300 food/beverage minimum, for groups of five or more, all-day reservation$150$300
Fan Cave (Standard)$250 food/beverage minimum, seats up to 25, all-day rental$250$400
Fan Cave (Premium)$600 food/beverage minimum, seats up to 25, all-day rental$350$600

Customers can even reserve just a single seat if they plan on enjoying football alone. This Stadium Seat, as well as the Stadium Table for four, is paid for by a minimum spend on food and drink. But the seat is yours for the whole day.

Whatever your choice, all of Bally’s sportsbook reservations can be made online.

On a side note: Bally’s will more than likely have food and drink specials for the football season. These will be announced closer to kickoff.

Tropicana

  • Sportsbook: William Hill Sportsbook at Tropicana Atlantic City
  • Reservations (if available): Day-of call 609-340-4022; advanced and group reservations call 609-342-7785
  • Reservation price range: Call the sportsbook/casino for details.
march madness atlantic city

A lot of football fans will find themselves at William Hill’s other AC sportsbook located at the Tropicana.

This newer retail sportsbook debuted in March and has a lot for customers to enjoy. It’s packed with 180 seats as well as a bar and lounge to watch upwards of 16 games at one time.

In fact, the sportsbook has more than 1,000 square feet of video display.

Although there is no food available inside the William Hill sportsbook, the space is located right across from Chickie’s and Pete’s Crab House & Sports Bar.

Fans often grab some food and head right into the sportsbook.

General seating at the sportsbook remains first come, first serve unless a reservation has been made. Customers can sit at any of the available seats on the sportsbook floor, or they can reserve a spot in the elevated VIP lounge area.

Football betting, viewing, and NJ sportsbooks

Keep in mind that any option you choose for football viewing and betting also comes with all of those NJ sports betting apps. But those apps are just one part of the equation this year.

The casinos and racetracks aren’t resting on their laurels either. It would seem customers have plenty of options when it comes to where to bet and watch when the first game kicks off.

Ocean Casino Catches A Wave Of Positive News To Start The Summer

Ocean Casino AC is celebrating more than its first anniversary. June ended up being the most profitable month in property history.

The recent celebration at Ocean Casino Resort wasn’t just about the property turning one. The property located on the North Beach section of the boardwalk is fresh off its best month to date.

The revenue numbers released last week by the New Jersey Division of Gaming Enforcement are proof that Ocean is making strides in Atlantic City.

Ocean reported a casino win of $20,158,853. The number is good enough for sixth best among the nine properties. And yes, we are talking about the same place that was $23 million in the red at the beginning of 2018.

Overall, the newcomer experienced all-time highs in several key categories:

  • Highest gaming revenue month ($21,488,130) in the property’s history
  • Highest slot revenue month ($14,144,131) in the property’s history
  • Most profitable month in the property’s history
  • Highest occupancy month in the property’s history

Mike Donovan, Ocean’s chief marketing officer and senior vice president, said all the numbers were “great to see.”

“It’s finally good to see all of these initiatives the team has been working very hard on over the last five months have started to finally pay dividends for us.”

Ocean Casino Resort take two

It’s no secret that the building formally known as Revel has yet to live up to its full potential.

The property failed to make a profit under its former name, leading to a 2014 casino closure.

Bruce Deifik and AC Oceanwalk purchased and reopened the property on June 28 of last year, but the company still suffered a similar fate.

The new owner-in-transition Luxor Capital is approaching the finish line to become the new licensed owner. The company is awaiting final approval from the Casino Control Commission.

But the new owner is not sitting back with its hands folded at the table.

As a matter of fact, the subtle change of flip-flopping the words casino and resort has customers showing interest in Ocean again. Some are former visitors giving the property a second chance.

Donovan noted Ocean has added over a million people from the Revel database that they weren’t talking to previously.

Whatever the reason is, the results are showing in the monthly numbers. Donovan said the focus is about creating a buzz via promotional offers and advertising.

“It’s so hard to get people to come back to the property again and give Ocean another shot,” said Donovan.

“I think we’ve been overwhelmed by the response of guests and people that say I’ve never been to Ocean before.”

For example, Donovan shared a couple of the responses he has heard from players and customers:

“It’s beautiful.”

“I haven’t been to Atlantic City in years, and this isn’t what I expected. It’s over the top.”

June setting the summer stage

Business is just starting to heat up at Ocean.

Passing long-standing properties Bally’s ($16,059,740), Resorts ($15,511,159), and Golden Nugget ($15,793,315) in casino revenue is a big accomplishment.

And the property is closing in on 40-year-old Caesars ($23,257,029), too.

The big difference between Ocean and these other competitors is the resort model versus the traditional brick-and-mortar casino approach. Ocean has a lot to offer customers besides its 138,000-square-foot casino floor.

This is just a small sampling:

  • 7,500-square-foot William Hill Sportsbook
  • Top Golf Swing Suite
  • Four swimming pool concepts, including HQ2 Beach Club
  • Nightlife (the 1927 Lounge & Speakeasy opened last month) offerings

Each appeals to different demographics and attracts traffic to the property. At least from a summer standpoint, all systems seem to be clicking.

Donovan said weekends are really busy on the property, and the hotel is selling out every night.

The big picture in Atlantic City

Atlantic City casinos as a whole enjoyed a total gaming revenue increase of 20.2% in June. Thirteen straight months of double-digit increases are evidence that the market is looking healthy.

The timeline coincides with the launch of NJ sports betting.

And it’s an industry that has climbed to $3 billion in handle. Adding Hard Rock Atlantic City and Ocean numbers to the equation helps, too.

But now is when we will start to see if the addition of two new properties is helping or hurting the AC market. July is the first month for a year-over-year comparison of nine properties versus seven.

If we look at June numbers, five of the seven previously existing properties saw a year-over year percentage drop. Harrah’s Resort suffered the biggest drop at 17.3%.

Hard Rock, meanwhile, jumped to No. 2 with $32,566,980 in total gaming revenue.

While Ocean continues to enjoy an upward swing, the topic is a hard one to ignore. Donovan and his team will focus on executing a game plan that seems to be working.

“It is definitely going to be interesting to see a year later where the market stands and kind of where the Atlantic City market is going to settle after a full year of operations,” Donovan said.

“We are looking to have double-digit gains from where we were at last year in the month so we are still pacing strong there.”

He noted there is a luck factor that plays into the table games revenue, so it’s hard to project how those numbers will turn out. But overall, things are trending in a positive direction.

“We are looking very bright for the next 12 months to come,” Donovan added.

Ocean has more up its sleeves

The buzz surrounding Ocean is likely not going to slow down once Labor Day rolls around. College football and NFL betting seasons are weeks away.

In fact, the Ocean team is working on plans to rent out the skyboxes above the sportsbook.

Plus the property still has two available online sports betting skins under its license. If and when the property is expanding in this area is being kept quiet for now.

And of course, there is the untapped NJ online casino market.

Of course, Ocean does have a self-branded online casino platform, but it remains unavailable to iOS users. The problem is tied to the new Apple policy.

Donovan said they are working with software provider GAN to resolve the issue.

This continues to be the weak spot in the property’s overall performance with just $356,790 in revenue. Not having an Apple app certainly plays a roll in that weakness.

Meanwhile, the overall market is looking sunny with another $38 million month.

Adding a strong mobile sports betting and casino portfolio will certainly help Ocean in the total gaming revenue department.

On the land-based side, Ocean has additional capital improvement projects in the works. The majority of them fall under the details coming soon category.

The District, a quick-service food court, is getting close to opening. It will feature five different dining options ranging from Asian to salads to ice cream. An early August opening is the target.

All that being said, casino revenue remains the primary focus. And if things stay on course, June will be the start of a new monthly trend at Ocean — the first of many more $20 million-plus months to come.

But “we still have a lot of work to do before it’s where we want it to be,” Donovan said.

It’s Another Hot Summer Of AC Casino Loyalty Club Upgrades And Cash Giveaways

Atlantic City casino promotions are creating a summer heatwave of loyalty club tier matching along with cash and car giveways at Golden Nugget and more.

Business is picking up around Atlantic City. Call it the Fourth of July to Labor Day summer rush.

With two new casinos marking one year on the Boardwalk, and plenty of other changes happening inside and outside properties, there’s a lot to consider when visiting.

As with last summer, casinos around the city are thinking up ways to keep the customers interested.

Free parking (Golden Nugget and Ocean Casino Resort) is a good starting point to be sure.

But the big giveaway offers are what brings foot traffic to the casino floor, from million dollar giveaways to massive loyalty club status upgrades and tier matching.

Here are a few examples of what’s going on at the Jersey Shore.

1. Golden Nugget tier matching

Atlantic City’s smallest property is approaching a milestone.

But the NJ online gambling leader is not ignoring the importance of attracting land-based customers.

The Upgrade Your Summer promotion is available through Sept. 2. This offer applies to new and existing 24K Select Club members.

There’s also plenty of tier matching and upgrades going on at Golden Nugget if you carry loyalty cards from other AC casinos. Below is a list of all the tier-match upgrades at Golden Nugget available now through Sept. 2.

AC Casino Reward ProgramLoyalty LevelGolden Nugget Tier Match
Borgata/MGMLevel 1 SapphirePremier
Borgata/MGMLevel 2 PearlChairman trade up
Borgata/MGMLevel 3 GoldElite trade up
Borgata/MGMLevel 4 PlatinumElite trade up
Borgata/MGMLevel 5 NoirElite trade up
ResortsLevel 1 PremierePremier
ResortsLevel 2 EpicChairman trade up
ResortsLevel 3 ParamountElite trade up
ResortsLevel 4 Red CarpetElite trade up
Caesars RewardsLevel 1 GoldPremier
Caesars RewardsLevel 2 PlatinumChairman trade up
Caesars RewardsLevel 3 DiamondElite trade up
Caesars RewardsLevel 4 Seven StarElite trade up
TropicanaLevel 1 GreenPremier
TropicanaLevel 2 CopperChairman trade up
TropicanaLevel 3 GoldElite trade up
TropicanaLevel 4 PlatinumElite trade up
TropicanaLevel 5 BlackElite trade up
Hard RockLevel 1 PremierPremier
Hard RockLevel 2 EliteChairman trade up
Hard RockLevel 3 Rock RoyaltyElite trade up
Hard Rock Level 4 XCardElite trade up
Ocean CasinoLevel 1 BluePremier
Ocean CasinoLevel 2 GoldChairman trade up
Ocean CasinoLevel 3 PlatinumElite trade up
Ocean CasinoLevel 4 BlackElite trade up

New chairman members (2,500 credits) will receive:

  • Opportunity to earn more cash back and comp dollars.
  • One free bingo board card per cardholder plus an additional card for guest.
  • Special discount at The Buffet for up to three guests.
  • 15% discount at participating retail locations.

Besides earning the highest level of offers, Elite (top tier, 12,500 credits) benefits are similar. Cardholders earn an extra bingo board and a 20% discount.

2. Ocean making a splash

Ocean Casino, fresh off its dual birthday celebration with Hard Rock Atlantic City, is offering tier matching, too.

New members who join the Players Club program at Ocean AC can bring premium cards from competitors (along with a valid ID) to get a tier match. The offer is available now through Dec. 31.

However, that’s one of several new promotions under the casino-first marketing approach that came about when the property changed its name earlier this year.

The chance to drive away in a new Porsche or with extra cash is a much bigger draw. And that’s all part of the $250,000 Summer of Porsche.

Players earn entries via slot and table play (poker is excluded). Qualifier drawings are held every Friday and Saturday from 6 to 10 p.m.

Five winners will be announced every hour. The prize is $1,000 in free slot play along with a grand prize entry.

The grand finale drawing is taking place at 11 p.m. Aug. 31. The two winners will face the tough decision of choosing between cash or car.

  • First place: 2019 Porsche Macan or $35,000 cash.
  • Second place: 2019 Porsche Boxster or $35,000 cash.

3. 1 million reasons to visit Hard Rock

Yes, it’s true. The SWAT team recently made a $1 million delivery to Hard Rock AC.

The cash is being safely stored in the cage until one guaranteed winner goes home with it on Sept. 1.

No need to take out a marker at the blackjack or craps table. Like Powerball, it all comes down to the luck of the draw.

Hard Rock Wild Card members have until 11:59 p.m. on Aug. 31 to earn entries. They come via slots, table games or HardRockCasino.com play. Every $10 comp dollars equals one entry.

The winner will be announced at 6 p.m. on Sept. 1.

Wild Card tier matching, too

Hard Rock is offering new members with premium cards from other casinos some added incentives to upgrade. The higher tiers are Elite or Rock Royalty.

And there are some perks, too. They include:

  • Complimentary hotel stay
  • Two tickets to Howie Mandel’s Comedy Club
  • $100 bonus free play (Rock Royalty only)

It’s Party Time, AC! Hard Rock, Ocean Casino Ready To Celebrate Dual Birthdays

It’s almost one year to the day that the former Taj Mahal and Revel reopened as Hard Rock Atlantic City and Ocean Casino. Check out the celebratory events!

Hard Rock Atlantic City and Ocean Casino Resort are celebrating birthdays this month, and it’s a pretty big deal.

June 28 marks the official one-year anniversary of when these rebranded properties reopened to the public.

To be fair, Ocean is rebranded again for year two (the casino is getting top billing over the resort).

But the dual celebrations include a list of exciting events.

Eric Matejevich, Ocean’s interim-CEO shared his excitement about “celebrating this milestone:”

“The improvements and additions our team has made possible deserves the proper acknowledgement and recognition and is testament to our commitment for a successful future ahead in the Atlantic City market.”

NJ Gambling Sites has the complete rundown of what’s on tap for both Atlantic City properties.

Ocean Casino is up first

There is no need to wait until June 28. The fun begins one day earlier at Ocean (the former Revel) with a full day of festivities planned.

In fact, a daily countdown is taking place on Twitter:

It coincides with the date the New Jersey Division of Gaming Enforcement granted approval to begin gambling operations.

Fittingly, the casino floor, featuring new slot machines, will be front and center.

Here is the full schedule:

  • Official Ceremony (11 a.m.): The celebration will kick off with the “official grand opening” of the latest improvements and experiences. Champagne toast and ribbon-cutting included.
  • Opening of 1927 Lounge + Speakeasy (7 p.m.): Royal Jelly is no longer. This all-new, 1920s-themed lounge bar (located on the casino floor) is replacing it.
  • Fireworks (9:30 p.m.): Ocean is partnering with Hard Rock AC for this “dazzling display” over the Atlantic Ocean.
  • Win a Mercedes (June 29 at 11 a.m.): The cars are on the property, and they will be going home with someone. The $250,000 giveaway will take place on the casino floor.
  • And we can’t forget about the $1 hot dogs that will be available inside of the William Hill Sportsbook all weekend long.

Mike Donovan, Ocean’s chief marketing officer and senior vice president, shared a teaser about the weekend-long celebration:

“We’re kicking things off on the casino floor, so guests can experience some of our new offerings and amenities, then taking the celebration to the boardwalk with fireworks, and continuing the festivities into the weekend with other exciting programming.”

Hard Rock AC has rockin’ plans, too

Hard Rock (the former Trump Taj Mahal) is quickly establishing itself as an entertainment and gambling destination.

Of course, the big plans will include a little of both.

However, before getting into the scheduled events, Hard Rock International remains extremely pleased about how things are going in Atlantic City.

Jim Allen, chairman and CEO, elaborated via a statement:

“I could not be more proud of our talented team members for their hard work and dedication to providing world-class service during last year’s opening.

“We are very happy with the growth of the Atlantic City market and look forward to another great year.”

The June 28 festivities will kick off with a city proclamation and charity announcement. From there, the real fun begins:

  • Hard Rock Anniversary Parade (4 p.m.): Hard Rock will commemorate the special day with a parade down the world-famous wooden walkway. Navy Veterans and the Atlantic City Blackjacks cheerleaders are among the confirmed participants.
  • Tim McGraw (8 p.m.): The country music superstar is booked for a two-night engagement at Hard Rock Live at Etess Arena.
  • Jersey Boys residency (opens June 25): The hit Broadway musical is set for a four-week run inside the smaller Sound Waves venue.
  • Millionaire promo (all summer): Starting at 8 a.m. on June 28, players can earn entries playing their favorite slots and table games online (HardRockCasino.com) or on the casino floor. The guaranteed winner of $1 million will be announced Sept. 1.
  • 10x free play: This anniversary-day deal will be available for all slot players from noon-8 p.m.

Add the June 20 opening of the Balcony Bar, and it’s shaping up to be a birthday party that never ends.

Team North Beach: Casinos, Businesses Join Forces To Promote A Slice Of AC

Atlantic City’s oldest casino, two of its newest, and a host of local businesses are teaming up to promote the new North Beach AC district.

Atlantic City’s oldest casino, two of its newest, and a host of local businesses are teaming up to promote one end of the Boardwalk in a brand new way.

Resorts Casino & Hotel, Hard Rock Hotel & Casino Atlantic City, Ocean Casino Resort, and a group of other local businesses have come together to re-brand the district surrounding the north end of the Boardwalk as North Beach Atlantic City.

They’re promoting it by throwing a community-oriented block party on Thursday, June 20. And continuing every Monday starting June 24, a live music series will entice visitors with specials at the participating businesses and casinos.

The partnership aims to put a new spotlight on the north end of a busy resort town.

The team behind North Beach Atlantic City

Outside of the casinos, the local businesses partnering in the effort include:

  • Absecon Lighthouse
  • MADE Atlantic City Chocolate Bar
  • Showboat Atlantic City
  • Steel Pier
  • Tennessee Avenue Beer Hall
  • The Iron Room

The group claims North Beach AC has developed into the city’s cultural epicenter over the past year.

In fact, Hard Rock, Ocean Casino, and the Tennessee Avenue Beer Hall have all opened in the area in the past 12 months. And the two casinos will soon celebrate their first anniversary with a huge celebration of their own.

The group is also encouraging visitors to the area to tag photos with the #NorthBeachAC hashtag on social media.

More about the North Beach Block Party

The North Beach Block Party on June 20 will run from 4 to 8 p.m.

As a part of the festivities, Absecon Lighthouse is offering block party attendees $1 off admission and entry into a draw with a grand prize valued at $500.

Hard Rock AC is hosting music at Hard Rock Cafe Backstage, Beach Bar, and Lobby Bar. Plus, a series of specials and giveaways on the Boardwalk offer guests the chance to win show tickets, dinner for two, spa experiences, and more.

MADE Atlantic City Chocolate Bar will offer samples while Ocean Casino will feature a live DJ and giveaways from William Hill Sportsbook. Ocean is also hosting a sidewalk sale with various retail discounts.

Resorts Casino & Hotel has partnered with Bacardi Ardi to provide music on the Boardwalk with DJ Eric. Smokey Starr will also perform at the Fins Bar at LandShark Bar & Grill. Resorts is also hosting a beer hoisting competition inside the property with games, food, and photo ops.

Showboat Atlantic City’s Surf Bar will have a DJ, entertainment, and various drink and food specials.

Steel Pier will feature live music and a variety of discounts on rides, food, and drinks.

The Tennessee Avenue Beer Hall, which will have a mini pop-up destination in front of Resorts, plans to play Monopoly with visitors for various prizes. The beer hall also plans to host an after party from 7 to 10 p.m. featuring live music from Homespun Trio.

Finally, The Iron Room will preview the coffee it will serve at its new North Beach location.

Music Row Mondays

The live music series kicking off on June 24 is being called Music Row Mondays.

Each property will have live music and food and drink specials running from 4 to 10 p.m.

More information and the planned entertainment will be available on the North Beach Atlantic City website.

Working together to promote a slice of AC

Resorts President Mark Giannantonio told the Associated Press it makes sense to work together to promote the part of town these businesses call home.

“No doubt about it, it’s a new way of looking at things. It will raise all boats.”

Eric Matejevich, acting CEO of Ocean Casino, added that the casinos and local businesses are all working together for the first time to highlight what they feel is a great experience in North Beach.

Matejevich said that guests can have three totally different casino experiences with close to 40 different restaurants within a 10-minute walk in the area.

For Hard Rock AC, the entertainment slant of the project was a no-brainer. The casino, after all, is well-known for its music acts and shows. When it first opened, it promised 365 days of entertainment.

Hard Rock President Joe Lupo said the group would be spending tens of thousands of dollars in an effort to increase revenue and visitation for area properties.

Lupo added that revenue from NJ sports betting and NJ online gambling has helped boost all three casinos’ bottom line. However, he also said a lot of that revenue is going to third parties.

But the ultimate goal of the North Beach Atlantic City team is to share and attract customers who come to the resort town. Casinos and non-casinos alike can share in the fruits of a changing AC landscape.

Former Ocean Resort Casino Owner Bruce Deifik Dies In Car Crash In Denver

Bruce Deifik’s death was confirmed by the Denver medical examiner’s office on Monday. Deifik bought Ocean Resort Casino in January 2018.

Ocean Resort Casino’s former owner Bruce Deifik died Sunday in Colorado.

According to the Press of Atlantic City, the Denver Office of the Medical Examiner confirmed Deifik’s death and will release information about the cause of death in a press release later today.

Deifik’s lawyer, Paul O’Gara, told The Associated Press on Monday that Deifik died in a single-car crash while driving home from a Colorado Rockies baseball game in his hometown of Denver.

According to the Denver Police Department, there was a traffic fatality Sunday where a driver had an “apparent medical condition” before crossing two lanes of traffic and crashing into a light pole.

However, O’Gara said the medical examiner’s office is still investigating the accident.

Deifik was 64 years old.

Ocean Resort released a statement on Deifik’s passing:

“We are saddened to learn that Bruce Deifik, former owner of Ocean Casino Resort, has passed away. The Ocean family is grateful for Bruce having the vision to re-open this beautiful oceanfront property and employing over 3,000 members of our community. Our thoughts and prayers are with his family.”

Hearing scheduled before Deifik’s death

Before his sudden passing, Deifik was scheduled to appear before the Casino Control Commission on Wednesday.

The public meeting agenda includes  “consideration of the complaint in State vs. Bruce Deifik.”

However, it is unknown what exactly the complaint is about and no other information can be verified.

Deifik + Atlantic City + Ocean Resort

In January 2018, Deifik and his group AC OceanWalk LLC bought the former Revel Casino from developer Glenn Straub for $229 million.

During a hearing days before reopening, Deifik told the Casino Control Commission he bought the property without ever stepping foot inside.

Ocean Resort officially welcomed its first guests on June 27 alongside Hard Rock Atlantic City.

Its online casino opened for business shortly thereafter, too, joining the New Jersey online gambling scene.

But in a crowded city of nine casinos and an even larger NJ online casino market, Ocean Resort AC struggled to carve out market share. It fell under fire from the Division of Gaming Enforcement and the Casino Control Commission after not meeting some of its set goals.

Deifik eventually ended his tenure as owner of Ocean Resort AC when Luxor Capital Group bought the struggling mega-resort in February 2019. The ownership change is still in process.

The story of Ocean will move on to its next chapter and owner.

Deifik, during his brief stay in Atlantic City, will be remembered for bringing a shuttered casino resort back to life and the thousands of jobs that came with it.